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Articles and announcements about the broadcast industry.

9/9/2019
The “NFL Kickoff” game posted a preliminary 22.0 million Nielsen viewers and a 6.4 rating/30 share among 18-49 viewers. Adding in NBC digital viewing, the game totaled 22.7 million -- a 16% increase over the 2018 season opener.
9/9/2019
GroupM estimates that the risk of ad fraud for marketers is $22.4 billion globally, with the average fraud accounting for 10.8% of spending.
9/9/2019
Following years of federal inaction, the state watchdogs are initiating sweeping antitrust investigations against Silicon Valley’s largest companies, probing whether they undermine rivals and harm consumers.
9/9/2019
In Nielsen’s latest Local Watch Report, it acknowledges that 56% of U.S. adults stream non-linear content to their TVs, but traditional linear TV still garners the majority of viewers’ times.
9/5/2019
SAG-AFTRA is teaming up with SeeHer, the Association of National Advertisers’ campaign for gender equality in advertising and media, to further more nuanced depictions of women on screen.
9/5/2019
The Media Rating Council issued a final version of its Cross-Media Audience Measurement Standards, a milestone that will help media buyers figure out how to best use all the forms of video available to reach target consumers.
9/5/2019
Tegna President-CEO Dave Lougee will continue to look for stations that meet his performance and market criteria to the extent the FCC ownership limits allow.
9/4/2019
Most of the agencies surveyed in TIP Initiative's survey see a path toward increasing spending on local broadcast TV advertising if a step-change in automation and accuracy is introduced.
9/3/2019
Rupert Murdoch’s FOX Bet sports betting platform will do what no other major media company has done in North America: become the face of a sports gambling platform.
9/3/2019
U.S. households ramped up their spending in July despite slowing factory activity and global growth, The Wall Street Journal reports.
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