TV Cost & CPM Trends- Network TV Early Evening News (M-F)

   

Households
Viewing
Avg. Min.

Cost Per
30 Sec.

Cost Per
1000 Homes


  1975 9,790,000   $12,400   $1.27  
  1976 9,300,000   14,400   1.55  
  1977 10,140,000   19,200   1.88  
  1978 10,270,000   21,500   2.09  
  1979 10,610,000   25,900   2.43  

  1980 11,490,000   25,700   2.23  
  1981 11,250,000   27,000   2.39  
  1982 11,080,000   31,600   2.85  
  1983 11,260,000   33,300   2.95  
  1984 10,390,000   37,000   3.56  

  1985 10,870,000   42,800   3.94  
  1986 11,570,000   45,100   3.90  
  1987 10,630,000   41,000   3.85  
  1988 10,090,000   44,500   4.41  
  1989 10,350,000   46,600   4.49  

  1990 9,570,000   51,800   5.41  
  1991 10,180,000   47,400   4.65  
  1992(1) 9,420,000   43,400   4.61  
  1993 9,870,000   46,300   4.69  
  1994 10,600,000   47,200   4.45  

  1995 8,670,000   49,600   5.72  
  1996 8,680,000   46,000   5.30  
  1997 8,390,000   46,600   5.55  
  1998 8,780,000   46,900   5.34  
  1999(2) 8,146,000   47,100   5.78  

  2000(3) 7,797,000   45,900   5.89  
  2001 7,731,000   45,700   5.91  
  2002 7,942,000   40,200   5.06  
  2003 8,035,000   40,600   5.06  
  2004 7,687,000   45,000   5.85  

  2005 7,122,000   44,500   6.25  
  2006(4) 5,534,000   44,100   7.97  
  2007 5,593,000   41,200   7.37  
  2008 5,355,000   43,800   8.17  
  2009 5,307,000   38,300   7.21  

  2010 5,292,000   34,600   6.53  
  2011 5,133,000   35,800   6.98  
  2012 4,881,000   36,800   7.54  
  2013 5,165,000   36,700   7.10  
  2014 5,625,000   38,900   6.92  


SOURCE: NIELSEN MEDIA RESEARCH, FEBRUARY EACH YEAR
Notes:
      (1) FOX added in 1992
      (2) WB added in 1999
      (3) UPN & Pax added in 2000
      (4) Univision added in 2006. Effective January 2006,
           all audience estimates are based on Live+7 data.

 

 

 
 
 

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