Industry News
Articles and announcements about the broadcast industry.

10/31/2019
Despite growing competition from streaming platforms and subscription programming services, advertisers continue to love traditional, linear, syndicated TV favorites.
10/31/2019
Twitter will no longer allow political ads on its website, CEO Jack Dorsey announced while Facebook announced it would not fact-check or remove ads placed by politicians.
10/30/2019
The imminent merging of internet and TV into the business of video will bring new players, winners and new losers as the existing giants and yet-to-be-born startups vie for eyes, loyalty and dollars, defining an entirely new business at the same time.
10/30/2019
Cord cutting on a 5.2% run rate.- Nathanson, of MoffettNathanson Research, said that with Comcast, AT&T and a few other reporting, there have been video subscriber losses of 1.74 million, which is 240,000 more than he’d been forecasting.
10/30/2019
45% of American trust reporting by local news organizations “a great deal” or “quite a lot” but when it came to national news organizations, only 31% of respondents reported trust.
10/30/2019
Hedge fund billionaire Tom Steyer has already spent $34.9 million on television and radio commercials, according to Kantar/Campaign Media Analysis Group data provided to Ad Age - the 2020 presidential candidates have spent almost $41 million on TV ads promoting their campaigns so far.
10/29/2019
According to Kantar/ Campaign Media Analysis Group VP and GM Steven Passwalter, political money being spent in the upcoming election will be “relatively mind-blowing,” being distributed across digital, broadcast and cable outlets.
10/29/2019
Hudson MX, an ad-tech outfit focused on addressing local broadcasters, is partnering with analytics provider Comscore to bring its targeting tech to the local market.
10/28/2019
Launched in 1991 on the occasion of the 60th anniversary of Broadcasting magazine, the Broadcasting Hall of Fame honored 60 individuals at the Mayflower Hotel in Washington, D.C.
10/28/2019
New streaming video services may offer consumers broader choices, but they’re also creating confusion and indecision- vewers in the 18- to 34-year-old range are spending as much as nine minutes trying to decide what to watch, according to Nielsen.
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