Industry News
Articles and announcements about the broadcast industry.

A new Pew Research Center study found some COVID-19 news fatigue and a major political divide over views of the U.S. response to the pandemic, depending on what news outlets were being watched or listened to.
The average 4.1% rise in holiday sales that was posted since 2010 will cool down precipitously to just 1.5% this year, according to CBRE’s just-released report, A Holiday Shopping Season Like No Other.
Three full-power TV stations and a digital Class A facility that’s home to the MyNetwork TV affiliate have joined the list of stations that are now broadcasting with Next Gen TV, the new digital standard tied to the rollout of ATSC 3.0.
TV ad spend (-18%) dropped from $155 million in 2019 to $126 million in 2020. Over the last ten weeks, TV ad spend was down an average of 48% YoY. However, this is much improved from earlier in the year.
New orders for furniture continued to soar in July, increasing 39% over the same month last year. The strong business followed a 30% increase reported in June.
Recipient of the B&C Broadcaster of the Year award at Alt Forward, Barr challenged the local broadcast community in five words: “We must all do better.”
We’ve heard it time and time again: the brands that don’t cut the budget during times of economic crisis will come out ahead at the conclusion of an economic downturn. Two examples are Rocket Mortgage and Ford— each of which expressed their love of TV at TVB's Alt Forward conference.
The event kicked off with a welcome from TVB, ahead of a vibrant conversation on TV consumer measurement, and impressions, featuring Graham Media CEO Emily Barr. Promising “not a Zoom conference,” TVB President/CEO Steve Lanzano welcomed a record-breaking group of attendees.
The increase in core looks to come from sports gambling, improved auto and solid business from categories like legal and home improvement.
Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like brands more, as well as increase the likelihood they will take actions like recommending a brand, visiting its site, or considering buying its products.
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