Nielsen Total Audience Report – Q4 2014

What You Need to Know

The average American today has more ways to watch video – whenever, however and wherever they choose. While certain segments of the population are migrating toward specific devices or viewing habits, the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet than ever before.

Click here to visit the Nielsen site and to access the full report.

The following key points highlight the strength of the local broadcast industry:

Television Still Dominates with the Adult Population
Source: The Nielsen Company, Q4 2014 The Total Audience Report

Television Still Dominates with Key Demographics
Source: The Nielsen Company, Q4 2014 The Total Audience Report, A18-49 weighted by population

Streaming and Internet Homes  TV Viewers
Source: The Nielsen Company, Q4 2014 The Total Audience Report

Broadcast-only Homes
Source: The Nielsen Company, Q4 2014 The Total Audience Report


 

 

 
 
 

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