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Articles and announcements about the broadcast industry.

6/13/2019
Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying.
6/13/2019
While TV stations are keenly focused on advertising and sponsorships as a way to make streamed services pay off, some are also offering subscription video on demand.
6/13/2019
The younger generations, Millennials and Generation Z, are the only demographic groups gaining automotive market share.
6/13/2019
Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.
6/12/2019
Several of the ad industry’s biggest media-buying agencies plan to begin “piloting” their local TV ad-buying orders and makegoods to streamline workflow and automate media buying through Hudson MX.
6/12/2019
On June 12th, 2009, U.S. broadcasters took the big step that had caused much consternation and fear since it had been proposed several decades before—the industry shut down analog signals after more than 60 years and moved to digital.
6/12/2019
New direct-to-consumer (D2C) companies are seeing better response rates from campaigns running in non-prime-time dayparts with standard 30-second commercials.
6/12/2019
Efforts to infuse the disparate localized TV media buying market are underway, with startups looking to streamline this $16 billion market.
6/11/2019
Tegna is paying Dispatch Broadcast Group $535 million in cash for WTHR, WBNS, and WBNS-AM-FM Columbus.
6/11/2019
CBS Television Stations and CBS Interactive have launched CBSN Los Angeles, the company’s second local direct-to-consumer streaming news services- featuring 24/7 anchored programming, coverage of live breaking news events, and a library of local news content available on-demand.
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