Nielsen Total Audience Report – Q4 2015

What You Need to Know

Nielsen’s Q4 2015 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

  • With almost 35 hours of traditional TV weekly viewing, inclusive of time-shifted viewing, adults 18+ are consuming nearly 3 times as much television each week as compared to the second most used medium, radio, and 4 times more than the third-ranked smartphone app/web usage.
  • Television dominated video viewing with a 95% share, as compared with watching video on the internet (4%) and watching video on a Smartphone (1%).
     

Nielsen’s Total Audience Report data reflects scientific measurement and is today’s gold standard in time-spent analysis. The Q4 Total Audience Report is the latest data demonstrating that TV remains consumers’ medium of choice and as such, continues to be the most effective and powerful marketing medium.

Visit the Nielsen site to access the full report.

The following key points highlight the strength of the local broadcast industry:

Television Still Dominates with the Adult Population
  Source: The Nielsen Company, Q4 2015 The Total Audience Report

Television Still Dominates with Key Demographics
  Source: The Nielsen Company, Q4 2015 The Total Audience Report, A18-49 weighted by population

Broadcast-only Homes
  Source: The Nielsen Company, Q4 2015 The Total Audience Report

 
 
 

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