Industry News
Articles and announcements about the broadcast industry.

11/30/2020
Year-over-year ad demand rose for the third consecutive month in October. U.S. ad demand rose 0.7% in October vs. the same month in 2019, according to a MediaPost analysis of SMI’s U.S. Ad Market Tracker. The top 10 advertising categories appear to have been driving the rebound, expanding 6.7% in aggregate in October.
11/30/2020
TV stations help their local communities countless ways, year after year. These days, community needs are much greater because of the pandemic, and stations are responding to the need.
11/30/2020
As the overall U.S. advertising market slowly recovers, TV advertising is forecast to perform better than expected for 2020. U.S. local TV stations will see positive growth for the year due to a strong lift in political advertising -- up 8.3% to $22.4 billion.
11/30/2020
TVNewsCheck has opened balloting for its 2021 Women in Technology Awards. The awards recognize women who have substantially influenced the development of technology in the media and entertainment industry, or who show great promise of doing so.
11/30/2020
Spending online on Black Friday this year surged nearly 22% to hit a new record, according to data from Adobe Analytics. Consumers spent $9 billion on the web the day after Thanksgiving, up 21.6% year over year.
11/30/2020
Demand is skyrocketing at Southern California food banks. To help meet the need to feed hungry families, KNBC, NBC’s Los Angeles O&O, is conducting a donation drive across the area.
11/24/2020
"Linear TV is an extremely efficient medium. It's the most efficient medium because of its reach and it is very powerful," Monaghan, VP national advertising, a4 Advertising, said. With optimized linear TV and OTT, a4 can improve targeting and effectiveness.
11/24/2020
Gray has filed a brief supporting the reversal of a lower court decision that hinders efforts by the FCC to modernize its broadcast ownership rules. At issue are modernized regulations that the FCC issued in 2017 after considering the competition from low-cost digital media sources, which undercuts the development of high-quality local news and journalism.
11/24/2020
According to economists from the University of Michigan, the recovery in automotive sales have created the momentum to continue the upturn in 2021 and beyond. The outlook is for new vehicle sales to climb to 16.3 million units in 2021, and continue to climb to 16.7 million units in 2022.
11/24/2020
The National Retail Federation is predicting that Americans this year, will decide that they deserve a great holiday celebration, and that they will spend to make that happen. It expects retail sales in November and December, excluding auto dealers, gas stations and restaurants, to increase by 3.6 to 5.2% over holiday 2019.
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