Trends
The Trends section chronicles the health of the television medium over the years. The changes in consumer behavior—from viewing habits to online and social media consumption—can be found here as well as broader economic indicators. Our glossaries will keep you up to date on the latest buzz words. And this section will provide insights, including interviews with top experts, to help you spot developing trends.
Spot TV in the Scatter Marketplace
The trades are filled with headlines about the Broadcast Upfronts and predictions of rising CPMs. As you consider your Upfront and subsequent Scatter TV buying strategies, we invite you to consider a credible alternative to Network Scatter: Spot TV. TVB president, Steve Lanzano, discusses the CPM, inventory and targetability advantages that Spot TV offers advertisers in his vlog below.
Resources
White Paper: "Upending the Upfront / Scatter Duopoly" (PDF)
SQAD Network vs. Local Analysis (PPT)
Jack Myers Media Business Report
Online Video “Newfronts” - Who Benefits?
ANA 2012 Conference Videos
Samsung: A Marketer’s Views on the Video Revolution
Social TV: The New Digital Water Cooler