LOCAL WATCH: Where You Live And Its Impact On Your Choices

Washington, D.C. and tech-savvy markets such as San Francisco and Seattle top the list for many technologies. However, in the past 18 months, cities like Detroit, Miami and Pittsburgh achieved high single- or double-digit gains in smartphone, subscription video on-demand (SVOD) and/or tablet penetration.

Despite the explosion of devices, live TV remains the primary medium to consume video. According to the latest third-quarter Total Audience Report, Americans spend four hours and seven minutes per day watching live TV and another 28 minutes watching time-shifted TV. And moving into this year's presidential election, live TV remains Americans’ first choice when it comes to must-see events, such as political debates and political news coverage.

Nielsen Local Watch Report – January 2016


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