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Articles and announcements about the broadcast industry.

10/14/2020
Despite disruptions caused by the COVID-19 pandemic through much of this year, spending from first-time national TV advertisers rose 50% in the first six months of 2020.
10/13/2020
A new study from Interpublic’s Magna and the IPG Media Lab reinforces the idea—embraced by the industry for a number of years now—that ad personalization is one of the best techniques to help brands deliver more relevant and effective ad experiences.
10/13/2020
Comcast’s FreeWheel said agencies spent a record $1.26 billion using the automated ePort platform to buy ads from local stations and rep firms during September.
10/13/2020
Online grocery sales tripled in the early part of the COVID-19 pandemic as food retailers ramped up an already growing e-commerce business, according to FMI — The Food Industry Association’s Food Retailing Industry Speaks 2020 report.
10/13/2020
Nielsen reports that 5.6 million viewers tuned in to ABC to watch the Los Angeles Lakers top the Miami Heat to capture the NBA title Sunday night, the lowest-rated Finals series on record.
10/13/2020
This year has seen an overall drop in ad spend for Legal Services advertising in 2020, but five of the 17 media channels in BIA’s forecast from August 2020 will actually see growth in ad spend in 2020. Looking ahead to 2021, Legal Services ad spend will grow 10.6% from 2020.
10/13/2020
Throughout 2020 and during times of crisis, no other platform does more to empower the local community than local broadcast television — TV stations are, indeed, the first informers in every U.S. market.
10/8/2020
ESPN, ESPN2 and ABC averaged 1,836,000 viewers for 16 broadcasts in Major League Baseball’s expanded wild-card round, drawing far more viewers for 16 games but an average down from the single-knockout contests in previous years.
10/8/2020
Facebook has announced significant changes to its advertising and misinformation policies, saying it will stop running political ads in the U.S. after polls close on 3 November for an undetermined period of time.
10/8/2020
Advertisers are concerned with some of the legislative recommendations for reining in Big Tech suggested in a House Antitrust Subcommittee Majority report on a year-plus investigation into Amazon, Apple, Google and Facebook.
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