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Articles and announcements about the broadcast industry.

8/19/2020
Marketing messages about diversity and inclusiveness can bring business success, according to a study of more than 3,300 television spots from more than 50 brands over the past five years by trade group VAB.
8/18/2020
Smart TVs are becoming more popular than streaming boxes, sticks and dongles as the primary means for enjoying connected TV in U.S. homes, Multichannel News reports.
8/18/2020
Builder confidence in the newly built, single-family home market jumped 6 points to 78 in August on the National Association of Home Builders/Wells Fargo Housing Market Index.
8/17/2020
Former FEMA administrator Craigh Fugate encourages Congress to include relief for local TV and radio in new stimulus bills.
8/17/2020
Broadcasters saw their ad revenues recovering strength in the second quarter with help from categories like pharmaceuticals, insurance and financial. Political ads are helping to offset the pandemic impact and new-to-TV advertisers are also coming into the fold.
8/17/2020
NextGen TV can double the revenue growth rate of local TV stations over the next decade.
8/13/2020
Meredith Corp. reported that its station group’s fiscal fourth quarter revenue decreased 34.7% to $73.1 million from $111.9 million in the same quarter a year ago.
8/13/2020
NBCUniversal parent Comcast says it’s raising $4.5 billion in fresh cash by selling three tranches of notes and will use net proceeds from the offering entirely to refinance outstanding debt.
8/13/2020
If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure.
8/13/2020
A meeting with conference presidents and chancellors led to the Pac-12 deciding to cancel its fall 2020 college football season and postpone all fall sports through the calendar year amid the COVID-19 pandemic.
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