Markets & Stations
Planning & Buying
Local TV Is CrossPlatform
Buying Mobile Advertising
Local TV News
Pew Local News Study
Hearst Local TV News Study
Automated TV Guidelines and Best Practices
Automated TV-TVB Forward Conference Perspectives
Primetime Program Grid/Schedule
Digital Subchannels and Diginets
Broadcast Sports & Specials
Excellence in Local Media Marketing Solutions (EMMA)
2016 Station EMMA Finalists
2015 Station EMMA Finalists
2016 Agency EMMA Finalists
2015 Agency EMMA Finalists
2014 Station EMMA Finalists
Broadcast Calendar / Nielsen Survey Dates
Media Comparisons 2016
Cable & ADS
National ADS, Wired-Cable & Broadcast Only Household Penetration Trends
ADS, Wired-Cable and Broadcast Only Penetration by DMA
Local Interconnect Penetration
Key Questions for Your Cable Guy
Why is ADS Important to Advertisers?
How Local Stations Use Social Media
Social Media Glossary
VidLytics Holiday Season Report
Nielsen DMA Ranks
Nielsen Total Audience Report
Nielsen Local Watch Report
Nielsen Comparable Metrics Report
Nielsen Local Media Market Measurement Types
Broadcast Sports & Specials
Top 100 Sports Programs
Top A25-54 Syndicated Programs
HUT/PUT National Prime Trends
The Voter Funnel
Political Media Planning Tools
Nielsen Total Audience Report
Rocking the Young Vote Through Local Television
Spot TV Political Daypart Analysis
We Get Voters Campaign
Broadcast TV Jobs
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An Industry Leader—and Cheerleader
“I like to say I have really had a front row seat at the changes and developments and advancements of the broadcast industry,” he said. “When you look at how dramatically our industry changed just over the last five years, it’s day and night.” —Paul Karpowicz, President, Meredith Local Media Group.
Broadcasters Have Rare Champion In Pai
“Not since the late James Quello has the FCC had a leader who values free, universal over-the-air TV as Ajit Pai apparently does and believes in policies that would help sustain it. ” —Harry Jessell, Editor,
When The Hell is TV Gonna Die Already?
“For 15 years we've been hearing about the death of TV. At the rate things are going, I'm afraid we're all going to die long before TV does.” —Bob Hoffman, Type A Group
Reach Vs. Precision: TV Reignites A Familiar Argument
“There’s always the chance that hypertargeted ads miss huge swaths of potential customers. Facebook, the most targeted and widely used digital medium, reaches only half of Americans.” —Ian Ferreira, EVP Programmatic, WideOrbit
Vantage Point: Pragmatic Optimism with a Side of Protein
“Local broadcast TV stations intimately understand their local market audiences and the stories that define them as well as the set of challenges facing these communities.” —Maribeth Papuga, BIA/Kelsey
The Politics of Digital Advertising and Make Goods
“Agencies, advertisers, and TV buyers are thinking more about audiences and less about devices. Laptops, tablets, television, smartphones, the modern consumer is everywhere and advertisers want to be there too.” —David Cole, Vice President of Sales and Business Development, Mixpo
Stuart Elliott: The Days When "Crazy" and "Insane" Referred to Ads, Not Politics
“No one who saw or heard these ads is likely to forget them, thanks to their ubiquity, high energy and gimmicks.” —Stuart Elliott,
NBCU's Coverage of the Summer Olympics Was Groundbreaking in Many Ways Clone
In three ways, NBC's coverage was groundbreaking, especially when it came to giving its viewers more choices of what to see.—Simon Applebaum Producer/host
Tomorrow Will Be Televised
How TV Stations Can Mine Digital Media
TV stations need to monetize the digital media opportunities available to them. Here are several strategies they can adopt to ensure a competitive foothold in the rapidly evolving “omniplatform” media world. —Mary M. Collins, Pres & CEO, Media Financial Management Association
Local Broadcast TV Is Still Top Driver of Voter Behavior, New Research Shows
“The biggest takeaway from all this data is that local broadcast TV remains the most trusted, powerful and effective medium.”—Steve Lanzano, Pres & CEO, TVB
Olympics and Elections: The Quadrennial Effect is Here (Again)!
“If you think terrestrial TV is dying, think again … Every four years since the early ‘70s pricing has increased significantly for TV.” — Dave Smith, CEO, Mediasmith, Inc.
Tony Awards 2016 — Broadcast's Best Night
Broadcast television accomplished something quite remarkable Sunday night; something that proved there is still great life in the old “dinosaur” of media.
What CBS All Access Reveals About the Future of Television
Pioneering ‘studio portal’ stresses vertical integration over content curation
Time To Stop Chanting 'Shift Your Spend From TV To Us'
“If I were a digital video provider, I would kinda shut up about my reach and focus more on the fact that most consumers HATE many aspects of digital video ads, according to a recent survey by text-to-video creation platform Wibbitz.—” George Simpson, President George H. Simpson Communications
Local Is Key Ad Drive In Presidential Election
Amid this season of firsts, constants have also emerged. Perhaps most significant is the role of local media and the level of engagement it continues to provide between candidates and constituents.
Check the Facts: Local TV Gets Voters
As pundits analyze Donald Trump’s keys to success and Marco Rubio’s demise, what many of these stories have in common is a dissection of the role television and TV advertising are playing in the 2016 contests. — Steve Lanzano, President & CEO, TVB,
Campaigns & Elections
How To Make Stations The Must-See Medium
When TV stations can serve audiences anytime and anywhere, on the screen that is most convenient, they cement the role they play in informing and influencing viewers, especially millennials. This relevance also increases stations’ attractiveness to advertisers because they can deliver an audience throughout more of the day rather than in just a few time slots.
The Importance of Local Market Perspective
“As growth and competitive share challenges all businesses, a renewed understanding of the economic and social influences within local markets will enable marketing and advertising professionals to improve message relevance and investment opportunities. Media strategies and advertising allocations as well as the complexity around measurement must also improve to enable more consistent transparency and comparable metrics at the local and national level.” — Maribeth Papuga, Executive-in-Residence to BIA/Kelsey
BIA/Kelsey Executive in Residence Series Data - Driven Audience Planning & the Local Market Advantage
Magid Perspectives: Key Ad-Tech Trends For 2016
Strategic priorities are shifting, technological capabilities are growing stronger, and high-level competition among large tech players is heating up. All of these will squeeze companies across all media verticals. Magid looks forward to leveraging its digital and ad-tech expertise to guide its partners through the emerging challenges of digital advertising in the year ahead.
See It, Say It: TV Still Drives Political Conversations
“Local broadcast TV is not only the best conversation starter tool to help campaigns with name and issue recognition, it also beats out other mediums in being seen as the most trusted source of information. 79 percent say that they are most likely to trust news they get from their local TV stations, compared to cable with 62 percent. Regardless of their political affiliation, Americans trust their local television stations the most for news.” — Steve Lanzano, President & CEO, TVB
May I Define Your Attention, Please?
Attention should be the currency we use as an industry, and recognizing it as such is hugely important for anyone in the advertising, media, or content business.
Sony’s Amy Carney on the New Challenges in Sales, Research and Data
In this fascinating interview, Carney talks about her career path, her work at SPT, the impact of research, data and programmatic on the business, how her mentor shaped her career and how she achieves work-life balance.
Leveraging Local TV Broadcast Scale and Relevance to Ignite Foundational Change
“TV stations serve as the patriarchs of local media mainly because of their core advantage to deliver localism, reach, impact and trust.”
The Half-Hour Drama of Picking a Show to Watch
Emily Steel with the
New York Times
and Tim Stenovec with
review how television as we know it is being upended, who will be the winners and losers, and what it means for consumers.
TV is dead! Long live TV!
“Banners, search ads and YouTube don’t sell burgers by the billions, but TV does, and it does it day in and day out.” —Dave Morgan, CEO, Simulmedia
In Defense Of Swapping: TV Programmatic Inventory
“Concern over sufficient quality inventory has been a challenge to the acceptance of TV programmatic platforms. But there’s a precedent: broadcasters swapping their most valued video inventory with outside sales entities for cash or the promise thereof.” — Mitch Oscar, President HocusFocus
How Television Won the Internet
“Television shows can be sold again and again, with streaming now a third leg to broadcast and cable, offering a vast new market for licensing and syndication. Television is colonizing the Internet.” —Michael Wolff, media columnist, author of “Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age.”
MBPT Spotlight: Liberty, Equality and Fraternity for All TV Advertising
Consumers no longer discriminate between individual time slots or networks or even major mediums, instead mixing and matching to fit their demands at any given place or time. It’s an incredibly liberating proposition that promise to take television – the “new” television – into places it’s never broached before. — Brendan Condon, CEO, AdMore
During Baltimore’s Painful Week, Local TV Reporters Shine
“I don’t want to talk to or hear from anyone who can’t recall what Baltimore was like long before this Monday. I’d rather watch local anchors such as WBAL’s Barry Simms, who reported all day on Tuesday from the block where he was raised.”— Stacia Brown, Writer & Contributor,
The Washington Post
Are You Ready for Data Science?
“Having the right architecture for your data science function is as important as having the right architecture for your physical work environment.” — Shelly Palmer, Managing Director, Digital Media Group at Landmark Ventures
Local Broadcast TV’s Integral Role in American Cultur
The ability of local broadcast TV stations to serve our nation’s local communities rests on the existence of viable revenue streams that Congress has traditionally made available to promote local television service. Compromising the ability of local TV stations to compete for such revenue streams would create a regulatory imbalance that would threaten the unique benefits of localism and ultimately jeopardize the future of local broadcast TV.
Markets & Stations
Planning & Buying
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