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12/3/2020
In its U.S. Local Advertising Forecast 2021, BIA estimates total local advertising revenue across all media in the U.S. will reach $137.5 billion in 2021. Both local TV and local radio will maintain their position in the top 5 media for 2021.
12/3/2020
According to the Hankook Tire Gauge Index, 76% of people who plan to travel this holiday season will drive. This represents an opportunity for dealers to not only sell tires but also make the roads a safer place.
12/3/2020
ATSC 3.0 quietly achieved a significant milestone in South Korea with over-the-air transmission of 8K television. A trial made use of multiple-input and multiple-output technology, an option available in the 3.0 standard, to deliver a data rate that’s more than sufficient to support 8K.
12/2/2020
Omnichannel advertising platform Mediaocean has added TV reach extension capabilities to its Scope product, allowing advertisers to reach de-duplicated audiences across multiple channels, including linear TV, connected TV and social media.
12/2/2020
The new capabilities will begin to transform the way that NBCU clients buy linear TV advertising from the company, making the end-to-end process simpler and laying the foundation for digital ad insertion and full linear/digital unification.
12/2/2020
U.S. light-vehicle sales in November of about 1 million cars and trucks are down less than 1% vs. the same month a year ago, according to the daily selling rate for retail auto sales.
12/2/2020
Madison Avenue's consensus outlook improved significantly for this year and next with Tuesday's release of GroupM's year-end forecast. This year’s outlook stands at a decline of 2.9%. For 2021, the consensus now stands at +4.1%.
12/2/2020
WMOR, WFTS, WFLA, WTSP and WTVT, stations in Tampa-St. Petersburg, Florida, launched ATSC 3.0.
12/2/2020
In the four weeks since Election Day, the two Georgia Senate face-offs have already bought more than $280 million worth of TV commercials, according to Advertising Analytics. Total ad spending could reach half a billion dollars, AdImpact says.
12/2/2020
According to Adobe Analytics, U.S. consumers spent a record $10.8 billion online by the end of Cyber Monday. Based on online shopping behaviors over the holiday weekend, Adobe is now predicting U.S. online holiday sales will total $184 billion, up 30% from 2019, but down slightly from Adobe’s original forecast of $189 billion.
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