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Articles and announcements about the broadcast industry.

2/5/2020
MediaRadar show that more than $1.7 billion has been spent on TV advertising during the Super Bowl over the last five years.
2/5/2020
Over the last five years average TV “tune” length grew 11 percent to 30.8 minutes for people over the age of 18 on broadcast from 27.7 minutes
2/4/2020
Mike Bloomberg authorized his advisers to double TV spending on his campaign. The increase represents a massive escalation of what is already the most costly campaign for the Democratic nomination in U.S. history.
2/4/2020
There is only one reason to purchase a Super Bowl ad: you need to make people aware of your product or service. If your business objective is awareness, Super Bowl ads are the most efficient way to reach a truly mass audience.
2/4/2020
The investment is part of a greater than $300 million commitment from Facebook to invest in the news, especially local news.
2/4/2020
ABC News’ streaming video news network is undergoing an overhaul of its programming strategy in an effort to differentiate it from all the other news content vying for viewers in an election year.
2/4/2020
It is during times like this that we must remember why local over-the-air television is fundamentally different from cable, OTT and all the rest. We are stewards of the public trust, operating on the public airways.
2/4/2020
There will be a total of $6 billion spent on political advertising in the 2019-2020 election cycle, and $4.4 billion of it will go to traditional media like broadcast television and cable.
2/3/2020
Super Bowl 54 was seen by 102 million viewers across all platforms, including Fox, Fox Deportes, NFL and Verizon digital properties.
2/3/2020
The video viewing report found that more than 25% of broadband households find local broadcast channels to be the most enjoyable, far more than any other type of programming.
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