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Articles and announcements about the broadcast industry.

2/3/2020
Seventy-four million went online to seek information on brands that advertised during the big game.
2/3/2020
According to a report from Standard Media Index Advertising revenue for linear television was down only 1% to $44.1 billion.
2/3/2020
After learning of the plan to offer The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers to streaming customers prior to their broadcast airtimes, NBC affiliates have been in talks with the network.
2/3/2020
Advertisers stayed away from social-cause messages and focused on lighthearted ads, stuffing them with popular celebrities, hit songs, funny dances and other gambits to appeal to Americans.
2/3/2020
MarketingCharts reported that relevance is a key theme desired by consumers.
2/3/2020
A new Pew survey finds that despite Americans’ level of familiarity with social media sites, both Democrats and Republicans register far more distrust than trust of social media sites as sources for political and election news.
2/3/2020
A campaign aide to Mr. Bloomberg said he spent $132 million on TV and about $8 million on digital advertising, far overshadowing the campaign spending of the other Democrats in the race to date.
1/31/2020
Larry Grisolano, Buttigieg’s top media consultant, firmly believes TV still has the greatest impact. “If you look at what your options are today, TV remains the best vehicle to reach a lot of people in a short period of time.”
1/31/2020
NAB, Pearl TV and Meredith met with the Media Bureau last week to make their case.
1/31/2020
Nielsen Voter Ratings combines its national and local TV, audio and digital media consumption data with nationwide voter registrations to help media buyers and sellers reach potential voters.
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