TV Cost & CPM Trends- Network TV Late Evening (M-F)

   

Households
Viewing
Avg. Min.

Cost Per
30 Sec.

Cost Per
1000 Homes


  1975 5,170,000   $8,300   $1.61  
  1976 4,850,000   9,000   1.86  
  1977 4,730,000   10,400   2.20  
  1978 4,910,000   8,800   1.79  
  1979 4,930,000   10,900   2.20  

  1980 4,420,000   11,900   2.70  
  1981 4,490,000   12,900   2.88  
  1982 4,450,000   13,100   2.94  
  1983 4,270,000   13,600   3.18  
  1984 4,570,000   14,800   3.24  

  1985 4,260,000   14,700   3.45  
  1986 4,310,000   15,700   3.64  
  1987 4,440,000   17,800   4.00  
  1988 3,740,000   20,200   5.40  
  1989 3,990,000   26,400   6.60  

  1990 3,080,000   21,500   6.97  
  1991 2,970,000   16,500   5.57  
  1992(1) 2,780,000   13,200   4.75  
  1993 2,970,000   15,800   5.31  
  1994 4,230,000   24,100   5.70  

  1995 3,660,000   23,600   6.43  
  1996 3,370,000   26,700   7.93  
  1997 3,270,000   24,500   7.48  
  1998 3,500,000   30,700   8.77  
  1999(2) 2,880,000   29,100   10.09  

  2000(3) 2,428,000   22,200   9.15  
  2001 2,697,000   25,300   9.38  
  2002 2,366,000   22,200   9.40  
  2003 2,477,000   26,800   10.83  
  2004 2,541,000   27,600   10.87  

  2005 2,452,000   27,800   11.33  
  2006(4) 1,707,000   20,400   11.94  
  2007 1,978,000   21,400   10.83  
  2008 1,811,000   20,800   11.46  
  2009 1,845,000   17,400   9.45  

  2010 1,457,000   13,300   9.13  
  2011 1,621,000   12,600   7.77  
  2012 1,494,000   12,800   8.57  
  2013 1,425,000   11,700   8.24  
  2014 1,626,000   12,200   7.49  


SOURCE: NIELSEN MEDIA RESEARCH, FEBRUARY EACH YEAR
Notes:
      (1) FOX added in 1992
      (2) WB added in 1999
      (3) UPN & Pax added in 2000
      (4) Univision added in 2006. Effective January 2006,
           all audience estimates are based on Live+7 data.

 

 

 
 
 

  Get RSS Updates: