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Articles and announcements about the broadcast industry.

2/12/2020
TV broadcasters have laid down bets of varying sizes in the podcast medium, drawn by the potential of expanding audiences, motivating newsrooms and new revenue streams.
2/12/2020
Peacock will be a virtual Advanced Advertising laboratory and Josh Feldman, executive VP, will show off a variety of new ad formats at Future’s Advanced Advertising Summit.
2/12/2020
According to a political ad forecast issued by eMarketer, political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media ad revenues.
2/11/2020
Rule changes, mics on coaches and in the faces of players on the sidelines bring viewers a fresh perspective, creating an intimacy more akin to what you find in televised baseball, tennis or golf.
2/11/2020
CBS Sports announced a deal that makes William Hill the official sports book and wagering data provider across all CBS Sports platforms.
2/11/2020

Adam Ostrow, CDO, Tegna said, “Our partnership with Reddit and Tagboard lets our 49 local newsrooms stay attuned to the hyperlocal issues being discussed in their communities,”
2/11/2020
TVB released the results of its 2020 American Conversation Study in partnership with Engagement Labs earlier this week, and the results make a strong case for the power of TV—especially local broadcast TV.
2/10/2020
Ad industry effort to curtail ad blockers may be proving ineffective, according to report.
2/10/2020
Ad-ID, Advertising Research Foundation, Coalition for Innovative Media Measurement and Kantar have formed an initiative to standardize advertising metadata.
2/10/2020
The influence of minority groups and the issues that they face are trickling into mainstream media, and brand marketers need to take notice.
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