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Articles and announcements about the broadcast industry.

9/16/2019
Nielsen’s It’s In The Bag: Black Consumers’ Path to Purchase report states that African-Americans spend more than 50 hours watching live and time-shifted TV a week in first quarter 2019, over 10 hours more than the total population.
9/13/2019
Transforming the TV ad experience to incorporate more targeting is a key mission of Denise Colella- a customized experience should happen across every type of TV watching, from linear to streaming.
9/13/2019
While the message from Nielsen to TV is: It’s up to you, Matt O’Grady, Nielsen’s chief commercial officer, laid out a strong case for why advocates of impression-based buying have the data on their side.
9/12/2019
As local/spot broadcast buying agencies gear up for the 2020 buying season, 20 shops have signed on to streamline their ordering process via media-buying technology startup Hudson MX’s cloud-based system.
9/12/2019
TVB released a proprietary Hurricane Dorian Media Usage Study revealing that local communities overwhelmingly chose local broadcast TV stations as their preferred news source for storm coverage over all other media.
9/12/2019
The ANA unveiled a new division that will work to ensure the ad industry’s “measurement systems are aligned to the business and measurement agenda of marketers.”
9/12/2019
Makeup brand Glossier is embarking on its most wide-ranging campaign to date – an initiative that will see it broadcast TV advertising for the first time.
9/12/2019
The Broadcasters Foundation of America raised more than $250,000 to help broadcasters in need during its 2019 Celebrity Golf Tournament.
9/10/2019
All NBC and Telemundo-owned local TV stations will use impressions instead of traditional ratings points to measure an ad campaign’s effectiveness, according to an agency pitch document obtained by Axios.
9/10/2019
The move to impressions-based buying, says Steve Lanzano, TVB president & CEO, is to find better ways to allow advertisers to buy across multiple local outlets – including linear, web sites and streaming services.
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