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2/22/2021
A year after launching Spot On, NBC’s one-stop shop for regional and local CTV and OTT advertising, the service’s top executive says buyers have started taking a more holistic view of their campaigns with streaming becoming an increasingly important part of the mix.
2/22/2021
U.S. e-commerce sales in 2020 grew more than 30% from 2019, according to the U.S. Department of Commerce. Americans spent $791.7 billion online last year, up 32.4% from 2019. Meanwhile, total retail sales in 2020 increased 3.4% from the year prior.
2/19/2021
According to Tubular Labs, watch-time on social video increased 56% among U.S. audiences from February to December 2020. Influencers commanded the most watch-time, followed by videos from traditional broadcasters (37 billion) and digital-first publishers (27 billion).
2/19/2021
Streaming Media 2021 Connect offered a forum to advance the ATSC 3.0 message among those outside the typical broadcast sphere during the “ATSC 3.0: OTA Meets OTT” virtual session.
2/19/2021
Homebound consumers due to the pandemic contributed to 40% of U.S. broadband households trying at least one OTT video service during the COVID-19 crisis, while one-third of smart home device owners have increased usage of these products, according to new data from Parks Associates.
2/18/2021
NBC has joined Fox and ABC in swearing off Nielsen’s Live + Same Day TV ratings. This means that CBS is the only broadcast net among the so-called “Big 4” channels sticking with the earliest snapshot of how a show performed.
2/18/2021
With the media business looking to make a transition away from cookies, Nielsen has upped its efforts around its own identity measures, introducing Identity Sync -- a global attribution system. The platform is the industry’s first non-campaign-specific tag that does not depend on device IDs or browsers.
2/18/2021
Despite the risk of putting millions into its first Super Bowl ad, DTC men’s soap brand Dr. Squatch’s top seller gained the largest lift in market share in the beauty category at about 200% compared to its January average, according to data from Profitero reported by Retail Dive.
2/18/2021
Meredith-owned WGCL and independent WPCH in Atlanta named Beth Miller Walsh as director of sales.
2/18/2021
Nexstar promoted Chris McDonnell to vice president and general manager of its New York City operations, overseeing WPIX (CW) and PIX11.com under the terms of a local programming and marketing agreement between Nexstar and WPIX’s owner, Mission Broadcasting.
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