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Articles and announcements about the broadcast industry.

3/9/2021
FreeWheel launched the Strata Data Warehouse, which gives users of the ad management platform insights into cross-media campaigns. It’s compatible and interoperable with agency business intelligence systems and lets advertisers and buyers pull multiple data sets and analysis.
3/8/2021
Nexstar will begin highlighting the finalists of its Nexstar Woman of the Year contest. It will profile the top four nominees in each of its 113 markets every Tuesday through the end of the month on its local newscast, as well as featuring them on its station web sites.
3/8/2021
Yard Care + Landscaping Enthusiasts are turning to their TVs to learn about this year’s trends and deals. Nearly 64% watch more than three hours of TV every day. They’re also 29% more likely to visit the website of a local TV station where they can be exposed to even more ads.
3/8/2021
According to Sensor Tower, the iOS and Android apps for Paramount+ have been downloaded around 900,000 times one day after launching.
3/8/2021
NBCU Telemundo is releasing a new public service announcement for Women’s History Month. The PSA is part of the company’s Unstoppable Women campaign, which launched in 2019.
3/8/2021
Bally's Corporation, a leading U.S. provider of land-based gaming and interactive entertainment, announced a multiyear strategic partnership designating Bally's as an Authorized Sports Betting Operator of the NBA.
3/5/2021
WXIA Atlanta has promoted Kristie Anderson to assistant news director. She previously was managing editor of daily content.
3/5/2021
Nielsen said it completed the $2.7 billion sale of its troublesome Global Connect Business. The unit was acquired by Advent International in partnership with Jim Peck and is now known as Nielsen IQ.
3/5/2021
Research from Parks Associates indicates that more than 12 million U.S. consumers have cancelled their home broadband service, with high cost cited as the most common reason.
3/4/2021
ViacomCBS launched its Paramount Plus streaming service across most mobile and connected TV devices.
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