About TVB

Industry News
Articles and announcements about the broadcast industry.

5/18/2018
OTT should be looked at as an opportunity, distributing linear content over the internet is considerably more complex than OTT VOD or TVE distribution.
5/18/2018
Syncbak has launched SBTV, a free, ad-based OTT service that enables local broadcasters to distribute their live feeds and on-demand programming around the U.S. on multiple devices.
5/18/2018
Since the news that Facebook’s user personal data was compromised, the social network has ramped up its TV advertising to address consumer issues—spending $22.9 million in national TV spots to date.
5/18/2018
FAANG has been surging onto the TV ad platform at the extraordinary rate—in an attempt to capture the attention of TV viewers.
5/18/2018
According to a new analysis from Leichtman Research Group, top U.S. pay TV providers turned in an improved Q1 2018, but the results weren’t good enough to avoid a net subscriber loss.
5/18/2018
According to according to the Multichannel Subscriber Report by Kagan—Traditional multichannel video losses in the first quarter showed modest improvement over the same period a year ago.
5/18/2018
After years of pushing for time-shifted local TV viewing by TV station executives, Nielsen says it will offer a separate data stream that will include one day of delayed viewing.
5/17/2018
A new electronic program guide (EPG) solution from Gracenote will enable Smart TV and streaming device manufacturers to make their linear and on-demand content more searchable and discoverable.
5/17/2018
Moonves, CBS Corp. chairman and president, came out and addressed the challenges facing broadcast TV.
5/17/2018
Pivotal Research Group analyst Brian Wieser, has revised his estimates for U.S. advertising growth this year by 1.8 points to 4.8%.
5/17/2018

New research from Parks Associates shows that a third of cord cutters surveyed said they would have continued subscribing to traditional services if they were offered a Netflix-like service bundled with broadcast TV channels.
5/17/2018
In this jammed TV landscape, the broadcast networks make the case that their content attracts an enviable audience.
5/17/2018
CBS and Nielsen said they are collaborating to deliver dynamic ad insertion into live linear broadcast TV using automatic content recognition technology from Nielsen’s Gracenote unit.
5/17/2018
Announced earlier this year, a $2.6 million initiative from the Knight Foundation aims to give a jolt to local TV news. The goals include sparking innovation in local TV news from best practices to leadership programs for diversity and collaboration.
5/17/2018
The addressable market for those various OTT TV service providers is in the 10 to 20 million range, but it’s still not large enough to keep all of them fed.
5/16/2018
New research from the Video Advertising Bureau shows that live TV is still king, with the majority of viewers watching their favorite programs live, rather than time-shifting.
5/16/2018
Katz Media Group CMO Stacey Lynn Schulman thinks TV may be on more solid ground than some outside the business realize. There are a lot of good reasons why TVs not in trouble.
5/16/2018
History has shown that the ability to place a bet on a sporting event makes fans pay closer attention to the action, and watch more—has nearly everyone agreeing that traditional TV will surely rise.
5/16/2018
ABC made the case that their networks are more integrated and potent than ever—in a sign to show this integration of TV networks brands, Freeform joined the upfront mix for the first time.
5/15/2018
Fox will be offering a smaller advertising pod called JAZ (“Just A and Z”), just two 30-second commercials.
«« First « Previous |1 2 3 4 ... 98 99 100 101 102 103 104 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp