Industry News
Articles and announcements about the broadcast industry.

2/24/2021
Tegna is introducing its third multicast network, Twist, a women-oriented channel featuring lifestyle and reality programming.
2/24/2021
NBCU’s advertising sales and partnerships unit said it hired Yusuf Chuku to head a new client insights and strategy team. Chuku was named an executive VP and reports to Mark Marshall, president, advertising sales and partnerships.
2/23/2021
NBCU intends to stop selling local commercials based on long-used TV ratings, shifting all transactions for local ad campaigns to impressions-based deals. The transition will affect local ad deals at NBCU’s 42 NBC and Telemundo stations
2/23/2021
Building on its sports media metrics, Nielsen is adding a broader sports sponsorship investment measure to offer a more holistic view of sports media investments.
2/23/2021
Comscore announced that the US Patent and Trademark Office has granted a patent on its System and Method for Analyzing the Effectiveness of Content Advertisements – determining the effectiveness of CTV, OTT and other video advertisements.
2/23/2021
Cord-cutting for bundled pay TV services in the U.S. is now a widely accepted fact, with cable companies largely emphasizing broadband connectivity, and media companies having mostly moved onto prioritizing direct-to-consumer streaming.
2/23/2021
Nexstar reported financial results for the fourth quarter of 2020 that included net revenue of $1,376,611, an increase of 25.1% from the same quarter of 2019. Political ad revenue was $298.3 million, up 717% from a year ago.
2/22/2021
Veteran local broadcasting executive Darryll Green has been named vice president and general manager of the CBS Television Stations’ Miami properties, WFOR, WBFS, CBSMiami.com and CBSN Miami.
2/22/2021
Australia is working on a proposed law forcing social media companies to effectively pay for content linked to TV networks and other news media organizations consumed or shared by its users. It still isn’t clear if this will be expanded to the U.S.
2/22/2021
Last week’s winter storms were a reminder that audiences, enamored of streaming thought they might be, still tune in to live TV coverage as essential viewing. Let’s hope networks realize streaming is not their only opportunity for the future.
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