Industry News
Articles and announcements about the broadcast industry.

6/11/2019
The NewsON streaming service offering local news content from 179 U.S. TV stations is coming to Amazon Fire TV as a free app.
6/10/2019
NBCU wants to tap into the sounds of brands to capture viewers’ attention leading into commercial breaks.
6/10/2019
"With the strong American women’s team expected to have a deep run, sponsors are expecting the World Cup to attract a large and engaged audience" said Daniel Cohen, senior VP of media rights at sports agency Octagon.
6/10/2019
Upstart direct-to-consumer brands increased their spending on tv ads by 60% to $3.8 billion in 2018, according to a report from the Video Ad Bureau.
6/10/2019
Verizon teams with IAS against connected TV ad fraud among 8 CTV participating suppliers including CBS Interactive and NBCU.
6/7/2019
Media analyst Michael Nathanson says its’s been an unusual start to 2019 as traditional media has performed better than expected while digital ad revenue hasn’t rocketed as fast as expected.
6/7/2019
“The fact of the matter is that TV works. It still gives a strong performance-a lot of clients are seeing diminishing returns on some of these digital properties.”
6/6/2019
According to Kenny, (insert title, of Nielsen) while the overall consumption of live television comprises 78% of overall video consumption.
6/6/2019
Nielsen has incorporated advanced audience segments from its Scarborough unit into its Media Impact product, allowing planners and buyers to target advertising based on audience segments.
6/6/2019
Data science company 4C has extended its deal with Placed to gain location data about consumers to incorporate into its TV and OTT advertising targeting and measurement businesses.
«« First |1 2 3 4 5 6 7 ... 13 14 15 16 17 18 19 20 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp