About TVB

Industry News
Articles and announcements about the broadcast industry.

4/28/2020
To get on air without violating coronavirus restrictions, campaigns are getting creative, with many shooting at-home videos.
4/28/2020
According to a consumer survey, the top six drivers of coronavirus-related coverage are all local angles, with an audience hungry for news specific to their region and demo.
4/28/2020
Local Television News is the No. 1 source for virus- related information (60%) and the No. 1 Most Trusted news source for all things coronavirus (27%).
4/27/2020
“A realistic view of the virus is that it will continue to have a negative impact on the second quarter, with some continuation into the 3rd quarter. We have assumed that there will be a strong rebound in the latter part of the year.” says Mark Fratrik, SVP and Chief Economist, BIA Advisory Services.
4/27/2020
The NFL Draft, one of the few sports events on television since the coronavirus pandemic shut down live games, drew a record 15.6 million viewers on its first night, up 37% from last year’s telecast.
4/27/2020
Auto sales have been down, but they appear to be getting better, not worse. J.D. Power believes the recovery already has started.
4/27/2020
“There is a renewed realization that local news is vital at this moment,” says Adam Symsons, President and CEO of E.W. Scripps Co, adding an entire generation is coming to that realization for the first time as they tune in each day for essential information.
4/24/2020
According to Edelman, 84% of consumers want to see advertising that focuses on how a brand is helping people cope with pandemic-related challenges.
4/24/2020
To help the entire advertising and media community through the pandemic and economic crises, the Association of National Advertisers has opened much of its exclusive member content and tools to the entire ad industry.
4/24/2020
Federal advertising dollars should be earmarked for local media, including broadcasters and newspapers, during the current coronavirus pandemic details a letter signed by 74 U.S. Senators.
«« First |1 2 3 4 5 6 7 ... 10 11 12 13 14 15 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp