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Articles and announcements about the broadcast industry.

1/15/2021
Studies have shown that TV has higher ROI than digital display, overcoming TV’s CPM disadvantage. Nielsen NC Solutions shows that, after making up for its higher CPM, linear TV doubles the ROI of digital display -- meaning it must have six to ten times the selling power ignoring cost.
1/15/2021
Bridging the Great Health Divide, Gray’s multiplatform coverage project will take a fresh look at the longtime health disparities in both Appalachia and the Mississippi Delta.
1/15/2021
ATSC President Madeleine Noland weighs in on the technology’s rollout, the importance of peripheral receiver devices for viewers’ embrace and prospective nontraditional uses cases for the spectrum as a broadcast revenue driver.
1/14/2021
Marc Pritchard, Chief Brand Officer at P&G, believes in the power — and ROI — of traditionally delivered radio and TV. In 2020, with some brands pulling back on their advertising activity, P&G increased its outreach to consumers and aired 22% more spots compared to 2019.
1/14/2021
The National Association of Television Program Executives is presenting Jordan Wertlieb, President of Hearst TV with the Lew Klein Award for Leadership, one of four Iris Awards.
1/14/2021
NBCU deploys tool that uses machine learning to examine the efficacy of nearly 700 past Olympic ads, offering suggestions to improve messaging.
1/14/2021
With information surging around recent national events, the News Literacy Project and Scripps are again teaming up to launch a national public awareness campaign to promote news literacy and the role of a free press in American democracy.
1/13/2021
TV news viewers are still turning to mobile apps for information, and broadcasters are striving to deliver the right content to their users and to monetize the experience.
1/13/2021
WSLS promoted Margaret Kreger Ashburn to news director, overseeing the editorial content and its execution on all platforms, as well as helping maintain the station’s brand image.
1/13/2021
53% of Americans get their news from social media at least some of the time, but an increasing percentage of them feel it is making them more confused about current events, according to a report from the Pew Research Center.
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