“The belief that every sale that can be tracked to digital media is wholly and fully due to the consumer seeing media is an inflated and often false perception.” — Fred Ashkam, Director of Analytics IMM

“TV ad companies won’t get all of the D2C dollars that they want, unless they can isolate out the TV to Facebook and Google kicker effect and prove their own contribution.” — Dave Morgan, CEO, founder, Simulmedia

“90% of the money candidate Szeliga spent on Facebook was wasted on voters who could not support her. With $1.8 billion spent this election cycle on digital advertising, according to Borrell Associates, it’s understood by analysts that 70% or 80% of that enormous sum is targeting the wrong people. That’s well over $1 billion down the drain.” — Bhargav Patel, IQM

“People pay more attention to the same advertisement on TV vs. Facebook or YouTube. There’s a direct correlation between sales and video size - the larger the screen, the bigger the sales impact.” — Dr. Karen Nelson-File, Professor of Media Innovation, University of Adelaide

“Data and technology are the center of the TV business and the industry is poised for great change.” — Michael Bologna, Cadent

“While stations are cautioned not to share too much information to avoid charges of price fixing, the FCC requires them to post the rates they charge political advertisers, from which smart rival broadcasters can deduce their entire pricing strategy.” — Harry Jessell, TVNewsCheck

“With enough cooperation among industry players, instead of constant comparisons to digital, TV will evolve to include the best of both worlds: incredible reach and engagement paired with ease of access and accountability.” —Shereta Williams, President, Videa

“With next year’s budgets looming, now is the time to ensure you are incorporating the organizational and technical stepping-stones necessary for realizing more of your market’s digital dollars.” —Mary M. Collins, President & CEO, Media Financial Management Assoc

“In the midst of the enormous Facebook scandal, your customers are angrier than ever, especially at Facebook ... So what’s the answer? It’s simple: Boycott Facebook! Not just personally, but as a CMO, as a media planner and buyer.” —Matt Smith, Founder-CEO SmithGifford

“ATSC 3 means leapfrogging innovations, from robust transmission to immersive audio, from 4K UHD to interactive services and more.” —Mark Richer, ATSC President

“The reality is that modest media consolidation would not lead to anticompetitive risks and would not increase market power. Instead, it would allow broadcasters and newspapers to improve economies of scale and their ability to compete.” —Steve Pociask, President and CEO, American Consumer Institute

“Local TV stations rally, console, connect, expose, articulate, notify, advise, empathize and reconcile information everyday through a lens that is relevant to the audiences they support in their local markets.” —Maribeth Papuga, Executive-in-Residence, BIA/Kelsey

“In Irma, [radio stations] were lifelines … but only to retransmit the outstanding coverage from TV news crews with the budget — and people — to do the job right.” —Adam R Jacobson, journalist, Radio + Television Business Report

“TV stations all across the country, either in conjunction with their broadcast group owners, or on their own, are conducting fundraisers to help victims in Texas and Louisiana deal with devastating flooding due to Hurricane Harvey.” —Paul Greeley, columnist, TVNewsCheck

“The rewards for successful advertising should benefit advertisers, their commercial partners and the whole advertising industry. Media transparency is an important step towards that objective.” —Nick Manning, Chief Strategy Officer, Ebiquity

“A deep understanding of project goals is key to creating value for clients.”—Shelly Palmer, CEO, The Palmer Group.

“The 3.0 rulemaking is going to be a battle, but one in which the broadcasters are in a good position to win.”—Harry Jessell, editor, TVNewsCheck

Exclusive Media Village interview with MEC North America CEO Marla Kaplowitz in her new role.

“I like to say I have really had a front row seat at the changes and developments and advancements of the broadcast industry,” he said. “When you look at how dramatically our industry changed just over the last five years, it’s day and night.” —Paul Karpowicz, President, Meredith Local Media Group.

“Not since the late James Quello has the FCC had a leader who values free, universal over-the-air TV as Ajit Pai apparently does and believes in policies that would help sustain it. ” —Harry Jessell, Editor, TVNewsCheck