TV Cost & CPM Trends- Network TV Daytime

   

Households
Viewing
Avg. Min.

Cost Per
30 Sec.

Cost Per
1000 Homes


  1965 4,130,000   $2,400   $0.58  
  1966 4,080,000     3,000   0.74  
  1967 4,280,000     3,500   0.82  
  1968 4,750,000     3,800   0.80  
  1969 4,820,000     3,700   0.77  

  1970 4,880,000     4,000   0.82  
  1971 5,040,000     3,600   0.71  
  1972 5,220,000     3,700   0.71  
  1973 5,260,000     4,300   0.82  
  1974 5,180,000     4,500   0.87  

  1975 5,550,000     5,200   0.94  
  1976 5,180,000     5,800   1.12  
  1977 5,390,000     7,500   1.38  
  1978 5,400,000     7,900   1.45  
  1979 5,650,000     9,000   1.58  

  1980 5,530,000   10,000   1.81  
  1981 5,390,000   10,000   1.86  
  1982 5,330,000   10,500   1.97  
  1983 5,200,000   11,000   2.11  
  1984 5,600,000   12,500   2.22  

  1985 5,460,000   14,700   2.69  
  1986 5,430,000   14,000   2.57  
  1987 5,100,000   12,400   2.43  
  1988 5,230,000   11,800   2.26  
  1989 4,930,000   10,100   2.04  

  1990 4,340,000   10,700   2.46  
  1991 4,350,000   10,400   2.39  
  1992(1) 4,210,000   10,400   2.45  
  1993 4,420,000   11,100   2.50  
  1994 4,420,000   13,800   3.12  

  1995 3,890,000   12,900   3.32  
  1996 3,950,000   13,600   3.44  
  1997 3,830,000   14,800   3.85  
  1998 3,620,000   14,700   4.06  
  1999(2) 3,473,000   15,500   4.48  

  2000(3) 2,636,000   11,500   4.35  
  2001 2,409,000   10,400   4.30  
  2002 2,514,000   9,300   3.70  
  2003 3,229,000   13,000   4.04  
  2004 3,008,000   13,800   4.59  

  2005 2,931,000   13,600   4.66  
  2006(4) 2,246,000   15,400   6.84  
  2007 2,208,000   14,300   6.47  
  2008 2,009,000   13,100   6.53  
  2009 1,754,000   13,200   7.51  

  2010 1,959,000   12,100   6.16  
  2011 1,626,000   11,800   7.26  
  2012 1,382,000   9,700   7.01  
  2013 1,382,000   9,200   6.69  


SOURCE: NIELSEN MEDIA RESEARCH, FEBRUARY EACH YEAR

Notes:
      (1) FOX added in 1992
      (2) WB added in 1999
      (3) UPN & Pax added in 2000
      (4) Univision added in 2006. Effective January 2006,
           all audience estimates are based on Live+7 data.

 

 
 
 

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