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5/11/2020
Univision will be presenting its 2020-21 programming plans with advertisers and agencies virtually. The latest to announce a day and time for a upfront that replaces a traditional live event originally scheduled in May but sidetracked by the coronavirus pandemic.
5/11/2020
“Because this [pandemic] isn’t going to change overnight, I do think the viewership is still going to be up among younger people when we get out of this.” says Steve Lanzano, TVB’s president and CEO.
5/11/2020
On a more positive note, when the economy has recovered from the pandemic, the landscape could be healthy for local news, said E.W. Scripps President/CEO during the company’s quarterly call.
5/11/2020
According to research by CBS Television Distribution based on Nielsen data, the linear TV audience in the top 10 markets from 9 a.m. to 8 p.m. in the first four weeks of stay-at-home orders rose 26% compared to the previous four-week average.
5/8/2020
A TVB analysis of March viewing data finds that a single night of local TV news drew greater audiences than the NFL First Round Draft, the Academy Awards, and Monday Night Football.
5/8/2020
An ambitious project across the 60 Scripps stations in 42 markets is part of something bigger: it’s the latest and biggest incarnation of a conscious strategy designed to chart a new trajectory for local television news.
5/8/2020
Univision said it is joining the beta test of Nielsen’s Addressable TV platform, which dynamically inserts ads into programming on an individual household basis.
5/7/2020
According to a new study by Advertiser Perceptions, advertisers reacting to the COVID-19 pandemic, see the third-quarter as a potential turning point towards a recovery in spending.
5/7/2020
With more people streaming because of shelter-at-home orders meant to slow the spread of the new coronavirus, ViacomCBS said it was accelerating its plans for an expanded subscription video on demand service built on CBS All Access
5/5/2020
ABC's owned TV stations have launched a campaign to boost the local businesses in their markets hit hard by COVID-19.
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