Industry News
Articles and announcements about the broadcast industry.

11/11/2019
When the House impeachment inquiry of President Donald Trump begins its public phase, people will be watching on screens large and small.
11/11/2019
Facebook failure to count organic video views for a full weekend in October seen as emblematic of both how nascent Facebook’s video platform remains and how error-prone it continues to be by publishers, individual video creators and marketers.
11/11/2019
Industry experts discuss keeping up with media measurement and attribution in a highly fragmented media world where the consumer is at the cutting edge of media consumption at the Data Conference, part of New York City Television Week.
11/11/2019
Estimating percentages of audiences (in the form of ratings) no longer fully captures the opportunity for advertisers to reach all viewers watching local TV. So, local TV broadcasters are undertaking a major initiative to transition away from ratings to an impressions-based media currency.
11/8/2019
The station group is creating a new team that will make data journalism a daily core of its eight newsrooms, staffed by a group of next-gen data journalists and led by newly hired director of data journalism, John Kelly, formerly of USA Today.
11/8/2019
Nielsen Holdings said that it plans to split into two separate companies by spin off its Global Connect business from its media measurement business.
11/6/2019
In its newly released U.S. Local Advertising Forecast 2020, BIA Advisory Services estimates total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up from $152.5 billion this year, representing a growth rate of 5.8%.
11/6/2019
79% of the residents in the LA and San Francisco markets reported watching local TV news to get information about the fires, according to a survey conducted by Dynata on behalf of the TVB.
11/6/2019
Media measurement firm Comscore has named board Vice Chairman Bill Livek as its new CEO and executive vice chairman.
11/5/2019
Ad buffering affected 0.77% of streaming ads’ viewing time- worst day buffering hit 3.22%, and the individual ads saw buffering go as long as 45.9%.
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