Industry News
Articles and announcements about the broadcast industry.

Seven television stations in Portland, Ore. — KATU (ABC), KOIN (CBS), KGW (NBC), KPTV (Fox), KOPB (PBS), KRCW (CW) and KPDX (MNT) — began broadcasting with NextGen TV or ATSC 3.0.
Linear TV held on to its top spot for consumer TV viewership in the U.S. and other major economies in 2019, according to a new report from Omdia.
The Consumer Technology Association has announced that CES 2021 will take place as an all-digital experience rather than be held in Las Vegas.
Global advertising expenditures will shrink 9.1% in 2020 to $572 billion before recovering to grow 5.8% to reach $606 billion in 2021 and $636 billion for 2022, according to Zenith’s latest spending forecast.
Local TV news will become a real-time emergency information portal with the new broadcast technology being deployed in cities across the nation. ATSC 3.0 can automatically target the impact zone of an incident with pre-formatted alerts.
After plummeting 31% in May, the U.S. ad market showed signs of stabilizing in June, declining only 17% in June vs. the same month in 2019, according to the latest data from the U.S. Ad Market Tracker, a collaboration of SMI and MediaPost.
The ongoing experiment in programming for millennials and Gen Z from the NBCUniversal Owned Stations took a big leap forward last month with the launch of its first live news programs. “We really spent a lot of time looking at what makes a different kind of product and what was working.” says Matt Goldberg, Vice President of Content Strategy for the LX TV and streaming network.
Sensor Tower says the Peacock app was downloaded around 1.5 million times across the U.S. App Store and Google Play within its first six days on the market.
During the spring as state and local regulations across the U.S. recommended people stay at home, consumers purchased televisions at levels normally seen during the holiday season, USA Today reports.
President Donald Trump raised $20 million for his re-election during his first virtual fundraiser on Tuesday, raking in 300,000 donations from across the country and holding a Zoom call with a contest winner, his campaign said.
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