TV Cost & CPM Trends- Spot TV Early AM

Top 100 Markets/30-Second Commercial
 

TV Households

A25-54
  (000) % CPP CPM (000) % CPP CPM
2003 90,618.1 85.94 5,073 5.60 105,137.0 86.78 9,038 8.60
2004 91,510.0 85.81 5,777 6.31 104,480.1 86.81 9,700 9.28
2005 93,107.7 85.88 5,641 6.06 104,906.7 86.95 9,858 9.40
2006 94,121.9 85.89 5,910 6.28 105,795.8 86.95 10,939 10.34
2007 94,718.4 85.94 7,746 8.18 106,040.6 86.92 12,038 11.35
2008 95,720.8 85.97 6,464 6.75 106,547.3 86.95 12,767 11.98
2009 97,039.5 86.03 7,401 7.63 107,297.3 86.99 13,941 12.99
2010 98,444.1 86.01 6,111 6.21 108,261.7 87.08 11,746 10.85
2011 98,823.1 86.03 6,816 6.90 108,222.4 87.10 12,596 11.64
2012 99,822.2 86.12 7,994 8.01 108,406.0 87.18 15,175 14.00
2013 98,659.4 86.05 7,681 7.79 105,399.8 87.37 15,427 14.64
 
Source: SQAD Media Market Guide 1st Qtr Projections (Fall books)
% is the Top 100 market % of the Total U.S. population
 
 
 

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