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8/25/2020
The NFL alone created $4.6 billion in national TV ad revenue in 2019. But this year is unlike any other — and it’s difficult to say with confidence if scheduled games will fully pull through, how fans will engage, and which advertisers will come back.
8/25/2020
COVID-19 has accelerated the shift from in-store to ecommerce purchases by roughly five years, with online shopping projected to grow by nearly 20% in 2020, according to IBM data released Monday.
8/24/2020
U.S. advertising volume fell 13.9% in July according to SMI, compared with a year ago, but the drop marked the lowest rate of erosion since the onset of the COVID-19 pandemic.
8/24/2020
The final night of the Democratic National Convention on Thursday drew 24.6 million viewers, down 5% from four years ago, but the most viewed evening of this year’s event according to Nielsen.
8/24/2020
CBS’s decision not to seek a more significant price hike fits market trends this year, which remains marked by uncertainty caused by COVID-19, ad buyers said. ViacomCBS has told buyers they’ll be able to get their money back if the game is canceled, according to sources.
8/24/2020
Frank Comerford, NBCU Owned Television Stations’ CRO and president of commercial operations, says its Post-In Flight deals could eliminate much of the post-buy work for both the station group and ad agencies.
8/21/2020
“While audience traffic for certain categories [is] returning to normal, overall news consumption remains higher than pre-pandemic levels,” Comscore says in a news release.
8/20/2020
“When local news fails, the foundations of democracy weaken,” writes author Margaret Sullivan of Ghosting the News: Local Journalism and the Crisis of American Democracy. “The public, which depends on accurate information to make good decisions, suffers.”
8/20/2020
D2C brands’ TV ad impressions rose 13.7% in this year’s first half, despite the pandemic’s squelching of tent-pole events on TV and a 2.6% decrease in these brands’ ad spending during the period, reports iSpot.tv.
8/20/2020
Many TV stations across the country are hosting events and town hall discussions on TV to push for racial equality.
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