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Articles and announcements about the broadcast industry.

5/5/2020
Parscale, who directed the digital effort on Trump's 2016 campaign, has told people he is particularly focused on TV, saying it will have a bigger impact on the election than online ads.
5/1/2020
NASCAR will once again wave the starting flag in May when the sports organization resumes its season beginning May 17 after shutting down in mid-march due to COVID-19.
5/1/2020
According to a new VAB study, advertisers with positive messages and helping communities during the coronavirus crisis get a favorable response from consumers.
4/30/2020
ABC has scheduled a second-edition of its quarantine programming hit The Disney Family Singalong for Mother’s Day.
4/30/2020
With the Class of 2020 unlikely to be able to celebrate their graduation, a huge television special is being planned that will air on the big broadcast networks--ABC, CBS, Fox and NBC--and digital platforms.
4/29/2020
More people are spending time watching TV and streaming video because of the coronavirus crisis, and, according to a study conducted by FreeWheel, those viewers are open to advertising while sheltering in place.
4/29/2020
The volume of TV and COVID-19 related conversations on Twitter reached 9 million since the start of 2020 in the U.S. Nielsen said that between January and March, volume rose to 40 times the previous rate.
4/29/2020
Jennifer Mitchell, from ABC Owned Television Stations, leads original nonlinear content production, while Daniel Alvarez, from NBCU Owned Television Stations, leads bilingual content initiatives.
4/29/2020
Before COVID-19, automakers spent close to $456 million on television advertising in the first quarter, according to TV analytics firm Alphonso.
4/28/2020
Data pulled by Borrell Associates suggests that SMBs will return to marketing and advertising in three phases. 40% said they will spend less on advertising, 18% said they will spend more, 36% said they will spend about the same, and 6% do not know.
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