IAB 2013 Internet Ad Revenue

2013 Internet Ad Revenues Soar to $42.8 Billion, Hitting Landmark High & Surpassing Broadcast Television for the First Time— Marks a 17% Rise over Record-Setting Revenues in 2012

Q4 2013 Numbers Climb to $12.1 Billion,
A 17% Surge in Revenues over Same Time in 2012

Mobile Sees Year-Over-Year Triple-Digit Growth for the Third Year in a Row

U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever. This momentous figure marks an increase of 17 percent from 2012’s landmark revenues of $36.6 billion. The report, unveiled today by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., also reveals that fourth quarter revenues for 2013 came in at $12.1 billion, an increase of 17 percent from the $10.3 billion brought in during the same quarter in 2012. In addition, this total represents an uptick of 14 percent from 2013’s third quarter revenues at $10.6 billion.

*Broadcast television advertising includes national network, syndication and spot TV.

Click here for the full press release.

 
 
 

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