TV Cost & CPM Trends

Spot Television CPP and CPM Trends:

 

Network Television Cost and CPM Trends:


ABOUT THE DATA IN THIS REPORT:

Numbers are expressed as averages. Individual media may vary from these averages.

Nielsen Network TV figures are based on after-the-fact estimates. SQAD Spot TV data are forecasts for the "next quarter" and are usually used for planning purposes.

 
 
 

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