Industry News
Articles and announcements about the broadcast industry.

4/24/2020
When it comes to the KPIs used to evaluate the ROI of advertising, big agencies are far less performance-oriented than small agencies or their clients.
4/24/2020
The food-industry website has analyzed recent quarterly same-store sales from publicly traded companies or divisions and found some common characteristics among successful brands: drive-thrus, menus suited for delivery and strong digital infrastructure that enabled the brand to pivot rapidly once dining rooms shuttered.
4/24/2020
Advertisers will need to adjust both their messaging and their ad spend to account for the fact that while one region has just reinstituted lockdowns, another is about to open up.
4/24/2020
ABC is leading the evening-news pack, averaging more than 12 million viewers each night for the past five weeks — more than double the viewership of the most popular prime-time shows on cable, which seem to get so much more media attention.
4/23/2020
TVB is producing (Alt) Forward 2020 as a multi-dimensional, virtual experience that will take place on Oct. 1 for local broadcast TV leadership from around the United States.
4/23/2020
NBCU unveiled technology that will enable consumers to buy products from branded articles, videos and specially designed television ads from retailers, without requiring them to go elsewhere.
4/23/2020
Big discounts, low financing rates and states loosening restrictions on auto dealerships are assisting in a sales rebound heading into the end of April, J.D. Power says.
4/23/2020
CMOs worldwide have changed their focus on advertising and marketing, but not one said “shut down” or “give up” in a study released today of 250 brand leaders.
4/23/2020
Mediaocean and PremiumMedia360 announced they have expanded their partnership to further automate in-flight broadcast campaign validation.
4/23/2020
As the COVID-19 pandemic continues to impact consumer attitudes and behaviors related to advertising, marketing and media, leading industry researchers are developing new media-planning insights to help advertisers and agencies understand and target them better.
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