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9/25/2020
The nation’s biggest Democratic super PAC and a Latino group have launched a $6 million Spanish-language ad buy in Florida after former New York City Mayor Michael Bloomberg pledged $100 million toward the presidential election in Florida.
9/25/2020
Two weeks into the NFL season show a 7% decline in the average Nielsen-measured viewing per game across all networks — to 15 million viewers versus the same period a year ago, Television News Daily reports.
9/24/2020
A report published this week by Zenith Media forecasts a 21% dip in automotive industry ad spending across 10 key markets worldwide, making the sector one of the hardest hit by the current economic crisis.
9/24/2020
The E.W. Scripps Co. said that it will buy national broadcast network Ion Media for $2.65 billion, combining the business with Scripps’ Katz networks and Newsy “to create a full-scale national television networks business.”
9/23/2020
Procter & Gamble will negotiate directly with media outlets going forward -a move that is likely to take it out of typical “upfront” discussions that involve letting media-buying agencies utilize its ad spend for leverage in these annual talks between marketers and U.S. TV companies.
9/23/2020
A panel-based study from Comcast Cable’s sales division, Effectv, and MediaScience proves that adding television to digital media improves overall ad campaign performance compared to digital-only — including significantly higher time-spent with ads, brand recall and purchase intent.
9/21/2020
Project OAR -- an addressable TV ad consortium of media companies and TV set maker Vizio -- is now working with TV research company iSpot.tv on measurement specifications.
9/21/2020
NBCU and Roku said that Peacock is now available on Roku. Roku said it reaches households with about 100 million people; Peacock gives them access to more than 20,000 hours of on demand movies and shows, plus live news and sports programming, with 13,000 hour on its free tier.
9/21/2020
While many local TV managers parachute into unfamiliar towns in far-away parts of the country and work to get up to speed on local customs and cultures, broadcasters returning to their old stomping grounds enjoy the home-field advantage.
9/21/2020
With up to 50% or more of American voters casting their ballots well before Election Day on Nov. 3 — either by mail or at local early-voting centers — the traditional political advertising schedule is up for grabs this year.
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