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Articles and announcements about the broadcast industry.

12/7/2020
According to The Media Audit, 37.5% of adults 18+ with incomes of $75,000+ and 22.2% of adults 18+ with incomes of $100,000+ are protecting their wealth by using coupons or grocery store flyers – and more than 90% are engaged with TV during the average day.
12/7/2020
61% of consumers reported switching purchase loyalty to less-expensive brands since the beginning of the COVID-19 pandemic, Inmar Intelligence finds.
12/7/2020
This year, 41.7 million adults in the U.S. will use telemedicine, representing 98.8% growth from a year prior, according to eMarketer. By the end of 2023 there will be 64 million telemedicine users.
12/7/2020
Mission Broadcasting has promoted Taunya Tourville-Bennett to station manager/general sales manager of Mission’s newly acquired KWBQ and KASY in Albuquerque, N.M.
12/7/2020
TV stations help their local communities in countless ways, year after year. Some of the community projects have been on-going for a long time, some going back 30 or 40 years.
12/4/2020
With more time spent at home, 40% of Americans saying they're spending more time watching live TV and 37% saying they're spending more time watching on-demand. 64% of 18-34 watch traditional TV, which increases steadily with age to 89% among 65+.
12/4/2020
Automakers spending on TV is trending upward based on November figures. Collectively, the brands spent an estimated $550.9 million according to iSpot.tv (+4.4% year over year).
12/4/2020
TV station groups have good reasons to predict a better future. ATSC 3.0 will allow broadcasters to provide a variety of new features, political ad spend is expected to reach another $180 million to $210 million, and retransmission fees is a stable and predictable revenue stream.
12/4/2020
Allen Media’s recently-acquired MGM OTA broadcast TV network Light TV will officially transition to TheGrio.TV TV network. TheGrio.TV will feature African American-focused content reaching more than 100 million U.S. households.
12/4/2020
Matt Helf, brand resource manager at Hearst’s HTV Design in Orlando, has been promoted to operation’s director.
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