There’s no denying that technology continues to transform the video experience with each passing day. With more and more devices in use within our homes, household viewing habits are evolving and expanding, offering more media touchpoints than ever before. Nearly a quarter of U.S. households now have access to smart TVs, with urban cities such as Washington, D.C., Seattle and New York leading the way.
According to the latest Total Audience Report, Americans spend four hours and twenty-seven minutes per day watching live TV and another 32 minutes watching time-shifted TV. And while these numbers vary across the country, live television is reaching the most eyeballs in our cities, with some even showing increases year over year.