Industry News
Articles and announcements about the broadcast industry.

Digital media is often a source of wastage because too many marketers dive in head first dismissing the importance of strategic planning and the right safeguarding measures to ensure quality and effectiveness.
Television isn't going away; it's just getting better — to a large degree thanks to the power and performance of sports for advertisers and viewers.
Nielsen’s latest Local Watch report confirms that Americans who consume streamed video content are still big users of traditional broadcast and cable TV.
CBS and Viacom have agreed to merge, creating ViacomCBS, a cable network, film production and broadcasting powerhouse that will include a library of 140,000 premium TV episodes and 3,600 movie titles.
Media planners are enthused about TV’s shift toward selling data-driven segments based on viewer attitudes and buying behavior.
The evening newscasts, even now, are a way to escape the media deluge and to begin sorting out what really matters among the day’s events.
Hispanic media company Univision and PopSugar, the digital lifestyle brand for women, are launching a new podcast sponsored by Target that showcases the stories of community heroes.
Cord cutting accelerated to record speed in the second quarter, with the major U.S. pay TV operators reporting an all-time-worst loss of 1.53 million subscribers during the period.
Understanding the consumer journey or path to purchase continues to be critical to campaign success and measurement is not only more important than ever, but also more attainable.
According to a VAB study, the top 125 DTC brands spent a combined $3.8 billion on TV ads in 2018, up 60% over 2017.
«« First |1 2 3 4 5 6 7 ... 9 10 11 12 13 14 15 16 17 18 19 20 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp