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Industry News
Articles and announcements about the broadcast industry.
4/19/2021
Nielsen Rejects TV Networks’ Demand for COVID-Era Ratings Audit
Nielsen will not submit to an audit of its COVID-era ratings measurements, rejecting a request from TV networks who believe their ratings have been undercounted during the pandemic.
4/16/2021
CBS Names Two Execs to Lead News, O&Os
CBS is combining its network news division and 28 owned stations across the country into one unit, hiring Neeraj Khemlani and Wendy McMahon, as co-presidents, to run the expanded operation.
4/15/2021
TV Networks Demand Nielsen Submit to Audit in Battle Over Coronavirus Audience Counts
The VAB, an industry group that represents the TV networks to Madison Avenue, is demanding that Nielsen, the arbiter of TV ratings, submit to a third-party audit from Ernst and Young.
4/15/2021
Smith: Broadcasters ‘Most Trusted Local Source’ on COVID Info
TV and radio stations are the best message carriers to reach populations with information regarding the COVID-19 vaccine and other related information, said NAB President and CEO Gordon Smith.
4/15/2021
NBCU Telemundo Enterprises Launches Financial Literacy Campaign
NBCU Telemundo Enterprises is celebrating Financial Literacy Month with the kickoff of Nuestras Finanzas (Our Finances), a national program designed to inform and encourage U.S. Hispanics to accelerate their financial freedom and success.
4/15/2021
Gen Z Watches Long-Form Content on TV
Horowitz’s report, finds that three in four 13- to 24-year-olds use their smartphones to watch video content, daily or almost every day. Additionally, 95% of Gen Z watches at least some TV content, racking up a self-reported average 4.7 hours of long-form TV content per day.
4/14/2021
NBC O&Os’ News Playlists Available on Peacock
NBC Owned Stations, announced that local news playlists from 11 NBC O&Os are now available on Peacock. The local news playlists are available through Peacock’s “News” tab.
4/14/2021
Univision and Televisa Set Merger Deal to Create Spanish-Language Content Powerhouse
Univision and Televisa have come to terms on a merger agreement, a long-awaited deal that will create a Spanish-language TV giant with broad reach in Mexico and the U.S.
4/13/2021
Hearst Endows Minority Scholarships/Internships
Hearst has teamed with the Emma Bowen Foundation to endow need-based media scholarships and internships for minority students. The endowment will honor Hearst executive Jeana Stanley, VP of finance.
4/13/2021
What Advertisers Can Learn from March Madness 2021
The American Gaming Association (AGA) predicted that more than 47 million, or 18%, Americans planned to wager on the NCAA tournament this year, with a 206% increase in the number of people looking to place the bet online.
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