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Articles and announcements about the broadcast industry.

3/4/2021
Univision named Beatriz Pedrosa-Guanche senior vice president, corporate communications based in Miami.
3/4/2021
E.W. Scripps, which acquired Ion Media in part for the broadcast spectrum controlled by Ion, said it plans to take its digital multicast networks OTT to cash in on the streaming gold rush.
3/4/2021
Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from a "market perform" to "outperform" -- a Wall Street rating it hasn't had in more than two years.
3/3/2021
Sports gambling has emerged as a breakaway success category in spot advertising for broadcasters, who effused over its growth in quarterly earnings calls.
3/3/2021
MadHive is launching an Audience Forecaster tool to address frequency control and transparency for OTT and CTV. The feature set integrates into MadHive’s full stack offering that currently powers local reach extensions efforts for broadcasters including Fox, Scripps and Tegna.
3/2/2021
E.W. Scripps will introduce two new national TV networks. Doozy and Defy TV, will give Scripps Networks a portfolio of nine networks, serving diverse audiences and reaching nearly every U.S. TV home.
3/2/2021
Once ATSC 3.0 launches in Baltimore Buffalo, N.Y., and Syracuse, N.Y. deployment will reach 25% of U.S. viewers, according to ATSC President Madeleine Noland.
3/2/2021
If there’s one activity we’ve all done more of in the past year, it’s watching TV: over 5 hours a day, according to latest research from the GfK TVB Media Comparisons Study 2021.
3/2/2021
Roku has agreed to acquire Nielsen's advanced video advertising business and the two companies will work together on standardizing audience measurement including the growing number of viewers who are streaming programming.
3/2/2021
Data-driven reporting and storytelling is on the rise at station groups including ABC, NBC, E.W. Scripps and Tegna. Sophisticated visualizations and interactive digital projects are helping viewers better navigate — and make more sense of — complex information.
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