Industry News
Articles and announcements about the broadcast industry.

7/31/2019
Tegna confirmed that as of Sept. 9 it will be taking national sales in-house and will no longer employ Cox Reps for national sales except for the Tribune stations that it is in the process of acquiring.
7/31/2019
Using Nielsen insight and measurement systems, client will have access to Quotient’s purchase and intent data, representing 5 billion transactions at retailers with more than $150 billion in sales.
7/30/2019
PBS member stations are going over the top with Google's YouTubeTV- PBS and PBS Kids will have channels on YouTubeTV as well as being available on VOD and DVR services.
7/29/2019
Looking at the second-quarter financial and operating results released by cable operators, analyst Michael Nathanson of MoffettNathanson Research said cord-cutting has become “freaking ugly” and the headwinds faced by media companies have gotten “much worse.”
7/29/2019
Overall, from the more than 26,000 responses from U.S. adults, local TV news is the most trusted, followed closely by broadcast network news, then cable network news.
7/26/2019
NBCUniversal, the Olympics rights holder, and Twitter have signed an agreement to show limited live event coverage, highlights and a daily Olympics show on the social media platform.
7/25/2019
NBCUniversal is working on its own streaming video service, angling to build a free ad-supported platform.
7/25/2019
Videa is launching a new tracking tool for local TV media buyers-available to all media agencies, it uses machine learning and computer algorithms to aggregate impressions.
7/24/2019
Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular audience segments like “new parents” as easy as measuring age and gender with C3 and C7 ratings.
7/24/2019
O’Rielly thanked the local broadcasters for doing what they do, and added, “You and the staff at your stations have a distinct ability to influence viewers’ lives.
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