TV Cost & CPM Trends- Spot TV Prime Access

Top 100 Markets/30-Second Commercial

 

TV Households

A25-54

  (000) % CPP CPM (000) % CPP CPM
2003 90,618.1 85.94 11,311 12.48 105,137.0 86.78 17,167 16.33
2004 91,510.0 85.81 13,171 14.39 104,480.1 86.81 19,087 18.27
2005 93,107.7 85.88 12,042 12.93 104,906.7 86.95 19,750 18.83
2006 94,121.9 85.89 13,491 14.33 105,795.8 86.95 21,522 20.34
2007 94,718.4 85.94 16,145 17.05 106,040.6 86.92 21,866 20.62
2008 95,720.8 85.97 13,224 13.82 106,547.3 86.95 22,808 21.41
2009 97,039.5 86.03 15,212 15.68 107,297.3 86.99 25,186 23.47
2010 98,444.1 86.01 13,522 13.74 108,261.7 87.08 22,465 20.75
2011 98,823.1 86.03 13,780 13.94 108,222.4 87.10 21,542 19.91
2012 99,822.2 86.12 16,652 16.68 108,406.0 87.18 24,031 22.17
2013 98,659.4 86.05 16,030 16.25 105,399.8 87.37 25,588 24.28
2014 98,345.3 86.14 15,064 15.32 103,649.5 87.35 25,873 24.96
2015 99,684.1 86.08 16,527 16.58 104,550.9 87.34 26,260 25.12

 

 
 
 

  Get RSS Updates: