TV Cost & CPM Trends- Spot TV Late News

Top 100 Markets/30-Second Commercial

 

TV Households

A25-54

  (000) % CPP CPM (000) % CPP CPM
2003 90,618.1 85.94 14,779 16.31 105,137.0 86.78 19,169 18.23
2004 91,510.0 85.81 15,748 17.21 104,480.1 86.81 20,721 19.83
2005 93,107.7 85.88 14,388 15.45 104,906.7 86.95 20,764 19.79
2006 94,121.9 85.89 15,630 16.61 105,795.8 86.95 21,694 20.51
2007 94,718.4 85.94 16,606 17.53 106,040.6 86.92 22,402 21.13
2008 95,720.8 85.97 15,122 15.80 106,547.3 86.95 23,004 21.59
2009 97,039.5 86.03 17,440 17.97 107,297.3 86.99 25,039 23.34
2010 98,444.1 86.01 14,934 15.17 108,261.7 87.08 21,313 19.69
2011 98,823.1 86.03 15,800 15.99 108,222.4 87.10 21,477 19.85
2012 99,822.2 86.12 17,716 17.75 108,406.0 87.18 24,481 22.58
2013 98,659.4 86.05 17,950 18.19 105,399.8 87.37 26,353 25.00
2014 98,345.3 86.14 18,087 18.39 103,649.5 87.35 27,627 26.65
 
 
 

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