Industry News
Articles and announcements about the broadcast industry.

7/24/2019
NBCUniversal is expecting to bring in more than the record $1.2 billion in national ad sales that it raked in during the 2016 Summer Games hosted in Rio de Janeiro, Brazil during the 2020 Tokyo Olympics.
7/24/2019
Despite the proliferation of viewing video on mobile devices, the TV set still remains the dominant source of news and entertainment in the U.S. household Hub concluded.
7/24/2019
The TIP initiative is an important step forward for the industry and demonstrates the appetite that broadcasters have for greater automation.
7/23/2019
Global ad spend is forecast to increase by $28 billion this year while researchers expect internet ad spend growth to fall to 9 percent year on year by 2021.
7/23/2019
Online giant Amazon spent $8.1 million on TV commercials to promote Prime Day, when it aimed to lure shoppers with special bargains, according to Kantar.
7/23/2019
For those of us who work with TV and digital advertisers every day, today's attribution tools are helping us give them a clear picture of how TV provides value.
7/18/2019
As reflected in this week's Emmy nominations, TV today is a large tent offering a wide variety of content with room for all.
7/18/2019
Advertisers are increasingly combining the power of traditional TV and OTT, including local broadcaster inventory, to extend both reach and engagement, which is driving measurable outcomes.
7/18/2019
The National Retail Federation reports retail sales were up 2.3% in June compared with a year ago, building on the 2.9% year-over-year seen in May.
7/17/2019
In a country with a very large population like the U.S., where TVs are present in nearly every household, the capacity to consume TV content is just about limitless.
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