TVB has updated our running analysis of the cost comparisons of Spot TV and Broadcast network scatter to include 1st Quarter 2014 SQAD estimates. The 1st Quarter comparisons show that Spot TV is remarkably competitive with Network scatter, and the competitiveness has improved year to year in the four key dayparts where we go head-to-head: Early Morning, Early News, Prime and Late Night.
The report also features the local dayparts and how they stack up vs. network, for example, local Late News vs. network scatter Late Night.
For marketers looking into the 2014 media landscape, there has rarely been a better time to consider Spot TV as a strategic AND cost-effective alternative to network scatter.
Click here to access the full report.