Borrell Associates 2014 Local TV Digital Revenue Report

TVB’s annual report on the state of the local TV digital ad revenue is now available for download.

2013 was a good growth year for TV station digital revenue at +15% and 2014 is projected to grow another 7.5% on top of that, generating $3 Billion.

Among the report’s features:

  • TV stations share of local digital ad spend and year-to-year change
  • TV station digital ad performance by market size
  • TV station and total local market ad spend performance by ad format type
  • The growth and importance of audience extension programs
  • The growing importance, and challenges, of mobile


2014 Borrell Benchmarking Report (PDF)

For TVB Members: (member login required to view)
2014 Borrell Benchmarking Report (PDF)

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