Industry News
Articles and announcements about the broadcast industry.

12/12/2019
The number of connected vehicles with 4G or better is expected to reach 966 million by 2030, according to the forecast by Tractica.
12/12/2019
Reporters Without Borders demands to hold tech companies to the same ethical standards as news publishers.
12/12/2019
NBC and Telemundo TV stations have formed a partnership with TVSquared. The partnership aims to provide more information about results from commercials to advertisers at a time when local outlets face more competition for their dollars.
12/11/2019
NBCU said it has already sold advertising commitments worth more than $1 billion for the Tokyo Olympic Games- expecting it to surpass the record-setting $1.2 billion in ad sales generated by the Rio games in 2016.
12/11/2019
According to Jim Brady, social media is trap- attracting journalists and eliminating most of the editing layers that once existed.
12/10/2019
With an impressions-based ad model, marketers will be able to more easily include local broadcast TV in cross-platform campaign planning — and more quickly assess performance.
12/9/2019
After breaking into the top 10 for the first time in 2018, Amazon made its way to the top of the leaderboard this year with an 84% increase in national TV spend YoY.
12/9/2019
CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging #advertising practice known as “audience buying"- giving advertisers a way to buy impressions from particular types of consumers across media outlets.
12/9/2019
National television advertising sales are expected to fall 1% in 2020, according to a new forecast from media buyer Magna.
12/9/2019
In the U.S. ad spending is expected to grow $4.8% in 2020 and by $39.1 billion between 2019 and 2022. The U.S. and China will account for 56% of all growth in ad expenditures over the next three years.
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