Industry News
Articles and announcements about the broadcast industry.

8/13/2019
Hispanic media company Univision and PopSugar, the digital lifestyle brand for women, are launching a new podcast sponsored by Target that showcases the stories of community heroes.
8/13/2019
Cord cutting accelerated to record speed in the second quarter, with the major U.S. pay TV operators reporting an all-time-worst loss of 1.53 million subscribers during the period.
8/13/2019
Understanding the consumer journey or path to purchase continues to be critical to campaign success and measurement is not only more important than ever, but also more attainable.
8/9/2019
According to a VAB study, the top 125 DTC brands spent a combined $3.8 billion on TV ads in 2018, up 60% over 2017.
8/9/2019
Diving deeper into the rising tide of the OTT space, TVision is launching a new product that offers granular measurement of streaming content viewing over leading platforms.
8/9/2019
Media analyst firm MoffettNathanson reported another big jump in cord-cutting. In the second quarter, AT&T, Comcast and Charter had a combined loss of more than 1.2 million traditional video subscribers.
8/9/2019
“I think there is a move back” to TV from digital, said David Zaslav, CEO of Discovery Inc. Even advertisers who have thrived in the digital realm are moving more directly into TV.
8/9/2019
NBC’s “The Tonight Show starring Jimmy Fallon” is planning to air live episodes from Sept. 23-27 and Sunday installments to help kick off the football season.
8/9/2019
While 28% of respondents report having clicked on native ads in the last six months, only 22% trust what they read.
8/9/2019
CBS All Access, rolling out this year, is bringing children’s programming to the streaming service, including more than 1,000 episodes of library content and original series.
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