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Articles and announcements about the broadcast industry.

8/23/2019
Nielsen, the TV ratings company whose data has been used as industry currency since the 1950s, has been prepping networks for significant changes in the way it reports “overnight” numbers starting this fall.
8/23/2019
From more granular analytics to better tools for incorporating social content into stories, newsrooms, and the vendors they work with on social, are moving along a sharp learning curve.
8/23/2019
"Instead of hiring people that sell spots, we’re hiring people that sell cars, and we’re speaking the language better today than we’ve ever spoken the language, and we’re bearing the results” says Steven Marks Sinclair Television Group EVP/COO.
8/23/2019
Healthcare and pharma ad spending remains the smallest ad spending category in the US due to restrictive compliance laws that make it difficult to target audiences.
8/22/2019
Audiences are still watching TV and video in droves and the right advertising strategy backed by in-depth audience data will ensure you are reaching them.
8/22/2019
The Trump administration appeals district court judge's decision to block rule requiring television and streaming video ads for prescription drugs to include their list price.
8/22/2019
Tegna has received two offers to do a deal from Apollo Global Management, which is in the process of buying the Cox TV stations.
8/22/2019
Comscore's plan to reorganize its technology, product and sales organization will cost $1.5 million to $2.5 million as it terminates 8% of its workforce.
8/21/2019
CBS, NBC, Fox and ESPN will have booked around $2.4 billion in upfront ads sales for the season- about $300 million more than last season at this same time.
8/21/2019
A survey conducted by Urban Science and Harris shows that while young people may tap a smartphone to buy just about everything else, young adults -more than any other age group- said they visited dealerships.
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