TV Cost & CPM Trends- Spot TV Early News

Top 100 Markets/30-Second Commercial

 

TV Households

A25-54

  (000) % CPP CPM (000) % CPP CPM
2003 90,618.1 85.94 8,793 9.70 105,137.0 86.78 14,105 13.42
2004 91,510.0 85.81 9,639 10.53 104,480.1 86.81 15,380 14.72
2005 93,107.7 85.88 8,741 9.39 104,906.7 86.95 15,024 14.32
2006 94,121.9 85.89 9,471 10.06 105,795.8 86.95 16,223 15.33
2007 94,718.4 85.94 10,754 11.35 106,040.6 86.92 18,249 17.21
2008 95,720.8 85.97 9,535 9.96 106,547.3 86.95 19,064 17.89
2009 97,039.5 86.03 10,779 11.11 107,297.3 86.99 19,158 17.86
2010 98,444.1 86.01 8,994 9.14 108,261.7 87.08 16,014 14.79
2011 98,823.1 86.03 9,501 9.61 108,222.4 87.10 17,151 15.85
2012 99,822.2 86.12 10,957 10.98 108,406.0 87.18 19,555 18.04
2013 98,659.4 86.05 11,002 11.15 105,399.8 87.37 20,280 19.24
2014 98,345.3 86.14 11,470 11.66 103,649.5 87.35 20,746 20.02
2015 99,684.1 86.08 12,975 13.02 104,550.9 87.34 21,260 20.33

 

 
 
 

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