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The Middle Management Error Vendors Love Most – Redux
“A deep understanding of project goals is key to creating value for clients.”—Shelly Palmer, CEO, The Palmer Group.
Road To FCC 3.0 Order Could Be Bumpy
“The 3.0 rulemaking is going to be a battle, but one in which the broadcasters are in a good position to win.”—Harry Jessell, editor,
Incoming 4A's President/CEO Marla Kaplowitz on Data, Talent & Complexity
interview with MEC North America CEO Marla Kaplowitz in her new role.
An Industry Leader—and Cheerleader
“I like to say I have really had a front row seat at the changes and developments and advancements of the broadcast industry,” he said. “When you look at how dramatically our industry changed just over the last five years, it’s day and night.” —Paul Karpowicz, President, Meredith Local Media Group.
Broadcasters Have Rare Champion In Pai
“Not since the late James Quello has the FCC had a leader who values free, universal over-the-air TV as Ajit Pai apparently does and believes in policies that would help sustain it. ” —Harry Jessell, Editor,
When The Hell is TV Gonna Die Already?
“For 15 years we've been hearing about the death of TV. At the rate things are going, I'm afraid we're all going to die long before TV does.” —Bob Hoffman, Type A Group
Reach Vs. Precision: TV Reignites A Familiar Argument
“There’s always the chance that hypertargeted ads miss huge swaths of potential customers. Facebook, the most targeted and widely used digital medium, reaches only half of Americans.” —Ian Ferreira, EVP Programmatic, WideOrbit
Vantage Point: Pragmatic Optimism with a Side of Protein
“Local broadcast TV stations intimately understand their local market audiences and the stories that define them as well as the set of challenges facing these communities.” —Maribeth Papuga, BIA/Kelsey
The Politics of Digital Advertising and Make Goods
“Agencies, advertisers, and TV buyers are thinking more about audiences and less about devices. Laptops, tablets, television, smartphones, the modern consumer is everywhere and advertisers want to be there too.” —David Cole, Vice President of Sales and Business Development, Mixpo
Stuart Elliott: The Days When "Crazy" and "Insane" Referred to Ads, Not Politics
“No one who saw or heard these ads is likely to forget them, thanks to their ubiquity, high energy and gimmicks.” —Stuart Elliott,
NBCU's Coverage of the Summer Olympics Was Groundbreaking in Many Ways Clone
In three ways, NBC's coverage was groundbreaking, especially when it came to giving its viewers more choices of what to see.—Simon Applebaum Producer/host
Tomorrow Will Be Televised
How TV Stations Can Mine Digital Media
TV stations need to monetize the digital media opportunities available to them. Here are several strategies they can adopt to ensure a competitive foothold in the rapidly evolving “omniplatform” media world. —Mary M. Collins, Pres & CEO, Media Financial Management Association
Local Broadcast TV Is Still Top Driver of Voter Behavior, New Research Shows
“The biggest takeaway from all this data is that local broadcast TV remains the most trusted, powerful and effective medium.”—Steve Lanzano, Pres & CEO, TVB
Olympics and Elections: The Quadrennial Effect is Here (Again)!
“If you think terrestrial TV is dying, think again … Every four years since the early ‘70s pricing has increased significantly for TV.” — Dave Smith, CEO, Mediasmith, Inc.
Tony Awards 2016 — Broadcast's Best Night
Broadcast television accomplished something quite remarkable Sunday night; something that proved there is still great life in the old “dinosaur” of media.
What CBS All Access Reveals About the Future of Television
Pioneering ‘studio portal’ stresses vertical integration over content curation
Time To Stop Chanting 'Shift Your Spend From TV To Us'
“If I were a digital video provider, I would kinda shut up about my reach and focus more on the fact that most consumers HATE many aspects of digital video ads, according to a recent survey by text-to-video creation platform Wibbitz.—” George Simpson, President George H. Simpson Communications
Local Is Key Ad Drive In Presidential Election
Amid this season of firsts, constants have also emerged. Perhaps most significant is the role of local media and the level of engagement it continues to provide between candidates and constituents.
Check the Facts: Local TV Gets Voters
As pundits analyze Donald Trump’s keys to success and Marco Rubio’s demise, what many of these stories have in common is a dissection of the role television and TV advertising are playing in the 2016 contests. — Steve Lanzano, President & CEO, TVB,
Campaigns & Elections
How To Make Stations The Must-See Medium
When TV stations can serve audiences anytime and anywhere, on the screen that is most convenient, they cement the role they play in informing and influencing viewers, especially millennials. This relevance also increases stations’ attractiveness to advertisers because they can deliver an audience throughout more of the day rather than in just a few time slots.
Markets & Stations
Planning & Buying
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