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6/1/2020
"In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal form of media consumption and more consumers are embracing ad-supported streaming TV options." -John Vilade, head of sales, Premion.
6/1/2020
Pay TV video-subscriber losses, fueled in part by the economic uncertainties surrounding the pandemic, reached a record high in the first quarter, leaving exposed two of the largest revenue segments for programmers —retransmission consent and affiliate fees.
6/1/2020
“I commend the extraordinary efforts of local broadcasters to keep Americans informed about the protests and violence taking place in our nation’s cities following the awful killing of George Floyd," said Ajit Pai, FCC Chairman.
6/1/2020
Nielsen illustrates the top 10 categories where marketers have chosen to place their advertising dollars as the current crisis unfolds – and unsurprisingly, healthcare received the greatest share.
6/1/2020
In Cox Media Group’s first major interview since being taken over by Apollo Global Management, Steve Pruett explains the selection of Dan York, the need for more FCC deregulation and the industry’s failure to come together on issues like automated buying.
5/29/2020
Brands including Hulu, Disney+, Netflix and YouTube have all dialed up their linear TV advertising since the pandemic hit in March.
5/28/2020
The rise of local relevancy is a boon for Premion, the Tegna division that provides a CTV/OTT advertising platform offering directly sourced inventory and delivers measurable outcomes to advertisers in regional and local markets
5/28/2020
A new spot by WAVE Louisville, Ky., is taking its advertising message up a notch. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.
5/28/2020
Marketers, as you assess media strategies and ad spend at this difficult time, remember that community by community, market by market and region by region, local TV can deliver impact and keep you top of mind as our national economy gets back on its feet.
5/27/2020
“The audience for televised sports is not going away --if anything it’s getting larger and perhaps more passionate because they miss what they haven’t been able to see during the past few months,” sports analyst Lee Berke said.
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