Ad Spending

Q4 2012 vs. Q4 2011 Television ($000)

  • Total television ad expenditures increased 5.0% from Q4 2012 vs. Q4 2011.
  • Spot TV was up 11.9% in the same time period.
     
  Spot TV3 Network TV4 Syndication Cable TV2 TV1 Grand Total
  ($000) ($000) ($000) ($000) ($000)
Oct-Dec '11 4,381,721.51 7,505,356.29 1,299,186.36 6,585,526.14 19,771,790.30
Oct-Dec '12 4,903,592.98 8,092,493.02 1,285,522.22 6,477,745.97 20,759,354.19
Change (%) 11.9 7.8 -1.1 -1.6 5.0



Full Year 2012 vs. Full Year 2011 Television ($000)

  • Total television ad expenditures increased 7.7% from FY 2012 vs. FY 2011.
  • Spot TV was up 9.8% in the same time period.
     
  Spot TV3 Network TV4 Syndication Cable TV2 TV1 Grand Total
  ($000) ($000) ($000) ($000) ($000)
Jan-Dec '11 15,565,080.69 24,845,700.72 4,746,061.85 23,582,081.51 68,738,924.76
Jan-Dec '12 17,091,097.62 27,434,415.75 5,132,456.09 24,372,841.60 74,030,811.05
Change (%) 9.8 10.4 8.1 3.4 7.7

Source: Kantar Media

1. Figures are based on the Kantar Media Stradegy™ multimedia ad expenditure database across all measured media, including: Network TV (5 networks); Spot TV (125 DMAs); Cable TV (76 networks); Syndication TV; Hispanic Network TV (4 networks). Figures do not include public service announcements (PSA) or house advertising
2. Cable TV figures based on 72 English language networks and 4 Hispanic cable networks
3. Spot TV figures based on 667 English language stations and 76 Hispanic stations
4. Network TV includes 5 English broadcast networks and 4 Hispanic broadcast networks


TOP 25 LOCAL BROADCAST TV CATEGORIES*

Spot TV Q4
2012 vs. 2011
Ranked by 2012 Dollars

Rank Category Q4 2011
Dols (000)		 Q4 2012
Dols (000)		 '12 vs '11
(%)
1 Automotive 830,390.6 894,767.4 7.8
2 Political 39,999.0 498,273.6 1,145.7
3 Communications/Telecommunications 357,759.8 376,046.3 5.1
4 Government and Organizations 126,007.8 369,804.4 193.5
5 Restaurants 302,255.3 290,670.2 -3.8
6 Car & Truck Dealers 250,283.8 267,556.9 6.9
7 Furniture Stores 178,278.5 177,932.4 -0.2
8 Insurance 208,924.7 168,774.3 -19.2
9 Legal Services 149,978.6 156,224.7 4.2
10 Financial 187,350.3 156,189.1 -16.6
11 Schools, Colleges & Camps 127,335.1 113,075.6 -11.2
12 Leisure Time Activities & Events 99,507.6 101,963.3 2.5
13 Food Stores & Supermarkets 109,009.1 96,474.3 -11.5
14 Food and Food Products 97,177.9 88,435.6 -9.0
15 Travel, Hotels & Resorts 90,907.0 64,649.2 -28.9
16 Clothing Stores 48,330.0 44,253.7 -8.4
17 Media & Advertising 44,122.4 41,807.6 -5.2
18 Motion Pictures 38,857.3 37,698.8 -3.0
19 Consumer Electronics & Video Stores 37,244.4 35,440.0 -4.8
20 Department Stores 51,836.0 33,558.7 -35.3
21 Home Centers & Hardware Stores 34,371.9 31,942.3 -7.1
22 Toiletries & Cosmetics 33,906.6 28,948.6 -14.6
23 Discount Department Stores 27,228.7 28,400.1 4.3
24 Medicines and Remedies (excluding Rx) 33,698.6 21,704.8 -35.6
25 Sporting Goods Stores 26,260.0 19,570.2 -25.5
*Copyright 2011-2012, 2013. Kantar Media


TOP 25 LOCAL BROADCAST TV ADVERTISERS*

Spot TV Q4
2012 vs. 2011
Ranked by 2012 Dollars

Rank Category Q4 2011
Dols (000)		 Q4 2012
Dols (000)		 '12 vs '11
(%)
1 Political Adv 34,490.4 281,374.0 715.8
2 Toyota Motor Corp Dlr Assn 94,188.3 109,997.1 16.8
3 Ford Motor Co Dlr Assn 109,929.8 107,867.9 -1.9
4 Chrysler Group Llc 101,708.0 85,441.1 -16.0
5 Comcast Corp 72,454.0 82,123.6 13.3
6 Obama For President Committee   81,149.8 N/A
7 AT&T Inc 39,757.6 73,306.2 84.4
8 Nissan Motor Co Ltd 55,105.3 72,553.0 31.7
9 Honda Motor Co Ltd 49,148.4 63,653.5 29.5
10 Hyundai Corp Dlr Assn 49,069.5 57,274.8 16.7
11 General Motors Corp 52,058.0 55,962.7 7.5
12 General Motors Corp Dlr Assn 51,253.6 53,860.1 5.1
13 Honda Motor Co Ltd Dlr Assn 23,193.8 53,261.1 129.6
14 General Mills Inc 61,385.4 52,276.2 -14.8
15 Time Warner Cable Inc 48,382.7 52,178.2 7.8
16 Romney For President Inc 829.8 50,850.4 6,028.0
17 Verizon Communications Inc 56,412.5 43,657.6 -22.6
18 Toyota Motor Corp Loc Dlr 39,889.3 40,528.1 1.6
19 Toyota Motor Corp 36,379.1 36,725.4 1.0
20 McDonalds Corp 33,674.1 36,356.3 8.0
21 General Motors Corp Loc Dlr 33,120.5 35,688.5 7.8
22 Hyundai Corp Loc Dlr 31,830.8 30,464.0 -4.3
23 Rooms To Go Inc 26,031.1 29,225.8 12.3
24 Hyundai Corp 26,521.1 26,370.5 -0.6
25 Mazda Motor Corp 16,069.3 25,702.1 59.9
*Copyright 2011-2012, 2013. Kantar Media


TOP 25 LOCAL BROADCAST TV CATEGORIES*

Spot TV Full Year
2012 vs. 2011
Ranked by 2012 Dollars

Rank Category Full Year '11
Dols (000)		 Full Year '12
Dols (000)		 '12 vs '11
(%)
1 Automotive 2,678,436.9 3,117,937.9 16.4
2 Communications/Telecommunications 1,435,047.8 1,423,780.4 -0.8
3 Restaurants 1,227,053.5 1,181,139.6 -3.7
4 Political 109,090.8 1,025,964.5 840.5
5 Car & Truck Dealers 852,274.9 999,141.1 17.2
6 Government and Organizations 421,416.0 894,144.8 112.2
7 Furniture Stores 666,071.0 677,444.8 1.7
8 Financial 701,761.3 640,438.2 -8.7
9 Legal Services 574,005.6 604,161.4 5.3
10 Insurance 560,579.8 539,312.7 -3.8
11 Schools, Colleges & Camps 519,268.5 495,296.5 -4.6
12 Travel, Hotels & Resorts 451,729.0 454,567.1 0.6
13 Leisure Time Activities & Events 399,719.5 419,186.4 4.9
14 Food and Food Products 420,168.0 385,452.0 -8.3
15 Food Stores & Supermarkets 316,470.7 307,098.4 -3.0
16 Media & Advertising 156,091.6 140,890.2 -9.7
17 Home Centers & Hardware Stores 145,873.0 137,065.7 -6.0
18 Motion Pictures 160,290.1 120,788.6 -24.6
19 Clothing Stores 121,708.6 119,909.8 -1.5
20 Toiletries & Cosmetics 112,449.3 102,204.1 -9.1
21 Consumer Electronics & Video Stores 86,270.4 98,256.7 13.9
22 Department Stores 125,293.2 87,060.0 -30.5
23 Discount Department Stores 91,220.7 78,216.5 -14.3
24 Prescription Medication and Pharma Houses 109,313.2 76,490.7 -30.0
25 Hsehold Soaps, Cleaners, Polishes & Supplies 76,735.9 76,343.1 -0.5
*Copyright 2011-2012, 2013. Kantar Media


TOP 25 LOCAL BROADCAST TV ADVERTISERS*

Spot TV Full Year
2012 vs. 2011
Ranked by 2012 Dollars

Rank Category Full Year '11
Dols (000)		 Full Year '12
Dols (000)		 '12 vs '11
(%)
1 Political Adv 95,320.1 545,325.6 472.1
2 Ford Motor Co Dlr Assn 353,238.3 398,769.9 12.9
3 Toyota Motor Corp Dlr Assn 282,187.4 367,818.5 30.3
4 Comcast Corp 308,567.9 335,427.6 8.7
5 Chrysler Group Llc 354,093.3 316,899.2 -10.5
6 Nissan Motor Co Ltd 150,250.6 246,568.2 64.1
7 Honda Motor Co Ltd 201,043.2 245,402.2 22.1
8 AT&T Inc 255,576.7 233,780.2 -8.5
9 Obama For President Committee 0.0 219,328.7 N/A
10 General Mills Inc 229,010.8 212,442.5 -7.2
11 General Motors Corp 167,650.3 208,394.2 24.3
12 Verizon Communications Inc 175,691.7 182,206.3 3.7
13 General Motors Corp Dlr Assn 170,741.7 181,872.9 6.5
14 Time Warner Cable Inc 167,321.1 177,632.0 6.2
15 Hyundai Corp Dlr Assn 164,498.5 177,228.7 7.7
16 McDonalds Corp 150,638.6 166,042.2 10.2
17 Toyota Motor Corp Loc Dlr 122,563.9 145,699.9 18.9
18 Romney For President Inc 829.8 135,563.6 16,236.9
19 Toyota Motor Corp 114,164.2 133,025.5 16.5
20 General Motors Corp Loc Dlr 113,261.3 129,861.3 14.7
21 Honda Motor Co Ltd Dlr Assn 59,002.3 129,709.0 119.8
22 Hyundai Corp Loc Dlr 107,848.9 122,351.0 13.4
23 Rooms To Go Inc 83,957.2 101,941.5 21.4
24 Berkshire Hathaway Inc 87,602.0 100,299.1 14.5
25 Volkswagen Ag 77,249.0 95,709.9 23.9
*Copyright 2011-2012, 2013. Kantar Media
 
 
 

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