Industry News
Articles and announcements about the broadcast industry.

6/5/2019
U.S. OTT revenue will grow 63% in four years from 2018 levels at a 10.3% compounded annual growth rate to $23.7 billion in 2023.
6/5/2019
CBS sees sports betting as a huge and growing business opportunity as it gets legalized in more states, particularly in terms of ad revenue.
6/5/2019
Brian Wieser of GroupM forecasts campaign spending will increase $3.6 billion to what would be a record $9.9 billion in 2020 — a 57% increase over 2016.
6/4/2019
Nielsen said it will be measuring the viewing of advertising on YouTube’s mobile app in an additional 26 markets.
6/4/2019
AdBridge for Sellers aims to align the right commercials with the right content in a multi-screen world. It’s designed to connect buy and sell side and simplify the distribution of ad creative to linear and digital platforms.
6/3/2019
The Justice Department is preparing to closely examine Google’s business practices related to its search and other businesses.
6/3/2019
Studies have shown that TV is the most important medium to voters when it comes to awareness of a candidate, and the most important when it actually comes to motivating them to vote.
6/3/2019
The loss of newspapers shows that leading television stations are the natural candidates to become the consumer’s trusted source.
6/3/2019
In what appears to be a political media-buying first, the majority of digital buys made during the run-up to the 2018 midterm elections were bought programmatically.
6/3/2019
The NAB wrote that comments submitted in opposition to reform are “fundamentally backward” in this new media marketplace.
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