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Industry News
Articles and announcements about the broadcast industry.
2/26/2021
NBCU Expands U.S. Addressable Footprint to 45M HHs
NBCUniversal has a new advanced advertising agreement with Charter Communications that will expand NBCU’s U.S. household addressable footprint by nearly 40% to 45 million households, making it one of the largest offered in the market by a TV publisher.
2/26/2021
Laying the Foundation for NewsNation at Nexstar
Blake Russell, EVP of stations operations and content development for Nexstar, has spent the past year building out a new newsroom, studios and infrastructure for NewsNation.
2/26/2021
Gray Expects Big Payoff from Gambling Ads
Gray President-Co-CEO Pat LaPlatney told analysts today: “Our pacings, which are not necessarily a great predictor of future revenue, are still very encouraging because the gambling category is now pointing to a more than 250% increase over 2020.”
2/26/2021
Scripps 4Q Station Revenue Up 43%
Scripps’ Local Media division reported revenue for the fourth quarter of 2020 of $473 million, up 43% from the prior-year quarter. Political revenue was $138 million during this election year, compared to $15.2 million in the prior-year quarter.
2/25/2021
The Ad Council and COVID Collaborative Reveal 'It's Up To You' Campaigns to Educate Millions of Americans about COVID-19 Vaccines
The Ad Council and COVID Collaborative revealed the platform for their COVID-19 Vaccine Education Initiative, "It's Up To You."
2/25/2021
Graham 4Q TV Revenue Up 42%
Graham reported fourth quarter 2020 earnings that included revenue from its TV broadcasting division, Graham Media Group, of $175.2 million, an increase of 42% from $123.5 million in 4Q 2019.
2/25/2021
ViacomCBS CEO Bob Bakish Leaps Into Streaming
ViacomCBS advertising revenue was down 1% year-over-year to $1.65 billion, reflecting the impacts from the delayed start of the fall broadcast season and the sale of CNET Media Group. But that was offset by record growth in political advertising.
2/25/2021
Gray 4Q Broadcast Revenue Climbs 38%
Gray announced that total revenue for the fourth quarter of 2020 came in at $792 million, an increase of 37% from 4Q 2019. That was broken down into Broadcasting ($763 million, up 38%) and Production Companies ($29 million, up 25%), the big revenue drivers were political and retransmission consent.
2/24/2021
Broadcasters Combat Misinformation with a Focus on the Facts
As Americans’ most-trusted source for news, local radio and TV stations understand their responsibility to deliver reliable, fact-based journalism and have invested in their news operations to better serve their audiences’ changing needs.
2/24/2021
Tegna Launching Twist Diginet for Women
Tegna is introducing its third multicast network, Twist, a women-oriented channel featuring lifestyle and reality programming.
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