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Articles and announcements about the broadcast industry.

4/8/2021
Pluto TV, the ViacomCBS free ad-supported video service, will sharply grow 45% in advertising revenues to $1.14 billion in 2022, up from $790 million this year, according to eMarketer.
4/7/2021
Sports wagering has invigorated TV station groups’ core revenue, climbing to the second-biggest ad sales category for many of them and angling to knock automotive from its top spot in the next few years.
4/7/2021
According to BIA Advisory Services, which projects that OTT local ad spending will jump from about $1.18 billion to $2.37 billion by 2025. For 2020, the total ad spending number for OTT came in at $990 million; BIA expects an increase to a total of $1.176 billion in 2021.
4/7/2021
KTVE in Monroe, La., was recognized by Louisiana Association of Broadcasters for Best Newscast and Best Weathercast in the small market category.
4/7/2021
The NAB confirmed that its President/CEO, Gordon Smith, will transition to a 36-month advisory and advocacy role at the end of 2021. His successor is the NAB’s Chief Operating Officer, Curtis LeGeyt.
4/7/2021
Instrument is launching Build.Serve.Grow, a three-pillar program that will dedicate $3 million in services and support over the next three years to Black and underrepresented communities.
4/6/2021
E.W. Scripps will launch its popular OTT national news network Newsy over the air as well — serving the growing free OTA market of cord-cutting self-bundlers. At its launch on Oct. 1, Newsy will be available over the air in at least 80% of U.S. television homes.
4/6/2021
According to a Magid study, 73% of respondents reacted positively to NextGen TV spots with virtually no negative reaction; and 60% of the consumers who viewed the ads responded that they are likely to purchase a TV that has NextGen TV technology within the next year.
4/6/2021
Nexstar said it promoted three long-time broadcast executives to run its operations in Knoxville, Tennessee, Roanoke, Virginia, and Myrtle Beach, S.C.
4/6/2021
Melissa Harper, most recently the executive vice president of scripted production at Fremantle North America, has been tapped to lead NBCUniversal TV and Streaming as executive vice president of production management and operations.
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