Amid a changing landscape of media consumption and consumer habits, the unique nature of local markets stands out as a major differentiator. The choices we make each day about what to watch and what to buy are greatly influenced by our immediate surroundings, our communities, towns and cities.
Today there is more content than ever before being offered on more and more devices and across platforms; smartphones are now nearly ubiquitous, tablet penetration is approaching 50 percent, smart TVs are gaining traction and the concept of time-shifting is no longer the sole domain of the in-home DVR. Across the country, live television continues to dominate viewing, and from the local news we watch to how we watch it, your community has a unique fingerprint.
Click here to visit the Nielsen site and to access the full report.