Ad Spending 2012-13

Q2 2013 vs. Q2 2012 Television ($000)

  • Total television ad expenditures increased 6.4% from Q2 2013 vs. Q2 2012.
  • Spot TV down -3.8% in the same time period.
     
  Spot TV3 Network TV4 Syndication Cable TV2 TV1 Grand Total
  ($000) ($000) ($000) ($000) ($000)
Apr-Jun '12 3,705,040.78 6,164,014.57 1,294,056.92 6,107,202.28 17,270,314.55
Apr-Jun '13 3,563,886.01 6,541,913.50 1,278,785.42 6,991,824.21 18,376,409.13
Change (%) -3.8 6.1 -1.2 14.5 6.4



First Half 2013 vs. First Half 2012 Television ($000)

  • Total television ad expenditures increased 3.3% from First Half 2013 vs. First Half 2012.
  • Spot TV was down -3.2% in the same time period.
     
  Spot TV3 Network TV4 Syndication Cable TV2 TV1 Grand Total
  ($000) ($000) ($000) ($000) ($000)
Jan-Jun '12 7,422,288.65 13,117,134.11 2,580,458.15 12,071,492.52 35,191,373.43
Jan-Jun '13 7,185,411.08 13,362,956.42 2,551,352.61 13,259,103.81 36,358,823.92
Change (%) -3.2 1.9 -1.1 9.8 3.3

Source: Kantar Media

1. Figures are based on the Kantar Media Stradegy™ multimedia ad expenditure database across all measured media, including: Network TV (5 networks); Spot TV (125 DMAs); Cable TV (77 networks); Syndication TV; Hispanic Network TV (4 networks). Figures do not include public service announcements (PSA) or house advertising
2. Cable TV figures based on 73 English language networks and 4 Hispanic cable networks
3. Spot TV figures based on 664 English language stations and 76 Hispanic stations
4. Network TV includes 5 English broadcast networks and 4 Hispanic broadcast networks


TOP 25 LOCAL BROADCAST TV CATEGORIES*

Spot TV Q2
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Q2 2012
Dols (000)
Q2 2013
Dols (000)
'13 vs '12
(%)
1 Automotive 648,873.7 697,994.2 7.6
2 Communications/Telecomm 294,157.9 350,450.4 19.1
3 Restaurants 267,696.9 245,663.9 -8.2
4 Car & Truck Dealers 226,651.3 236,481.3 4.3
5 Travel, Hotels & Resorts 152,506.1 152,052.4 -0.3
6 Furniture Stores 143,304.5 143,905.3 0.4
7 Legal Services 134,227.8 137,273.2 2.3
8 Financial 147,043.8 126,841.6 -13.7
9 Insurance 115,479.4 101,442.9 -12.2
10 Schools, Colleges & Camps 107,440.5 101,364.7 -5.7
11 Government and Organizations 144,321.8 100,521.7 -30.3
12 Leisure Time Activities & Events 91,043.6 88,676.0 -2.6
13 Food and Food Products 82,906.8 75,107.4 -9.4
14 Food Stores & Supermarkets 72,034.0 69,419.1 -3.6
15 Political 135,044.6 36,317.6 -73.1
16 Home Centers/Hardware Stores 37,670.3 35,055.6 -6.9
17 Media & Advertising 30,165.3 29,649.5 -1.7
18 Beverages 20,667.5 29,154.9 41.1
19 Discount Department Stores 17,740.3 27,941.7 57.5
20 Toiletries & Cosmetics 25,187.2 23,111.6 -8.2
21 Clothing Stores 27,730.9 21,882.3 -21.1
22 Motion Pictures 25,667.8 21,320.1 -16.9
23 Building Materials, Equip, Fixtures 15,156.1 20,253.4 33.6
24 Medicines/Remedies (excluding Rx) 14,758.6 16,079.0 8.9
25 Department Stores 22,151.0 15,990.8 -27.8
*Copyright 2012-2013. Kantar Media


TOP 25 LOCAL BROADCAST TV ADVERTISERS*

Spot TV Q2
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category Q2 2012
Dols (000)
Q2 2013
Dols (000)
'13 vs '12
(%)
1 Ford Motor Co Dlr Assn 80,013.9 89,789.6 12.2
2 AT&T Inc 48,240.9 85,993.2 78.3
3 Comcast Corp 78,285.8 83,097.8 6.1
4 Toyota Motor Corp Dlr Assn 70,712.1 77,970.7 10.3
5 Chrysler Group Llc 66,718.1 65,381.3 -2.0
6 Nissan Motor Co Ltd 46,646.6 55,116.8 18.2
7 Time Warner Cable Inc 36,919.1 50,124.3 35.8
8 Honda Motor Co LTD Dlr Assn 22,495.0 49,154.0 118.5
9 Hyundai Corp Dlr Assn 37,532.8 48,973.5 30.5
10 General Motors Corp 41,445.4 48,002.4 15.8
11 General Motors Corp Dlr Assn 41,329.0 43,546.8 5.4
12 Honda Motor Co Ltd 59,826.0 41,724.0 -30.3
13 Toyota Motor Corp Loc Dlr 34,148.3 35,692.1 4.5
14 Political Adv 80,977.4 32,515.1 -59.8
15 McDonalds Corp 37,178.9 32,192.8 -13.4
16 General Motors Corp Loc Dlr 29,289.3 31,021.6 5.9
17 Volkswagen Ag 22,299.6 28,630.4 28.4
18 Verizon Communications Inc 39,588.1 27,300.7 -31.0
19 Toyota Motor Corp 26,127.7 26,719.1 2.3
20 JP Morgan Chase & Co 19,539.9 26,222.7 34.2
21 Hyundai Corp Loc Dlr 28,905.7 25,699.0 -11.1
22 Softbank Corp 10,445.4 24,776.2 137.2
23 Ford Motor Co 25,599.1 22,864.3 -10.7
24 General Mills Inc 32,117.4 22,417.3 -30.2
25 Ford Motor Co Loc Dlr 19,337.7 21,980.1 13.7
*Copyright 2012-2013. Kantar Media


TOP 25 LOCAL BROADCAST TV CATEGORIES*

Spot TV First Half
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category First Half Year '12
Dols (000)
First Half '13
Dols (000)
'13 vs '12
(%)
1 Automotive 1,297,903.6 1,379,681.2 6.3
2 Communications/Telecomm 627,510.3 717,824.7 14.4
3 Restaurants 563,158.0 532,671.3 -5.4
4 Car & Truck Dealers 458,289.7 477,335.2 4.2
5 Furniture Stores 314,088.9 318,277.5 1.3
6 Legal Services 287,203.0 293,132.8 2.1
7 Financial 301,390.4 275,886.1 -8.5
8 Travel, Hotels & Resorts 259,365.4 246,494.2 -5.0
9 Insurance 238,973.5 217,660.8 -8.9
10 Schools, Colleges & Camps 232,405.1 216,931.6 -6.7
11 Leisure Time Activities & Events 202,006.4 193,614.3 -4.2
12 Government and Organizations 267,966.7 190,849.3 -28.8
13 Food and Food Products 183,778.2 163,282.8 -11.2
14 Food Stores & Supermarkets 126,710.4 135,025.8 6.6
15 Media & Advertising 65,047.3 66,495.1 2.2
16 Home Centers & Hardware Stores 67,834.2 65,530.8 -3.4
17 Political 189,143.6 49,308.4 -73.9
18 Motion Pictures 55,223.0 48,323.0 -12.5
19 Discount Department Stores 24,700.9 47,463.0 92.2
20 Toiletries & Cosmetics 45,109.8 46,395.3 2.8
21 Clothing Stores 47,737.5 40,644.2 -14.9
22 Beverages 33,617.6 40,033.9 19.1
23 Medicines/Remedies (excludes Rx) 35,908.6 37,235.3 3.7
24 Consumer Electronics &Video Strs 39,074.5 33,281.4 -14.8
25 Building Materials, Equip, Fixtures 32,394.9 31,723.1 -2.1
*Copyright 2012-2013. Kantar Media


TOP 25 LOCAL BROADCAST TV ADVERTISERS*

Spot TV First Half
2013 vs. 2012
Ranked by 2013 Dollars

Rank Category First Half '12
Dols (000)
First Half Year '13
Dols (000)
'13 vs '12
(%)
1 Ford Motor Co Dlr Assn 171,428.0 191,055.9 11.4
2 AT&T Inc 94,976.3 170,634.5 79.7
3 Comcast Corp 151,704.2 157,780.5 4.0
4 Toyota Motor Corp Dlr Assn 147,846.6 153,946.2 4.1
5 Chrysler Group Llc 141,344.9 122,784.2 -13.1
6 Honda Motor Co LTD Dlr Assn 45,032.6 99,979.7 122.0
7 Time Warner Cable Inc 80,703.5 98,142.5 21.6
8 Nissan Motor Co Ltd 90,787.7 97,793.9 7.7
9 Hyundai Corp Dlr Assn 75,598.4 92,743.8 22.7
10 Not Itemized-Loc Dlr 83,046.9 89,681.3 8.0
11 General Motors Corp Dlr Assn 76,782.1 87,202.6 13.6
12 General Motors Corp 79,245.3 84,747.4 6.9
13 Honda Motor Co Ltd 120,246.1 83,352.5 -30.7
14 McDonalds Corp 85,328.5 77,199.7 -9.5
15 General Mills Inc 99,397.1 71,752.5 -27.8
16 Totota Motor Corp Loc Dlr 65,476.2 66,618.4 1.7
17 General Motors Corp Loc Dlr 58,681.8 61,184.9 4.3
18 Verizon Communications Inc 80,828.9 58,505.2 -27.6
19 Toyota Motor Corp 54,812.9 57,817.1 5.5
20 Hyundai Corp Loc Dlr 58,164.8 52,584.6 -9.6
21 Berkshire Hathaway Inc 41,029.3 49,392.6 20.4
22 Rooms TO Go Inc 47,661.7 48,399.1 1.5
23 Ford Motor Co 39,713.4 46,150.5 16.2
24 Volkswagen Ag 40,291.8 45,994.7 14.2
25 Political Adv 105,540.1 44,444.1 -57.9
*Copyright 2012-2013. Kantar Media
 
 
 

  Get RSS Updates: