Industry News
Articles and announcements about the broadcast industry.

1/19/2018
Data and analytics company 605 and Cross MediaWorks have partnered to create a measurement standard that can help scale the addressable TV marketplace.
1/19/2018
What ATSC 1.0 does today and what ATSC 3.0 can do in the future depends on protecting premium content.
1/19/2018
The message from a NATPE panel focused on the Next Generation Broadcast standard: "The tower is power."
1/19/2018
Twitter has released research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV.
1/19/2018
For the first time, NBC will stream the opening ceremonies of the 2018 Winter Olympics live.
1/18/2018
Insights into OTT behavior, and how broadcast TV can benefit, was a highlight of the many sessions at NATPE Miami.
1/18/2018
Sinclair, Nexstar, Univision and American Tower partner on developing a next-gen TV single frequency network that they will test in Dallas as a first step towards a national launch.
1/17/2018
OTT set-top-box device service Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space.
1/17/2018
As the dust settles on Facebook news feed change, many publishers are thinking it might be a good thing.
1/17/2018

The FCC has sent deadlines of Feb. 20 for comments and Mar. 20 for replies on questions raised while approving ATSC 3.0 roll out, including how flexible it will be with broadcasters who want to get out from under the mandate via waivers.

1/17/2018
OTT has become an important platform that enables broadcasters and advertisers on a local and national level to extend the research of their content and capture incremental audience.
1/17/2018
This year’s duPont-Columbia winners reflect the current news media landscape: a mix of both legacy journalism and emerging platforms, including several combinations of both.
1/17/2018
As NATPE becomes more global every year, international production companies take note and flock to the show to kick off the global buying-and-selling season.
1/17/2018
The report finds that all channels benefit from synergies, but the strongest overall synergy combinations are between TV and Facebook and TV and outdoor.
1/17/2018
Disney|ABC's Debra O'Connell shares in an interview that she is reveling in a wonderful moment, a Golden Age of Advertising, particularly on television.
1/17/2018
E.W. Scripps Co. unveiled MarketPredict, a data analysis service that offers live, predictive modeling to help political campaigns and ad agencies deliver smart media campaigns and convert voters.
1/17/2018
Toyota, which sat out last year's Super Bowl, will make a big splash this year with two 60-second spots. Meanwhile, Toyota-owned luxury brand Lexus will advertise in the game for the second year in a row.
1/16/2018
Tegna and Sony Pictures Television today set an exclusive, multi-year distribution agreement for Tegna’s programming in the United States and internationally.
1/16/2018
The latest Ad Reaction research from Kantar Millward Brown doesn't present the prettiest picture of digital advertising.
1/12/2018
LG Electronics announced it plans to actively participate in U.S. broadcast trials of the ATSC 3.0 standard at CES 2018
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