Industry News
Articles and announcements about the broadcast industry.

1/11/2021
CBS Television Distribution, in an attempt to fuse with an evolved media landscape and CBS’ brand strategy to-date, the syndication company has been rebranded to CBS Media Ventures.
1/11/2021
OpenAP said it launched a supply side platform that gives advertisers automated access to linear inventory from participating TV networks.
1/11/2021
The National Football League will allow CBS , NBC and Fox to sell an additional two minutes of commercials during the playoff games leading up to the Super Bowl, according to network and league officials.
1/11/2021
Marketing Charts reports that the share of U.S. consumers who say they are watching a lot more TV than they did prior to the pandemic had not changed since July. 37% of U.S. TV viewers ages 14-74 said they were watching a lot more TV than they had before the pandemic.
1/11/2021
Automakers had more than a 40.3% increase year over year on TV ad spend in December, according to iSpot.tv. The estimated $625.2 million in spending is also a 13.5% increase compared to November 2020.
1/11/2021
Ernesto Mourelo, Hearst’s senior director, digital content, has been promoted to vice president, digital news.
1/11/2021
In a new 60-second marketing and advertising message, WLWT takes its pitch directly to local businesses about the power of advertising on local TV, using the persuasive power of television to sell television.
1/8/2021
The average price of a new vehicle has surpassed $40,000 for the first time ever as Americans switch from passenger cars to more expensive SUVs and pickups. With prices rising, the average down payment reached an all-time high of $4,734 in the fourth quarter, according to Edmunds.
1/7/2021
NextGen TV broadcasting that has now reached more than 20 cities and 80 TV stations, America’s broadcasters are now planning a push this year that will initiate next-generation ATSC 3.0 service in nearly 20 more cities by the end of the summer.
1/7/2021
The E.W. Scripps and Black Diamond Capital Management have closed Scripps’ acquisition of Ion Media Networks.
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