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Articles and announcements about the broadcast industry.

4/1/2020
Ratings for syndicated shows in March were largely up as viewers stayed home amid the coronavirus pandemic
4/1/2020
General managers are showing their true quality in these extraordinary times, putting public service and concern for their staffs above all other considerations.
3/31/2020
Comscore found that 20% of sets were in use at 6 a.m., up from 18%. Sets in use grows to 30% at 8 a.m., 36% at noon, 38% at 3 p.m. and 49% at 6 p.m.
3/31/2020
New research from renowned brand trust researcher Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical role.
3/31/2020
“Consumer trust in digital marketing is not as high as we hoped,” the report concludes. And that’s a problem, it adds because “There is a clear correlation between trust and brand value.”
3/31/2020
As more stay-at-home state orders are issued - and amidst TV analysts' expectations of higher streaming usage - video streaming services have maintained or raised national TV marketing.
3/31/2020
An early experimenter in almost all of its facets, Catherine Badalamente sees ongoing revenue potential in everything from digital marketing services to OTT, where she was one of the first local television flag planters.
3/31/2020
Some TV stations are helping their local advertisers with deeply discounted or free advertising to keep their clients top of mind in their market.
3/30/2020
Television network ad sales executives said they are taking a day-to-day or week-by-week approach as some advertisers make decisions on campaigns.
3/30/2020
Today, agencies are busy making urgent changes to in-market campaigns. But long term, they’re scrambling to figure out how to remain strategic and valuable to clients that may not be buying ads again any time soon.
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