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Articles and announcements about the broadcast industry.

2/26/2020
A new study by GfK for TVB finds that local broadcast TV, both on-air and digital, when compared to other media, maintained its position as the top medium for consumers. In addition, local broadcast TV remains the most trusted news source.
2/26/2020
Pew Research Center found almost identical shares of Republicans and Democrats have little or no confidence in the ability of top social networks prevent the misuse of their platforms in the upcoming election.
2/26/2020
NBCU Owned Television Stations announced the launch of NBC Spot On, its new advanced video advertising business designed for local/regional CTV and OTT advertisers.
2/26/2020
According to Linda Yaccarino, chairman, advertising and partnerships, marketers can now optimize and target their key audiences across all screens, all networks and all dayparts, making every impression data-informed.
2/26/2020
The mission of the caucus will be focused on discussing and solving issues of importance to the broadcast community.
2/25/2020
An investor group led by former Viacom CFO Wade Davis has agreed to acquire a 64 % majority stake in Spanish-language media giant Univision Communications for an undisclosed sum.
2/24/2020
If there was any doubt about how committed ViacomCBS is to developing streaming and advanced advertising as critical revenue streams going forward, the company’s first post-merger earnings call should have put that to rest.
2/24/2020
Fox and ABC won awards for 9-1-1 and black-ish at the 51st NAACP Image Awards.
2/24/2020
Debmar-Mercury’s Co-Presidents Ira Bernstein and Mort Marcus say the syndication world has become more complex with fewer entry points for new programming. But despite threats from streaming there’s still plenty of opportunity left.
2/24/2020
As streaming continues to grow, media giants Fox and NBCU are reportedly interested in buying some of the earlier over-the-top services.
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