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Articles and announcements about the broadcast industry.

8/16/2019
Digital media is often a source of wastage because too many marketers dive in head first dismissing the importance of strategic planning and the right safeguarding measures to ensure quality and effectiveness.
8/15/2019
Television isn't going away; it's just getting better — to a large degree thanks to the power and performance of sports for advertisers and viewers.
8/15/2019
Nielsen’s latest Local Watch report confirms that Americans who consume streamed video content are still big users of traditional broadcast and cable TV.
8/14/2019
CBS and Viacom have agreed to merge, creating ViacomCBS, a cable network, film production and broadcasting powerhouse that will include a library of 140,000 premium TV episodes and 3,600 movie titles.
8/13/2019
Media planners are enthused about TV’s shift toward selling data-driven segments based on viewer attitudes and buying behavior.
8/13/2019
The evening newscasts, even now, are a way to escape the media deluge and to begin sorting out what really matters among the day’s events.
8/13/2019
Hispanic media company Univision and PopSugar, the digital lifestyle brand for women, are launching a new podcast sponsored by Target that showcases the stories of community heroes.
8/13/2019
Cord cutting accelerated to record speed in the second quarter, with the major U.S. pay TV operators reporting an all-time-worst loss of 1.53 million subscribers during the period.
8/13/2019
Understanding the consumer journey or path to purchase continues to be critical to campaign success and measurement is not only more important than ever, but also more attainable.
8/9/2019
According to a VAB study, the top 125 DTC brands spent a combined $3.8 billion on TV ads in 2018, up 60% over 2017.
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