IAB 2014 Internet Ad Revenue

2014 U.S. Internet Ad Revenues Reach $49.5 Billion, a 16% Increase Over Landmark 2013 Numbers, Marking Fifth Year in a Row of Double-Digit Growth for the Industry

Q4 2014 Surpasses $14 Billion, Rising 17% Over Same Time in 2013

Mobile Ad Revenues Hit $12.5 Billion in 2014, Representing a 76% Increase;
Year-Over-Year Digital Video Up 17% to $3.3 Billion

Digital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion – and marks the fifth consecutive year of double-digit growth for the industry. The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion, a 17 percent uptick from $12.1 billion in the final quarter of 2014. 

Click here for the full press release.

 
 
 

  Get RSS Updates: