TV Cost & CPM Trends

Spot Television CPP and CPM Trends:

• Early Morning (M-F)
• Daytime (M-F)
• Early Fringe (M-F)
• Early News (M-F)
• Prime Access (M-F)
• Primetime (M-SUN)
• Late News
• Late Fringe (M-F)

Network Television Cost and CPM Trends:

• Daytime (M-F)
• Primetime (M-SUN)
• Early Evening News (M-F)
• Late Evening (M-F)

ABOUT THE DATA IN THIS REPORT:

Numbers are expressed as averages. Individual media may vary from these averages.

Nielsen Network TV figures are based on after-the-fact estimates. SQAD Spot TV data are forecasts for the "next quarter" and are usually used for planning purposes.

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