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Articles and announcements about the broadcast industry.

4/13/2021
The American Gaming Association (AGA) predicted that more than 47 million, or 18%, Americans planned to wager on the NCAA tournament this year, with a 206% increase in the number of people looking to place the bet online.
4/13/2021
Navigating the pandemic during the past year forced broadcasters to pivot, to innovate and to reinvent how they create programming – all while keeping their employees safe and informed. Broadcast executives reflected on what one called “the news story of the century” during the NAB Show Premiere.
4/13/2021
The Video Advertising Bureau accuses Nielsen of a “systematic undercounting” of TV program viewership since last March. Nielsen needs to respond to the accusation with more than a white paper.
4/13/2021
New owners shake up TV in Indiana capital. WXIN has gathered momentum with a tireless approach to news. “Local, local, local” is how Mancuso sums up the WXIN-WTTV philosophy, mentioning nearly 90 hours a week of local news.
4/12/2021
TV account executives are turning to Ready Spots, a service offering pre-produced commercials in a wide range of categories, as a quick-turnaround way to get quality spots to clients.
4/12/2021
As core ad revenues slowly improve, radio and TV stations face both opportunities and challenges this year. “The U.S. broadcast station industry, with record 2020 political revenue behind it, has a transitional year ahead,” according to Justin Nielson, analyst, SNL Kagan.
4/12/2021
The Media Audit reveals a strong correlation between adults who watched baseball on TV during the past year and the use of a second or third screen while watching TV during the past week.
4/9/2021
As crucial field agents servicing Nielsen’s TV panel stopped entering homes during the COVID-19 pandemic, the TV advertising trade group VAB says there has been sharp "undercounting of overall TV use."
4/9/2021
Investigative Reporters and Editors, a nonprofit professional organization dedicated to training and supporting journalists who pursue investigative stories, has announced the winners of its 2020 awards.
4/8/2021
A report by MoffettNathanson expects U.S. ad spend to rise from around 1.1% of GDP today to roughly 1.6% by 2025. If accurate, that would exceed the previous high of 1.5% set in 2000.
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