LOCAL WATCH: Where You Live And Its Impact On Your Choices

The local TV landscape is evolving as more entertainment options creep into the living room. More than half of all households have a tablet and more than three-quarters have a smartphone. You will find subscription video-on-demand services in more than half of all homes in coastal markets such as Portland, Seattle, Los Angeles, San Francisco and Washington, D.C.  Smart TV penetration is crossing the 20% mark in many of these same cities.

But when it comes to time spent, live TV continues to reign supreme.

Nielsen Local Watch Report – October 2015


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