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Articles and announcements about the broadcast industry.

8/28/2020
Fields related to live entertainment, travel and spectator sports top the ad spending casualty list, according to a new report by BIA Advisory.
8/28/2020
A new survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, according to a study from NBCUniversal Advertising Sales.
8/27/2020
The ongoing pandemic and protests across the country have brought local news to the forefront as journalists work to cover unusual political campaigns.
8/27/2020
Called NBC Sports on Peacock, the channel will offer sports talk shows and live sports event coverage.
8/27/2020
The second day of the Republican National Convention drew 19.4 million viewers Tuesday, down 2% from 19.7 million four years ago, according to Nielsen.
8/26/2020
With more Americans at home consuming more media, Americans’ trust in TV news coverage has surged, according to a media tracking survey conducted by emotional engagement research consultancy Brand Keys.
8/26/2020
“We’ve all had to maneuver our way around obstacles that a quarantine presents. I think what’s most important is to be open to roll with the changes, understand what viewers are feeling and act quickly.” says Tina Veon, creative services director at KDKA
8/26/2020
Nearly six months into the COVID-19 pandemic, connected TV usage of all types continues to gain a stronger foothold among consumers, with subscription services as well as free, ad-supported platforms showing gains.
8/26/2020
The opening night of the Republican National Convention drew 17.01 million viewers Monday, down 26% from 23.01 million four years ago, according to Nielsen.
8/26/2020
NBCUniversal, looking to differentiate its Peacock streaming service with live sports, said Peacock will be part of its coverage of next month’s U.S. Open golf tournament.
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