TV Cost & CPM Trends- Network TV Primetime

Average Program*

   

Households
Viewing
Avg. Min.

Cost Per
30 Sec.

Cost Per
1000 Homes
  1965 9,968,000   $19,700   $1.98  
  1966 9,873,000   19,400   1.96  
  1967 10,007,000   20,400   2.04  
  1968 11,260,000   22,200   1.97  
  1969 11,040,000   22,800   2.07  
  1970 11,430,000   24,000   2.10  
  1971 12,000,000   21,700   1.81  
  1972 12,790,000   25,100   1.96  
  1973 12,600,000   28,900   2.29  
  1974 13,380,000   30,400   2.27  
  1975 13,500,000   32,200   2.39  
  1976 13,720,000   33,000   2.41  
  1977 14,380,000   42,300   2.94  
  1978 14,620,000   45,700   3.12  
  1979 14,910,000   58,100   3.89  
  1980 15,240,000   57,900   3.79  
  1981 14,720,000   60,700   4.12  
  1982 14,140,000   69,900   4.94  
  1983 15,150,000   81,300   5.36  
  1984 14,530,000   107,500   7.39  
  1985 14,510,000   94,700   6.52  
  1986 14,460,000   98,500   6.81  
  1987 14,290,000   100,100   7.00  
  1988 13,250,000   109,000   8.22  
  1989 13,060,000   109,400   8.37  
  1990 12,540,000   122,200   9.74  
  1991 11,810,000   106,400   9.00  
  1992(1) 12,020,000   93,700   7.79  
  1993 11,070,000   92,700   8.37  
  1994 12,710,000   97,200   7.64  
  1995 10,860,000   95,500   8.79  
  1996 9,940,000   101,400   10.20  
  1997 9,530,000   106,500   11.18  
  1998 9,640,000   121,300   12.59  
  1999(2) 8,256,000   110,700   13.41  
  2000(3) 6,134,000   82,300   13.42  
  2001 5,885,000   88,700   15.07  
  2002 6,472,000   108,700   16.79  
  2003 5,822,000   89,100   15.31  
  2004 6,070,000   120,500   19.85  
  2005 6,043,000   129,600   21.45  
  2006(4) 5,670,000   127,800   22.55  
  2007 5,151,000   117,800   22.87  
  2008 4,384,000   114,900   26.22  
  2009 4,562,000   103,700   22.72  
  2010 5,248,000   103,600   19.74  
  2011 4,710,000   106,500   22.61  
  2012 4,630,000   111,500   24.08  
  2013 4,397,000   110,200   25.06  


* Regular programs & specials


SOURCE: NIELSEN MEDIA RESEARCH, FEBRUARY EACH YEAR

Notes:
(1) FOX added in 1992
(2) WB added in 1999
(3) UPN & Pax added in 2000
(4) Univision added in 2006. Effective January 2006, all audience estimates are based on Live+7 data.

 
 
 
 

  Get RSS Updates: