Marketing & Promotions Calendar

This calendar is a list of the major national holidays, observances, seasonal events and other lesser-known celebrations that present opportunities & ideas for creative marketing and promotional events – click here to view

Holiday Reports & Sales Predictions

NRF Holiday Survival Kit
Includes information regarding historical sales, holiday “fun facts” and consumer survey results from last year
 2009 Kit (PDF)

Nielsen Holiday Forecast
Includes information regarding sales predictions, consumer mindset and growth categories
 2009 Forecast (PDF)

Deloitte Holiday Spending Forecast
Annual spending forecast & consumer spending survey results
 2009 Survey (PDF)

Gallup Poll on Christmas Spending
Annual poll on Christmas spending intentions
 2009 Poll (PDF)

NPD Holiday Survey
Annual consumer spending survey results
 2009 Survey (PDF)

Seasonal Reports & Sales Predictions

 2010 NRF Back to School Survey (PDF)
Results of consumer spending intentions survey