Industry News
Articles and announcements about the broadcast industry.

11/6/2019
In its newly released U.S. Local Advertising Forecast 2020, BIA Advisory Services estimates total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up from $152.5 billion this year, representing a growth rate of 5.8%.
11/6/2019
79% of the residents in the LA and San Francisco markets reported watching local TV news to get information about the fires, according to a survey conducted by Dynata on behalf of the TVB.
11/6/2019
Media measurement firm Comscore has named board Vice Chairman Bill Livek as its new CEO and executive vice chairman.
11/5/2019
Ad buffering affected 0.77% of streaming ads’ viewing time- worst day buffering hit 3.22%, and the individual ads saw buffering go as long as 45.9%.
11/5/2019
Connected TV ad spending is growing rapidly, increasing 38% to a projected $6.94 billion this year, according a new eMarketer forecast.
11/5/2019
The CEO of Fox TV Stations moves to eliminate commercials and other interstitials between newscasts and syndicated shows in hopes of hanging on to more viewers.
11/5/2019
Faced with the shortest holiday shopping season since 2013, retailers are trying to figure out ways to get into the minds of shoppers sooner, The Associated Press reports.
11/4/2019
Analyzing five weeks of ratings data from the start of the TV season, The Hollywood Reporter found that dramas are the biggest beneficiaries of delayed viewing.
11/4/2019
Comcast’s NBCUniversal division will likely make its upcoming streaming service entirely ad supported and free to Comcast broadband subscribers, according to company news platform CNBC.
11/1/2019
Direct-to-consumer brands have spent $2.3 billion on tv advertising so far this year, according to a new report from iSpot.TV.
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