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Articles and announcements about the broadcast industry.

8/13/2020
Linear TV generates significant audience levels and is the focus of many conversations about how we can make it more attractive to advertisers -- and consumers -- so the viewing may be better monetized.
8/13/2020
There’s no doubt that spot advertising transactions based on pay-per-performance agreements will go a very long way to attract more revenue and eliminate arduous workflow issues. But a series of interlocking problems need to be resolved in order for it to gain traction.
8/12/2020
Americans are continuing to consume an abundance of news. The pandemic has put live sports and many scripted entertainment programs on hiatus as viewers gravitate to news. There are two new entries into the news genre: Nexstar’s WGN America and Charter’s Spectrum News App offering local news to users.
8/12/2020
Examining the continuing economic fallout from the coronavirus in recent months, BIA Advisory Services adjusted its estimate for the total local advertising market for 2020 to $140.4 billion, down from $144.3 billion in April.
8/11/2020
NextGen TV offers broadcasters the opportunity to personalize ads sent to households or zone ad delivery to neighborhoods in a DMA, creating entirely new competitive possibilities for local TV stations and a way to better serve the needs of advertisers.
8/11/2020
The substantial viewership ratings due to the COVID-19 pandemic may have eased from their March and April highs, but a recent analysis by TVB finds that viewing for the months of May and June remained significantly above their prior-year levels.
8/10/2020
While NBC News correspondents have filed stories for Telemundo, the collaboration is the first formal initiative between the two units since the Spanish-language network became part of NBC — before it was NBCUniversal — in 2002.
8/10/2020
Ellen Crooke, TEGNA’s VP of News say, “Our audience is desperate to find somebody without an agenda, without spin to take some of the things that are out there and help them be smarter about what’s true and what’s not true.”
8/10/2020
New Acosta research finds that 53% of shoppers plan to stock up if another pandemic shutdown occurs. The findings come from Acosta’s 10th and final round of its COVID-19 shopper insight series, with data gathered via online surveys.
8/7/2020
The HPS-CivicScience Economic Sentiment Index (ESI) posted a positive gain for the first time since early June, jumping 3.1 points to 47.1.
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