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10/21/2019
“I think everybody here knows that sports is what drives TV in general and live TV,” said Chad Deweese, senior manager at Deloitte Sports and Strategy, a sports business consulting firm, during a panel discussion at TVNewsCheck’s annual TV2020 conference.
10/21/2019
Broadcasters have natural revenue opportunities in business lines like OTT, podcasting and ATSC 3.0, said executives from Sinclair, E.W. Scripps, Gray and Bonneville Salt Lake at TVNewsCheck's TV2020 conference.
10/21/2019
Broadcast groups Morgan Murphy Media, Gray Television, Heritage Broadcasting and independent WFMZ Allentown, Pa., have formed the OTT Innovation Alliance, which plans to “create innovative ways to reach in- and out-of-market viewers using the power of OTT.”
10/21/2019
The Top 10 Best Brands represent $5.6 billion dollars in ad spend. Disney and Amazon represent almost a third of the Top 10. And TV remains a staple for all advertisers in the Top 10.
10/18/2019
The decline of national ad spot revenue in recent decades — and relatively flat growth in core advertising categories — could be sharply reversed, growing the local TV business by 5%-10%. That is, if automated platforms are fully built and allow for an easy and fast makegoods process.
10/17/2019
When the media industry considers defining a hit in measurement terms, it’s crucial that the full viewing audience is considered, Media Play News reports.
10/17/2019
American consumers react positively to the new NextGen TV logo and key messaging about next-generation television, according to consumer research conducted by Magid on behalf of Pearl TV- 3.0 standard’s new capabilities are seen as both an innovative service and a key feature for future consumer considering upgrading their TV receivers.
10/17/2019
Radha Subramanyam, chief research and analytics officer at CBS, delivers a robustly positive message of growth in TV monetization, spurred in great part by the diversification across broadcasting that just a few years ago had so many insiders breaking out in a cold sweat during all hours of the night.
10/16/2019
NBC News and Wondery are teaming up to develop a slate of news and politics podcasts beginning in 2020 based on reporting from NBC News' slate of investigative reporters.
10/16/2019
Perry Sook went forth from small-town Pennsylvania radio to build the largest TV station group in the land: Nexstar Media Group.
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