Industry News
Articles and announcements about the broadcast industry.

6/3/2019
The NAB wrote that comments submitted in opposition to reform are “fundamentally backward” in this new media marketplace.
5/31/2019
Digitally born, direct-to-consumer brands like Dollar Shave Club, Chewy and Casper have learned that nothing helps them scale customer acquisition and sales like TV.
5/30/2019
NBC Universal has tapped Lacoste as the first advertiser for the media company’s new Shoppable TV feature- by clicking on a QR code, consumers can purchase items directly from the athlete’s collection on Lacoste.com.
5/30/2019
Broadcasters can’t be ready soon enough, as the FCC has made clear that the days of 3.0 experimentation are over.
5/30/2019
Entering its second phase under CEO David Levy, OpenAP will roll out a marketplace later this year for an easier way for advertisers to buy networks’ advanced TV inventory and digital inventory.
5/30/2019
The TV ad market seems to be off to a fast start with media buyers buying and closing deals earlier than usual.
5/30/2019
The local ad marketplace has evolved into a competitive environment across all media platforms and continues to improve on its own.
5/29/2019
Average daily time spent on Facebook by US adult users fell by 3 minutes in 2018, while time spent on Snapchat continues to decline.
5/29/2019
Summer TV promotion activity is higher this year, collectively, for all TV networks - $84.6M compared to $52.6M.
5/29/2019
The provision applies stricter rules for how digital video companies report views while also holding the TV industry responsible for making sure all of their ads are watched. Notably, duration-weighted impressions are 30 seconds, and pixel viewability is 100%.
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