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6/18/2020
“We’ve heard growing interest from the buying community in ad solutions that combine data-enhanced targetability with premium, curated inventory,” said Eric Meyrowitz, senior VP of sales, Hearst Television. “This effort increases opportunities for all parties.”
6/18/2020
May sales rose 11% from April and 1.7% year-over-year, according to the National Retail Federation, which excludes automobile dealers, gasoline stations and restaurants in order to focus on core retail.
6/17/2020
According to recent Havas Media research, 93% of consumers say that media is more meaningful to them now. Likewise, TVB found that 4 out of 5 Americans trust #local #TV news over national because it provides more localized information related to Covid-19.
6/17/2020
What if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.
6/17/2020
With CEO Vince Sadusky ensconced in a picture-window office overlooking the Univision news hub at its rented space in the city of Doral, Fla., Univision Communications‘ top executives shared all of the details surrounding its 2020-2021 programming slate in a near-hourlong pre-produced video webinar.
6/17/2020
Jo Ann Ross, president and chief advertising revenue officer at ViacomCBS domestic ad sales, discusses how she and her teams have managed through the disruptions in the first episode of Beet TV’s “TV Reset” forum.
6/17/2020
Nexstar Media Group’s Nexstar Digital has signed a multi-year agreement to make its digital advertising inventory available to buyers via Comcast’s FreeWheel unit.
6/16/2020
Linda Yaccarino, the chairman for advertising and partnerships at NBCUniversal, is calling for “radical transformation” of the marketing business in the face of cultural change around racism and the impact of COVID-19 on the economy.
6/16/2020
U.S. e-commerce sales jumped by 92.7% in May, according to a new SpendingPulse report from Mastercard. In April and May, consumers spent more than $53 billion via e-commerce in the U.S.
6/15/2020
In the throes of a pandemic, national television advertising revenue is expected to drop 13.2% in 2020 and recover by 4.3% in 2021 according to a new forecast from major media buyer Magna Global.
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