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Articles and announcements about the broadcast industry.

2/24/2020
Impression-based buying makes it easier to measure local TV against other mediums, and opens up more inventory as ratings decline.
2/21/2020
Thrilled to see Abby Auerbach on the Alliance for Women in Media Board! Alliance for Women in Media works to educate and connect women in radio and interactive medias.
2/20/2020
“For the consumer, one of the largest impacts that [NextGen TV] will have is that it finally addresses the idea of broadcast and broadband convergence,” said NAB’s Skip Pizzi.
2/20/2020
The pace at which people are abandoning traditional pay-TV packages accelerated by more than 70% last year.
2/20/2020
The debate on MSNBC and NBC News, comfortably beat the previous record of 15.7 million viewers who tuned in for the CNN debate from the 2016 election cycle between Bernie Sanders and Hillary Clinton.
2/20/2020
According to iSpot.tv, video streaming services are on pace to nearly double total advertising media value to $2.3 billion in 2020.
2/20/2020
The agreement sees 27 CBS-owned stations in 17 major U.S. markets continuing their use of Comscore local ratings currency.
2/20/2020
Based on data across billions of OTT impressions, CHEQ estimates that advertising fraud levels are at 17%.
2/18/2020
ABC relaunched its multicast network formerly known as Live Well as Localish, taking advantage of digital-first content its owned stations have been producing at the local level.
2/18/2020
American Bridge is launching a $10M anti-Trump campaign after research showed Democrats gained 3 points of support with voters in markets where the Democratic super PAC ran TV ads.
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