http://www.tvb.org TVB Features and Industry News from the tvb.org website. Wed, 16 May 2012 22:21:37 -0500 http://us1.campaign-archive2.com/?u=e14dc1ea151f8f386601cc8a1&id=23a1872c58&e=[UNIQID] Make no mistake: TV remains the dominant video entertainment and news platform in the U.S., and the average amount of time spent watching TV remains at or near all-time highs. Wed, 16 May 2012 09:00:00 -0500 http://us1.campaign-archive2.com/?u=e14dc1ea151f8f386601cc8a1&id=23a1872c58&e=[UNIQID] http://www.public.site1.mirror2.phi.emarketer.com/Article.aspx?R=1009051 Almost one in five viewers starts watching a show after reading about it online. Wed, 16 May 2012 09:00:00 -0500 http://www.public.site1.mirror2.phi.emarketer.com/Article.aspx?R=1009051 http://www.mediapost.com/publications/article/174741/consumers-favor-watching-video-programming-on-tv.html Despite the increasing number of options available to consumers, they're still watching the majority of their video programming on television sets. Wed, 16 May 2012 08:00:00 -0500 http://www.mediapost.com/publications/article/174741/consumers-favor-watching-video-programming-on-tv.html http://www.mediapost.com/publications/article/174522/digital-challenges-but-traditional-still-tops-wit.html The report shows that TV is the top choice, according to 54% of agency respondents.Spot TV showed gains with 26% saying they are more focused on it than a year ago. Wed, 16 May 2012 08:00:00 -0500 http://www.mediapost.com/publications/article/174522/digital-challenges-but-traditional-still-tops-wit.html http://www.tvnewscheck.com/article/59462/local-news-stories-that-made-a-difference?utm_source=Listrak&utm_medium=Email&utm_term=Local+News+Stories+That+Made+A+Difference&utm_campaign=Univision+Rolls+Out+Its+2012-13+Slate TVNewsCheck features examples of exceptional TV station reporting from across the country. Tue, 15 May 2012 10:00:00 -0500 http://www.tvnewscheck.com/article/59462/local-news-stories-that-made-a-difference?utm_source=Listrak&utm_medium=Email&utm_term=Local+News+Stories+That+Made+A+Difference&utm_campaign=Univision+Rolls+Out+Its+2012-13+Slate http://www.huffingtonpost.com/2012/05/15/general-motors-advertising-facebook_n_1518862.html General Motors has decided to pull its advertising campaigns from Facebook, saying their paid ads had little effect on customers, the Wall Street Journal reports, citing "people familiar with the matter." Tue, 15 May 2012 10:00:00 -0500 http://www.huffingtonpost.com/2012/05/15/general-motors-advertising-facebook_n_1518862.html http://www.nytimes.com/2012/05/14/business/media/in-evolving-media-landscape-television-holds-sway.html "The durability of television, despite its flaws, stems from something most observers forget, that advertising on television satisfies most large marketers' goals better than alternatives, and its advantages hold as more consumers watch more TV more often than any other medium." - Brian Wieser, Pivotal Research Group. Tue, 15 May 2012 08:00:00 -0500 http://www.nytimes.com/2012/05/14/business/media/in-evolving-media-landscape-television-holds-sway.html http://www.mediapost.com/publications/article/174588/report-broadcast-tops-cable-viewers-embrace-key.html#ixzz1us8SsQCi A new marketing survey shows the broadcast networks getting top scores over all cable networks. Mon, 14 May 2012 14:30:00 -0500 http://www.mediapost.com/publications/article/174588/report-broadcast-tops-cable-viewers-embrace-key.html#ixzz1us8SsQCi http://www.hollywoodreporter.com/live-feed/upfronts-2012-network-scorecard-323634 Complete guide to the 2012-13 television season for the five broadcast networks, including which shows will return and which ones are dead -- and what's coming up. Mon, 14 May 2012 14:25:00 -0500 http://www.hollywoodreporter.com/live-feed/upfronts-2012-network-scorecard-323634 http://www.nytimes.com/2012/05/14/business/media/in-evolving-media-landscape-television-holds-sway.html "The durability of television, despite its flaws, stems from something most observers forget, that advertising on television satisfies most large marketers' goals better than alternatives, and its advantages hold as more consumers watch more TV more often than any other medium." - Brian Wieser, Pivotal Research Group. Mon, 14 May 2012 08:00:00 -0500 http://www.nytimes.com/2012/05/14/business/media/in-evolving-media-landscape-television-holds-sway.html http://www.broadcastingcable.com/article/484430-Cable_Networks_Are_a_Mixed_Ratings_Bag_in_Primetime_This_Season.php "'Wild swings' is perhaps the best way to describe a look at Nielsen's season-to-date prime numbers for cable networks," states Billie Gold, VP, Carat. The best year-to-year cable performer, AMC with Walking Dead and Mad Men (at +15.6%), is only delivering 0.37 RA 18-49, for the season. Mon, 14 May 2012 08:00:00 -0500 http://www.broadcastingcable.com/article/484430-Cable_Networks_Are_a_Mixed_Ratings_Bag_in_Primetime_This_Season.php http://adage.com/article/special-report-tv-upfront/cable-network-tv-scorecard-watch/234720/ Some in the cable sector are seeing disheartening numbers just as the upfront is about to get under way. Cable TV ratings have been uncharacteristically weak at several top-tier networks. Mon, 14 May 2012 07:00:00 -0500 http://adage.com/article/special-report-tv-upfront/cable-network-tv-scorecard-watch/234720/ http://www.mediapost.com/publications/article/174497/univisions-upfront-pitch-you-want-hispanics-you.html The network is pitching marketers that its array of assets is the best way to reach the estimated 20% of the average marketer's target that is Hispanic. Mon, 14 May 2012 05:20:00 -0500 http://www.mediapost.com/publications/article/174497/univisions-upfront-pitch-you-want-hispanics-you.html http://www.mediapost.com/publications/article/174504/tv-upfront-scatter-gdp-signaling-slight-improvem.html What will the new upfront look like? Mon, 14 May 2012 05:18:00 -0500 http://www.mediapost.com/publications/article/174504/tv-upfront-scatter-gdp-signaling-slight-improvem.html http://www.hollywoodreporter.com/news/cbs-cancels-csi-miami-gifted-man-unforgettable-323800 With six new scripted series and a large contingent of returning series, CBS was forced to pull the plug on a pricey 'CSI' spinoff. Mon, 14 May 2012 05:07:00 -0500 http://www.hollywoodreporter.com/news/cbs-cancels-csi-miami-gifted-man-unforgettable-323800 http://www.tvnewscheck.com/article/59431/fox-unveils-fall-primetime-schedule?utm_source=Listrak&utm_medium=Email&utm_term=Fox+Unveils+Fall+Primetime+Schedule&utm_campaign=Fox+Unveils+Fall+Primetime+Schedule The TV network unveiled a fall schedule on Sunday that has 10 sitcoms, double the number of dramas it will air. Comedy is being added to two nights, Tuesday and Friday, in addition to the current sitcom nights of Wednesday and Thursday. Sun, 13 May 2012 06:28:00 -0500 http://www.tvnewscheck.com/article/59431/fox-unveils-fall-primetime-schedule?utm_source=Listrak&utm_medium=Email&utm_term=Fox+Unveils+Fall+Primetime+Schedule&utm_campaign=Fox+Unveils+Fall+Primetime+Schedule http://www.thewrap.com/tv/article/cw-orders-carrie-diaries-arrow-beauty-and-beast-first-cut-cult-series-39541 A young Carrie Bradshaw, a DC Comics archer, and a beauty and beast are among the new faces you'll see on the CW next season. Fri, 11 May 2012 16:10:00 -0500 http://www.thewrap.com/tv/article/cw-orders-carrie-diaries-arrow-beauty-and-beast-first-cut-cult-series-39541 http://www.usatoday.com/news/politics/story/2012-05-07/columbus-ohio-tv-political-ads/54818144/1 As the amount of money spent on political persuasion has risen, there are now some places where political ads are more like a steady rain. Here in Columbus, it is pouring. See also: Planning Local TV in a Political Year Fri, 11 May 2012 10:00:00 -0500 http://www.usatoday.com/news/politics/story/2012-05-07/columbus-ohio-tv-political-ads/54818144/1 http://www.tvnewscheck.com/article/59431/fox-unveils-fall-primetime-schedule?utm_source=Listrak&utm_medium=Email&utm_term=Fox+Unveils+Fall+Primetime+Schedule&utm_campaign=Fox+Unveils+Fall+Primetime+Schedule The network adds three new comedies and two new dramas to slate. Glee moves to Thursdays following The X Factor. Fri, 11 May 2012 07:34:00 -0500 http://www.tvnewscheck.com/article/59431/fox-unveils-fall-primetime-schedule?utm_source=Listrak&utm_medium=Email&utm_term=Fox+Unveils+Fall+Primetime+Schedule&utm_campaign=Fox+Unveils+Fall+Primetime+Schedule http://www.businessweek.com/news/2012-05-10/auto-sales-rise-puts-u-dot-s-dot-on-pace-to-best-year-since-2007 U.S. auto sales are on pace for the best showing since 2007 and a third straight year of at least 10 percent gains, only the fourth such streak since the Great Depression, as more-confident buyers return to showrooms. Fri, 11 May 2012 07:10:00 -0500 http://www.businessweek.com/news/2012-05-10/auto-sales-rise-puts-u-dot-s-dot-on-pace-to-best-year-since-2007 http://www.reuters.com/article/2012/05/09/entertainment-us-upfronts-idUSBRE8481K020120509 Broadcast television networks are going for laughs to attract viewers, pitching new comedies at next week's annual "upfront" presentations to advertising buyers. Fri, 11 May 2012 07:05:00 -0500 http://www.reuters.com/article/2012/05/09/entertainment-us-upfronts-idUSBRE8481K020120509 http://www.usatoday.com/tech/products/story/2012-05-06/live-tv-startups/54862394/1 Local TV station owners increasingly are working with technology start-ups that want to broadcast their shows to tablets and smartphones. Thu, 10 May 2012 10:00:00 -0500 http://www.usatoday.com/tech/products/story/2012-05-06/live-tv-startups/54862394/1 http://www.nytimes.com/2012/05/09/business/media/gay-on-tv-its-all-in-the-family.html?_r=1&ref=todayspaper The cultural battlefield of television has changed markedly since the 1990s, when conservative groups and religious figures objected to Ellen DeGeneres coming out and Will & Grace coming on. Wed, 09 May 2012 09:00:00 -0500 http://www.nytimes.com/2012/05/09/business/media/gay-on-tv-its-all-in-the-family.html?_r=1&ref=todayspaper http://www.mediapost.com/publications/article/174212/cre-looks-to-improve-diary-measurement.html?edition=46609 CRE looks to upgrade the diary measurement process in smaller markets by using comparisons with larger markets that use advanced Nielsen technology. Wed, 09 May 2012 08:00:00 -0500 http://www.mediapost.com/publications/article/174212/cre-looks-to-improve-diary-measurement.html?edition=46609 http://www.mediapost.com/publications/article/174173/the-more-things-change-the-more-they-remain-the-s.html Nielsen's Cross Platform Report for the fourth quarter of 2011 showed once again that for all the hyperventilating about potential TV-busting devices, television viewing habits remain largely unchanged. Tue, 08 May 2012 11:00:00 -0500 http://www.mediapost.com/publications/article/174173/the-more-things-change-the-more-they-remain-the-s.html http://www.mediapost.com/publications/article/174068/abc-univision-to-create-new-tv-news-network-vent.html#ixzz1uHcXQajo The ABC/Univision alliance touts a strong business/advertising environment--Hispanics have considerable spending power, and increasing impact on social, economic & political trends. Tue, 08 May 2012 08:00:00 -0500 http://www.mediapost.com/publications/article/174068/abc-univision-to-create-new-tv-news-network-vent.html#ixzz1uHcXQajo http://ftp.media.radcity.net/ZSND/issues/May2012/S9344.pdf USA Today reports that social TV viewing will be a key component of networks' upfront presentations later this month. Fri, 04 May 2012 08:00:00 -0500 http://ftp.media.radcity.net/ZSND/issues/May2012/S9344.pdf http://ftp.media.radcity.net/ZSND/issues/May2012/S9344.pdf The company specifically pointed to its new television campaign campaign ashaving an impact. Fri, 04 May 2012 08:00:00 -0500 http://ftp.media.radcity.net/ZSND/issues/May2012/S9344.pdf http://www.forbes.com/sites/dalebuss/2012/05/02/fiesta-sales-slump-suggests-the-end-of-the-movement/ Fiesta has experienced one of the most hyperbolic sales arcs of any significant new model in recent years. Thu, 03 May 2012 09:45:00 -0500 http://www.forbes.com/sites/dalebuss/2012/05/02/fiesta-sales-slump-suggests-the-end-of-the-movement/ http://www.medialifemagazine.com/artman2/publish/Cable_65recap/New-ratings-dip-for-the-top-cable-networks.asp Continuing a pattern, five of the top 10 networks among adults 18-49 and seven of the top 10 among total viewers saw declines in primetime during April. Thu, 03 May 2012 09:30:00 -0500 http://www.medialifemagazine.com/artman2/publish/Cable_65recap/New-ratings-dip-for-the-top-cable-networks.asp http://www.mediapost.com/publications/article/173824/nielsen-americans-love-tv-viewing-options-change.html Nielsen data indicates that Americans continue to love the traditional TV set, but their ways of watching TV content are changing. Thu, 03 May 2012 09:00:00 -0500 http://www.mediapost.com/publications/article/173824/nielsen-americans-love-tv-viewing-options-change.html http://www.broadcastingcable.com/article/483862-BIA_Kelsey_Stations_to_Book_20_Billion_in_2012_Revenue.php The local TV industry saw an uptick in transactions in 2011 over 2010, with 50 station sales totaling $1.1 billion, says BIA/Kelsey. Thu, 03 May 2012 08:00:00 -0500 http://www.broadcastingcable.com/article/483862-BIA_Kelsey_Stations_to_Book_20_Billion_in_2012_Revenue.php http://www.tvnewscheck.com/article/2012/04/27/59040/add-just-one-job-to-help-save-america As of this writing, WPMT has helped motivate the addition of over 1,000 jobs, and the effort shows no sign of letting up. Thu, 03 May 2012 08:00:00 -0500 http://www.tvnewscheck.com/article/2012/04/27/59040/add-just-one-job-to-help-save-america http://jackmyers.v.reutersinsider.com/ This year's network television Upfront is shaping up to be the most interesting in years - maybe the most interesting EVER! - Jack Myers Video Media Business Report Wed, 02 May 2012 08:00:00 -0500 http://jackmyers.v.reutersinsider.com/ http://www.nytimes.com/2012/05/01/arts/television/ryan-seacrest-signs-new-contract-with-nbc-universal.html?_r=2 Ryan Seacrest signed a new contract with NBCUniversal that will have him contribute to the "Today" show, Olympics coverage, election coverage and other special events. Tue, 01 May 2012 08:00:00 -0500 http://www.nytimes.com/2012/05/01/arts/television/ryan-seacrest-signs-new-contract-with-nbc-universal.html?_r=2 http://www.mediabizbloggers.com/video-business-report/NYTimes-TV-Ratings-Story-is-Misleading.html Jack Myers Video Media Business Report , unique perspective and analysis on the state of the media and advertising business. Fri, 27 Apr 2012 10:00:00 -0500 http://www.mediabizbloggers.com/video-business-report/NYTimes-TV-Ratings-Story-is-Misleading.html http://www.autonews.com/apps/pbcs.dll/article?AID=/20120426/RETAIL01/304269741/1135/rising-gas-prices-shift-from-bane-to-boon-for-recovering-auto-industry As rising gasoline prices became a pain in the pocketbook this year, Matt German decided it was time to buy a new car. Fri, 27 Apr 2012 07:20:00 -0500 http://www.autonews.com/apps/pbcs.dll/article?AID=/20120426/RETAIL01/304269741/1135/rising-gas-prices-shift-from-bane-to-boon-for-recovering-auto-industry http://www.broadcastingcable.com/article/483489-Whiting_Anytime_Anywhere_Video_Still_Primarily_Means_Traditional_TV_At_Home.php The vast majority of anytime, anywhere consumption (91%) is still on traditional TV in real time. Tue, 24 Apr 2012 09:00:00 -0500 http://www.broadcastingcable.com/article/483489-Whiting_Anytime_Anywhere_Video_Still_Primarily_Means_Traditional_TV_At_Home.php http://www.tvnewscheck.com/article/2012/04/24/58947/status-of-social-media-rising-at-tv-stations/page/1 Twitter and Facebook have quickly become one of the basics of television news. Social media has become so important that stations are investing in training and, in some cases, mandating it. Tue, 24 Apr 2012 08:00:00 -0500 http://www.tvnewscheck.com/article/2012/04/24/58947/status-of-social-media-rising-at-tv-stations/page/1 http://www.mediapost.com/publications/article/173046/three-quarters-of-online-video-buyers-planning-tv.html Nearly two-thirds of marketers say they consider online video as a complement to TV rather than a replacement for TV. Tue, 24 Apr 2012 08:00:00 -0500 http://www.mediapost.com/publications/article/173046/three-quarters-of-online-video-buyers-planning-tv.html http://www.medialifemagazine.com/artman2/publish/Media_economy_57/Buyers-It-s-going-to-be-a-strong-upfront.asp The upfront market may be even more robust than analysts have been predicting. Total sales will be up by 3 percent or more, and the networks will see very healthy CPM increases. Fri, 20 Apr 2012 14:00:00 -0500 http://www.medialifemagazine.com/artman2/publish/Media_economy_57/Buyers-It-s-going-to-be-a-strong-upfront.asp http://www.netnewscheck.com/article/2012/04/19/18240/in-jacksonville-digital-creates-unique-allies In the tourism-heavy Florida city, an unusal online alignment has emerged on the TV side: The Gannett-owned NBC and ABC affiliates share a website, as do the Newport Television-owned Fox and CBS stations. Jacksonville's atypical team-ups have produced some unique approaches to digital content and revenue. Fri, 20 Apr 2012 07:46:00 -0500 http://www.netnewscheck.com/article/2012/04/19/18240/in-jacksonville-digital-creates-unique-allies http://blog.nielsen.com/nielsenwire/media_entertainment/tv-dramas-account-for-most-primetime-viewing-timeshifting-and-ad-spend/ Television viewers in the U.S. have more choices than ever, both in terms of how and where they tune in and in what they watch. Fri, 20 Apr 2012 07:45:00 -0500 http://blog.nielsen.com/nielsenwire/media_entertainment/tv-dramas-account-for-most-primetime-viewing-timeshifting-and-ad-spend/ http://www.hitfix.com/blogs/whats-alan-watching/posts/fox-at-25-a-quarter-century-of-risk-taking Not every experiment works, but this is the network that gave us 'The Simpsons,' 'The X-Files' and a lot more. Fri, 20 Apr 2012 07:40:00 -0500 http://www.hitfix.com/blogs/whats-alan-watching/posts/fox-at-25-a-quarter-century-of-risk-taking http://www.tvnewscheck.com/article/2012/04/16/58773/cbs-abc-step-up-mobile-dtv-commitment?utm_source=&utm_medium=Email&utm_term=CBS%2c+ABC+Step+Up+Mobile+DTV+Commitment&utm_campaign=Genachowski+Stands+Firm+On+Political+Files Broadcasters' mobile DTV service inched closer to reality with the news today that CBS and ABC were finally getting in the game, albeit in a measured way. Tue, 17 Apr 2012 09:00:00 -0500 http://www.tvnewscheck.com/article/2012/04/16/58773/cbs-abc-step-up-mobile-dtv-commitment?utm_source=&utm_medium=Email&utm_term=CBS%2c+ABC+Step+Up+Mobile+DTV+Commitment&utm_campaign=Genachowski+Stands+Firm+On+Political+Files http://www.tvnewscheck.com/link/2012/04/16/58769/tv-can-drive-social-media-activity/comments?utm_source=&utm_medium=Email&utm_term=TV+Can+Drive+Social+Media+Activity&utm_campaign=NAB%27s+Smith%3a+Ubiquity+Is+Key+To+Success Symbols and messages associated with social media are proliferating on TV, and they're getting through to TV viewers, according to a new survey. Tue, 17 Apr 2012 07:00:00 -0500 http://www.tvnewscheck.com/link/2012/04/16/58769/tv-can-drive-social-media-activity/comments?utm_source=&utm_medium=Email&utm_term=TV+Can+Drive+Social+Media+Activity&utm_campaign=NAB%27s+Smith%3a+Ubiquity+Is+Key+To+Success http://www.tvnewscheck.com/article/2012/04/16/58760/cbs-going-mobile-joins-mcv-mobile500?utm_source=&utm_medium=Email&utm_term=http%3a%2f%2fwww.tvnewscheck.com%2farticle%2f2012%2f04%2f16%2f58760%2fcbs-going-mobile-joins-mcv-mobile500&utm_campaign=CBS+Going+Mobile%3b+Joins+MCV%2c+Mobile500 CBS will join broadcasting's two mobile DTV initiatives, which are working to bring live broadcast television to viewers on their smartphone and tablets. Mon, 16 Apr 2012 08:00:00 -0500 http://www.tvnewscheck.com/article/2012/04/16/58760/cbs-going-mobile-joins-mcv-mobile500?utm_source=&utm_medium=Email&utm_term=http%3a%2f%2fwww.tvnewscheck.com%2farticle%2f2012%2f04%2f16%2f58760%2fcbs-going-mobile-joins-mcv-mobile500&utm_campaign=CBS+Going+Mobile%3b+Joins+MCV%2c+Mobile500 http://www.tvnewscheck.com/article/2012/04/16/58743/connectvs-broadcast-push-set-to-go-live On June 1, ConnecTV will integrate with 10 major U.S. broadcasting groups that together cover 201 stations, 45 of the top 50 markets and 76 million households. Mon, 16 Apr 2012 08:00:00 -0500 http://www.tvnewscheck.com/article/2012/04/16/58743/connectvs-broadcast-push-set-to-go-live http://www.lostremote.com/2012/04/10/what-local-tv-newsrooms-are-pinning-on-pinterest/ Still not quite sure what to pin on your newsroom's Pinterest boards? That's OK, it's a work in progress for just about everyone. Fri, 13 Apr 2012 07:20:00 -0500 http://www.lostremote.com/2012/04/10/what-local-tv-newsrooms-are-pinning-on-pinterest/ http://www.tvb.org/media/file/PreNAB_PressRelease_4-10-12.pdf Enhanced end to end solution enables Mobile500 partner broadcast stations to monetize Mobile Digital TV. Wed, 11 Apr 2012 08:00:00 -0500 http://www.tvb.org/media/file/PreNAB_PressRelease_4-10-12.pdf http://www.advancingthestory.com/2012/04/06/promoting-the-news-goes-mobile/ TV stations routinely set aside valuable airtime to advertise upcoming newscasts. Now, though, the most effective promotions may be airing on cellphones. Mon, 09 Apr 2012 08:00:00 -0500 http://www.advancingthestory.com/2012/04/06/promoting-the-news-goes-mobile/ http://adage.com/article/adagestat/markets-busted-brackets-ncaa-ratings/233956/ TVB analysis: Top 10 Local Markets for the NCAA Final Four . Markets with teams still in the hunt tuned in at incredible levels. Mon, 09 Apr 2012 08:00:00 -0500 http://adage.com/article/adagestat/markets-busted-brackets-ncaa-ratings/233956/ http://www.mediapost.com/publications/article/171787/nielsen-second-screening-is-a-worldwide-tv-habit.html Smartphones and tablets have become living room companions for TV viewers to an astonishing level in the U.S. Fri, 06 Apr 2012 07:30:00 -0500 http://www.mediapost.com/publications/article/171787/nielsen-second-screening-is-a-worldwide-tv-habit.html http://www.tvnewscheck.com/article/2012/04/05/58588/komo-launches-connected-tv-apps Using a new ad platform for connected TV from Accelerated Media, Fisher Interactive Network can insert national and local ads and also feature second screen ad capabilities in tablets and mobile devices. Fri, 06 Apr 2012 07:20:00 -0500 http://www.tvnewscheck.com/article/2012/04/05/58588/komo-launches-connected-tv-apps http://www.tvnewscheck.com/article/2012/04/05/58576/service-to-america-honorees-announced TV winners of the annual awards by the NAB Education Foundation are KRGV Weslaco, Texas; KWTV-KOTV Oklahoma City, Okla.; and Belo Corp. They will be honored in Washington on June 11. Fri, 06 Apr 2012 07:12:00 -0500 http://www.tvnewscheck.com/article/2012/04/05/58576/service-to-america-honorees-announced http://www.broadcastingcable.com/article/482727-KING_WEWS_KPHO_KLAS_Claim_Peabodys.php Belo, Scripps, Landmark and Meredith stations singled out with prestigious award. Thu, 05 Apr 2012 08:00:00 -0500 http://www.broadcastingcable.com/article/482727-KING_WEWS_KPHO_KLAS_Claim_Peabodys.php http://www.usatoday.com/news/politics/story/2012-04-01/swing-states-poll/53930684/1 A USA Today/Gallup Poll of a dozen battleground states finds a yawning gender gap in a faceoff between Obama and GOP front-runner Mitt Romney. Wed, 04 Apr 2012 10:00:00 -0500 http://www.usatoday.com/news/politics/story/2012-04-01/swing-states-poll/53930684/1 http://online.wsj.com/article/SB10001424052702303816504577321370478348822.html Consumers' thirst for small and fuel-efficient cars was a prime factor in driving light car and truck sales nearly 13% higher than a year ago. Wed, 04 Apr 2012 08:00:00 -0500 http://online.wsj.com/article/SB10001424052702303816504577321370478348822.html http://www.mediapost.com/publications/article/171674/tv-viewers-use-social-media-to-support-favorite-sh.html According to a new study from TVGuide.com, 76% of people say the primary reason for their social media activity is to "keep my favorites on the air." Wed, 04 Apr 2012 08:00:00 -0500 http://www.mediapost.com/publications/article/171674/tv-viewers-use-social-media-to-support-favorite-sh.html http://www.broadcastingcable.com/article/482671-Borrell_Stations_Seeing_35_Boost_in_Online_Revenue_This_Year.php Local TV online growth trending toward $2.7 billion in 2012. Tue, 03 Apr 2012 15:00:00 -0500 http://www.broadcastingcable.com/article/482671-Borrell_Stations_Seeing_35_Boost_in_Online_Revenue_This_Year.php http://www.washingtonpost.com/business/oprah-has-lost-her-platform-with-cable-adgate-says/2012/03/22/gIQA7CWTTS_video.html Horizon Media's Brad Adgate says in order for OWN to succeed, viewers need to see more of Oprah Winfrey ( Bloomberg ). Tue, 03 Apr 2012 11:00:00 -0500 http://www.washingtonpost.com/business/oprah-has-lost-her-platform-with-cable-adgate-says/2012/03/22/gIQA7CWTTS_video.html http://www.mediapost.com/publications/article/171113/cbs-research-tv-drives-wom-in-digital-world.html#ixzz1r055pDRp Much has been made about TV driving online social media interaction. But what about the traditional tell-your-neighbor stuff? Tue, 03 Apr 2012 10:00:00 -0500 http://www.mediapost.com/publications/article/171113/cbs-research-tv-drives-wom-in-digital-world.html#ixzz1r055pDRp http://e2.ma/click/5fktd/pzwri/tm9bab "Let's just hope someday internet measurement catches up with TV," says Bernstein Research's Todd Juenger, as quoted in MediaBiz.com . Tue, 03 Apr 2012 08:00:00 -0500 http://e2.ma/click/5fktd/pzwri/tm9bab http://blogs.wsj.com/speakeasy/2012/04/02/oprah-winfrey-says-launching-channel-harder-than-she-imagined/?mod=google_news_blog Oprah Winfrey says she may not have started her cable channel OWN "had I known it was this difficult." Mon, 02 Apr 2012 08:00:00 -0500 http://blogs.wsj.com/speakeasy/2012/04/02/oprah-winfrey-says-launching-channel-harder-than-she-imagined/?mod=google_news_blog http://theonassisnetwork.blogspot.com/2012/03/media-buyer-planner-today-ad-industrys_28.html It's the first time that 75% of the top 20 cable channels lost viewer share in a quarter. Wed, 28 Mar 2012 11:00:00 -0500 http://theonassisnetwork.blogspot.com/2012/03/media-buyer-planner-today-ad-industrys_28.html http://www.mediapost.com/publications/article/171042/piggly-wiggly-uncorks-local-since-forever.html The two-minute spot break will break on all four local network stations, leading into the NCAA's Final Four Men's Basketball Championships on April 2. Wed, 28 Mar 2012 10:00:00 -0500 http://www.mediapost.com/publications/article/171042/piggly-wiggly-uncorks-local-since-forever.html http://adage.com/article/special-report-4as-conference/local-tv-social/233744/ Local TV stations use social media to extend coverage & conversations with viewers, while working to increase integration with advertisers & device companies, according to "Socializing Local TV" session panelists, 4A's Transformation Conference, L.A. Tue, 27 Mar 2012 23:00:00 -0500 http://adage.com/article/special-report-4as-conference/local-tv-social/233744/ http://adage.com/article/mediaworks/quarter-ad-dollars/233706/ While social media is getting a lot of attention and spending, the big bucks are going where they've always gone - TV. Mon, 26 Mar 2012 08:00:00 -0500 http://adage.com/article/mediaworks/quarter-ad-dollars/233706/ http://www.reuters.com/article/2012/03/22/us-jdpower-usmarket-idUSBRE82L0OJ20120322 New-vehicle sales in March are expected to rise 6 percent from last year due to strong demand in the retail market, according to J.D. Power and Associates and LMC Automotive. Fri, 23 Mar 2012 07:30:00 -0500 http://www.reuters.com/article/2012/03/22/us-jdpower-usmarket-idUSBRE82L0OJ20120322 http://www.mediapost.com/publications/article/170744/cbs-local-digital-push-ups-audience-revenue.html?edition=44853 CBS has launched a new iPad app offering access to content from its local TV, radio and online properties in 24 major markets nationwide, including the top 10. Thu, 22 Mar 2012 07:30:00 -0500 http://www.mediapost.com/publications/article/170744/cbs-local-digital-push-ups-audience-revenue.html?edition=44853 http://www.mediapost.com/publications/article/170743/social-media-chatter-ups-live-tv-stats.html#ixzz1pn1skHve Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' TV time. Wed, 21 Mar 2012 17:00:00 -0500 http://www.mediapost.com/publications/article/170743/social-media-chatter-ups-live-tv-stats.html#ixzz1pn1skHve http://www.tvnewscheck.com/article/2012/03/21/58207/2012-reforecast-total-up-core-down-slightly?utm_source=Listrak&utm_medium=Email&utm_term=2012+Reforecast%3a+Total+Up%2c+Core+Down+Slightly&utm_campaign=2012+Reforecast%3a+Total+Up%2c+Core+Down+Slightly Three months into what could be the largest year ever for political spending, TV station group executives and analysts are a bit more optimistic than they were last fall about spot TV revenue in 2012. Wed, 21 Mar 2012 08:46:00 -0500 http://www.tvnewscheck.com/article/2012/03/21/58207/2012-reforecast-total-up-core-down-slightly?utm_source=Listrak&utm_medium=Email&utm_term=2012+Reforecast%3a+Total+Up%2c+Core+Down+Slightly&utm_campaign=2012+Reforecast%3a+Total+Up%2c+Core+Down+Slightly http://bottomline.msnbc.msn.com/_news/2012/03/20/10776509-oprah-finding-that-its-hard-being-on-your-own Oprah Winfrey may want to consider giving away a few more free cars to help her struggling cable network. Tue, 20 Mar 2012 16:15:00 -0500 http://bottomline.msnbc.msn.com/_news/2012/03/20/10776509-oprah-finding-that-its-hard-being-on-your-own http://www.campaignsandelections.com/magazine/us-edition/314022/tv-still-rules-the-political-scene.thtml The argument for not believing everything your new media vendor is telling you. Tue, 20 Mar 2012 16:10:00 -0500 http://www.campaignsandelections.com/magazine/us-edition/314022/tv-still-rules-the-political-scene.thtml http://www.mediapost.com/publications/article/170532/most-digital-video-ad-dollars-are-coming-from-digi.html#ixzz1paot7bVt Contrary to conventional wisdom, "The vast majority of digital video ad dollars are not coming from TV," according to Randy Cohen of Advertiser Perceptions, who said the main source of dollars is digital display. Overall 86% of dollars going to digital video are coming from sources other than TV budgets. Mon, 19 Mar 2012 17:35:00 -0500 http://www.mediapost.com/publications/article/170532/most-digital-video-ad-dollars-are-coming-from-digi.html#ixzz1paot7bVt http://m.deadline.com/2012/03/tv-news-broke-its-losing-streak-in-action-packed-2011-study/ Broadcast networks, cable news networks, and local TV stations all showed signs of improvement in 2011 as people became riveted by stories about Arab Spring, the death of Osama bin Laden, the shooting in Tucson of Rep. Gabrielle Giffords, Britain's royal wedding, and the tsunami in Japan, according to Pew's Project for Excellence in Journalism. Mon, 19 Mar 2012 07:30:00 -0500 http://m.deadline.com/2012/03/tv-news-broke-its-losing-streak-in-action-packed-2011-study/ http://www.mediapost.com/publications/article/170201/social-media-buzz-ups-trad-tv-ratings.html Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV ratings. Fri, 16 Mar 2012 07:45:00 -0500 http://www.mediapost.com/publications/article/170201/social-media-buzz-ups-trad-tv-ratings.html http://www.thewrap.com/tv/article/community-return-spawns-twitter-trending-topics-aplenty-36302 It's easy to forget sometimes that "Community" is a TV show as well as a thing people go insane over on Twitter. Fri, 16 Mar 2012 07:32:00 -0500 http://www.thewrap.com/tv/article/community-return-spawns-twitter-trending-topics-aplenty-36302 http://www.tvnewscheck.com/article/2012/03/13/58037/high-school-sports-news-scores-for-stations More than half of the news-producing stations across the country now include prep sports coverage. Tue, 13 Mar 2012 09:00:00 -0500 http://www.tvnewscheck.com/article/2012/03/13/58037/high-school-sports-news-scores-for-stations http://www.tvnewscheck.com/article/2012/03/13/58059/stations-12-online-rev-to-soar-35-to-27b Local online advertising revenue continues to grow at a blistering pace with sites owned by TV stations leading the way, according to the latest study from Borrell Associates commissioned by TVB. Tue, 13 Mar 2012 09:00:00 -0500 http://www.tvnewscheck.com/article/2012/03/13/58059/stations-12-online-rev-to-soar-35-to-27b http://www.mediapost.com/publications/article/169754/faster-networks-better-metrics-propel-mobiles-fu.html "Big step forward" expected this year with wider adoption of TV Everywhere, the model for distributing TV programming across devices. Fri, 09 Mar 2012 15:00:00 -0600 http://www.mediapost.com/publications/article/169754/faster-networks-better-metrics-propel-mobiles-fu.html http://www.latimes.com/business/la-fi-ct-teen-tv-study-20120309,0,4052902.story?track=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+latimes%2Fbusiness+%28L.A.+Times+-+Business%29&utm_content=My+Yahoo 'Consumption of television by teens has stubbornly continued to grow, even as new devices have permeated their lives,' a Sanford C. Bernstein analyst says in 'Why the Internet Won't Kill TV.' Fri, 09 Mar 2012 10:00:00 -0600 http://www.latimes.com/business/la-fi-ct-teen-tv-study-20120309,0,4052902.story?track=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+latimes%2Fbusiness+%28L.A.+Times+-+Business%29&utm_content=My+Yahoo http://www.autonews.com/apps/pbcs.dll/article?AID=/20120308/RETAIL03/120309863/1254/ford-jumps-into-reality-tv-to-promote-2013-escape Ford brand is venturing into the reality television production business with a new show called "Escape Routes" that will promote the 2013 Escape crossover, which arrives in dealerships this May. Fri, 09 Mar 2012 07:35:00 -0600 http://www.autonews.com/apps/pbcs.dll/article?AID=/20120308/RETAIL03/120309863/1254/ford-jumps-into-reality-tv-to-promote-2013-escape http://www.mediapost.com/publications/article/169782/nbcu-to-participate-in-digital-content-newfronts.html NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional media company to do so. Fri, 09 Mar 2012 07:30:00 -0600 http://www.mediapost.com/publications/article/169782/nbcu-to-participate-in-digital-content-newfronts.html http://www.mediapost.com/publications/article/169687/super-tuesday-big-win-for-fox-nbcs-decision.html The broadcast network program "Decision 2012" scored 3.14 million total viewers and got a 1.0 rating/3 share among 18-49 viewers. Thu, 08 Mar 2012 09:00:00 -0600 http://www.mediapost.com/publications/article/169687/super-tuesday-big-win-for-fox-nbcs-decision.html http://www.adweek.com/news/advertising-branding/cheaper-dozen-tvb-challenges-broadcast-efficiencies-138758 New research from TVB shows marketers can usually pick up time in all 210 DMAs for less than the cost of a national network buy. Tue, 06 Mar 2012 10:00:00 -0600 http://www.adweek.com/news/advertising-branding/cheaper-dozen-tvb-challenges-broadcast-efficiencies-138758 http://tech.fortune.cnn.com/2012/03/01/the-tv-ad-is-long-from-dead/ TV advertising will almost certainly retain its edge and emerge as the big winner for 2012. Fri, 02 Mar 2012 09:00:00 -0600 http://tech.fortune.cnn.com/2012/03/01/the-tv-ad-is-long-from-dead/ http://www.mediapost.com/publications/article/169157/mediaocean-will-open-api-to-third-parties-making-m.html?edition=44054 Making Madison Avenue's 'OS' more like Silicon Valley. Thu, 01 Mar 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/169157/mediaocean-will-open-api-to-third-parties-making-m.html?edition=44054 http://adage.com/article/adagestat/stat-day-local-markets-won-oscars-ratings-battle/233017/ TVB's analysis of Nielsen data shows New York, Chicago and even West Palm Beach trumping the Los Angeles market. Wed, 29 Feb 2012 10:00:00 -0600 http://adage.com/article/adagestat/stat-day-local-markets-won-oscars-ratings-battle/233017/ http://www.mediapost.com/publications/article/169076/tv-shows-with-online-access-improve-reach.html?edition=44015#ixzz1nnoZO9gv 20% say they spent more time watching a network's content after it became available online, up from 9% in 2008. Wed, 29 Feb 2012 09:00:00 -0600 http://www.mediapost.com/publications/article/169076/tv-shows-with-online-access-improve-reach.html?edition=44015#ixzz1nnoZO9gv http://www.mediapost.com/publications/article/168882/oprah-turns-to-oscars-in-search-of-women-viewers.html During ABC's Academy Awards telecast, Oprah Winfrey looked to gain some visibility with a commercial promoting her OWN network. Wed, 29 Feb 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/168882/oprah-turns-to-oscars-in-search-of-women-viewers.html http://www.mediabizbloggers.com/tom-cunniff/The-Promise-and-Peril-of-Social-TV---Tom-Cunniff.html TV has always been a social activity. People watch TV, are entertained by it, and talk about what they just saw. Tue, 28 Feb 2012 08:00:00 -0600 http://www.mediabizbloggers.com/tom-cunniff/The-Promise-and-Peril-of-Social-TV---Tom-Cunniff.html http://www.mediapost.com/publications/article/168761/social-media-drives-tv-watching.html#ixzz1ncRYrhtH TV Guide survey found that social media buzz does indeed help drive TV watching. Mon, 27 Feb 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/168761/social-media-drives-tv-watching.html#ixzz1ncRYrhtH http://www.mediapost.com/publications/article/167938/leveraging-geography-in-depression-remedy-advertis.html Anti-depression prescription advertising has become a major DTC category with brands such as Cymbalta, Abilify, Pristiq and Seroquel numbering among the top 15 mega-budget brands in 2011. Fri, 24 Feb 2012 07:40:00 -0600 http://www.mediapost.com/publications/article/167938/leveraging-geography-in-depression-remedy-advertis.html http://adage.com/article/tuning-in/tv-time-minute-ads/232912/ Has the clock struck for the regular appearance of TV ads that are a whopping two minutes in length -- or more? Fri, 24 Feb 2012 07:40:00 -0600 http://adage.com/article/tuning-in/tv-time-minute-ads/232912/ http://online.wsj.com/article/SB10001424052970204059804577229451364593094.html It's cool to have rabbit ears again, as companies pitch consumers on complementing online video streaming with broadcast-TV signals, to save money on cable subscriptions. Tue, 21 Feb 2012 09:00:00 -0600 http://online.wsj.com/article/SB10001424052970204059804577229451364593094.html http://www.rbr.com/features/intel_briefs/another-positive-indicator-on-consumer-confidence.html There are definite signs that many believe the economy has started to move toward recovery. Tue, 21 Feb 2012 08:00:00 -0600 http://www.rbr.com/features/intel_briefs/another-positive-indicator-on-consumer-confidence.html http://www.rbr.com/tv-cable/sky-s-the-limit-for-2012-political-advertising.html The final political jackpot figure could be beyond anyone's expectations. Tue, 21 Feb 2012 08:00:00 -0600 http://www.rbr.com/tv-cable/sky-s-the-limit-for-2012-political-advertising.html http://www.mediapost.com/publications/article/168049/tv-dominates-multiscreen-world.html?edition=43574#ixzz1med7BfDd "TV remains the tentpole of the multiscreen environment, accounting for most of the viewing and ad dollars placed against video content." - ANA's Bill Duggan. Fri, 17 Feb 2012 09:00:00 -0600 http://www.mediapost.com/publications/article/168049/tv-dominates-multiscreen-world.html?edition=43574#ixzz1med7BfDd Http://www.mediapost.com/publications/article/167992/ana-tv-media-budgets-up-aide-by-stb-data.html New research from the Association of National Advertisers and Forrester shows that 76% of marketers plan to keep their media budgets stable in 2012. About half (47%) of all budgets will go to TV. That's a 6% bump from the 2010 survey. Fri, 17 Feb 2012 07:35:00 -0600 Http://www.mediapost.com/publications/article/167992/ana-tv-media-budgets-up-aide-by-stb-data.html http://www.mediapost.com/publications/article/168005/at-the-ana-social-tv-is-new-media.html People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Fri, 17 Feb 2012 07:30:00 -0600 http://www.mediapost.com/publications/article/168005/at-the-ana-social-tv-is-new-media.html http://www.mediapost.com/publications/article/167746/making-noise-a-conversation-with-combes-tom-cunn.html?edition=43464 If you want to create mass awareness, there's nothing like TV. If you want to start a word-of-mouth campaign, there's nothing like social for activation. Wed, 15 Feb 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/167746/making-noise-a-conversation-with-combes-tom-cunn.html?edition=43464 http://e2ma.net/go/12593939231/214030490/228379697/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/February2012/S1182.pdf Advertisers express increasing confidence in television as an advertising medium. Wed, 15 Feb 2012 08:00:00 -0600 http://e2ma.net/go/12593939231/214030490/228379697/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/February2012/S1182.pdf http://e2ma.net/go/12591425522/214029001/228359393/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/February2012/S7035.pdf TV stations are the biggest beneficiary in a heated political environment driven by relaxed campaign finance laws. Tue, 14 Feb 2012 08:00:00 -0600 http://e2ma.net/go/12591425522/214029001/228359393/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/February2012/S7035.pdf http://af.reuters.com/article/commoditiesNews/idAFL2E8D9HCC20120213 On top of a jump in political advertising, television stations and networks are also getting a boost from increased ad spending by top retailers and consumer brands. Tue, 14 Feb 2012 08:00:00 -0600 http://af.reuters.com/article/commoditiesNews/idAFL2E8D9HCC20120213 http://www.tvweek.com/blogs/tvbizwire/2012/02/pushed-by-the-fresh-memories-o.php Sunday's Grammy numbers even blew away last year's OSCAR numbers. Mon, 13 Feb 2012 15:00:00 -0600 http://www.tvweek.com/blogs/tvbizwire/2012/02/pushed-by-the-fresh-memories-o.php http://adage.com/article/special-report-super-bowl/home-viewing-lifted-total-super-bowl-audience/232712/ Don't forget about those fans watching someone else's TV. Mon, 13 Feb 2012 12:40:00 -0600 http://adage.com/article/special-report-super-bowl/home-viewing-lifted-total-super-bowl-audience/232712/ http://www.huffingtonpost.com/peggy-conlon/happy-birthday-ad-council_b_1269338.html Celebrating 70 Years of Public Service Advertising. Mon, 13 Feb 2012 12:30:00 -0600 http://www.huffingtonpost.com/peggy-conlon/happy-birthday-ad-council_b_1269338.html http://adage.com/article/mediaworks/record-political-advertising-swing-state-cash-spreads/232667/ The biggest winners through the fall campaign will be the media companies with TV stations in the 12 closely divided swing states identified by Gallup. Fri, 10 Feb 2012 14:00:00 -0600 http://adage.com/article/mediaworks/record-political-advertising-swing-state-cash-spreads/232667/ http://www.tvnewscheck.com/article/2012/02/10/57396/video-highlights-broadcasters-biggest-role "Tornado Emergency: Saving Lives" & the role TV and radio played in warning residents, covering the impact and bringing emergency relief. Fri, 10 Feb 2012 11:00:00 -0600 http://www.tvnewscheck.com/article/2012/02/10/57396/video-highlights-broadcasters-biggest-role http://www.dtcperspectives.com/dtc-news/dtc-television-fading-i-doubt-it.html "Those who predict the end of television will be wrong." -Bob Ehrlich, Chairman, DTC Perspectives, Inc. Fri, 10 Feb 2012 10:00:00 -0600 http://www.dtcperspectives.com/dtc-news/dtc-television-fading-i-doubt-it.html http://www.adweek.com/news/advertising-branding/falling-def-ears-marketers-slow-embrace-hd-ads-138149 Luddites could miss out on as much as $8.2 billion per year. Fri, 10 Feb 2012 08:02:00 -0600 http://www.adweek.com/news/advertising-branding/falling-def-ears-marketers-slow-embrace-hd-ads-138149 http://www.mobilemarketer.com/cms/news/television/12073.html "Mobile will extend the reach of a TV campaign to places and times where users would not otherwise have access to watch it," said Steve Lanzano, of TVB. Thu, 09 Feb 2012 08:00:00 -0600 http://www.mobilemarketer.com/cms/news/television/12073.html http://www.tvnewscheck.com/article/2012/02/09/57370/tvb-keys-to-winning-super-bowl-numbers The largest local Super Bowl audiences are not merely determined by home markets of the participating teams. There are four additional key factors. Thu, 09 Feb 2012 08:00:00 -0600 http://www.tvnewscheck.com/article/2012/02/09/57370/tvb-keys-to-winning-super-bowl-numbers http://www.mediapost.com/publications/article/167437/first-super-bowl-webcast-draws-over-2-million-view.html?edition=43137#ixzz1lnjVFiDV First-ever webcast of the Super Bowl pulled in more than two million users -- about 2% of the traditional TV viewing on the NBC network. Wed, 08 Feb 2012 09:00:00 -0600 http://www.mediapost.com/publications/article/167437/first-super-bowl-webcast-draws-over-2-million-view.html?edition=43137#ixzz1lnjVFiDV http://www.mediapost.com/publications/article/167438/rentrak-signs-interpublic-to-milestone-deal-wil.html?edition=43137 The deal includes a new TV audience segmentation system targeting "movie-goers." Wed, 08 Feb 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/167438/rentrak-signs-interpublic-to-milestone-deal-wil.html?edition=43137 http://www.nytimes.com/2012/02/08/business/media/super-bowl-commercials-rated-by-social-media.html Long before social media transformed the way Super Bowl commercials were evaluated, USA Today assembled focus groups each year that judged the advertising hits and flops. Wed, 08 Feb 2012 08:00:00 -0600 http://www.nytimes.com/2012/02/08/business/media/super-bowl-commercials-rated-by-social-media.html http://www.prnewswire.com/news-releases/star-filled-ads--madonnas-halftime-show-draw-as-many-viewers-as-the-entire-super-bowl-xlvi-game-138810184.html Rentrak reports cross-platform results for the 2012 Super Bowl. Tue, 07 Feb 2012 08:00:00 -0600 http://www.prnewswire.com/news-releases/star-filled-ads--madonnas-halftime-show-draw-as-many-viewers-as-the-entire-super-bowl-xlvi-game-138810184.html http://www.medialifemagazine.com/artman2/publish/Television_44/Huge-ratings-for-post-Super-Bowl-Voice-.asp "The Voice" hit a new high note in post-Super Bowl debut, averaging 37.6 million total viewers. Tue, 07 Feb 2012 08:00:00 -0600 http://www.medialifemagazine.com/artman2/publish/Television_44/Huge-ratings-for-post-Super-Bowl-Voice-.asp http://www.medialifemagazine.com/artman2/publish/Sports_TV_52/Super-Bowl-sets-record-with-111-3-million-viewers.asp Super Bowl XLVI set a record for most-watched program in TV history. Mon, 06 Feb 2012 15:00:00 -0600 http://www.medialifemagazine.com/artman2/publish/Sports_TV_52/Super-Bowl-sets-record-with-111-3-million-viewers.asp http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/ All of the spots that ran nationally during the game (excluding pre-game, post-game and halftime) gathered in one place by Ad Age. Mon, 06 Feb 2012 10:00:00 -0600 http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/ http://adage.com/article/special-report-super-bowl/amazing-facts-social-media-super-bowl/232545/ Social commentary about ads alone topped the entire 2011 Academy Awards. Mon, 06 Feb 2012 10:00:00 -0600 http://adage.com/article/special-report-super-bowl/amazing-facts-social-media-super-bowl/232545/ http://www.tvnewscheck.com/article/2012/02/06/57270/record-political-ad-boom-looms-but- TVNewsCheck's Harry A. Jessell interviews Jack Poor, TVB's expert on the political category. Mon, 06 Feb 2012 08:00:00 -0600 http://www.tvnewscheck.com/article/2012/02/06/57270/record-political-ad-boom-looms-but- http://www.usatoday.com/money/economy/story/2012-02-04/cnbc-super-bowl-spending/52939344/1 The event generates significant consumer spending as sports fans buy food, decorations, and perhaps even a new television. Sun, 05 Feb 2012 17:00:00 -0600 http://www.usatoday.com/money/economy/story/2012-02-04/cnbc-super-bowl-spending/52939344/1 http://adage.com/article/adagestat/stat-day-nfl-teams-draw-playoff-ratings/232521/ Also, which markets tune in after their teams are eliminated. Fri, 03 Feb 2012 14:00:00 -0600 http://adage.com/article/adagestat/stat-day-nfl-teams-draw-playoff-ratings/232521/ http://www.kare11.com/sports/article/959748/524/Local-Super-Bowl-ads-get-just-as-much-bang-for-less-buck You probably visualize big companies going all out spending big bucks. But come Sunday, you'll see some local companies pop up. Fri, 03 Feb 2012 12:00:00 -0600 http://www.kare11.com/sports/article/959748/524/Local-Super-Bowl-ads-get-just-as-much-bang-for-less-buck http://www.lostremote.com/2012/02/02/local-stations-jump-into-social-tv-with-connectv/ Ten broadcast groups -- 201 stations in all, partnered with social TV startup ConnecTV in a major bet on the second screen experience, available today online and for the iPad. Fri, 03 Feb 2012 11:00:00 -0600 http://www.lostremote.com/2012/02/02/local-stations-jump-into-social-tv-with-connectv/ http://www.tvnewscheck.com/article/2012/02/03/57239/gen-ys-latest-trend-cord-cutting A growing number of young adults born between 1980 and 1995 -- Gen Y -- are purchasing over-the-air antennas to watch television programming. Fri, 03 Feb 2012 10:00:00 -0600 http://www.tvnewscheck.com/article/2012/02/03/57239/gen-ys-latest-trend-cord-cutting http://nabroadcasters.wordpress.com/2012/01/31/broadcasters-americas-first-informers/ Every day across America, local radio and television broadcasters serve communities in extraordinary ways... Fri, 03 Feb 2012 07:50:00 -0600 http://nabroadcasters.wordpress.com/2012/01/31/broadcasters-americas-first-informers/ http://www.nytimes.com/2012/02/03/business/media/some-super-bowl-ads-being-seen-long-before-the-game-advertising.html The Bowl has long been the biggest day of the year for advertising, as more than 100 million Americans watch television's most expensive and daring commercials. Unlike years past, one thing will be mostly missing this year: surprise. Fri, 03 Feb 2012 07:47:00 -0600 http://www.nytimes.com/2012/02/03/business/media/some-super-bowl-ads-being-seen-long-before-the-game-advertising.html http://www.mediapost.com/publications/article/166996/the-future-of-television-is-in-your-hands.html?edition=42924 Traditional broadcast television content is now being made available to turn every screened device into a TV set. Thu, 02 Feb 2012 09:00:00 -0600 http://www.mediapost.com/publications/article/166996/the-future-of-television-is-in-your-hands.html?edition=42924 http://www.rbr.com/media-news/advertising/agencies-spot-tv-was-top-ad-medium-of-choice-in-q4.html The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to survey. Wed, 01 Feb 2012 08:00:00 -0600 http://www.rbr.com/media-news/advertising/agencies-spot-tv-was-top-ad-medium-of-choice-in-q4.html http://www.tvnewscheck.com/article/2012/02/01/57177/broadcasters-must-wise-up-about-smart-tv At last month's CES, three technologies showed significant progress: connected TV, smart TV and TV Everywhere. Wed, 01 Feb 2012 08:00:00 -0600 http://www.tvnewscheck.com/article/2012/02/01/57177/broadcasters-must-wise-up-about-smart-tv http://www.tvb.org/media/file/NADA_Survey_01-30-2012.pdf Survey: Retailers expect higher sales, profits this year -- and they're hiring. Mon, 30 Jan 2012 09:00:00 -0600 http://www.tvb.org/media/file/NADA_Survey_01-30-2012.pdf http://www.mediapost.com/publications/article/166761/the-social-super-bowl.html USA's Redniss joins a panel that continues focus on two-screen viewing and social TV, with execs from Shazam, TVB and Euro RSCG NY. Mon, 30 Jan 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/166761/the-social-super-bowl.html http://www.mediapost.com/publications/article/166762/tracking-social-tv-not-so-easy.html TVB's Steve Lanzano says people are watching more live TV than ever. That's partly b/c people can interact with TV in ways they couldn't before. Mon, 30 Jan 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/166762/tracking-social-tv-not-so-easy.html http://www.tvnewscheck.com/link/2012/01/27/57083/millennials-do-respond-to-tv-advertising/comments?utm_source=Listrak&utm_medium=Email&utm_term=Millennials+DO+Respond+To+TV+Advertising&utm_campaign=Covenant+Crisis+Looming+At+Media+General Nothing even comes close to generating awareness among Millennials the way TV commercials do. Fri, 27 Jan 2012 08:00:00 -0600 http://www.tvnewscheck.com/link/2012/01/27/57083/millennials-do-respond-to-tv-advertising/comments?utm_source=Listrak&utm_medium=Email&utm_term=Millennials+DO+Respond+To+TV+Advertising&utm_campaign=Covenant+Crisis+Looming+At+Media+General http://www.mediapost.com/publications/article/166700/smash-the-river-awake-and-gcb-top-broadc.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tv-board+%28MediaPost+|+TV+Board%29 Critics believe a number of the new scripted series to be collectively superior to last fall's freshman class. Fri, 27 Jan 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/166700/smash-the-river-awake-and-gcb-top-broadc.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+tv-board+%28MediaPost+|+TV+Board%29 http://www.adweek.com/news/television/romney-outspends-gop-pack-sc-137747 Analysis of TV political spending in S.C. (in millions) vs. vote. Wed, 25 Jan 2012 10:00:00 -0600 http://www.adweek.com/news/television/romney-outspends-gop-pack-sc-137747 http://www.tampabay.com/features/media/tv-increasingly-screens-out-baby-boomer-actors-audiences/1211938 "Old is not old anymore...every seven seconds, someone turns 55, and they're more likely to be a first-time parent," said Steve Lanzano of TVB. Wed, 25 Jan 2012 08:00:00 -0600 http://www.tampabay.com/features/media/tv-increasingly-screens-out-baby-boomer-actors-audiences/1211938 http://www.tvnewscheck.com/article/2012/01/26/57061/national-nfl-numbers-not-the-whole-story?utm_source=Listrak&utm_medium=Email&utm_term=National+NFL+Numbers+Not+The+Whole+Story&utm_campaign='Wendy+Williams+Show'+On+A+Roll While playoff football games draw big ratings, TVB's look at numbers in the teams' home markets reveals much, much larger audiences. Wed, 25 Jan 2012 08:00:00 -0600 http://www.tvnewscheck.com/article/2012/01/26/57061/national-nfl-numbers-not-the-whole-story?utm_source=Listrak&utm_medium=Email&utm_term=National+NFL+Numbers+Not+The+Whole+Story&utm_campaign='Wendy+Williams+Show'+On+A+Roll http://www.mediapost.com/publications/article/166351/nielsen-web-sties-can-increase-local-tv-reach.html?edition=42557 Nielsen research indicates that stations can use their Web sites to notably expand reach of their news content, helping drive cross-platform sales. Tue, 24 Jan 2012 08:01:00 -0600 http://www.mediapost.com/publications/article/166351/nielsen-web-sties-can-increase-local-tv-reach.html?edition=42557 http://www.tvnewscheck.com/article/2012/01/24/56958/multicasters-stations-leave-millions-behind?utm_source=Listrak&utm_medium=Email&utm_term=Multicasters%3a+Stations+Leave+Millions+Behind++++++&utm_campaign=Multicasters%3a+Stations+Leave+Millions+Behind++++++ Even in small markets, broadcasters are generating up to $1 million in annual revenue with a single subchannel, according to panelists at a NATPE session on multicasting. Tue, 24 Jan 2012 08:00:00 -0600 http://www.tvnewscheck.com/article/2012/01/24/56958/multicasters-stations-leave-millions-behind?utm_source=Listrak&utm_medium=Email&utm_term=Multicasters%3a+Stations+Leave+Millions+Behind++++++&utm_campaign=Multicasters%3a+Stations+Leave+Millions+Behind++++++ http://www.mediapost.com/publications/article/166356/agency-execs-launch-social-tv-platform-say-tv-di.html?edition=42557 With the goal of transforming the way people watch, interact with, and perhaps most importantly, share the way they experience television, the founders of New York-based digital agency Circ.us are spinning off a new "social TV" platform. Tue, 24 Jan 2012 07:00:00 -0600 http://www.mediapost.com/publications/article/166356/agency-execs-launch-social-tv-platform-say-tv-di.html?edition=42557 http://adage.com/article/cmo-interviews/automotive-execs-plot-comebacks-hype-super-bowl/232258/ Ad Age talks to the marketing bigwigs at the North American International Auto Show. Mon, 23 Jan 2012 08:00:00 -0600 http://adage.com/article/cmo-interviews/automotive-execs-plot-comebacks-hype-super-bowl/232258/ http://www.mediapost.com/publications/article/166265/hows-it-goin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+research-brief+%28MediaPost+|+Research+Brief%29 The consumer's outlook is improving, according to the January Consumer Reports Index, a measure of overall consumer financial health. Sun, 22 Jan 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/166265/hows-it-goin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+research-brief+%28MediaPost+|+Research+Brief%29 http://www.mediapost.com/publications/article/166073/fit-to-be-untied-come-home-to-free-tv.html TVB's Don Seaman provides commentary on a recent Wall Street Journal , "Dear Cable: I'm quitting you" editorial. Fri, 20 Jan 2012 09:00:00 -0600 http://www.mediapost.com/publications/article/166073/fit-to-be-untied-come-home-to-free-tv.html http://www.tvnewscheck.com/article/2012/01/19/56862/broadcast-television-still-no-1-at-ces TVB's Abby Auerbach discusses the abundance of innovative ways to reach television-loving consumers and the impact of mobile DTV on creative, forward-thinking marketers. Fri, 20 Jan 2012 08:00:00 -0600 http://www.tvnewscheck.com/article/2012/01/19/56862/broadcast-television-still-no-1-at-ces http://www.nytimes.com/2012/01/19/business/media/for-super-bowl-xlvi-more-first-time-advertisers.html?_r=2 Super Bowl XLVI will have more first-time sponsors than usual. Fri, 20 Jan 2012 08:00:00 -0600 http://www.nytimes.com/2012/01/19/business/media/for-super-bowl-xlvi-more-first-time-advertisers.html?_r=2 http://www.tvnewscheck.com/article/2012/01/19/56875/abc-stations-debut-entertainment-news-app ABC Owned Television Stations Group has introduced OTRC: On The Red Carpet entertainment news app. Thu, 19 Jan 2012 08:00:00 -0600 http://www.tvnewscheck.com/article/2012/01/19/56875/abc-stations-debut-entertainment-news-app http://www.medialifemagazine.com/artman2/publish/Sports_TV_52/One-hot-weekend-for-postseason-football.asp Second-round games average 36.6 million viewers. Wed, 18 Jan 2012 08:00:00 -0600 http://www.medialifemagazine.com/artman2/publish/Sports_TV_52/One-hot-weekend-for-postseason-football.asp http://e2ma.net/go/12562403801/214015812/228197480/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/January2012/S8489.pdf Facing higher costs for national ads to promote tourism, last year Utah switched much of its TV budget to local TV in five markets: Denver, Portland, Los Angeles, Las Vegas & Phoenix. Tue, 17 Jan 2012 08:00:00 -0600 http://e2ma.net/go/12562403801/214015812/228197480/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/January2012/S8489.pdf http://www.tvnewscheck.com/link/2012/01/17/56768/2012-will-be-the-year-of-musttweet-tv/comments?utm_source=Listrak&utm_medium=Email&utm_term=2012+Will+Be+The+Year+Of+%27Must-Tweet%27+TV&utm_campaign=Ricki+Lake+V2.0%3a+Evolved+And+Upgraded Networks large and small are using social media to engage second-screen viewers like never before. The question now is how they can use it most effectively and monetize it. Tue, 17 Jan 2012 07:00:00 -0600 http://www.tvnewscheck.com/link/2012/01/17/56768/2012-will-be-the-year-of-musttweet-tv/comments?utm_source=Listrak&utm_medium=Email&utm_term=2012+Will+Be+The+Year+Of+%27Must-Tweet%27+TV&utm_campaign=Ricki+Lake+V2.0%3a+Evolved+And+Upgraded http://online.wsj.com/article/SB10001424052970203550304577138841278154700.html#mod=djemWMP_t In his WSJ "Dear John" letter to Cable, Kevin Sintumuag shares "…a dirty secret. Most of the television we watch is available free, over the air and in high definition to boot. A simple antenna will get you all of the major networks plus other regional channels." Fri, 13 Jan 2012 08:00:00 -0600 http://online.wsj.com/article/SB10001424052970203550304577138841278154700.html#mod=djemWMP_t http://www.broadcast-interactive.com/home/topstories/Mobile500-at-2012-International-CES-136939078.html The Mobile500 Alliance today unveiled a breakthrough end-to-end solution that will enable its member broadcasters to build new revenue streams through Mobile DTV (MDTV). - Broadcast Interactive Media Thu, 12 Jan 2012 09:00:00 -0600 http://www.broadcast-interactive.com/home/topstories/Mobile500-at-2012-International-CES-136939078.html http://www.theverge.com/2012/1/11/2697951/dyle-mobile-tv-digital-tv-broadcasts-on-your-portable-device-with The folks at MetroPCS and Mobile Content Venture -- a joint venture of 12 content providers including Fox and NBC -- want to be the first with Dyle Mobile TV, reports The Verge . Thu, 12 Jan 2012 08:00:00 -0600 http://www.theverge.com/2012/1/11/2697951/dyle-mobile-tv-digital-tv-broadcasts-on-your-portable-device-with http://www.mediapost.com/publications/article/165593/how-online-video-advertising-will-evolve-in-2012.html After a breakout year in 2011, the 2012 online experience will provide advertisers with new opportunities to connect with users across a broad range of channels, extending the TV experience in ways never before possible. Thu, 12 Jan 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/165593/how-online-video-advertising-will-evolve-in-2012.html http://www.hollywoodreporter.com/news/wall-street-discusses-weaker-cable-ratings-280275 Nomura analyst Michael Nathanson in a report Tuesday reviewed fourth-quarter live and C3 ratings, pointing out that they "produced some pretty surprising results." - The Hollywood Reporter Wed, 11 Jan 2012 15:00:00 -0600 http://www.hollywoodreporter.com/news/wall-street-discusses-weaker-cable-ratings-280275 http://www.rbr.com/features/intel_briefs/2012-forecasts-get-ready-for-the-political-dollars.html RBR-TVBR asked major industry organization heads, including TVB President & CEO, Steve Lanzano, for their outlook, insights, solutions, missions, recommendations and ideas for the New Year. Mon, 09 Jan 2012 09:00:00 -0600 http://www.rbr.com/features/intel_briefs/2012-forecasts-get-ready-for-the-political-dollars.html http://m.jsonline.com/blogs/entertainment/136826153.html?ua=iphone&dc=smart&c=y Nearly one in three TV households - 35.9 million - owns four or more televisions, and TV still rules as the most popular entertainment device, with 290 million Americans and 114.7 households owning at least one, according to Nielsen report. Mon, 09 Jan 2012 08:00:00 -0600 http://m.jsonline.com/blogs/entertainment/136826153.html?ua=iphone&dc=smart&c=y http://allthingsd.com/20120106/you-watch-a-lot-of-web-video-you-watch-way-more-tv/?mod=mailchimp Peter Kafka of All Things D , discusses Nielsen's "State of the Media 2011" report. Mon, 09 Jan 2012 08:00:00 -0600 http://allthingsd.com/20120106/you-watch-a-lot-of-web-video-you-watch-way-more-tv/?mod=mailchimp http://www.usatoday.com/money/economy/story/2012-01-05/comedy-clubs-movie-tv-economy/52397846/1 Steve Lanzano, TVB President & CEO, comments on TV comedies in USA Today : "Advertisers do like them. They're a happy place for commercials." Fri, 06 Jan 2012 08:00:00 -0600 http://www.usatoday.com/money/economy/story/2012-01-05/comedy-clubs-movie-tv-economy/52397846/1 http://www.adweek.com/news/television/broadcast-news-rebounds-2011-137343 Ratings comparisons can put to rest the notion that the nightly news is on its deathbed. Cable leader Fox News Channel last year averaged 1.84 million viewers in prime time, or about one-fifth the deliveries NBC Nightly News posted in the same period. Fri, 06 Jan 2012 07:15:00 -0600 http://www.adweek.com/news/television/broadcast-news-rebounds-2011-137343 http://www.hollywoodreporter.com/news/cbs-sinclair-lin-political-ad-windfall-278686 Wells Fargo analyst Marci Ryvicker reports on 2012 political advertising. Thu, 05 Jan 2012 08:00:00 -0600 http://www.hollywoodreporter.com/news/cbs-sinclair-lin-political-ad-windfall-278686 http://www.mediapost.com/publications/article/165077/back-to-the-future-television-still-dominates-pol.html As the Iowa Caucuses end the first phase of the presidential campaign, television has been a more significant player than ever before, reports MediaPost . Wed, 04 Jan 2012 17:00:00 -0600 http://www.mediapost.com/publications/article/165077/back-to-the-future-television-still-dominates-pol.html http://www.suntimes.com/9674337-417/heres-the-411-on-tv-in-3-d.html Television enters a new dimension, as industry experts predict price and other factors could make 2012 a tipping point for 3-D TVs. - Chicago Sun-Times Wed, 04 Jan 2012 16:00:00 -0600 http://www.suntimes.com/9674337-417/heres-the-411-on-tv-in-3-d.html http://www.mediapost.com/publications/article/165078/social-media-helps-drive-tv-market.html "... This giant megaphone that is television... drives all this awareness, all this curiosity, and ... digital that's now really developed into something amazing, sitting there like a giant catcher's mitt pulling people in." - Initiative's Kris Magel, as reported by MediaPost . Wed, 04 Jan 2012 08:00:00 -0600 http://www.mediapost.com/publications/article/165078/social-media-helps-drive-tv-market.html http://www.tvnewscheck.com/article/2012/01/04/56453/mobile-dtv-takes-a-step-closer-to-reality?utm_source=Listrak&utm_medium=Email&utm_term=Mobile+DTV+Takes+A+Step+Closer+To+Reality&utm_campaign=Mobile+DTV+Takes+A+Step+Closer+To+Reality Mobile Content Venture, a joint venture of Fox, NBC and leading TV station groups, has secured its first arrangement with a wireless carrier for the marketing of its planned Dyle mobile DTV service, reports TVNewsCheck . Wed, 04 Jan 2012 08:00:00 -0600 http://www.tvnewscheck.com/article/2012/01/04/56453/mobile-dtv-takes-a-step-closer-to-reality?utm_source=Listrak&utm_medium=Email&utm_term=Mobile+DTV+Takes+A+Step+Closer+To+Reality&utm_campaign=Mobile+DTV+Takes+A+Step+Closer+To+Reality http://www.broadcastingcable.com/article/478417-Olympics_Rings_Politicians_Slings_Automotive_Bling.php TVB President Steve Lanzano discusses political, auto and what else is in store for ad spending in 2012 - a pretty darn good time to be in the local television business. - Broadcasting & Cable . Tue, 03 Jan 2012 15:00:00 -0600 http://www.broadcastingcable.com/article/478417-Olympics_Rings_Politicians_Slings_Automotive_Bling.php http://www.rbr.com/tv-cable/tv-cable_ratings/dick-clark-ryan-seacrest-hits-abc-s-new-year-s-eve-at-no-1-ratings.html ABC scores the biggest Primetime New Year's Eve numbers in 11 years, reports RBR/TVBR . Tue, 03 Jan 2012 10:00:00 -0600 http://www.rbr.com/tv-cable/tv-cable_ratings/dick-clark-ryan-seacrest-hits-abc-s-new-year-s-eve-at-no-1-ratings.html http://www.tvnewscheck.com/article/2012/01/03/56423/hearst-boosts-groupwide-election-coverage Hearst Television Inc. released details of Commitment 2012, the latest iteration of the company's biannual election-coverage efforts, reports TVNewsCheck . Tue, 03 Jan 2012 10:00:00 -0600 http://www.tvnewscheck.com/article/2012/01/03/56423/hearst-boosts-groupwide-election-coverage http://www.tvnewscheck.com/article/2012/01/03/56400/auto-industry-to-post-another-good-year?utm_source=Listrak&utm_medium=Email&utm_term=Auto+Industry+To+Post+Another+Good+Year&utm_campaign=Retrans+Disputes+Lead+To+Few+Blackouts U.S. auto sales are poised for a second straight year of growth, reports TVNewsCheck . Tue, 03 Jan 2012 09:00:00 -0600 http://www.tvnewscheck.com/article/2012/01/03/56400/auto-industry-to-post-another-good-year?utm_source=Listrak&utm_medium=Email&utm_term=Auto+Industry+To+Post+Another+Good+Year&utm_campaign=Retrans+Disputes+Lead+To+Few+Blackouts http://www.thewrap.com/tv/article/ratings-sunday-night-football-giants-cowboys-game-breaks-record-34016 NBC's "Sunday Night Football" matchup of the Dallas Cowboys and New York Giants scored the highest overnight ratings in the show's six-year history, reports The Wrap . Tue, 03 Jan 2012 08:00:00 -0600 http://www.thewrap.com/tv/article/ratings-sunday-night-football-giants-cowboys-game-breaks-record-34016 http://www.tvnewscheck.com/link/2012/01/03/56401/nbc-super-bowl-inventory-sold-out/comments?utm_source=Listrak&utm_medium=Email&utm_term=NBC%3a+Super+Bowl+Inventory+Sold+Out&utm_campaign=Retrans+Disputes+Lead+To+Few+Blackouts NBC Universal has sold out of commercial time during the upcoming Super Bowl. Tue, 03 Jan 2012 08:00:00 -0600 http://www.tvnewscheck.com/link/2012/01/03/56401/nbc-super-bowl-inventory-sold-out/comments?utm_source=Listrak&utm_medium=Email&utm_term=NBC%3a+Super+Bowl+Inventory+Sold+Out&utm_campaign=Retrans+Disputes+Lead+To+Few+Blackouts http://r.smartbrief.com/resp/dqnfBXtwusCbASnaCidazDCicNfOGy?format=standard The five broadcast networks have made a solid showing through the first half of the season, with primetime ratings on the rise. - Los Angeles Times Wed, 28 Dec 2011 08:00:00 -0600 http://r.smartbrief.com/resp/dqnfBXtwusCbASnaCidazDCicNfOGy?format=standard http://www.tvnewscheck.com/link/2011/12/27/56311/auto-sales-could-hit-14-million-next-year Rising employment, better credit availability, new products and urgency to replace aging vehicles will drive U.S. auto sales higher in 2012 . -Automotive News Wed, 28 Dec 2011 08:00:00 -0600 http://www.tvnewscheck.com/link/2011/12/27/56311/auto-sales-could-hit-14-million-next-year http://www.tvweek.com/blogs/tvbizwire/2011/12/nielsen-ranks-the-top-10-prime.php Nielsen has released its list of the Top 10 regularly scheduled series of 2011, with only two scripted shows managing to crack the list. - TVWeek Thu, 22 Dec 2011 16:00:00 -0600 http://www.tvweek.com/blogs/tvbizwire/2011/12/nielsen-ranks-the-top-10-prime.php http://www.mediapost.com/publications/article/164616/wall-street-calls-rentrak-momentum-material-whe.html?edition=41498#ixzz1hBKTsjo9 The acceleration in the number of TV stations and networks signing up for Rentrak's audience measurement service has gotten Wall Street's attention, if not Madison Avenue's. - MediaPost . Wed, 21 Dec 2011 08:00:00 -0600 http://www.mediapost.com/publications/article/164616/wall-street-calls-rentrak-momentum-material-whe.html?edition=41498#ixzz1hBKTsjo9 http://www.nytimes.com/2011/12/20/business/for-networks-and-sponsors-the-sweet-dvr-bonus.html?_r=1 Every week when the ratings get reported, they do not measure how popular the shows really are until the final DVR numbers are in. - The New York Times. Mon, 19 Dec 2011 08:00:00 -0600 http://www.nytimes.com/2011/12/20/business/for-networks-and-sponsors-the-sweet-dvr-bonus.html?_r=1 http://www.rbr.com/tv-cable/tv-programming/new-affiliates-join-one-year-old-antenna-tv.html On its one year anniversary, Tribune Broadcasting's Antenna TV is adding seven new affiliates. That will take the network to 59 television stations across the country. - TVBR. Mon, 19 Dec 2011 08:00:00 -0600 http://www.rbr.com/tv-cable/tv-programming/new-affiliates-join-one-year-old-antenna-tv.html http://click.newscheckmedia.com/q/PT2XA5-VOOES0M6U-NSqXGtRmyAB0PgeMHnxuYmW3DRU1GTGevNStb6lz Alan Frank, president of the six-station Post-Newsweek broadcast group says the problems with Nielsen are extraordinary and severe. - TVNewsCheck. Mon, 19 Dec 2011 08:00:00 -0600 http://click.newscheckmedia.com/q/PT2XA5-VOOES0M6U-NSqXGtRmyAB0PgeMHnxuYmW3DRU1GTGevNStb6lz http://www.tvnewscheck.com/article/2011/12/16/56139/broadcasting-wins-big-with-nfl-deals?utm_source=Listrak&utm_medium=Email&utm_term=Broadcasting+Wins+Big+With+NFL+Deals&utm_campaign=Jessell%3a+Broadcasting+Wins+Big+With+NFL+Deals The contract renewals of NBC, CBS and Fox preserve for another nine years the mutually prosperous relationship between pro football and TV broadcasting, reports TVNewsCheck . Fri, 16 Dec 2011 09:00:00 -0600 http://www.tvnewscheck.com/article/2011/12/16/56139/broadcasting-wins-big-with-nfl-deals?utm_source=Listrak&utm_medium=Email&utm_term=Broadcasting+Wins+Big+With+NFL+Deals&utm_campaign=Jessell%3a+Broadcasting+Wins+Big+With+NFL+Deals http://www.mediabistro.com/tvspy/nbc-stations-integrate-iphone-photo-app-into-production-systems_b32782 After months of testing, NBC today announced that its stations will begin using the iPhone app Instagram to help viewers easily share their photos. Fri, 16 Dec 2011 08:00:00 -0600 http://www.mediabistro.com/tvspy/nbc-stations-integrate-iphone-photo-app-into-production-systems_b32782 http://blogs.wsj.com/drivers-seat/2011/12/19/volkswagen-will-run-beetle-spot-during-super-bowl/?mod=dist_smartbrief Volkswagen of American said it will premiere a 60-second television commercial featuring its new Beetle during Super Bowl XLVI. The company's success with previous Super Bowl ads prompts the return . -Wall Street Journal Thu, 15 Dec 2011 08:00:00 -0600 http://blogs.wsj.com/drivers-seat/2011/12/19/volkswagen-will-run-beetle-spot-during-super-bowl/?mod=dist_smartbrief http://e2ma.net/go/12538615388/214008282/228108157/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/December2011/S343.pdf A new study from Motorola Mobility confirms that traditional TV and social media are a natural partnership and that each contributes to the success of the other. Thu, 15 Dec 2011 08:00:00 -0600 http://e2ma.net/go/12538615388/214008282/228108157/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/December2011/S343.pdf http://www.mediapost.com/publications/article/164047/tv-usage-on-rise-print-grabs-more-ad-than-mobil.html Digital media consumption is rising, yet more research shows that traditional TV usage continues to grow, reports MediaPost . Mon, 12 Dec 2011 08:00:00 -0600 http://www.mediapost.com/publications/article/164047/tv-usage-on-rise-print-grabs-more-ad-than-mobil.html http://www.tvnewscheck.com/article/2011/12/09/55952/local-news-is-the-ultimate-reality-program?utm_source=Listrak&utm_medium=Email&utm_term=Local+News+Is+The+Ultimate+Reality+Program&utm_campaign=Hart%3a+Local+News+Is+The+Ultimate+Reality+Program A record amount of local news was produced by media outlets over this past year, and TV stations are being cited as the top television news choice for viewers across the country, reports TVNewsCheck . Fri, 09 Dec 2011 08:00:00 -0600 http://www.tvnewscheck.com/article/2011/12/09/55952/local-news-is-the-ultimate-reality-program?utm_source=Listrak&utm_medium=Email&utm_term=Local+News+Is+The+Ultimate+Reality+Program&utm_campaign=Hart%3a+Local+News+Is+The+Ultimate+Reality+Program http://e2ma.net/go/12533086583/214006714/228089554/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/December2011/S2741.pdf According to The New York Times , the UBS Global and Communications Conference taking place in New York this week, might just as well have been named the "global television and video festival". Thu, 08 Dec 2011 08:00:00 -0600 http://e2ma.net/go/12533086583/214006714/228089554/10547/goto:http:/ftp.media.radcity.net/ZSND/issues/December2011/S2741.pdf http://www.politico.com/news/stories/1211/70254.html Few political teams question television's ability to reach the right audience. TV is viewed as the most effective ad medium. Thu, 08 Dec 2011 07:00:00 -0600 http://www.politico.com/news/stories/1211/70254.html http://www.mediapost.com/publications/article/163643/the-paradox-of-social-tv.html The DVR phenomenon, followed by VOD, and then the tsunami of OTT, was launched by a universal disdain for appointment-based television viewing... more >> Tue, 06 Dec 2011 08:00:00 -0600 http://www.mediapost.com/publications/article/163643/the-paradox-of-social-tv.html http://www.mediabizbloggers.com/media-biz-bloggers/Twitter-Facebook-and-Social-TV-The-Heartbeat-of-Television.html Twitter wants you to consider it the heartbeat of the television industry, the EKG of attention around a TV show - Jack Myers Video Media Business Report Tue, 06 Dec 2011 08:00:00 -0600 http://www.mediabizbloggers.com/media-biz-bloggers/Twitter-Facebook-and-Social-TV-The-Heartbeat-of-Television.html http://www.mediapost.com/publications/article/163356/groupm-lowers-ad-outlook-scanzoni-calls-nielsen-p.html Scanzoni would like to use some melding of set-top-box data with Nielsen's panel…and pushed for the local TV market to move away from "live only" ratings as the currency. - MediaDailyNews Fri, 02 Dec 2011 08:00:00 -0600 http://www.mediapost.com/publications/article/163356/groupm-lowers-ad-outlook-scanzoni-calls-nielsen-p.html http://www.mediapost.com/publications/article/163157/mobilizing-on-the-go-moms.html TVB's Abby Auerbach discusses the impact moms have on every advertising category and the role Mobile Digital Television will play in placing broadcast TV and advertising directly in the hands of these key consumers. Wed, 30 Nov 2011 07:00:00 -0600 http://www.mediapost.com/publications/article/163157/mobilizing-on-the-go-moms.html http://www.tvnewscheck.com/article/2011/11/30/55715/more-political-headed-for-primetime-sports When the dollars begin flooding in next year, experts say more will be going into non-news programming, reports TVNewsCheck. Tue, 29 Nov 2011 23:00:00 -0600 http://www.tvnewscheck.com/article/2011/11/30/55715/more-political-headed-for-primetime-sports http://adage.com/article/news/guide-2012-super-pacs/231206/ Next year looks as if it will be a bonanza of political spending, fueled in part by the new kids on the block: Super PACs, reports Ad Age. Mon, 28 Nov 2011 15:00:00 -0600 http://adage.com/article/news/guide-2012-super-pacs/231206/ http://www.startribune.com/entertainment/tv/133660073.html Twin Cities households welcome life without pay TV, as beloved sitcoms, classic films, weather reports and even hip-hop showcases are being offered on free TV. Tue, 22 Nov 2011 08:00:00 -0600 http://www.startribune.com/entertainment/tv/133660073.html http://www.mediapost.com/publications/article/162717/online-leisure-time-up-still-trails-tv.html?edition=40435 As of April 2011, traditional, real-time TV viewing was 44 billion hours a month compared to 10 billion hours for all Internet consumption, according to Nielsen data. Mon, 21 Nov 2011 08:00:00 -0600 http://www.mediapost.com/publications/article/162717/online-leisure-time-up-still-trails-tv.html?edition=40435 http://www.mediapost.com/publications/article/162673/social-falls-short-on-customer-loyalty-traditiona.html?edition=40435 New study found social media one of the least effective engagement techniques for encouraging customer loyalty, reports Media Post. Mon, 21 Nov 2011 08:00:00 -0600 http://www.mediapost.com/publications/article/162673/social-falls-short-on-customer-loyalty-traditiona.html?edition=40435 http://www.medialifemagazine.com/artman2/publish/Media_economy_57/Look-for-hefty-holiday-spending-on-local-TV.asp Retailers are booking lots of TV ad time to lure shoppers, reports Media Life. Fri, 18 Nov 2011 10:00:00 -0600 http://www.medialifemagazine.com/artman2/publish/Media_economy_57/Look-for-hefty-holiday-spending-on-local-TV.asp http://www.mediapost.com/publications/article/162635/two-decimal-points-the-difference-in-effectivenes.html Dave Morgan, of Simulmedia , discusses a way to quantify the relative effectiveness of TV and online display advertising. Fri, 18 Nov 2011 08:00:00 -0600 http://www.mediapost.com/publications/article/162635/two-decimal-points-the-difference-in-effectivenes.html http://www.tvnewscheck.com/article/2011/11/18/55532/social-media-is-stations-sales-trump-card Now is the time for us to demonstrate to advertisers that TV can deliver killer results for their social media ad spending - TVNewsCheck . Fri, 18 Nov 2011 08:00:00 -0600 http://www.tvnewscheck.com/article/2011/11/18/55532/social-media-is-stations-sales-trump-card http://www.medialifemagazine.com/artman2/publish/Media_economy_57/In-local-media-the-war-over-turf-turns.asp Traditional media players are now taking back share, according to Media Life . Thu, 17 Nov 2011 09:00:00 -0600 http://www.medialifemagazine.com/artman2/publish/Media_economy_57/In-local-media-the-war-over-turf-turns.asp http://adage.com/article/campaign-trail/iowa-hampshire-political-ad-cash-infusion/231061/ Lot of 'tire kicking,' but deluge of debates and drama allow candidates to hold back, reports Ad Age . Thu, 17 Nov 2011 08:00:00 -0600 http://adage.com/article/campaign-trail/iowa-hampshire-political-ad-cash-infusion/231061/ http://www.mediapost.com/publications/article/162573/political-ads-to-hit-32b-most-in-local-tv-buys.html Some $3.2 billion in political advertising is estimated to hit TV networks, stations and other platforms for the 2012, reports MediaPost . Thu, 17 Nov 2011 08:00:00 -0600 http://www.mediapost.com/publications/article/162573/political-ads-to-hit-32b-most-in-local-tv-buys.html http://www.mediapost.com/publications/article/162512/digital-distraction-college-students-multi-view.html In a new study among 1,000 college-age students ages 17-21, 76% report while watching TV they use digital devices to contact others about the TV shows they're watching. Thu, 17 Nov 2011 07:00:00 -0600 http://www.mediapost.com/publications/article/162512/digital-distraction-college-students-multi-view.html http://mobile.broadcastingcable.com/article/476725-Broadcasters_Connect_With_ConnecTV.php Ten broadcast groups have agreed to launch second screen effort in 2012, reports Broadcasting & Cable . Wed, 16 Nov 2011 08:00:00 -0600 http://mobile.broadcastingcable.com/article/476725-Broadcasters_Connect_With_ConnecTV.php http://www.rbr.com/tv-cable/broadcasters-push-broadcast-overlay-to-maximize-spectrum-use.html Broadcasters are ready to make the dream of a future where consumers have more choices, can get faster, better and cheaper video delivery to their computers, cell phones and tablets a reality. Wed, 16 Nov 2011 08:00:00 -0600 http://www.rbr.com/tv-cable/broadcasters-push-broadcast-overlay-to-maximize-spectrum-use.html http://us1.campaign-archive1.com/?u=e14dc1ea151f8f386601cc8a1&id=1be89c3c44&e=07bbd5ddc6 Using every technological resource available to cover Occupy Portland, KGW scored unprecedented social media numbers throughout the weekend. Tue, 15 Nov 2011 08:00:00 -0600 http://us1.campaign-archive1.com/?u=e14dc1ea151f8f386601cc8a1&id=1be89c3c44&e=07bbd5ddc6 http://www.tvnewscheck.com/article/2011/11/13/55392/local-tv-drives-auto-dealer-successes?utm_source=Listrak&utm_medium=Email&utm_term=Local+TV+Drives+Auto+Dealer+Successes&utm_campaign=Local+TV+Drives+Auto+Dealer+Successes As a local advertiser, Mike Johnson is as close to ideal as local TV broadcasters can reasonably hope for, in this compelling interview with TVNewsCheck Contributing Editor Janet Stilson. Mon, 14 Nov 2011 08:00:00 -0600 http://www.tvnewscheck.com/article/2011/11/13/55392/local-tv-drives-auto-dealer-successes?utm_source=Listrak&utm_medium=Email&utm_term=Local+TV+Drives+Auto+Dealer+Successes&utm_campaign=Local+TV+Drives+Auto+Dealer+Successes http://articles.latimes.com/2011/nov/12/business/la-fi-logitech-google-tv-20111112 Logitech will stop producing its Revue set-top boxes, which enable televisions to receive Internet video. Mon, 14 Nov 2011 08:00:00 -0600 http://articles.latimes.com/2011/nov/12/business/la-fi-logitech-google-tv-20111112 http://streetfightmag.com/2011/11/10/dataspheres-cowan-on-how-tv-stations-are-going-hyperlocal-online/ Local TV stations are going hyperlocal in a big way, trending toward higher-quality, more comprehensive community coverage, according to StreetFightMag.com interview. Fri, 11 Nov 2011 08:00:00 -0600 http://streetfightmag.com/2011/11/10/dataspheres-cowan-on-how-tv-stations-are-going-hyperlocal-online/ http://www.fiercemobilecontent.com/story/mobile-content-venture-adds-univision-dyle-mobile-dtv-rollout/2011-11-08 Dyle will feature live Univision content in the LA (KMEX) and Miami (WLTV) markets, which are among Univision's top-rated outlets among adults in the 18-34 and 18-49 viewer demographics, reports fiercemobilecontent.com. Wed, 09 Nov 2011 08:00:00 -0600 http://www.fiercemobilecontent.com/story/mobile-content-venture-adds-univision-dyle-mobile-dtv-rollout/2011-11-08 http://www.medialifemagazine.com/artman2/publish/Media_economy_57/Holiday-outlook-A-boost-in-ad-spending.asp Strong retail spending will lift the ad economy, with several ad categories, including spot television, standing to gain from a projected good holiday spending season, reports Media Life. Tue, 08 Nov 2011 08:00:00 -0600 http://www.medialifemagazine.com/artman2/publish/Media_economy_57/Holiday-outlook-A-boost-in-ad-spending.asp http://www.mediapost.com/publications/article/161912/group-m-kantar-to-use-set-top-data-to-study-hispa.html Group M and Kantar Media, both WPP companies, will explore the relationship between Hispanic consumers' programming and viewing behavior by integrating "the return path data from set-top boxes with other data" about product purchases, writes Jon Lafayette. Tue, 08 Nov 2011 08:00:00 -0600 http://www.mediapost.com/publications/article/161912/group-m-kantar-to-use-set-top-data-to-study-hispa.html http://www.tvnewscheck.com/article/2011/11/04/55235/come-home-oprah-all-is-forgiven?utm_source=Listrak&utm_medium=Email&utm_term=Come+Home+Oprah.+All+Is+Forgiven&utm_campaign=Jessell%3a+Come+Home+Oprah.+All+Is+Forgiven The combined wealth of Discovery Communications and Harpo Productions can't remotely begin to match the sheer promotional power of over 200 TV stations -- Harry A. Jessell, TVNewsCheck. Fri, 04 Nov 2011 10:00:00 -0500 http://www.tvnewscheck.com/article/2011/11/04/55235/come-home-oprah-all-is-forgiven?utm_source=Listrak&utm_medium=Email&utm_term=Come+Home+Oprah.+All+Is+Forgiven&utm_campaign=Jessell%3a+Come+Home+Oprah.+All+Is+Forgiven http://www.tvnewscheck.com/article/2011/11/03/55204/stations-can-turn-digital-dimes-into-dollars Surveys conducted this year for TVB indicate that explosive growth may be imminent, or perhaps already occurring, in digital marketing budgets, reports TVNewsCheck. Fri, 04 Nov 2011 09:00:00 -0500 http://www.tvnewscheck.com/article/2011/11/03/55204/stations-can-turn-digital-dimes-into-dollars http://www.lostremote.com/2011/11/03/have-you-heard-about-social-medias-killer-app-it%E2%80%99s-called-tv/ Lost Remote talks with TVB President Steve Lanzano about the organization's thoughts on social TV and their CMO's belief that TV is "social media's killer app." Thu, 03 Nov 2011 09:00:00 -0500 http://www.lostremote.com/2011/11/03/have-you-heard-about-social-medias-killer-app-it%E2%80%99s-called-tv/ http://www.mediapost.com/publications/article/161560/kantar-media-drives-into-car-owners-tv-preference.html Seeking deeper insights on auto buyers and television, J.D. Power and Associates signs agreement with Kantar Media. Thu, 03 Nov 2011 07:00:00 -0500 http://www.mediapost.com/publications/article/161560/kantar-media-drives-into-car-owners-tv-preference.html http://www.mediabizbloggers.com/ed-keller/Traditional-Media-Is-Socials-Rock-in-the-Pond---Ed-Keller.html Ed Keller discusses a recent piece in the Journal of Advertising Research (JAR) about the relationship between "traditional" and "social" media. Thu, 03 Nov 2011 07:00:00 -0500 http://www.mediabizbloggers.com/ed-keller/Traditional-Media-Is-Socials-Rock-in-the-Pond---Ed-Keller.html http://www.multichannel.com/blog/BIT_RATE/32858-TV_The_44_Billion_Hour_Monthly_Advantage.php TV has enormous reach - delivering audience scale that online media can't replicate, according to a new report from Needham & Co. analyst Laura Martin, reports Multichannel News. Wed, 02 Nov 2011 08:00:00 -0500 http://www.multichannel.com/blog/BIT_RATE/32858-TV_The_44_Billion_Hour_Monthly_Advantage.php http://www.medialifemagazine.com/artman2/publish/Cable_20/October-proves-a-chilly-month-for-cable.asp Six of the top 10 networks down in total viewers, according to Media Life. Wed, 02 Nov 2011 08:00:00 -0500 http://www.medialifemagazine.com/artman2/publish/Cable_20/October-proves-a-chilly-month-for-cable.asp http://www.nbcuni.com/corporate/newsroom/nbcuniversal-makes-major-investment-in-nbc-owned-tv-stations NBC stations to add over 130 new jobs, produce total of 2,200 additional hours of local news. Valari Staab Interview . Tue, 01 Nov 2011 08:00:00 -0500 http://www.nbcuni.com/corporate/newsroom/nbcuniversal-makes-major-investment-in-nbc-owned-tv-stations http://www.chainstoreage.com/article/customer-growth-partners-holiday-sales-rise-65-554-billion Value-focused but financially healthier American consumers will propel 2011 holiday sales to a record $554 billion, according to retail consultancy CGP's 10th annual holiday forecast, reports Chain Store Age. Tue, 01 Nov 2011 07:00:00 -0500 http://www.chainstoreage.com/article/customer-growth-partners-holiday-sales-rise-65-554-billion http://www.mediapost.com/publications/article/160989/social-media-talk-a-little-pick-a-little.html When & how TV viewers leverage social media as a platform to talk about and engage with TV content, according to MediaPost . Fri, 28 Oct 2011 08:00:00 -0500 http://www.mediapost.com/publications/article/160989/social-media-talk-a-little-pick-a-little.html http://www.hollywoodreporter.com/news/analyst-sees-2012-political-ad-253140 Robust 2012 political ad spending across all media is projected, meaningfully topping the record-setting 2007-2008 campaign cycle. Wed, 26 Oct 2011 07:00:00 -0500 http://www.hollywoodreporter.com/news/analyst-sees-2012-political-ad-253140 http://www.nytimes.com/2011/10/26/business/media/twitter-and-tv-get-close-to-help-each-other-grow.html Most powerful people on TV? Possibly the hundreds of viewers offering constructive compliments and complaints via Twitter & Facebook, reports The New York Times. Wed, 26 Oct 2011 07:00:00 -0500 http://www.nytimes.com/2011/10/26/business/media/twitter-and-tv-get-close-to-help-each-other-grow.html http://www.medialifemagazine.com/artman2/publish/Research_25/The-big-threat-to-TV-that-isn-t-DVRs-.asp A full 90 percent of television viewing is still live, reports Media Life Magazine. Tue, 25 Oct 2011 08:00:00 -0500 http://www.medialifemagazine.com/artman2/publish/Research_25/The-big-threat-to-TV-that-isn-t-DVRs-.asp http://www.shootonline.com/go/index.php?name=Articles&op=view&id=rs-web4-1349414-1319470123-2 Almost half of marketers have increased TV budgets since 2009, reports Shootonline.com and Broadcasting & Cable . Mon, 24 Oct 2011 09:00:00 -0500 http://www.shootonline.com/go/index.php?name=Articles&op=view&id=rs-web4-1349414-1319470123-2 http://adage.com/article/campaign-trail/ad-barrage-2012-race/230588/ According to TVB's Jack Poor, increased money spent by presidential candidates on the internet will not mean less spent on TV, which he predicts will grow by 20%, reports AdAge. Mon, 24 Oct 2011 08:00:00 -0500 http://adage.com/article/campaign-trail/ad-barrage-2012-race/230588/ http://blog.nielsen.com/nielsenwire/media_entertainment/baseball%E2%80%99s-diamonds-which-major-league-teams-dominated-local-tv-ratings/ Just as they did on the field, some teams did better on television this year vs. last year with increased local ratings, according to Nielsen Wire. Mon, 24 Oct 2011 07:00:00 -0500 http://blog.nielsen.com/nielsenwire/media_entertainment/baseball%E2%80%99s-diamonds-which-major-league-teams-dominated-local-tv-ratings/ http://www.mediapost.com/publications/article/160881/this-fall-lets-spring-spot-tv-ahead.html?edition=39445 Kevin Gallagher says, set-top-box data will provide Spot TV opportunities to take a leap forward and address common themes of improved measurement, micro-targeting and viewer engagement, as reported in MediaPost . Fri, 21 Oct 2011 08:00:00 -0500 http://www.mediapost.com/publications/article/160881/this-fall-lets-spring-spot-tv-ahead.html?edition=39445 http://www.mediapost.com/publications/article/160829/tvb-floats-creative-proposal-for-local-ratings.html The TVB "live plus three with an adjustment factor" proposal would adjust time-shifted viewing for commercial skipping and approximate C3, locally. Thu, 20 Oct 2011 08:00:00 -0500 http://www.mediapost.com/publications/article/160829/tvb-floats-creative-proposal-for-local-ratings.html http://www.mediapost.com/publications/article/160774/cables-i-adds-local-tv-ads-to-extend-reach.html According to a TVB analysis of the initiative, Cable's "I+" isn't a game changer. Wed, 19 Oct 2011 09:00:00 -0500 http://www.mediapost.com/publications/article/160774/cables-i-adds-local-tv-ads-to-extend-reach.html http://www.tvnewscheck.com/article/2011/10/21/54866/tvb-turns-focus-on-business-development The goal of business development is to bring value to advertisers by understanding their business, identifying opportunities and putting together local customized solutions that will produce greater sales results. That's why TVB has made it a priority, reports TVNewsCheck . Wed, 19 Oct 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/10/21/54866/tvb-turns-focus-on-business-development http://www.mediapost.com/publications/article/160909/redefining-social-tv.html The big, proven potential of social TV still lies with linear TV, reports MediaPost. Wed, 19 Oct 2011 07:00:00 -0500 http://www.mediapost.com/publications/article/160909/redefining-social-tv.html http://www.tvnewscheck.com/article/2011/10/18/54785/modern-family-a-big-winner-with-dvrs?utm_source=Listrak&utm_medium=Email&utm_term=%27Modern+Family%27+A+Big+Winner+With+DVRs&utm_campaign=Ohio+NBC+Stations+Team+To+Air+Live+Debate It was the primetime program that got the biggest lift when Nielsen's measurement of who watches on DVR within seven days is added in, reports TVNewsCheck . Tue, 18 Oct 2011 09:00:00 -0500 http://www.tvnewscheck.com/article/2011/10/18/54785/modern-family-a-big-winner-with-dvrs?utm_source=Listrak&utm_medium=Email&utm_term=%27Modern+Family%27+A+Big+Winner+With+DVRs&utm_campaign=Ohio+NBC+Stations+Team+To+Air+Live+Debate http://www.tvnewscheck.com/link/2011/10/18/54786/ohio-nbc-stations-team-to-air-live-debate/comments?utm_source=Listrak&utm_medium=Email&utm_term=Ohio+NBC+Stations+Team+To+Air+Live+Debate&utm_campaign=Ohio+NBC+Stations+Team+To+Air+Live+Debate Ohio NBC affiliates have partnered to present the first televised statewide debate of Issue 2, a referendum on a controversial new law that made changes to a variety of government laws and policies, according to TVNewsCheck . Tue, 18 Oct 2011 08:00:00 -0500 http://www.tvnewscheck.com/link/2011/10/18/54786/ohio-nbc-stations-team-to-air-live-debate/comments?utm_source=Listrak&utm_medium=Email&utm_term=Ohio+NBC+Stations+Team+To+Air+Live+Debate&utm_campaign=Ohio+NBC+Stations+Team+To+Air+Live+Debate http://www.tvnewscheck.com/link/2011/10/18/54771/wcbs-to-launch-local-news-subchannel/comments?utm_source=Listrak&utm_medium=Email&utm_term=WCBS+To+Launch+Local+News+Subchannel&utm_campaign=WCBS+To+Launch+Local+News+Subchannel The CBS New York O&O is working on final details for a digital channel to launch before the year's end, reports TVNewsCheck . Tue, 18 Oct 2011 08:00:00 -0500 http://www.tvnewscheck.com/link/2011/10/18/54771/wcbs-to-launch-local-news-subchannel/comments?utm_source=Listrak&utm_medium=Email&utm_term=WCBS+To+Launch+Local+News+Subchannel&utm_campaign=WCBS+To+Launch+Local+News+Subchannel https://w1.buysub.com/pubs/K2/BCB/nav_sign_in_combo.jsp?cds_page_id=83582&cds_mag_code=BCB&id=1318880530505&lsid=12901441325049609&vid=2 While robust investigative work was often a casualty of the recession, many local broadcasters say true enterprise reporting, costly as it is, is vital to their survival, reports Broadcasting & Cable. Mon, 17 Oct 2011 08:00:00 -0500 https://w1.buysub.com/pubs/K2/BCB/nav_sign_in_combo.jsp?cds_page_id=83582&cds_mag_code=BCB&id=1318880530505&lsid=12901441325049609&vid=2 http://www.mediapost.com/publications/article/160502/nfl-football-on-tv-scores-for-advertisers-little.html For TV networks, NFL football continues to be the steady and valuable performer among viewers and advertisers, according to new research, reports MediaPost. Mon, 17 Oct 2011 08:00:00 -0500 http://www.mediapost.com/publications/article/160502/nfl-football-on-tv-scores-for-advertisers-little.html http://www.tvnewscheck.com/article/2011/10/13/54701/super-pacs-bring-big-bucks-responsibilities?utm_source=Listrak&utm_medium=Email&utm_term=Super+PACs+Bring+Big+Bucks%2c+Responsibilities&utm_campaign=Berg%3a+Super+PACs+Bring+Big+Bucks%2c+Responsibilities Stations have broad discretion to accept or turn down candidate-targeted (and issue) ads by super PACs, but need to ensure treatment of all super PACs is the same, reports TVNewsCheck. Fri, 14 Oct 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/10/13/54701/super-pacs-bring-big-bucks-responsibilities?utm_source=Listrak&utm_medium=Email&utm_term=Super+PACs+Bring+Big+Bucks%2c+Responsibilities&utm_campaign=Berg%3a+Super+PACs+Bring+Big+Bucks%2c+Responsibilities http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/ What are tablet & smartphone users doing while watching TV? 19% looked up product info related to an ad they just saw on TV; 13% looked up coupons & deals related to an ad they just saw on TV. Thu, 13 Oct 2011 08:00:00 -0500 http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/ http://www.tvnewscheck.com/article/2011/10/12/54647/stations-amp-up-viewing-with-ott-apps These over-the-top (OTT) apps promise to extend brands and drive revenue. Wed, 12 Oct 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/10/12/54647/stations-amp-up-viewing-with-ott-apps http://www.spotsndots.com/Article.asp?id=2305955&spid=39398 Will the shopping habits of the middle class, changed since the jolt of the economic collapse in 2008, live on? Tue, 11 Oct 2011 09:00:00 -0500 http://www.spotsndots.com/Article.asp?id=2305955&spid=39398 http://www.tvnewscheck.com/link/2011/10/10/54573/why-auto-sales-will-outpace-economy/comments?utm_source=Listrak&utm_medium=Email&utm_term=Why+Auto+Sales+Will+Outpace+Economy&utm_campaign=Lawlor%3a+Scripps+Sees+Good+Fit+For+Its+New+Stations Automakers expect new-car sales to outperform the lousy overall economy in the coming months. - TVNewsCheck . Tue, 11 Oct 2011 08:00:00 -0500 http://www.tvnewscheck.com/link/2011/10/10/54573/why-auto-sales-will-outpace-economy/comments?utm_source=Listrak&utm_medium=Email&utm_term=Why+Auto+Sales+Will+Outpace+Economy&utm_campaign=Lawlor%3a+Scripps+Sees+Good+Fit+For+Its+New+Stations http://www.mediapost.com/publications/article/160179/television-still-the-big-bucks-leader-in-ad-spend.html Despite the stock market's double digit drop in the last quarter, ZenithOptimedia is projecting a 2.2% increase in advertising for 2011, reports MediaPost . Tue, 11 Oct 2011 08:00:00 -0500 http://www.mediapost.com/publications/article/160179/television-still-the-big-bucks-leader-in-ad-spend.html http://www.advertisingweek.com/blog/2011/10/05/aw8-i-want-my-mdtv/#more-28 As digital television comes to mobile devices, the future is now. - Advertising Week Blog Fri, 07 Oct 2011 09:00:00 -0500 http://www.advertisingweek.com/blog/2011/10/05/aw8-i-want-my-mdtv/#more-28 http://www.broadcastingcable.com/article/474653-Cable_Campaigns_For_Candidate_Cash.php Local stations expect to retain lion's share of spending, reports Broadcasting & Cable . Fri, 07 Oct 2011 09:00:00 -0500 http://www.broadcastingcable.com/article/474653-Cable_Campaigns_For_Candidate_Cash.php http://www.tvb.org/planning_buying/184803/120562 Broadcasting & Cable and TVNewsCheck report on the study released by Marshall Marketing and Hearst Television. Fri, 07 Oct 2011 08:00:00 -0500 http://www.tvb.org/planning_buying/184803/120562 http://www.tvnewscheck.com/article/2011/10/06/54544/states-playing-musical-chairs-with-primaries Earlier primaries and Super PACs are changing the face of the 2012 elections. For TV stations, that means gearing up political sales policies and inventory planning, reports TVNewsCheck . Fri, 07 Oct 2011 07:00:00 -0500 http://www.tvnewscheck.com/article/2011/10/06/54544/states-playing-musical-chairs-with-primaries http://www.latimes.com/news/politics/la-pn-2012-ads-could-top-3-billion-20111006,0,3667624.story?track=rss Candidates, party committees and outside groups combined could spend as much as $3.2 billion on television advertising in the 2012 election, according to the Los Angeles Times . Fri, 07 Oct 2011 07:00:00 -0500 http://www.latimes.com/news/politics/la-pn-2012-ads-could-top-3-billion-20111006,0,3667624.story?track=rss http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159843 Initial reports put industry sales on track to near or above 13 million vehicles for 2011, reports MediaPost. Tue, 04 Oct 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159843 http://www.tmcnet.com/usubmit/2011/10/01/5820827.htm New advertising opportunities abound with Moble DTV, according to Broadcasting & Cable via Acquire Media NewsEdge. Mon, 03 Oct 2011 08:00:00 -0500 http://www.tmcnet.com/usubmit/2011/10/01/5820827.htm http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159945 The National Association of Broadcasters' quest to win the Great Spectrum Battle may have received some help Tuesday from a large station group, reports MediaPost. Mon, 03 Oct 2011 06:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159945 http://www.tvnewscheck.com/link/2011/09/30/54387/nabs-smith-keeps-up-defense-of-spectrum/comments?utm_source=Listrak&utm_medium=Email&utm_term=NAB%27s+Smith+Keeps+Up+Defense+Of+Spectrum&utm_campaign=NAB%27s+Smith+Keeps+Up+Defense+Of+Spectrum NAB President Gordon Smith says the FCC's TV spectrum grab could be "catastrophic" for the industry and could mean the loss of free, local programming for tens of millions of viewers, reports TVNewsCheck . Fri, 30 Sep 2011 08:00:00 -0500 http://www.tvnewscheck.com/link/2011/09/30/54387/nabs-smith-keeps-up-defense-of-spectrum/comments?utm_source=Listrak&utm_medium=Email&utm_term=NAB%27s+Smith+Keeps+Up+Defense+Of+Spectrum&utm_campaign=NAB%27s+Smith+Keeps+Up+Defense+Of+Spectrum http://adage.com/article/digital/web-series-viewers-crave-prime-time-tv-fix-study/230102/ The perception that online video is cannibalizing television viewership seems to be just that: a perception. At least during prime-time hours, reports AdAge . Thu, 29 Sep 2011 08:00:00 -0500 http://adage.com/article/digital/web-series-viewers-crave-prime-time-tv-fix-study/230102/ http://adage.com/article/trending-topics/big-bang-theory-checked-tv-show-getglue/230068/ The Top 10 TV Shows of the Week, Sept. 19-25, as reported by AdAge.com. Wed, 28 Sep 2011 09:00:00 -0500 http://adage.com/article/trending-topics/big-bang-theory-checked-tv-show-getglue/230068/ http://www.medialifemagazine.com/artman2/publish/Television_44/Three-new-shows-on-track-to-be-hits.asp It's been years since there was one big breakout hit on broadcast, but this fall it looks like there could be three, reports Media Life. Wed, 28 Sep 2011 09:00:00 -0500 http://www.medialifemagazine.com/artman2/publish/Television_44/Three-new-shows-on-track-to-be-hits.asp http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159454 If, like me, you're old enough to have watched the premiere of "Saturday Night Live" in 1975 and grew to adulthood thinking that Lorne Michaels was the coolest guy in TV... more >> Wed, 28 Sep 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159454 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159431 This is the year for "social" television, according to MediaPost. Wed, 28 Sep 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159431 http://www.rbr.com/radio/spectrum-shortage-what-spectrum-shortage.html A study from Citigroup Global Markets says that while wireless providers face challenges, lack of spectrum is not one of them, reports RBR.com/TVBR.com. Tue, 27 Sep 2011 08:00:00 -0500 http://www.rbr.com/radio/spectrum-shortage-what-spectrum-shortage.html http://www.broadcastingcable.com/article/474311-Pew_Local_TV_is_Top_Source_for_Breaking_News_Weather_Traffic_Politics.php The Pew study, "How people learn about their local community" found that local TV station news continues to be the go-to source for these local issues. Mon, 26 Sep 2011 13:30:00 -0500 http://www.broadcastingcable.com/article/474311-Pew_Local_TV_is_Top_Source_for_Breaking_News_Weather_Traffic_Politics.php http://www.tvnewscheck.com/article/2011/09/22/54211/tv-and-severe-weather-stations-save-lives Raycom survey data proves once again that local TV is the most desired medium for getting the information we need. Fri, 23 Sep 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/09/22/54211/tv-and-severe-weather-stations-save-lives http://www.rbr.com/media-news/washington-beat/fcc-fema-officials-tout-the-importance-of-broadcasting.html The FCC & FEMA issued guidelines on steps citizens should take before, during and after a local disaster, with broadcasters cited as a strong source of critical information. Thu, 22 Sep 2011 08:00:00 -0500 http://www.rbr.com/media-news/washington-beat/fcc-fema-officials-tout-the-importance-of-broadcasting.html http://www.tvnewscheck.com/article/2011/09/21/54174/wxin-launches-job-creation-campaign The Tribune Indianapolis Fox affil is urging Indiana businesses to follow its lead and create one new job each in an effort to reduce unemployment. Thu, 22 Sep 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/09/21/54174/wxin-launches-job-creation-campaign http://www.tvnewscheck.com/article/2011/09/21/54159/ratings-broadcast-no-1-choice-in-disasters Rentrak audience data during the weekend of Hurricane Irene shows dramatic ratings spikes for ABC, CBS, Fox and NBC affiliates, reports TVNewsCheck. Wed, 21 Sep 2011 10:00:00 -0500 http://www.tvnewscheck.com/article/2011/09/21/54159/ratings-broadcast-no-1-choice-in-disasters http://www.tvb.org/media/file/Journal_LWN_affiliates.pdf The Live Well Network Now Covers 47% of U.S. TV Households. Tue, 20 Sep 2011 09:00:00 -0500 http://www.tvb.org/media/file/Journal_LWN_affiliates.pdf http://www.broadcastingcable.com/article/474094-SocialGuide_Emmys_Top_Social_Rankings.php Awards show generated most social media activity of any live program between Sept. 12-18, reports Broadcasting & Cable. Tue, 20 Sep 2011 08:00:00 -0500 http://www.broadcastingcable.com/article/474094-SocialGuide_Emmys_Top_Social_Rankings.php http://mediadecoder.blogs.nytimes.com/2011/09/18/as-consumers-tighten-belts-advertisers-adjust/ Figures from Nielsen show the amount of money advertisers are spending to bring their message to consumers has increased in certain categories, reports The New York Times. Mon, 19 Sep 2011 08:00:00 -0500 http://mediadecoder.blogs.nytimes.com/2011/09/18/as-consumers-tighten-belts-advertisers-adjust/ http://adage.com/article/the-media-guy/social-tv/229845/ The State of the Art -- and Science -- of Monitoring Social-Media Chatter About TV, according to adage.com. Mon, 19 Sep 2011 08:00:00 -0500 http://adage.com/article/the-media-guy/social-tv/229845/ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158653 Despite the uncertain economy, one revenue stream that local TV can count on next year is political money, according to Mediapost . Thu, 15 Sep 2011 09:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158653 http://www.broadcastingcable.com/article/473833-Lawlor_Receives_Broadcaster_of_the_Year_Award_in_New_York.php Tells broadcast peers about when extreme conditions showed him power of local TV, reports Broadcasting & Cable. Thu, 15 Sep 2011 09:00:00 -0500 http://www.broadcastingcable.com/article/473833-Lawlor_Receives_Broadcaster_of_the_Year_Award_in_New_York.php http://www.tvnewscheck.com/article/2011/09/14/53973/tvs-tea-leaves-look-promising-for-2012 TVB Forward panelists say after surviving 2011, next year's outlook is good, with plenty of room to grow with political and car revenue and a healthier base than many other media, reports TVNewsCheck. Thu, 15 Sep 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/09/14/53973/tvs-tea-leaves-look-promising-for-2012 http://www.tvnewscheck.com/article/2011/09/14/53986/tv-still-top-dog-in-ad-campaign-strategy?ref=search Bob Liodice, president of the ANA, said TV is a critical component of an advertising campaign - one that aspires to take on a digital life of its own, reports TVNewsCheck . Thu, 15 Sep 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/09/14/53986/tv-still-top-dog-in-ad-campaign-strategy?ref=search http://www.tvnewscheck.com/article/2011/09/14/53970/political-ads-to-bring-stations-25b33b Media advertising analysts Ken Goldstein of Kantar says that should be a record take for local TV next year, driven by the proliferation of Super PACs spawned by last year's Citizens United Supreme Court ruling, reports TVNewsCheck. Thu, 15 Sep 2011 07:15:00 -0500 http://www.tvnewscheck.com/article/2011/09/14/53970/political-ads-to-bring-stations-25b33b http://www.reuters.com/article/2011/09/14/idUSN1E7881DA20110914 Advertisers cautious but no sign of panicked budget cuts, reports Reuters Thu, 15 Sep 2011 07:00:00 -0500 http://www.reuters.com/article/2011/09/14/idUSN1E7881DA20110914 http://www.rbr.com/media-news/red-cross-confirms-broadcast-is-key-resource-during-disaster.html Television is the overwhelming choice where citizens go for info about trouble in their locale. Thu, 15 Sep 2011 06:00:00 -0500 http://www.rbr.com/media-news/red-cross-confirms-broadcast-is-key-resource-during-disaster.html http://www.tvnewscheck.com/article/2011/09/14/53974/nielsen-aims-for-settop-box-measurement The measurement firm's Steve Hasker says it's increasingly important that audience measurements keep up with the changes in media as viewers migrate to other platforms, reports TVNewsCheck. Wed, 14 Sep 2011 10:00:00 -0500 http://www.tvnewscheck.com/article/2011/09/14/53974/nielsen-aims-for-settop-box-measurement http://www.tvnewscheck.com/article/2011/09/14/53969/stations-must-aggressively-sell-car-dealers With an expected fourth-quarter upsurge in spending by Japanese automakers, stations are urged to demonstrate to dealers the reach of television, as well as options such as time-targeted ads and multi-platform plans, reports TVNewsCheck. Wed, 14 Sep 2011 09:00:00 -0500 http://www.tvnewscheck.com/article/2011/09/14/53969/stations-must-aggressively-sell-car-dealers http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158523 Television has the power and reach to be used for good. Wed, 14 Sep 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158523 http://www.televisionbroadcast.com/article/124288 Scripps is deploying technology in all nine of its television markets that will allow its stations to deliver live video programming to virtually any mobile device. Fri, 09 Sep 2011 08:00:00 -0500 http://www.televisionbroadcast.com/article/124288 http://www.tvnewscheck.com/article/2011/09/07/53794/katz-cox-reps-strata-adopt-tvbs-eport The two leading rep firms along with the broadcast software developer will provide the financial support to maintain and further develop the system for buying and selling spot TV, as reported by TVNewsCheck . Wed, 07 Sep 2011 09:00:00 -0500 http://www.tvnewscheck.com/article/2011/09/07/53794/katz-cox-reps-strata-adopt-tvbs-eport http://www.broadcastingcable.com/article/473321-NBCU_Promotes_NFL_Through_Weather_Channel_CNBC_Affiliates.php "Back to Football" week kicks off Thursday with special segments across properties, reports Broadcasting & Cable. Wed, 07 Sep 2011 08:00:00 -0500 http://www.broadcastingcable.com/article/473321-NBCU_Promotes_NFL_Through_Weather_Channel_CNBC_Affiliates.php http://www.tvnewscheck.com/article/2011/09/06/53763/auto-advertisers-rev-up-tv-spending While the forecasters may quibble about the speed of the auto (and auto advertising) recovery, they all agree there is one and that the growth should continue at some level for the next several years. Wed, 07 Sep 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/09/06/53763/auto-advertisers-rev-up-tv-spending http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158008 For major news events, television remains the best source of macro-information because a TV news network is essentially an aggregator of thousands of other news sources. Tue, 06 Sep 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158008 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157761 Despite Hurricane Irene and plenty of gloomy economic headlines, back-to-school shoppers delivered good results to retailers in August, reports MediaPostNews Marketing Daily . Fri, 02 Sep 2011 07:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=157761 http://www.cnbc.com/id/44348409 "Major automakers posted double-digit U.S. sales gains for August from year-earlier levels..." Reported by CNBC Fri, 02 Sep 2011 06:30:00 -0500 http://www.cnbc.com/id/44348409 http://www.rbr.com/tv-cable/uk-report-notes-tv-health-at-odds-with-dire-predictions.html "No less a dignitary than Google Chairman Eric Schmidt told those assembled at an industry gathering in Scotland that despite predictions of its imminent demise, consumers were still using television far more than the internet, and that the use of television was still growing." Reports RBR.com/TVBR.com Wed, 31 Aug 2011 17:00:00 -0500 http://www.rbr.com/tv-cable/uk-report-notes-tv-health-at-odds-with-dire-predictions.html http://www.rbr.com/features/viewpoints/fema-chief-local-broadcasters-give-the-best-information-in-emergencies.html During the D.C. earthquake and Hurricane Irene, local broadcast provided the lifeline service that TV viewers have come to expect. Mon, 29 Aug 2011 11:15:00 -0500 http://www.rbr.com/features/viewpoints/fema-chief-local-broadcasters-give-the-best-information-in-emergencies.html http://us1.campaign-archive2.com/?u=e14dc1ea151f8f386601cc8a1&id=45109c75a9&e=07bbd5ddc6 Local TV stations help bind communities together during Hurricane Irene and now in the aftermath, reports Magid Morning Facts™. Mon, 29 Aug 2011 08:00:00 -0500 http://us1.campaign-archive2.com/?u=e14dc1ea151f8f386601cc8a1&id=45109c75a9&e=07bbd5ddc6 http://www.rasmussenreports.com/index.php/public_content/lifestyle/general_lifestyle/august_2011/81_following_hurricane_irene_63_like_news_coverage According to Rasmussen Reports, 81% of adults across America followed hurricane coverage on their local television stations, despite the variety of news sources available. The majority liked the amount of coverage. Mon, 29 Aug 2011 08:00:00 -0500 http://www.rasmussenreports.com/index.php/public_content/lifestyle/general_lifestyle/august_2011/81_following_hurricane_irene_63_like_news_coverage http://www.tvb.org/4685/about_tvb/press_room/press_room_article/318426 East Coast Station Tune-In and Website Visits Escalate After 5.8 Magnitude Quake. Fri, 26 Aug 2011 09:00:00 -0500 http://www.tvb.org/4685/about_tvb/press_room/press_room_article/318426 http://www.nab.org/documents/newsRoom/pressRelease.asp?id=2597 "Policymakers debating spectrum policy ought to take note that the one reliable communications service during today's earthquake was the original wireless technology -- free and local broadcasting." - NAB EVP of Communications Dennis Wharton Wed, 24 Aug 2011 08:00:00 -0500 http://www.nab.org/documents/newsRoom/pressRelease.asp?id=2597 http://www.broadcastingcable.com/article/473022-Analyst_Sub_Losses_to_Continue_In_Q3.php Coming off of a quarter where it lost more customers than ever, pay TV is poised to report another period in the red. Tue, 23 Aug 2011 12:00:00 -0500 http://www.broadcastingcable.com/article/473022-Analyst_Sub_Losses_to_Continue_In_Q3.php http://adage.com/article/mediaworks/hook-viewers-ringer-cw-employs-double-image-tech/229410/ CW hopes its new "Ringer" series has TV watchers seeing double. Tue, 23 Aug 2011 08:00:00 -0500 http://adage.com/article/mediaworks/hook-viewers-ringer-cw-employs-double-image-tech/229410/ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=156361 The recent Social Media Insider Summit had a series of presentations addressing cutting-edge issues in social media marketing. Mon, 22 Aug 2011 16:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=156361 http://www.nytimes.com/2011/08/22/business/media/newly-flush-local-tv-newscasts-are-expanding.html?_r=1&ref=media Local TV news is consistently identified in surveys as the top news source for most Americans. Mon, 22 Aug 2011 08:00:00 -0500 http://www.nytimes.com/2011/08/22/business/media/newly-flush-local-tv-newscasts-are-expanding.html?_r=1&ref=media http://www.tvnewscheck.com/article/2011/08/19/53374/early-voting-means-early-opportunity-for-tv As early voting becomes a growing phenomenon, the time to prepare for the 2012 election cycle is now. Fri, 19 Aug 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/08/19/53374/early-voting-means-early-opportunity-for-tv http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155851 According to the Nielsen Cross Media Report, Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet than ever. Thu, 18 Aug 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155851 http://www.mediabizbloggers.com/media-biz-bloggers/TVs-Second-Screen-Migration-Intelligence-Report---Stewart-Schley-One-Touch-Intelligence.html A detailed look at Social TV, with implications for content producers, video distributors, advertisers and research companies. Tue, 16 Aug 2011 15:00:00 -0500 http://www.mediabizbloggers.com/media-biz-bloggers/TVs-Second-Screen-Migration-Intelligence-Report---Stewart-Schley-One-Touch-Intelligence.html http://adage.com/article/news/auto-industry-takes-wait-approach-economy/229237/ No major shifts in marketing strategy for big domestic and foreign car makers - yet, reports AdAge.com Mon, 15 Aug 2011 14:00:00 -0500 http://adage.com/article/news/auto-industry-takes-wait-approach-economy/229237/ http://www.rbr.com/media-news/research/video-a-look-at-who-is-watching-what-where.html According to a Nielsen report, if you're watching television right now, the odds are that you're watching a pre- scheduled television program over an actual television. Mon, 15 Aug 2011 08:00:00 -0500 http://www.rbr.com/media-news/research/video-a-look-at-who-is-watching-what-where.html http://www.bloomberg.com/news/2011-08-10/pay-tv-faces-toxic-mix-as-subscribers-cancel-in-record-numbers.html The six largest publicly traded U.S. cable and satellite-TV providers combined to lose about 580,000 customers in the second quarter, the biggest such decline in history, according to Bloomberg data. Wed, 10 Aug 2011 14:00:00 -0500 http://www.bloomberg.com/news/2011-08-10/pay-tv-faces-toxic-mix-as-subscribers-cancel-in-record-numbers.html http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155557 How television uniquely humanizes and personalizes a media story in these important, historic times. Tue, 09 Aug 2011 12:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155557 http://www.autonews.com/apps/pbcs.dll/article?AID=/20110808/RETAIL01/308089957/1401 After dismal July for Japanese duo, inventory starts to recover, reports Automotive News . Tue, 09 Aug 2011 08:00:00 -0500 http://www.autonews.com/apps/pbcs.dll/article?AID=/20110808/RETAIL01/308089957/1401 http://www.tvnewscheck.com/article/2011/08/08/53095/telemundo-boosts-local-news-public-affairs The Telemundo Station Group announced it will increase local news and public affairs programming at the stations by more than 25% in an expansion to be completed by Jan. 2012. Tue, 09 Aug 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/08/08/53095/telemundo-boosts-local-news-public-affairs http://ftp.media.radcity.net/ZSND/issues/August2011/S906.pdf According to a recent article in Reuters' TheWrap , buyers are confident that a short dip is not going to impact long-term advertising plans, according to Spots N Dots. Mon, 08 Aug 2011 21:00:00 -0500 http://ftp.media.radcity.net/ZSND/issues/August2011/S906.pdf http://paidcontent.org/article/419-yahoo-teams-with-belo-on-tv-stations-display-sales/ Yahoo will expand its display ad sales deal with local TV station operator Belo Corp, reports paidContent.org . Mon, 08 Aug 2011 16:00:00 -0500 http://paidcontent.org/article/419-yahoo-teams-with-belo-on-tv-stations-display-sales/ http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1168 The NRF issued a statement on the better-than-expected July jobs news. Mon, 08 Aug 2011 09:00:00 -0500 http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1168 http://www.tvnewscheck.com/link/2011/08/04/53034/changing-social-media-landscape-for-tv/comments The RTDNA/Hofstra University Annual Study reveals television's use of social media to connect and have conversations with its audience. Mon, 08 Aug 2011 08:00:00 -0500 http://www.tvnewscheck.com/link/2011/08/04/53034/changing-social-media-landscape-for-tv/comments http://www.tvb.org/media/file/OMVC_Market_Update_8-4-2011.pdf 96 stations are now on-the-air with Mobile DTV & the total number of Mobile DTV stations is expected to grow to 126 in 48 markets by the end of the year. Mon, 08 Aug 2011 08:00:00 -0500 http://www.tvb.org/media/file/OMVC_Market_Update_8-4-2011.pdf http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155247 CBS developed a new survey co-produced with The Nielsen Company that reveals more complex and valuable audience segments and their ratings performances. Thu, 04 Aug 2011 09:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155247 http://allthingsd.com/20110802/thanks-netflix-you-too-amazon-why-cbs-loves-the-digital-rerun-business/?mod=mailchimp Why CBS loves the digital rerun business, as reported by allthingsd.com. Thu, 04 Aug 2011 09:00:00 -0500 http://allthingsd.com/20110802/thanks-netflix-you-too-amazon-why-cbs-loves-the-digital-rerun-business/?mod=mailchimp http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155173&nid=129510 SocialGuide reports that in July the most social TV show overall is Fox's longtime animated hit "Family Guy." Thu, 04 Aug 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155173&nid=129510 http://www.lostremote.com/2011/08/03/tv-style-metrics-coming-to-facebook/ Nielsen is planning a roll out of a new metric based on TV's gross rating points for Facebook and other online ad platforms. Thu, 04 Aug 2011 08:00:00 -0500 http://www.lostremote.com/2011/08/03/tv-style-metrics-coming-to-facebook/ http://adage.com/article/digital/group-m-plans-spend-brand-dollars-local-markets/228970/ A new unit to help your local Pizza Hut actually act like a local business, reports Ad Age . Wed, 03 Aug 2011 09:00:00 -0500 http://adage.com/article/digital/group-m-plans-spend-brand-dollars-local-markets/228970/ http://www.tvnewscheck.com/article/2011/08/02/52925/new-vision-debuts-topeka-news-triopoly Three Topeka stations - ABC affiliate KTKA, NBC affiliate KSNT & Fox affiliate KTMJ - have formed a virtual triopoly called Kansas First News. Wed, 03 Aug 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/08/02/52925/new-vision-debuts-topeka-news-triopoly http://www.broadcastingcable.com/article/471863-CTAM_Video_App_Usages_Boosts_Viewer_Engagement.php About 85% of users reported were watching as much or more TV since starting to use video apps, according to Broadcasting & Cable . Wed, 03 Aug 2011 08:00:00 -0500 http://www.broadcastingcable.com/article/471863-CTAM_Video_App_Usages_Boosts_Viewer_Engagement.php http://ftp.media.radcity.net/ZSND/issues/August2011/S561.pdf According to Spots N Dots, from May 26 through July 17, only five of the top twenty cable nets showed increases versus last year. Tue, 02 Aug 2011 14:00:00 -0500 http://ftp.media.radcity.net/ZSND/issues/August2011/S561.pdf http://ftp.media.radcity.net/ZSND/issues/August2011/S561.pdf Automotive News is predicting a very promotional fourth quarter in the car business as Japanese brands, eager to make up share when inventories are back to normal, battle American and other makes who are trying to keep the shares they enjoyed when the Japanese were in trouble, as reported in Spots N Dots. Tue, 02 Aug 2011 14:00:00 -0500 http://ftp.media.radcity.net/ZSND/issues/August2011/S561.pdf http://www.broadcastingcable.com/article/471673-Kagan_Cable_Subs_Dip_as_Multichannel_Subs_Rise.php Kagan predicts downward cable trend to continue, while satellite and telco continue to add customers. View National & Local ADS Trends Mon, 01 Aug 2011 08:00:00 -0500 http://www.broadcastingcable.com/article/471673-Kagan_Cable_Subs_Dip_as_Multichannel_Subs_Rise.php http://www.rbr.com/tv-cable/tv-cable_ratings/most-viewers-watched-budget-speech-on-broadcast-tv.html TVB analysis of Nielsen data found that in each of the top 10 markets, far more viewers watched President Barack Obama's major budget/debt limit speech on Monday, July 25 via broadcast stations than cable news networks. Fri, 29 Jul 2011 08:00:00 -0500 http://www.rbr.com/tv-cable/tv-cable_ratings/most-viewers-watched-budget-speech-on-broadcast-tv.html http://www.netnewscheck.com/article/2011/07/28/12980/denvers-kusa-leads-thriving-online-scene?utm_source=Listrak&utm_medium=Email&utm_term=Denver's+KUSA+Leads+Thriving+Online+Scene&utm_campaign=Digital+DMAs%3a+Denver's+KUSA+Leads+Thriving+Online+Scene Despite losing one of its primary newspapers two years ago, Denver's local digital media scene is delving into an online ad pie that is expected to grow 71% by 2015. Thu, 28 Jul 2011 13:00:00 -0500 http://www.netnewscheck.com/article/2011/07/28/12980/denvers-kusa-leads-thriving-online-scene?utm_source=Listrak&utm_medium=Email&utm_term=Denver's+KUSA+Leads+Thriving+Online+Scene&utm_campaign=Digital+DMAs%3a+Denver's+KUSA+Leads+Thriving+Online+Scene http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154856&nid=129323 The push into social media & live local TV newscasts on portable, hand-held devices will help TV stations thrive in the digital world. Thu, 28 Jul 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154856&nid=129323 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154641 With marketing budgets on the rise, the key management mandate to marketers is to drive top-line growth & market share while better defining the brand & value proposition, according to 2011 study. Thu, 28 Jul 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154641 http://www.tvnewscheck.com/article/2011/07/26/52757/dc-bureaus-give-stations-a-local-edge/ As TV stations struggle to distinguish themselves with hyperlocal strategies, one old solution is looking new again, according to TVNewsCheck . Wed, 27 Jul 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/07/26/52757/dc-bureaus-give-stations-a-local-edge/ http://www.tvnewscheck.com/article/2011/07/26/52778/diginets-struggle-for-place-on-tvs-frontier TVNewsCheck's exclusive listing sums up type of programming offerings, basic proposition to potential affiliates & how far along in distribution. Wed, 27 Jul 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/07/26/52778/diginets-struggle-for-place-on-tvs-frontier http://www.tvnewscheck.com/article/2011/07/25/52720/syndications-strong-upfront-is-no-surprise In an interview with TVNewsCheck Editor Harry A. Jessell, Mitch Burg, president of the Syndicated Network Television Association, tells why he believes syndication is still TV's biggest bargain. Mon, 25 Jul 2011 09:00:00 -0500 http://www.tvnewscheck.com/article/2011/07/25/52720/syndications-strong-upfront-is-no-surprise http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154659 There is so much to love about television and its resilience. Mon, 25 Jul 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154659 http://www.deadline.com/2011/07/snl-kagan-10-of-all-homes-will-cut-pay-tv-cord-by-2015/ Some bad news today for the cable and satellite companies that have been pooh-poohing the possibility that millions of subscribers will cut the pay TV cord, as reported by SNL Kagan . Thu, 21 Jul 2011 08:30:00 -0500 http://www.deadline.com/2011/07/snl-kagan-10-of-all-homes-will-cut-pay-tv-cord-by-2015/ http://www.broadcastingcable.com/article/471303-Study_HD_Ads_Double_In_Last_Year.php Even with the increase, only 20% of the TV ads were in HD at the end of Q2, 2011, according to Extreme Reach, as reported in Broadcasting and Cable . Thu, 21 Jul 2011 08:30:00 -0500 http://www.broadcastingcable.com/article/471303-Study_HD_Ads_Double_In_Last_Year.php http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154443 New research from Knowledge Networks shows that Internet users share that platform more than other media, reports MediaDailyNews. Wed, 20 Jul 2011 15:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154443 http://www.mediapost.com/publications/?art_aid=154286&fa=Articles.showArticle&nid=128986 Simultaneous TV and device viewing provides opportunities for marketers & advertisers to engage consumers in dialogue after a 30-second spot ends. Tue, 19 Jul 2011 09:00:00 -0500 http://www.mediapost.com/publications/?art_aid=154286&fa=Articles.showArticle&nid=128986 http://www.rbr.com/tv-cable/lanzano-on-tvbs-moves-to-up-local-government-ad-dollars-audio.html Steve Lanzano, President, provides background on TVB's insightful moves. An audio link is available on the RBR-TVBR website. Mon, 18 Jul 2011 10:00:00 -0500 http://www.rbr.com/tv-cable/lanzano-on-tvbs-moves-to-up-local-government-ad-dollars-audio.html http://www.tvnewscheck.com/article/2011/07/15/52564/tvb-pushing-to-move-fed-ad--to-local-tv?utm_source=Listrak&utm_medium=Email&utm_term=TVB+Pushing+To+Move+Fed+Ad+%24%24+To+Local+TV&utm_campaign=Jessell%3a+TVB+Pushing+To+Move+Fed+Ad+%24%24+To+Local+TV TVB was the source of the FCC's recent recommendation that the federal government divert its advertising dollars from the national media to local media. TVB is committed to convincing Washington of the effectiveness of local media and the relative merits of local TV. Mon, 18 Jul 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/07/15/52564/tvb-pushing-to-move-fed-ad--to-local-tv?utm_source=Listrak&utm_medium=Email&utm_term=TVB+Pushing+To+Move+Fed+Ad+%24%24+To+Local+TV&utm_campaign=Jessell%3a+TVB+Pushing+To+Move+Fed+Ad+%24%24+To+Local+TV http://www.latimes.com/news/nationworld/nation/la-na-outside-spending-20110717,0,2012223.story TV ads are already airing and the money is flowing from well-funded outside groups set to define the focus and landscape of the presidential race, reports Los Angeles Times article. Mon, 18 Jul 2011 07:45:00 -0500 http://www.latimes.com/news/nationworld/nation/la-na-outside-spending-20110717,0,2012223.story http://www.tvnewscheck.com/article/2011/07/18/52593/mcv-dials-up-its-mobile-tv-brand-dyle The group hopes the new name and logo will help consumers identify mobile TV enabled devices. Mon, 18 Jul 2011 07:00:00 -0500 http://www.tvnewscheck.com/article/2011/07/18/52593/mcv-dials-up-its-mobile-tv-brand-dyle http://missouri-news.org/opinion/whats-the-best-use-of-broadcast-airwaves/6720 Free and local broadcast television has something for everyone. Fri, 15 Jul 2011 08:00:00 -0500 http://missouri-news.org/opinion/whats-the-best-use-of-broadcast-airwaves/6720 http://www.rbr.com/radio/numerous-radio-stations-about-to-add-local-tv-news.html In a big recent trend, stations are flipping to all-News & using local TV affiliate partners to do the top & bottom of the hour news & cross-promote for a cost-free mutual benefit, according to RBR.com/TVBR.com. Fri, 15 Jul 2011 08:00:00 -0500 http://www.rbr.com/radio/numerous-radio-stations-about-to-add-local-tv-news.html http://www.tvb.org/media/file/Spot-n-Dots_July-14-2011.pdf "Zenith sees Spot revenues rising 4% in 2011, 8% in 2012 and 2% in 2013. The spot TV marketplace during the first half of 2011 was robust and strong in all categories," reports Spots n Dots . Thu, 14 Jul 2011 13:00:00 -0500 http://www.tvb.org/media/file/Spot-n-Dots_July-14-2011.pdf http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153880 The TVB data shows that in markets stretching from the country's largest to the 50th, aggregate viewing of the evening news for all stations, Spanish & English, trumps the combined prime-time ratings for CNN, CNBC, Fox, HLN & MSNBC. Tue, 12 Jul 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153880 http://www.spotsndots.com/Article.asp?id=2232059&spid=39398 Shoppers were out in force in June, with some store sales up a robust 6.5% for the month, far ahead of expectations. Fri, 08 Jul 2011 10:00:00 -0500 http://www.spotsndots.com/Article.asp?id=2232059&spid=39398 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153507 Local television and radio broadcasting contributes 7% of the nation's Gross Domestic Product, or $1.17 trillion annually, as well as 2.52 million jobs attributable to the industry every year, according to new study. Tue, 05 Jul 2011 09:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153507 http://www.tvnewscheck.com/article/2011/06/30/52240/social-media--broadcast-tv--killer-app?utm_source=Listrak&utm_medium=Email&utm_term=Social+Media+%2b+Broadcast+TV+%3d+Killer+App&utm_campaign=For+Sale%3a+Young+Broadcasting+For+Just+%24350M A TVGuide.com study found that last season the top 10 most "social shows" aired on broadcast television . TV stations are beginning to maximize the phenomenon of social media + TV interactions to gain closer connections with viewers. Thu, 30 Jun 2011 08:00:00 -0500 http://www.tvnewscheck.com/article/2011/06/30/52240/social-media--broadcast-tv--killer-app?utm_source=Listrak&utm_medium=Email&utm_term=Social+Media+%2b+Broadcast+TV+%3d+Killer+App&utm_campaign=For+Sale%3a+Young+Broadcasting+For+Just+%24350M http://adage.com/article/digital/advertisers-spending/228444/ "Increased Confidence in Old Media Like TV, Print Will Drive Increases, Advertiser Perceptions Survey Says," according to Ad Age . Tue, 28 Jun 2011 16:00:00 -0500 http://adage.com/article/digital/advertisers-spending/228444/ http://www.businesswire.com/news/home/20110628005521/en/Open-Mobile-Video-Coalition-Releases-Products-TV Mobile DTV Coverage Prediction Model, Mobile Broadcast Scenarios, Electronic Service Guide Recommendations Now Available for Engineers and RF Capture Program Offers Recorded Signals for Mobile DTV Device Design. Tue, 28 Jun 2011 11:00:00 -0500 http://www.businesswire.com/news/home/20110628005521/en/Open-Mobile-Video-Coalition-Releases-Products-TV http://www.bizjournals.com/boston/news/2011/06/23/whiteys-capture-yields-5-marketing.html Lesson number 1: TV Works. Still. Lesson number 2: Targeted TV spots work even better , reports the Boston Business Journal . Mon, 27 Jun 2011 09:00:00 -0500 http://www.bizjournals.com/boston/news/2011/06/23/whiteys-capture-yields-5-marketing.html http://www.deadline.com/2011/06/tv-stations-ready-for-2012-election-windfall/ Key questions as 2012 election shapes up to be the most expensive in history. Mon, 27 Jun 2011 08:00:00 -0500 http://www.deadline.com/2011/06/tv-stations-ready-for-2012-election-windfall/ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153011 A local broadcast TV ad campaign in 14 markets, costing the FBI no more than $50,000, led to the capture of fugitive James "Whitey" Bulger. Fri, 24 Jun 2011 09:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153011 http://www.medialifemagazine.com/artman2/publish/AskaMediaLifeexpert/Yes-expect-record-2012-political-spending.asp That's the outlook from those who follow campaign spending. The bottom-line according to Media Life is, "TV is how you reach the undecided, the passive viewers of politics." Thu, 23 Jun 2011 11:00:00 -0500 http://www.medialifemagazine.com/artman2/publish/AskaMediaLifeexpert/Yes-expect-record-2012-political-spending.asp http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152957 Cable TV distribution continues to lose customers in the top 15 markets. Thu, 23 Jun 2011 11:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152957 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152661 According to a Nielsen report of teen media trends, television is still the dominant medium of choice for teenagers. Thu, 23 Jun 2011 10:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152661 http://content.usatoday.com/communities/onpolitics/post/2011/06/political-ads-2012-elections-tv-moodys-investors-service-/1 Look out, TV viewers: Political advertising for the 2012 elections is "all but certain" to set records. Thu, 23 Jun 2011 09:00:00 -0500 http://content.usatoday.com/communities/onpolitics/post/2011/06/political-ads-2012-elections-tv-moodys-investors-service-/1 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152838 Rentrak's services to be synced with MediaBank include tracking viewing at local stations. Wed, 22 Jun 2011 09:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152838 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152814 TV political ad spending could see soaring growth in 2012, possibly reaching just under $3 billion. Wed, 22 Jun 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152814 http://www.adweek.com/news/advertising-branding/digital-losing-out-campaign-ad-billions-132676 Television is far ahead of the Web in the race for politicians' ad dollars. Wed, 22 Jun 2011 08:00:00 -0500 http://www.adweek.com/news/advertising-branding/digital-losing-out-campaign-ad-billions-132676 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152668 "State of the Media: Cross Platform Report," released last week shows that Americans watch an average of 22 minutes more television per month than they did a year ago. Tue, 21 Jun 2011 09:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152668 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152669 Digging deeper into the headlines, broadcasters can crow about strong 10% to 13% gains on the cost per thousand viewers. Tue, 21 Jun 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152669 http://www.bloomberg.com/news/2011-06-19/tv-advertising-gets-microsoft-backing-as-web-guerilla-surges.html There has "never been a better time for TV advertising to seize the moment," Microsoft Advertising and BBDO Worldwide said in a study released today. Mon, 20 Jun 2011 09:00:00 -0500 http://www.bloomberg.com/news/2011-06-19/tv-advertising-gets-microsoft-backing-as-web-guerilla-surges.html http://www.broadcastingcable.com/article/469757-The_Cable_Show_2011_Local_TV_Still_Nuclear_Weapon_of_Election_Ads.php Obama advisor and former RNC chairman tout the dominance of local broadcast TV in election ad spending. Fri, 17 Jun 2011 09:00:00 -0500 http://www.broadcastingcable.com/article/469757-The_Cable_Show_2011_Local_TV_Still_Nuclear_Weapon_of_Election_Ads.php http://online.wsj.com/article/SB10001424052702304186404576389972147887678.html Television will play a key role in ad spending well into the future, as marketers invest more money than ever on televison ads. Fri, 17 Jun 2011 08:00:00 -0500 http://online.wsj.com/article/SB10001424052702304186404576389972147887678.html http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152605 Research tool with a "StoryFinder" feature will provide the means to help identify television advertising opportunities for marketers. Fri, 17 Jun 2011 07:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152605 http://www.medialifemagazine.com/artman2/publish/AskaMediaLifeexpert/Fact-TV-CPMs-have-soared-over-the-years.asp Jack Poor, vice president of marketing insights at TVB, provides expert comment on spot TV's cost efficiency advantage vs. network continuing well into 2012. Thu, 16 Jun 2011 09:00:00 -0500 http://www.medialifemagazine.com/artman2/publish/AskaMediaLifeexpert/Fact-TV-CPMs-have-soared-over-the-years.asp http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152472 Auto, retail, pharma and consumer package-goods categories spending strength will keep the marketplace strong. Thu, 16 Jun 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152472 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152504 The Council for Research Excellence comprehensive review of data and trends about video user experiences. Thu, 16 Jun 2011 08:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152504 http://www.tvnewscheck.com/article/2011/06/13/51828/tv-advertising-hits-nearly-19-billion-in-1q TVNewscheck dissects the Nielsen figures showing nearly 9% growth versus the same period in 2010. Mon, 13 Jun 2011 08:28:00 -0500 http://www.tvnewscheck.com/article/2011/06/13/51828/tv-advertising-hits-nearly-19-billion-in-1q http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152149&nid=127698 Media Daily News notes that local wired-cable delivery continues to erode. Fri, 10 Jun 2011 09:22:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152149&nid=127698 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152101 Broadcast programs continue to dominate, says Media Daily News. Thu, 09 Jun 2011 16:27:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152101 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151958&nid=127593 David Poltrack, according to Media Daily News, says it's now as big as a mid-size cable net. Wed, 08 Jun 2011 09:26:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151958&nid=127593 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151930&nid=127593 According to Media Daily News , Gannett Broadcasting's marketing promotions have delivered great results for its NBC-affiliated stations. Wed, 08 Jun 2011 09:22:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151930&nid=127593 http://www.tvnewscheck.com/article/2011/06/06/51686/ota-tv-homes-include-46-million-consumers?utm_source=Listrak&utm_medium=Email&utm_term=OTA+TV+Homes+Include+46+Million+Consumers&utm_campaign=OTA+TV+Homes+Include+46+Million+Consumers TVNewsCheck reports on a new study on the growing number of Americans relying exclusively on over-the-air broadcasting. Mon, 06 Jun 2011 14:42:00 -0500 http://www.tvnewscheck.com/article/2011/06/06/51686/ota-tv-homes-include-46-million-consumers?utm_source=Listrak&utm_medium=Email&utm_term=OTA+TV+Homes+Include+46+Million+Consumers&utm_campaign=OTA+TV+Homes+Include+46+Million+Consumers http://www.medialifemagazine.com/artman2/publish/AskaMediaLifeexpert/Fact-is-there-s-less-reality-on-broadcast.asp While the genre now accounts for 20% of primetime programming, Media Life Magazine reports that's less than five years ago. Mon, 06 Jun 2011 11:27:00 -0500 http://www.medialifemagazine.com/artman2/publish/AskaMediaLifeexpert/Fact-is-there-s-less-reality-on-broadcast.asp http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151573 Mediapost reports that the findings underline the increasing importance being placed by advertisers on setting up mobile-optimized sites. Fri, 03 Jun 2011 09:08:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151573 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151497 Media Daily News reports on a study that TV programmers could lose young viewers (and consumers) with increasing sensitivities to escalating price increases. Thu, 02 Jun 2011 07:02:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151497 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151513 A Mediapost piece examines the important role of data, especially from set-top boxes, in the ever-fragmenting media universe. Wed, 01 Jun 2011 19:03:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151513 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151435 Media Daily News says a nosedive similar to the one that gripped the industry in 2008-09 is unlikely. Wed, 01 Jun 2011 12:01:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151435 http://www.tvnewscheck.com/article/2011/06/01/51582/the-more-the-merrier-says-mobile500 TVNewscheck reports that the group is ramping up its efforts for a service that will be compatible with other industry efforts. Wed, 01 Jun 2011 12:01:00 -0500 http://www.tvnewscheck.com/article/2011/06/01/51582/the-more-the-merrier-says-mobile500 http://www.washingtonpost.com/politics/food-makers-resist-lawmakers-proposal-for-guidelines-in-marketing-to-children/2011/05/24/AFKf3mAH_story.html?wprss=rss_business The Washington Post reports that the food and advertising industries are pushing back against an Obama Administration proposal to limit the way they market to children and teens. Fri, 27 May 2011 09:13:00 -0500 http://www.washingtonpost.com/politics/food-makers-resist-lawmakers-proposal-for-guidelines-in-marketing-to-children/2011/05/24/AFKf3mAH_story.html?wprss=rss_business http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151119&nid=127120 According to Media Daily News, ad categories remained steady and issue/policy ad campaigns are "evolving into a year-round" affair. Wed, 25 May 2011 10:25:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151119&nid=127120 http://adage.com/article/campaign-trail/seeds-negative-advertising-political-camapigns/227735/ And according to an Advertising Age article, that isn't necessarily a bad thing. Wed, 25 May 2011 09:28:00 -0500 http://adage.com/article/campaign-trail/seeds-negative-advertising-political-camapigns/227735/ http://www.broadcastingcable.com/article/468563-Stations_Feeling_Aftershocks_of_Quake.php Broadcasting & Cable reports on a variety of viewpoints (subscription required). Wed, 25 May 2011 09:28:00 -0500 http://www.broadcastingcable.com/article/468563-Stations_Feeling_Aftershocks_of_Quake.php http://www.emarketer.com/Article.aspx?R=1008398 eMarketer reports that advertisers continue to make television their greatest spending priority. Mon, 23 May 2011 08:23:00 -0500 http://www.emarketer.com/Article.aspx?R=1008398 http://www.tvnewscheck.com/article/2011/05/20/51370/broadcastings-future-is-all-about-mobile Harry Jessell, editor in chief of TVNewscheck, argues that broadcasters are in a perfect position to feed the new 'personal TV sets'--if they can hold onto their spectrum. Fri, 20 May 2011 13:08:00 -0500 http://www.tvnewscheck.com/article/2011/05/20/51370/broadcastings-future-is-all-about-mobile http://www.mediabizbloggers.com/michael-kassan/The-Upfront-Still-a-Big-Deal---Michael-Kassan.html Medialink's Michael Kassan argues that television remains the most effective channel in "our amped-up, hyped-up, bulked up media world." Thu, 19 May 2011 08:25:00 -0500 http://www.mediabizbloggers.com/michael-kassan/The-Upfront-Still-a-Big-Deal---Michael-Kassan.html http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150733&nid=126862 The audiences of local Hispanic TV outlets will soon be measured with the same marketplace currency as the rest of the U.S. local marketplace, reports Media Daily News. Wed, 18 May 2011 13:25:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150733&nid=126862 http://www.medialifemagazine.com/artman2/publish/Research_25/In-brand-clout-broadcast-still-rules.asp Media Life Magazine reports on a Media Research Group study that found the Big Four networks are tops in the minds of viewers. Tue, 17 May 2011 10:09:00 -0500 http://www.medialifemagazine.com/artman2/publish/Research_25/In-brand-clout-broadcast-still-rules.asp http://www.tvguide.com/news/most-social-ncis-idol-1033024.aspx?rss=breakingnews Shows that engage viewers, as measured by social media sites, aren't necessarily those with the highest Nielsen ratings, TVGuide.com reports. But the Top Ten are all on broadcast TV. Mon, 16 May 2011 16:02:00 -0500 http://www.tvguide.com/news/most-social-ncis-idol-1033024.aspx?rss=breakingnews http://www.nytimes.com/2011/05/16/business/media/16adco.html The New York Times reports that broadcasters believe prices will jump for the second year in a row. Mon, 16 May 2011 09:27:00 -0500 http://www.nytimes.com/2011/05/16/business/media/16adco.html http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150438 Media Daily News reports on an Optimedia survey that demonstrates marketers should think beyond traditional TV metrics. Fri, 13 May 2011 14:46:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150438 http://www.lostremote.com/2011/05/11/roku-users-cutting-the-cord-in-substantial-numbers/ A Roku executive tells LostRemote that cord-cutting in the "whole scheme of the country is small," but he thinks "it's a trend." Thu, 12 May 2011 09:02:00 -0500 http://www.lostremote.com/2011/05/11/roku-users-cutting-the-cord-in-substantial-numbers/ http://www.broadcastingcable.com/article/467935-Fox_Makes_Multiplatform_Case.php Broadcasting & Cable reports on an Innerscope study that shows that TV is more emotionally engaging than online advertising, and combining the two provides maximum brand equity. Tue, 10 May 2011 16:00:00 -0500 http://www.broadcastingcable.com/article/467935-Fox_Makes_Multiplatform_Case.php http://adage.com/article/mediaworks/bin-laden-death-burned-twitter-legacy-media-won-big/227442/ Advertising Age reports real news drove real numbers to traditional media. Sun, 08 May 2011 19:08:00 -0500 http://adage.com/article/mediaworks/bin-laden-death-burned-twitter-legacy-media-won-big/227442/ http://www.tvnewscheck.com/article/2011/05/06/51068/big-broadcast-numbers-for-obama-speech TVNewsCheck reports that 40.6 million people watched on broadcast networks; 17.3 million watched cable news networks. Fri, 06 May 2011 12:28:00 -0500 http://www.tvnewscheck.com/article/2011/05/06/51068/big-broadcast-numbers-for-obama-speech http://www.rbr.com/tv-cable/raycom-helps-african-american-network-bounce-onto-the-scene.html Television Business Report reports that new network has deal with Raycom's 26 TV stations. Fri, 06 May 2011 09:00:00 -0500 http://www.rbr.com/tv-cable/raycom-helps-african-american-network-bounce-onto-the-scene.html http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149656 The average American watched 34 hours, 39 minutes of TV per week in 4Q 2010, reports the Center for Research Media. Fri, 06 May 2011 08:23:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149656 http://www.autonews.com/apps/pbcs.dll/article?AID=/20110502/RETAIL03/305029953/1018 Automotive News reports that social media such as Facebook, Twitter, and YouTube do little to help dealers sell vehicles. Tue, 03 May 2011 08:03:00 -0500 http://www.autonews.com/apps/pbcs.dll/article?AID=/20110502/RETAIL03/305029953/1018 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149626 Steve Sternberg argues in MediaPost that most cable networks don't have good audience stories to tell. (For broadcast-vs.-cable comparisons, click on the Measurement tab at the top of the screen). Mon, 02 May 2011 11:05:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149626 http://www.broadcastingcable.com/article/467467-Report_Social_Media_Important_Factor_For_Ad_Dollars.php New report, says Broadcasting & Cable, would indicate buying cheaper spots on shows with high social impressions. Mon, 02 May 2011 10:54:00 -0500 http://www.broadcastingcable.com/article/467467-Report_Social_Media_Important_Factor_For_Ad_Dollars.php http://www.rbr.com/media-news/research/which-consumers-watch-what-on-television.html Television Business Report drilled into consumer databases to uncover basic demographic info about 18 different TV program genres. Mon, 02 May 2011 09:22:00 -0500 http://www.rbr.com/media-news/research/which-consumers-watch-what-on-television.html http://www.tvnewscheck.com/article/2011/04/28/50892/local-tv-revenues-rose-232-last-year TVNewsCheck reports on BIA/Kelsey's findings that political campaigns and national advertising drove 2010's total to $19.4 billion. Fri, 29 Apr 2011 07:14:00 -0500 http://www.tvnewscheck.com/article/2011/04/28/50892/local-tv-revenues-rose-232-last-year http://www.tvnewscheck.com/article/2011/04/27/50839/so-soon-nextgen-broadcast-tv-in-works TVNewsCheck reports that TV stations will be able to broadcast more programming, more reliably to more places, and be well-positioned to explore new business opportunities. Wed, 27 Apr 2011 08:26:00 -0500 http://www.tvnewscheck.com/article/2011/04/27/50839/so-soon-nextgen-broadcast-tv-in-works http://online.wsj.com/article/SB10001424052748703907004576279333059316302.html?mod=WSJ_hp_MIDDLENexttoWhatsNewsFifth The Wall Street Journal reports forecasters are seeing a solid market for commercial sales (password may be needed to access full story). Mon, 25 Apr 2011 12:27:00 -0500 http://online.wsj.com/article/SB10001424052748703907004576279333059316302.html?mod=WSJ_hp_MIDDLENexttoWhatsNewsFifth http://www.nytimes.com/2011/04/25/business/media/25dvr.html?ref=business The DVR proves to be a friend to TV broadcasters, according to The New York Times. Mon, 25 Apr 2011 08:28:00 -0500 http://www.nytimes.com/2011/04/25/business/media/25dvr.html?ref=business http://www.tvnewscheck.com/article/2011/04/21/50753/ncc-1-may-be-less-than-you-think Just how much additional reach can be achieved with this new advertising offering is open to question, argues TVB President Steve Lanzano in this TVNewsCheck op ed. Fri, 22 Apr 2011 09:30:00 -0500 http://www.tvnewscheck.com/article/2011/04/21/50753/ncc-1-may-be-less-than-you-think http://www.tvb.org/planning_buying/184839/4729/155527 Find out how TVB helps advertisers make informed decisions about including cable in their spot buys. Fri, 22 Apr 2011 08:00:00 -0500 http://www.tvb.org/planning_buying/184839/4729/155527 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149111&nid=126025 Although more than half of U.S. households have HD sets, only 17% of all TV commercials were in high definition, reports Media Daily News. Fri, 22 Apr 2011 07:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149111&nid=126025 http://www.autonews.com/apps/pbcs.dll/article?AID=/20110411/RETAIL03/304119985/1018 Dan Creed tells Automotive News: "If you want to get to a large audience with a clear message, TV right now is as good as it gets." Wed, 20 Apr 2011 08:28:00 -0500 http://www.autonews.com/apps/pbcs.dll/article?AID=/20110411/RETAIL03/304119985/1018 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148828 According to a Pew Research Center study, TV stations gained viewers in the 4:30 a.m. and 7 p.m. timeslots. Tue, 19 Apr 2011 09:39:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148828 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148857 So asks TRA's Mark Lieberman in this MediaPost op ed, even though the industry still wants to move away from age/sex demos. Mon, 18 Apr 2011 17:13:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148857 http://adage.com/article/cmo-strategy/top-cmos-tv-remains-surest-bet-advertising/227011/ Advertising Age reports on why marketers from Subway to Target are bullish on the medium. Mon, 18 Apr 2011 09:19:00 -0500 http://adage.com/article/cmo-strategy/top-cmos-tv-remains-surest-bet-advertising/227011/ http://www.medialifemagazine.com/artman2/publish/Research_25/Local-TV-recovers-but-ad-rates-still-lag.asp Media Life Magazine reports on why local broadcast TV is a bargain. Mon, 18 Apr 2011 08:22:00 -0500 http://www.medialifemagazine.com/artman2/publish/Research_25/Local-TV-recovers-but-ad-rates-still-lag.asp http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148652&nid=125729 The deal, according to Media Daily News, will allow MPG to receive second-by-second viewership tracking. Thu, 14 Apr 2011 09:09:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148652&nid=125729 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148591&nid=125699 Media Daily News reports that a certain synergy has developed where TV brand-building is driving Internet deep-diving. Wed, 13 Apr 2011 12:24:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148591&nid=125699 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148534&nid=125672 Media Daily News reports that "Inc. Well" aims to inspire entrepreneurs and small-business owners. Wed, 13 Apr 2011 08:18:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148534&nid=125672 http://www.adweek.com/aw/content_display/news/digital/e3i8740c5a2227cfadab3a150aaa5caabc1 Rather than killing traditional media, Adweek reports the preponderance of digital and web-based devices has only increased media consumption. Tue, 12 Apr 2011 14:05:00 -0500 http://www.adweek.com/aw/content_display/news/digital/e3i8740c5a2227cfadab3a150aaa5caabc1 http://www.tvnewscheck.com/article/2011/04/12/50510/content-is-key-to-mobile-dtv-success TVNewsCheck reports on an NAB panel that stressed the importance of tailoring mobile DTV business models to consumer needs. Tue, 12 Apr 2011 08:15:00 -0500 http://www.tvnewscheck.com/article/2011/04/12/50510/content-is-key-to-mobile-dtv-success http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148325&nid=125570 Nielsen plans to cull data from its national ratings panel, according to Media Daily News. Mon, 11 Apr 2011 08:27:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148325&nid=125570 http://gigaom.com/video/cord-cutting-convergence-consulting/ GigaOM reports on new research that indicates a half-million consumers will cancel their subscription-TV providers in 2011. Fri, 08 Apr 2011 12:56:00 -0500 http://gigaom.com/video/cord-cutting-convergence-consulting/ http://www.tvnewscheck.com/article/2011/04/04/50318/discounting-political-11-spot-rev-to-rise-4 According to a TVNewsCheck survey, expectations for spot TV's performance are more positive than they were six months ago. Fri, 08 Apr 2011 08:15:00 -0500 http://www.tvnewscheck.com/article/2011/04/04/50318/discounting-political-11-spot-rev-to-rise-4 http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=148237 According to Media Daily News, the process could lead to the elimination of diary methodology in small DMAs. Fri, 08 Apr 2011 08:13:00 -0500 http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=148237 http://www.broadcastingcable.com/article/466404-FCC_Advisor_Local_TV_News_More_Important_Than_Ever.php Broadcasting & Cable reports that Steve Waldman, the man heading up the FCC's Future of Media survey, believes local is where most people get their news. Thu, 07 Apr 2011 07:44:00 -0500 http://www.broadcastingcable.com/article/466404-FCC_Advisor_Local_TV_News_More_Important_Than_Ever.php http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148123&nid=125490 Media Daily News reports on a study showing DVR playback is on the rise, and most of the activity is coming from broadcast networks. Thu, 07 Apr 2011 07:26:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=148123&nid=125490 http://adage.com/article/news/century-21-back-big-tv-buys-2012-super-bowl-spot/149615/ "TV still resonates, and their agents love it, and it feel like a great way to connect their agents to their customers," the realtor's agency tells Ad Age. Tue, 05 Apr 2011 12:43:00 -0500 http://adage.com/article/news/century-21-back-big-tv-buys-2012-super-bowl-spot/149615/ http://www.adweek.com/aw/content_display/news/digital/e3iadc3894a0975c85f5c1d1937eb682768 Adweek reports on the eMarketer projection that TV ad revenues will account for over 39% of all major media spending by 2015. Mon, 04 Apr 2011 09:56:00 -0500 http://www.adweek.com/aw/content_display/news/digital/e3iadc3894a0975c85f5c1d1937eb682768 http://www.medialifemagazine.com/artman2/publish/New_media_23/Fast-changing-pace-of-local-advertising.asp Gordon Borrell, CEO of Borrell Associates, talks to Media Life Magazine about the fast-changing pace of local advertising. Thu, 31 Mar 2011 09:01:00 -0500 http://www.medialifemagazine.com/artman2/publish/New_media_23/Fast-changing-pace-of-local-advertising.asp http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147721&nid=125249 Media Daily News reports that the deal will deliver ads to hundreds of third-party websites and mobile apps. Thu, 31 Mar 2011 08:06:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147721&nid=125249 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147734 TV viewers continue to increase their usage of social media when it comes to TV programs, says Media Daily News. Wed, 30 Mar 2011 15:28:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147734 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147568&nid=125164 Media Daily News reports that major station groups are nearing "eye-popping" performance levels of the 1980s and 1990s. Tue, 29 Mar 2011 07:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147568&nid=125164 http://www.lostremote.com/2011/03/24/tv-station-says-facebook-helped-with-ratings-win/ LostRemote reports that KUTV in Salt Lake City has more Facebook fans than some network TV shows. Thu, 24 Mar 2011 10:12:00 -0500 http://www.lostremote.com/2011/03/24/tv-station-says-facebook-helped-with-ratings-win/ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147033 MediaPost reports that 86% of Americans stated that TV advertising still has the most impact on their buying decisions. Wed, 23 Mar 2011 08:56:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147033 http://www.rbr.com/tv-cable/broadcast-tv-affiliates-aren-t-going-away.html Wells Fargo's Marci Ryvicker argues that networks "have every incentive to keep the affiliate business financially healthy," says Television Business Report. Mon, 21 Mar 2011 08:34:00 -0500 http://www.rbr.com/tv-cable/broadcast-tv-affiliates-aren-t-going-away.html http://www.washingtonpost.com/lifestyle/style/the-tv-column-in-covering-japan-tragedy-broadcast-tv-flexes-its-ratings-muscle/2011/03/17/AB0gJ6m_story.html The Washington Post reports that the coverage of the disaster serves as a potent reminder of the reach of broadcast television. Fri, 18 Mar 2011 08:28:00 -0500 http://www.washingtonpost.com/lifestyle/style/the-tv-column-in-covering-japan-tragedy-broadcast-tv-flexes-its-ratings-muscle/2011/03/17/AB0gJ6m_story.html http://www.broadcastingcable.com/article/465377-TV_Still_Dominant_Source_of_Political_Campaign_News.php Broadcasting & Cable reports on a survey that shows local news programming was the top source of TV political news. Thu, 17 Mar 2011 13:16:00 -0500 http://www.broadcastingcable.com/article/465377-TV_Still_Dominant_Source_of_Political_Campaign_News.php http://www.tvnewscheck.com/article/2011/03/15/49813/stations-mobile-apps-showing-promise TVNewsCheck reports that TV stations are rolling out apps for smart phones and tablets with the support of technology and software vendors. Wed, 16 Mar 2011 12:20:00 -0500 http://www.tvnewscheck.com/article/2011/03/15/49813/stations-mobile-apps-showing-promise http://www.campaignsandelections.com/publications/campaign-election/2011/february-2011/Media-Buying-in-Political-Campaigns-Broadcast-Television-Remains-King Long-time political consultant Joseph Mercurio argues in Campaigns & Elections that broadcast television is, and will remain, the dominant medium. Wed, 16 Mar 2011 09:01:00 -0500 http://www.campaignsandelections.com/publications/campaign-election/2011/february-2011/Media-Buying-in-Political-Campaigns-Broadcast-Television-Remains-King http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146752&nid=124760 Media Daily News reports that cable operators lost 526,000 subscribers in the fourth quarter. Wed, 16 Mar 2011 08:28:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146752&nid=124760 http://www.wtvr.com/wtvr-governor-mcdonnell-to-announce-new-direction-for-tourism-campaign-20110314,0,6874945.story TV is "one of the most effective marketing tools for tourism destinations," says Virginia Tourism's Alisa Bailey. Tue, 15 Mar 2011 08:28:00 -0500 http://www.wtvr.com/wtvr-governor-mcdonnell-to-announce-new-direction-for-tourism-campaign-20110314,0,6874945.story http://www.netnewscheck.com/article/2011/03/09/9714/in-raleigh-role-reversal-for-tv-paper-sites Capital Broadcasting's management has been an aggressive pioneer in new media, says NetNewsCheck. Thu, 10 Mar 2011 14:04:00 -0600 http://www.netnewscheck.com/article/2011/03/09/9714/in-raleigh-role-reversal-for-tv-paper-sites http://www.tvnewscheck.com/article/2011/03/09/49663/free-is-the-key-to-mobile-dtv-success/page/1 So argues Heather Fleming Phillips in TVNewsCheck, saying that U.S. broadcasters can benefit from the experiences from earlier and similar efforts overseas. Wed, 09 Mar 2011 10:22:00 -0600 http://www.tvnewscheck.com/article/2011/03/09/49663/free-is-the-key-to-mobile-dtv-success/page/1 http://www.tvnewscheck.com/article/2011/03/07/49619/couponing-the-medium-is-the-massage Broadcasters are finding, reports TVNewsCheck, that Groupon-like group buying deals and rewards programs are a valuable new source of revenue. Mon, 07 Mar 2011 16:02:00 -0600 http://www.tvnewscheck.com/article/2011/03/07/49619/couponing-the-medium-is-the-massage http://www.netnewscheck.com/article/2011/03/03/9570/keeping-it-simple-key-to-tv-online-ad-sales NetNewsCheck reports on the thoughts of some of the industry's online innovators. Fri, 04 Mar 2011 10:28:00 -0600 http://www.netnewscheck.com/article/2011/03/03/9570/keeping-it-simple-key-to-tv-online-ad-sales http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146025 Marketing Daily reports that the hotel chain is using television for the first time since 2007. Fri, 04 Mar 2011 10:27:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146025 http://www.jsonline.com/blogs/news/117321958.html Milwaukee Sentinel-Journal reports that both sides are spending heavily on ad wars. Thu, 03 Mar 2011 14:01:00 -0600 http://www.jsonline.com/blogs/news/117321958.html http://www.thestreet.com/story/11030305/1/consumer-spending-on-deal-a-day-offers-likely-to-reach-39b-in-us-by-2015-according-to-biakelsey.html BIA/Kelsey forecasts that 2010's total of $873 million will be dwarfed in coming years, predicting a 35.1% compound annual growth rate. Thu, 03 Mar 2011 09:37:00 -0600 http://www.thestreet.com/story/11030305/1/consumer-spending-on-deal-a-day-offers-likely-to-reach-39b-in-us-by-2015-according-to-biakelsey.html http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145776 Amid continued economic concerns, says Online Media Daily, most local retailers plan to highlight their "localness" to win customers in 2011. Tue, 01 Mar 2011 08:28:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145776 http://www.tvnewscheck.com/article/2011/02/24/49379/reinventing-local-with-a-multiplatform-focus Fisher Communications' Randa Minkarah explains in TVNewscheck how her company's TV stations are working to sell multiplatform platforms to local advertisers. Fri, 25 Feb 2011 07:47:00 -0600 http://www.tvnewscheck.com/article/2011/02/24/49379/reinventing-local-with-a-multiplatform-focus http://www.tvnewscheck.com/article/2011/02/28/49419/rentrak-intros-local-market-dvr-data Its StationView Essentials Service, reports TVNewscheck, will now offer six different time period options. Thu, 24 Feb 2011 10:30:00 -0600 http://www.tvnewscheck.com/article/2011/02/28/49419/rentrak-intros-local-market-dvr-data http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145510&nid=124036 Media Daily News reports on first deal to bring TV set-tops to agency desk-tops. Thu, 24 Feb 2011 08:05:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145510&nid=124036 http://www.medialifemagazine.com/artman2/publish/New_media_23/What-s-driving-local-media-s-recovery.asp Media Life Magazine talks with analyst Gordon Borrell about the good numbers and the five-year trends. Tue, 22 Feb 2011 11:27:00 -0600 http://www.medialifemagazine.com/artman2/publish/New_media_23/What-s-driving-local-media-s-recovery.asp http://www.npr.org/2011/02/18/133809150/2012-the-year-of-the-billion-dollar-campaigns?sc=emaf NPR reports that presidential ad spending by each party next year is likely to break 10 figures. Tue, 22 Feb 2011 09:11:00 -0600 http://www.npr.org/2011/02/18/133809150/2012-the-year-of-the-billion-dollar-campaigns?sc=emaf http://www.tvnewscheck.com/article/2011/02/18/49243/broadcast-tv-puts-car-dealer-in-fast-lane TVNewscheck reports on a Florida car dealer who became one of the Southeast's largest Hyundai dealers with the smart use of broadcast TV. Mon, 21 Feb 2011 16:00:00 -0600 http://www.tvnewscheck.com/article/2011/02/18/49243/broadcast-tv-puts-car-dealer-in-fast-lane http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144409 The Center for Media Research reports that 44% of media buyers say their clients are most focused on local broadcast TV. Fri, 11 Feb 2011 09:01:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144409 http://mediadecoder.blogs.nytimes.com/2011/02/10/effort-to-provide-tv-ratings-by-brand-moves-ahead/ The New York Times reports that the adoption of a system of digitally coded commercials will bring the ad community closer to a long-desired goal. Fri, 11 Feb 2011 07:10:00 -0600 http://mediadecoder.blogs.nytimes.com/2011/02/10/effort-to-provide-tv-ratings-by-brand-moves-ahead/ http://www.washingtonpost.com/wp-dyn/content/article/2011/02/04/AR2011020403513.html A Washington Post columnist writes about his family's experience in switching to over-the-air broadcast TV. Mon, 07 Feb 2011 14:28:00 -0600 http://www.washingtonpost.com/wp-dyn/content/article/2011/02/04/AR2011020403513.html http://www.medialifemagazine.com/artman2/publish/Broadcastrecap_64/All-signs-point-to-a-stellar-Oscar-night.asp Media Life Magazine reports that the momentum would indicate a big night for the Oscars. Sun, 06 Feb 2011 10:01:00 -0600 http://www.medialifemagazine.com/artman2/publish/Broadcastrecap_64/All-signs-point-to-a-stellar-Oscar-night.asp http://online.wsj.com/article/SB10001424052748703740104576122460268374184.html The Wall Street Journal reports the race for new ways to measure the impact of TV commercials is heating up. (Access requires a WSJ subscription). http://online.wsj.com/article/SB10001424052748703740104576122460268374184.html Fri, 04 Feb 2011 15:00:00 -0600 http://online.wsj.com/article/SB10001424052748703740104576122460268374184.html http://www.rbr.com/tv-cable/local-tv-growth-projected-for-2011.html Good core ad growth ahead seen by bond analysts Bishop Cheen and Davis Hebert at Wells Fargo Securities, says Television Business Report. Mon, 31 Jan 2011 10:49:00 -0600 http://www.rbr.com/tv-cable/local-tv-growth-projected-for-2011.html http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143640 Media Daily News reports that doomsday scenarios have not come to pass and advertisers continue to spend big on TV. Wed, 26 Jan 2011 08:11:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143640 http://www.broadcastingcable.com/article/462672-WZDC_Goes_HD_For_Local_News_in_D_C_.php Telemundo affiliate is first Spanish-language station to offer local HD news in the nation's capital, B&C reports. Mon, 24 Jan 2011 08:15:00 -0600 http://www.broadcastingcable.com/article/462672-WZDC_Goes_HD_For_Local_News_in_D_C_.php http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143341&nid=122893 Media Daily News cites a new study that says just 13% of TV ads were in HD and 87% were in standard definition. Fri, 21 Jan 2011 08:20:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143341&nid=122893 http://www.tvnewscheck.com/article/2011/01/20/48515/stations-shouldnt-give-away-mobile-ads TVB's Abby Auerbach argues in TVNewsCheck that this valuable asset must be monetized from Day One. Fri, 21 Jan 2011 08:05:00 -0600 http://www.tvnewscheck.com/article/2011/01/20/48515/stations-shouldnt-give-away-mobile-ads http://www.broadcastingcable.com/article/462600-MagnaGlobal_Sees_TV_Up_6_8_in_2011.php Media giant also predicts 60.1% growth in mobile advertising, according to Broadcasting & Cable. Wed, 19 Jan 2011 08:20:00 -0600 http://www.broadcastingcable.com/article/462600-MagnaGlobal_Sees_TV_Up_6_8_in_2011.php http://www.rbr.com/features/sales-marketing/spot-tv-off-to-a-healthy-start-in-2011.html Val Napolitano, president and CEO of Petry Television, outlines his reasons for feeling good about the recovery in Television Business Report. Thu, 13 Jan 2011 14:43:00 -0600 http://www.rbr.com/features/sales-marketing/spot-tv-off-to-a-healthy-start-in-2011.html http://www.rbr.com/features/interviews/dealing-with-automotive-what-dealers-expect-from-local-media-audio.html Television Business Report provides the perspective of the vice chairman of the North American International Auto Show and an auto dealer himself. Tue, 11 Jan 2011 08:50:00 -0600 http://www.rbr.com/features/interviews/dealing-with-automotive-what-dealers-expect-from-local-media-audio.html http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142683&nid=122495 The company says it will offer a new batch of demographic data, culled from set-top boxes, as an add-on to the household-level metrics it has been providing, reports Media Daily News. Tue, 11 Jan 2011 08:47:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142683&nid=122495 http://www.broadcastingcable.com/article/462062-CES_ION_Media_Preps_Imminent_Mobile_DTV_Launch_.php Stations in Top Ten markets should be upgraded by the end of first quarter, reports B&C. Fri, 07 Jan 2011 09:07:00 -0600 http://www.broadcastingcable.com/article/462062-CES_ION_Media_Preps_Imminent_Mobile_DTV_Launch_.php http://www.rbr.com/media-news/poll-finds-local-television-is-leading-source-for-weather-info.html Most viewers check their local television stations when they want to know how weather will affect their plans, says Television Business Report. Wed, 05 Jan 2011 12:27:00 -0600 http://www.rbr.com/media-news/poll-finds-local-television-is-leading-source-for-weather-info.html http://www.tvnewscheck.com/article/2011/01/03/48122/ces-to-be-mobile-dtvs-coming-out-party TVNewsCheck says the 2011 Consumer Electronics Show will mark a significant tipping point for the broadcasting of mobile signals. Tue, 04 Jan 2011 08:37:00 -0600 http://www.tvnewscheck.com/article/2011/01/03/48122/ces-to-be-mobile-dtvs-coming-out-party http://adage.com/mediaworks/article?article_id=147978 Ad rebound broadens, says Advertising Age, as advertisers beyond the top 1,000 gain confidence to spend. Tue, 04 Jan 2011 08:24:00 -0600 http://adage.com/mediaworks/article?article_id=147978 http://www.rbr.com/tv-cable/the-latest-threat-to-cable-over-the-air-dtv.html Cable and satellite subscribers are "cutting the cord" not only to save money, says Television Business Report, but also because they're discovering how many additional choices are out there from their local broadcast stations. Mon, 03 Jan 2011 11:28:00 -0600 http://www.rbr.com/tv-cable/the-latest-threat-to-cable-over-the-air-dtv.html http://www.rbr.com/media-news/research/auto-sales-in-2011-expected-to-be-strong.html A survey conducted on the Autobytel website finds an astounding 83% of people may in the market for a new car in the next 12 months. Sat, 01 Jan 2011 12:42:00 -0600 http://www.rbr.com/media-news/research/auto-sales-in-2011-expected-to-be-strong.html http://www.poynter.org/how-tos/community-engagement/111781/how-a-small-arkansas-tv-station-uses-facebook-twitter-to-drive-audience-to-newscasts-website/ KAIT-TV in Jonesboro, AK, has the same number of fans and followers as some of the nation's largest newspapers, reports Poynter. Wed, 29 Dec 2010 08:22:00 -0600 http://www.poynter.org/how-tos/community-engagement/111781/how-a-small-arkansas-tv-station-uses-facebook-twitter-to-drive-audience-to-newscasts-website/ http://www.avail-tvn.com/press/2010-21.asp A new survey finds nearly two-thirds of consumers say the availability of TV episodes on demand makes them more likely to watch those shows on a regular basis. Thu, 23 Dec 2010 10:44:00 -0600 http://www.avail-tvn.com/press/2010-21.asp http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141839&nid=122060 Media Daily News reports that a solid majority of U.S. homes now have an HD set, up from just 12% five years ago. Thu, 23 Dec 2010 09:16:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141839&nid=122060 http://www.nytimes.com/2010/12/21/business/media/21adco.html?_r=2&scp=1&sq=dvr%20myth&st=cse The New York Times reports on a Nielsen study that suggests DVR owners watch more TV and more commercials over all than they otherwise would. Wed, 22 Dec 2010 09:05:00 -0600 http://www.nytimes.com/2010/12/21/business/media/21adco.html?_r=2&scp=1&sq=dvr%20myth&st=cse http://www.tvnewscheck.com/article/2010/12/21/47912/making-up-with-nonpolitical-advertisers To make amends to regular advertisers whose spots were shoved around to make room for campaign ads, TVNewsCheck reports that KSNV-TV in Las Vegas is offering a "local political rate card" discount available. Tue, 21 Dec 2010 10:26:00 -0600 http://www.tvnewscheck.com/article/2010/12/21/47912/making-up-with-nonpolitical-advertisers http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141658&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=sunflower&page_number=0 TVBlog asserts that a Wichita station is doing just fine without the Nielsen "national currency." Mon, 20 Dec 2010 14:52:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141658&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=sunflower&page_number=0 http://www.tvnewscheck.com/article/2010/12/20/47868/sezmi-pulls-plug-on-wireless-cable-offering TVNewsCheck reports that the company will focus on its Select service, which combines local broadcast signals with access to online video. Mon, 20 Dec 2010 07:55:00 -0600 http://www.tvnewscheck.com/article/2010/12/20/47868/sezmi-pulls-plug-on-wireless-cable-offering http://adage.com/mediaworks/article?article_id=147661 Feared a decade ago as a killer stalking the TV-advertising model, Advertising Age reports that DVRs are proving less of a threat than many people feared. Mon, 20 Dec 2010 07:46:00 -0600 http://adage.com/mediaworks/article?article_id=147661 http://www.tvnewscheck.com/article/2010/12/13/47723/broadcast-tv-still-goto-community-medium Maria Luisa Francoli, CEO of Havas Media, tells TVNewsCheck that media buyers are targeting communities of every kind and TV stations are well-positioned to take advantage of that trend. Wed, 15 Dec 2010 08:58:00 -0600 http://www.tvnewscheck.com/article/2010/12/13/47723/broadcast-tv-still-goto-community-medium http://www.adweek.com/aw/content_display/news/digital/e3i827513fb893eefa0aa1336f110375da9 Compared to the previous midterm election in 2006, Adweek reports, spending was up 44.9%. Wed, 15 Dec 2010 08:18:00 -0600 http://www.adweek.com/aw/content_display/news/digital/e3i827513fb893eefa0aa1336f110375da9 http://www.rbr.com/features/sales-marketing/mobile-banking-a-growing-and-lucrative-market.html Television Business Report says that it's time to sit down with the marketing departments of your local banks. Mon, 13 Dec 2010 12:26:00 -0600 http://www.rbr.com/features/sales-marketing/mobile-banking-a-growing-and-lucrative-market.html http://www.tvnewscheck.com/article/2010/12/09/47635/why-tv-antennas-are-sexy-again TVNewsCheck interviews an entrepreneur who has built a big business supplying TV antennas to the increasing number of consumers who are dropping cable for free over-the-air broadcasts. Fri, 10 Dec 2010 08:20:00 -0600 http://www.tvnewscheck.com/article/2010/12/09/47635/why-tv-antennas-are-sexy-again http://adage.com/mediaworks/article?article_id=147661 Feared a decade ago as a killer stalking the TV-advertising model, Advertising Age reports DVRs are proving less of a threat than many people thought. Fri, 10 Dec 2010 08:02:00 -0600 http://adage.com/mediaworks/article?article_id=147661 http://www.netnewscheck.com/article/2010/12/08/7646/cbs-stations-expand-their-local-online-push The group's new initiative, starting in January, will offer a local "answers platform" featuring recommendations for restaurants and service providers, as well as team up with businesses to offer deals, according to NetNewsCheck. Thu, 09 Dec 2010 10:01:00 -0600 http://www.netnewscheck.com/article/2010/12/08/7646/cbs-stations-expand-their-local-online-push http://www.nytimes.com/2010/12/07/business/media/07adco.html?ref=stuart_elliott The New York Times reports that the television ad sector is experiencing robust demand as advertisers seek eyeballs. Wed, 08 Dec 2010 09:28:00 -0600 http://www.nytimes.com/2010/12/07/business/media/07adco.html?ref=stuart_elliott http://televisionbroadcast.com/article/110364 Needham survey says that people want ABC, CBS, NBC and Fox before they cut the cord, according to Television Broadcast. Wed, 08 Dec 2010 09:18:00 -0600 http://televisionbroadcast.com/article/110364 http://www.tvnewscheck.com/article/2010/12/06/47531/the-devaluing-of-nielsens-diary-currency The Media Rating Council's revocation of its accreditation of Nielsen's NSI diary ratings didn't surprise many in the industry who have complained about the paper-based system, according to TVNewsCheck. Tue, 07 Dec 2010 09:13:00 -0600 http://www.tvnewscheck.com/article/2010/12/06/47531/the-devaluing-of-nielsens-diary-currency http://www.nytimes.com/2010/12/06/business/media/06rabbitears.html?_r=1&src=me&ref=homepage The New York Times reports that many viewers are opting out of cable/satellite subscription service and getting free HDTV with the purchase of an antenna. Tue, 07 Dec 2010 09:00:00 -0600 http://www.nytimes.com/2010/12/06/business/media/06rabbitears.html?_r=1&src=me&ref=homepage http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140536&nid=121418 A majority of Americans say they ignore Internet ads -- far more than television, radio and newspaper ads. According to Media Daily News, a new poll shows little difference between the genders. Mon, 06 Dec 2010 10:00:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140536&nid=121418 http://www.mediaweek.com/mw/content_display/community/opinion/e3i39b5c49ccd74a21f3049301c545511df Its data is suspect and its name is tarnished -- but that spells opportunity, argues TVB President Steve Lanzano in this opinion piece running concurrently in Adweek , Brandweek , and Mediaweek. Sat, 04 Dec 2010 04:00:00 -0600 http://www.mediaweek.com/mw/content_display/community/opinion/e3i39b5c49ccd74a21f3049301c545511df http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140409&nid=121312 Revenues from ads on mobile devices are expected to soar over the next five years, reports Media Daily News. Thu, 02 Dec 2010 11:17:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140409&nid=121312 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140121 Media Daily News reports that Vincent Sadusky, LIN TV's CEO, believes that prices for syndicated programming may be unsustainable. Wed, 01 Dec 2010 11:02:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140121 http://www.tvnewscheck.com/article/2010/11/30/47368/ads-in-local-news-drive-greater-awareness TVNewsCheck reports on a new survey that finds 49% of viewers say local TV news is a major part of their daily routine. Tue, 30 Nov 2010 11:29:00 -0600 http://www.tvnewscheck.com/article/2010/11/30/47368/ads-in-local-news-drive-greater-awareness http://www.tvnewscheck.com/article/2010/11/19/47154/nbc-fox-tvs-vow-mobile-launch-in-20-dmas TVNewsCheck reports that the launch of at least two ad-supported channels in each market is intended to encourage the manufacture of mobile receivers and spark consumer demand. Fri, 19 Nov 2010 08:28:00 -0600 http://www.tvnewscheck.com/article/2010/11/19/47154/nbc-fox-tvs-vow-mobile-launch-in-20-dmas http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139717&nid=120875 The Media Ratings Council, the industry watchdog, discovered problems with the 2009 audit period, reports Media Daily News. Thu, 18 Nov 2010 10:01:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139717&nid=120875 http://www.medialifemagazine.com/artman2/publish/Research_25/Study-Record-dip-in-cable-subscribers.asp Media Life Magazine speculates about the cause of the quarter-million-subscriber loss in the third quarter. Thu, 18 Nov 2010 09:50:00 -0600 http://www.medialifemagazine.com/artman2/publish/Research_25/Study-Record-dip-in-cable-subscribers.asp http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139457&nid=120829 Some 37 TV stations, according to Media Daily News, will give visitors access to savings, deals, and special offers from thousands of retailers. Wed, 17 Nov 2010 08:28:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139457&nid=120829 http://www.politico.com/news/stories/1110/45152.html Gordon Smith, the head of NAB, argues in Politico that broadcasters must be allowed to negotiate deals just like any other business. Tue, 16 Nov 2010 09:28:00 -0600 http://www.politico.com/news/stories/1110/45152.html http://www.rbr.com/features/sales-marketing/how-to-raise-the-bar-on-local-client-budgets.html This TVBR op ed argues that if you don't ask for more bucks, you may be leaving dollars on the table. Tue, 16 Nov 2010 08:20:00 -0600 http://www.rbr.com/features/sales-marketing/how-to-raise-the-bar-on-local-client-budgets.html http://adage.com/article?article_id=147096 Local advertising is getting more attention, Advertising Age says, as local marketers and national advertisers have grown more sophisticated. Sun, 14 Nov 2010 20:29:00 -0600 http://adage.com/article?article_id=147096 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139255&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=Geomentum&page_number=0 Online Media Daily says that one of Madison Avenue's biggest players is going to be delivering a very local form of advertising. Thu, 11 Nov 2010 09:15:00 -0600 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139255&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=Geomentum&page_number=0 http://www.mediaweek.com/mw/content_display/news/local-broadcast/e3ia5b5121032e4be88325a580e4cd23da3 Mediaweek reports on a TVB study that finds spot TV often costs less than network scatter. Wed, 10 Nov 2010 08:28:00 -0600 http://www.mediaweek.com/mw/content_display/news/local-broadcast/e3ia5b5121032e4be88325a580e4cd23da3 http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=139047 Media Daily News reports on the key issues that will be covered by the feasibility study. Tue, 09 Nov 2010 12:20:00 -0600 http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=139047 http://www.tvnewscheck.com/article/2010/11/08/46846/obits-a-new-revenue-stream-to-die-for Partnerships with funeral homes sell the product and input information directly to station websites, says TVNewscheck. Tue, 09 Nov 2010 11:15:00 -0600 http://www.tvnewscheck.com/article/2010/11/08/46846/obits-a-new-revenue-stream-to-die-for http://www.tvnewscheck.com/article/2010/11/05/46789/cable-subs-flee-but-not-to-satellite The Associated Press reports a fundamental shift may be underway. See also TVB's take on how declining cable penetration impacts local advertisers. Fri, 05 Nov 2010 08:28:00 -0500 http://www.tvnewscheck.com/article/2010/11/05/46789/cable-subs-flee-but-not-to-satellite http://adage.com/campaigntrail/post?article_id=146830 This Ad Age op ed argues that when your TV spot is running, you own the channel. An internet banner ad competes with the content the viewer really wants. Thu, 04 Nov 2010 00:02:00 -0500 http://adage.com/campaigntrail/post?article_id=146830 http://adage.com/mediaworks/article?article_id=146864 Pairing discount shopper card data with set-top box data yields interesting results, says Ad Age. Wed, 03 Nov 2010 14:00:00 -0500 http://adage.com/mediaworks/article?article_id=146864 http://www.tvnewscheck.com/article/2010/11/03/46714/nets-misunderstand-google-tv-exec-says A Google exec comments to the Associated Press after ABC, CBS and NBC block access to full episodes of their shows. Wed, 03 Nov 2010 08:40:00 -0500 http://www.tvnewscheck.com/article/2010/11/03/46714/nets-misunderstand-google-tv-exec-says http://www.tvnewscheck.com/article/2010/10/31/46648/broadcasters-keep-upper-hand-in-disputes The Associated Press reports that when it comes to negotiating retransmission fees, broadcasters hold the upper hand over TV signal providers. Mon, 01 Nov 2010 00:53:00 -0500 http://www.tvnewscheck.com/article/2010/10/31/46648/broadcasters-keep-upper-hand-in-disputes http://www.sales-fax.com/j/index.php/news/current-issue/625-futureretailadvertising NRF's Mike Gatti tells $ALE$-FAX NEWS that "ROI was not as great with digital as people thought . . . money is being shifted back to a more integrated approach." Fri, 29 Oct 2010 13:00:00 -0500 http://www.sales-fax.com/j/index.php/news/current-issue/625-futureretailadvertising http://www.nytimes.com/2010/10/28/business/media/28comcast.html?_r=1&scp=1&sq=comcast%20subscribers&st=cse The New York Times reports that the cable company lost some 275,000 subscribers in the third quarter. See TVB's take on how declining cable penetration affects local advertisers. Fri, 29 Oct 2010 09:45:00 -0500 http://www.nytimes.com/2010/10/28/business/media/28comcast.html?_r=1&scp=1&sq=comcast%20subscribers&st=cse http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138354 Wayne Friedman notes in Media Daily News that automotive advertising is back, financial companies and telecom are on a tear, and movie companies still change media plans like socks -- daily. Mon, 25 Oct 2010 12:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138354 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138199&nid=120002 Media Daily News reports that TVB and others are taking issue with some Nielsen numbers. The Nielsen Co. reported that spot TV revenues down 3.25% through the first half of this year - findings that conflict with many other media research, as well as TV station group earnings reports, that have revenues up 20-25%. Mon, 25 Oct 2010 12:00:00 -0500 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138199&nid=120002 http://www.adweek.com/aw/content_display/news/media/e3ie50154915b78f0ecf06b6c9ac97382b9 Adweek reports that such numbers are in some ways an improvement over Nielsen ratings. Mon, 25 Oct 2010 11:00:00 -0500 http://www.adweek.com/aw/content_display/news/media/e3ie50154915b78f0ecf06b6c9ac97382b9 http://www.techflash.com/seattle/2010/10/king-5-the-seattle-times-to-start.html The Seattle Times and Belo's KING-TV are joining forces to create a new online advertising network, BeLocal, that will use the digital sales forces from both organizations to sell advertising into a local ad network that includes hyperlocal blogs and other niche online publications in western Washington. Mon, 25 Oct 2010 11:00:00 -0500 http://www.techflash.com/seattle/2010/10/king-5-the-seattle-times-to-start.html http://tvnewscheck.com/article/2010/10/24/46433/free-lunch-promo-is-a-recipe-for-revenue TVNewsCheck reports that Waco's KXXV-TV is running a innovative promotion using direct text marketing to link contestants to eight restaurants that are participating on a rotating basis and give away, well, free lunches. Mon, 25 Oct 2010 10:00:00 -0500 http://tvnewscheck.com/article/2010/10/24/46433/free-lunch-promo-is-a-recipe-for-revenue http://www.nytimes.com/2010/10/02/business/02local.html?hp After decades of acquiring, consolidating and centralizing, the department store chain is rediscovering -- and financially exploiting -- its multiple local roots, advancing a trend that is quickly being adopted by other retailers like Saks Fifth Avenue and Best Buy, says the New York Times . Wed, 20 Oct 2010 11:00:00 -0500 http://www.nytimes.com/2010/10/02/business/02local.html?hp http://www.rbr.com/media-news/poll-finds-local-television-is-leading-source-for-weather-info.html A new poll says viewers still rely on their local television stations when they want to know how weather may affect their plans, says Television Business Report. Tue, 05 Jan 2010 12:28:00 -0600 http://www.rbr.com/media-news/poll-finds-local-television-is-leading-source-for-weather-info.html