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Feature Commentary

Local TV Needs Open Standards For Automated Buying And Selling

“With enough cooperation among industry players, instead of constant comparisons to digital, TV will evolve to include the best of both worlds: incredible reach and engagement paired with ease of access and accountability.” —Shereta Williams, President, Videa

The Changing Metrics of Local TV Buys

“With next year’s budgets looming, now is the time to ensure you are incorporating the organizational and technical stepping-stones necessary for realizing more of your market’s digital dollars.” —Mary M. Collins, President & CEO, Media Financial Management Assoc

It's Time For Ad Buyers To Boycott Facebook

“In the midst of the enormous Facebook scandal, your customers are angrier than ever, especially at Facebook ... So what’s the answer? It’s simple: Boycott Facebook! Not just personally, but as a CMO, as a media planner and buyer.” —Matt Smith, Founder-CEO SmithGifford

ATSC President's Memo: New Year – New Standard!

“ATSC 3 means leapfrogging innovations, from robust transmission to immersive audio, from 4K UHD to interactive services and more.” —Mark Richer, ATSC President

A New Look at Media Cross-ownership Rules

“The reality is that modest media consolidation would not lead to anticompetitive risks and would not increase market power. Instead, it would allow broadcasters and newspapers to improve economies of scale and their ability to compete.” —Steve Pociask, President and CEO, American Consumer Institute

Local Television is Much More Than a Content Pipe

“Local TV stations rally, console, connect, expose, articulate, notify, advise, empathize and reconcile information everyday through a lens that is relevant to the audiences they support in their local markets.” —Maribeth Papuga, Executive-in-Residence, BIA/Kelsey

TVB: Local TV The ‘Overwhelming’ Irma News Choice

“In Irma, [radio stations] were lifelines … but only to retransmit the outstanding coverage from TV news crews with the budget — and people — to do the job right.” —Adam R Jacobson, journalist, Radio + Television Business Report

Local TV’s Support For Flood Victims Growing

“TV stations all across the country, either in conjunction with their broadcast group owners, or on their own, are conducting fundraisers to help victims in Texas and Louisiana deal with devastating flooding due to Hurricane Harvey.” —Paul Greeley, columnist, TVNewsCheck

ANA on Media Transparency: One Year Later – The Full Breakdown

“The rewards for successful advertising should benefit advertisers, their commercial partners and the whole advertising industry. Media transparency is an important step towards that objective.” —Nick Manning, Chief Strategy Officer, Ebiquity

The Middle Management Error Vendors Love Most – Redux

“A deep understanding of project goals is key to creating value for clients.”—Shelly Palmer, CEO, The Palmer Group.

Road To FCC 3.0 Order Could Be Bumpy

“The 3.0 rulemaking is going to be a battle, but one in which the broadcasters are in a good position to win.”—Harry Jessell, editor, TVNewsCheck

Incoming 4A's President/CEO Marla Kaplowitz on Data, Talent & Complexity

Exclusive Media Village interview with MEC North America CEO Marla Kaplowitz in her new role.

An Industry Leader—and Cheerleader

“I like to say I have really had a front row seat at the changes and developments and advancements of the broadcast industry,” he said. “When you look at how dramatically our industry changed just over the last five years, it’s day and night.” —Paul Karpowicz, President, Meredith Local Media Group.

Broadcasters Have Rare Champion In Pai

“Not since the late James Quello has the FCC had a leader who values free, universal over-the-air TV as Ajit Pai apparently does and believes in policies that would help sustain it. ” —Harry Jessell, Editor, TVNewsCheck

When The Hell is TV Gonna Die Already?

“For 15 years we've been hearing about the death of TV. At the rate things are going, I'm afraid we're all going to die long before TV does.” —Bob Hoffman, Type A Group

Reach Vs. Precision: TV Reignites A Familiar Argument

“There’s always the chance that hypertargeted ads miss huge swaths of potential customers. Facebook, the most targeted and widely used digital medium, reaches only half of Americans.” —Ian Ferreira, EVP Programmatic, WideOrbit

Vantage Point: Pragmatic Optimism with a Side of Protein

“Local broadcast TV stations intimately understand their local market audiences and the stories that define them as well as the set of challenges facing these communities.” —Maribeth Papuga, BIA/Kelsey

The Politics of Digital Advertising and Make Goods

“Agencies, advertisers, and TV buyers are thinking more about audiences and less about devices. Laptops, tablets, television, smartphones, the modern consumer is everywhere and advertisers want to be there too.” —David Cole, Vice President of Sales and Business Development, Mixpo

Stuart Elliott: The Days When "Crazy" and "Insane" Referred to Ads, Not Politics

“No one who saw or heard these ads is likely to forget them, thanks to their ubiquity, high energy and gimmicks.” —Stuart Elliott, MediaVillage.com.

NBCU's Coverage of the Summer Olympics Was Groundbreaking in Many Ways Clone

In three ways, NBC's coverage was groundbreaking, especially when it came to giving its viewers more choices of what to see.—Simon Applebaum Producer/host Tomorrow Will Be Televised

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