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Articles and announcements about the broadcast industry.

12/9/2019
After breaking into the top 10 for the first time in 2018, Amazon made its way to the top of the leaderboard this year with an 84% increase in national TV spend YoY.
12/9/2019
CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging #advertising practice known as “audience buying"- giving advertisers a way to buy impressions from particular types of consumers across media outlets.
12/9/2019
National television advertising sales are expected to fall 1% in 2020, according to a new forecast from media buyer Magna.
12/9/2019
In the U.S. ad spending is expected to grow $4.8% in 2020 and by $39.1 billion between 2019 and 2022. The U.S. and China will account for 56% of all growth in ad expenditures over the next three years.
12/6/2019
A new Hill-HarrisX poll found that TV is still the most widely used news platform among Americans, despite the rise of the internet and social media- 53% of registered voters across the US named TV as their primary source for news.
12/5/2019
After more than a decade apart, CBS and Viacom are reuniting bringing together a set of businesses that once dominated the media and entertainment industries but are now fighting to stay relevant in an increasingly digital world.
12/4/2019
The Broadcasters Foundation of America launches its annual year-end appeal on December 3rd in conjunction with Giving Tuesday, awarding more than $1.3 million in aid this year.
12/4/2019
Google co-founders Sergey Brin and Larry Page are stepping down from their roles within the parent company, Alphabet, just as state and federal regulators are taking a keen interest in possible abuse of its privacy practices and market power.
12/4/2019
Los Angeles Times attacking tv networks for their supposed fear of investigative stories was insulting not only to the networks, but to the hundreds of tv stations that do investigative work every day.
12/4/2019
Local broadcast TV is moving away from ratings and toward impression-based selling. This enables local broadcast to be part of cross screen buys along with CTV and digital video, and unlocks audiences previously not counted under the ratings system.
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