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Articles and announcements about the broadcast industry.

12/9/2020
Inventory of fullsize pickups, which usually record their best sales results in December, was down 48% heading into the month.
12/8/2020
Nielsen is making sweeping changes in the way it measures the viewing of programs and commercials, altering the way $100 billion in video advertising is bought and sold, and launching cross-platform Nielsen One in Q4 2022.
12/8/2020
Salesforce’s most recent 2020 Holiday Shopping Insights shows that U.S. digital sales reached $60 billion, up 29% year-over-year, with a 22% increase in consumers who participated in Cyber Week this holiday season compared with 2019.
12/8/2020
WNXG Tallahassee, Fla., simulcasts five programming services that Gray broadcasts in the market on its ATSC 1.0 full-power television channels WCTV and WFXU.
12/8/2020
GroupM has updated the outlook for 2021 global advertising to 12.3% growth (excluding US political activity) to almost $650 billion, up from forecasts made in June of 8.2%. And the 2020 year will end better than expected, down 5.8%.
12/8/2020
The global ad market is forecast to shrink by 7.5% to $587 billion across 2020, according to Zenith’s forecast. Global ad spend will grow by 5.6% to $620 billion in 2021.
12/8/2020
National TV ad revenue, thanks in part to the Tokyo Olympics, are expected to grow 4.6% in 2021, rebounding from a recession caused by COVID-19, according to a new forecast from media buyer Magna Global.
12/8/2020
Elizabeth Flores has been named VP of News at WCAU and WWSI Philadelphia.
12/8/2020
American Spirit Media’s Fox affiliate WDBD Jackson, Miss., has named Anna Lyon national sales manager.
12/7/2020
Newscasts from 12 local U.S. TV stations -- New York, LA, Philadelphia, Chicago, Dallas, Atlanta, Houston, Miami, Tampa, Boston, San Francisco and Seattle -- will be added to Amazon Fire TV, the streaming OTT and app service with 40 million monthly active users. Another 90 will join in 2021.
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