TV Cost & CPM Trends- Spot TV Late Fringe

Top 100 Markets/30-Second Commercial

 

TV Households

A25-54

  (000) % CPP CPM (000) % CPP CPM
2003 90,618.1 85.94 9,151 10.10 105,137.0 86.78 13,783 13.11
2004 91,510.0 85.81 9,352 10.22 104,480.1 86.81 14,982 14.34
2005 93,107.7 85.88 8,953 9.62 104,906.7 86.95 15,108 14.40
2006 94,121.9 85.89 9,378 9.96 105,795.8 86.95 15,755 14.89
2007 94,718.4 85.94 11,676 12.33 106,040.6 86.92 15,306 14.43
2008 95,720.8 85.97 9,905 10.35 106,547.3 86.95 15,637 14.68
2009 97,039.5 86.03 11,728 12.09 107,297.3 86.99 17,631 16.43
2010 98,444.1 86.01 10,091 10.25 108,261.7 87.08 15,198 14.04
2011 98,823.1 86.03 10,672 10.80 108,222.4 87.10 15,251 14.09
2012 99,822.2 86.12 12,749 12.77 108,406.0 87.18 17,655 16.29
2013 98,659.4 86.05 12,732 12.91 105,399.8 87.37 17,931 17.01
2014 98,345.3 86.14 12,442 12.65 103,649.5 87.35 17,941 17.31

 

 
 
 

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