TV Cost & CPM Trends- Spot TV Early Fringe

Top 100 Markets/30-Second Commercial

 

TV Households

A25-54

  (000) % CPP CPM (000) % CPP CPM
2003 90,618.1 85.94 6,583 7.26 105,137.0 86.78 12,433 11.83
2004 91,510.0 85.81 7,623 8.33 104,480.1 86.81 15,313 14.66
2005 93,107.7 85.88 7,521 8.08 104,906.7 86.95 15,243 14.53
2006 94,121.9 85.89 8,185 8.70 105,795.8 86.95 16,112 15.23
2007 94,718.4 85.94 9,914 10.47 106,040.6 86.92 16,594 15.65
2008 95,720.8 85.97 8,326 8.70 106,547.3 86.95 18,530 17.39
2009 97,039.5 86.03 9,903 10.21 107,297.3 86.99 19,921 18.57
2010 98,444.1 86.01 9,426 9.57 108,261.7 87.08 18,281 16.89
2011 98,823.1 86.03 9,865 9.98 108,222.4 87.10 18,556 17.15
2012 99,822.2 86.12 11,979 12.00 108,406.0 87.18 19,499 17.99
2013 98,659.4 86.05 10,169 10.31 105,399.8 87.37 19,413 18.42
2014 98,345.3 86.14 10,029 10.20 103,649.5 87.35 19,311 18.63
 
 
 

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