TV Cost & CPM Trends- Spot TV Daytime

 

 

Top 100 Markets/30-Second Commercial
 

TV Households

A25-54
  (000) % CPP CPM (000) % CPP CPM
2003 90,618.1 85.94 5,134 5.67 105,137.0 86.78 10,200 9.70
2004 91,510.0 85.81 5,162 5.64 104,480.1 86.81 11,028 10.56
2005 93,107.7 85.88 4,964 5.33 104,906.7 86.95 11,664 11.12
2006 94,121.9 85.89 5,577 5.93 105,795.8 86.95 12,137 11.47
2007 94,718.4 85.94 6,310 6.66 106,040.6 86.92 13,741 12.96
2008 95,720.8 85.97 5,954 6.22 106,547.3 86.95 14,704 13.80
2009 97,039.5 86.03 7,433 7.66 107,297.3 86.99 16,357 15.24
2010 98,444.1 86.01 7,235 7.35 108,261.7 87.08 16,053 14.83
2011 98,823.1 86.03 7,133 7.22 108,222.4 87.10 15,152 14.00
2012 99,822.2 86.12 8,523 8.54 108,406.0 87.18 17,562 16.20
2013 98,659.4 86.05 8,599 8.72 105,399.8 87.37 18,572 17.62
 
Source: SQAD Media Market Guide 1st Qtr Projections (Fall books)
% is the Top 100 market % of the Total U.S. population

 

 
 
 

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