Industry News
Articles and announcements about the broadcast industry.

3/25/2020
With little to no live TV sports around for major sports fans these days, viewers are watching lots of comedies, game shows and news content, according to Alphonso, a media data/technology company.
3/25/2020
iSpot.tv said it has made a deal to integrate data from TiVo set-top boxes into its ad measurement system.
3/25/2020
The world may be sick, but the long-term prognosis for many brands will be uncertain if they don't respond correctly to the COVID-19 pandemic, according to findings of a comprehensive analysis released today by Kantar.
3/25/2020
During the first two weeks of March as the coronavirus crisis deepened, more young adults 18-34 tuned into broadcast TV, including local newscasts, according to new analysis from TVB.
3/25/2020
Two of the broadcast evening newscasts, ABC's World News Tonight and NBC's Nightly News, had a bigger average audience than any program in primetime last week.
3/25/2020
Industry forecasters are adjusting projections for core ad spending and revising their spot ad outlooks, but one category — political spending — may be 1.5 to 2 times higher than expected, thanks in part to an infusion from Michael Bloomberg.
3/24/2020
According to Nielsen, local TV news consumption has seen steadily higher viewing over the past two weeks as more people of all ages are now either working from home or doing online schoolwork at home due to the COVID-19 virus.
3/24/2020
Forty-three percent of respondents surveyed by the 4As say they want messages that are “reassuring from the brands I know and trust," while 56% are “pleased to hear brands taking action like making donations of goods and services."
3/24/2020
The E.W. Scripps Co. said its TV stations have launched a public service campaign to support local businesses and their employees.
3/24/2020
The decision came after swelling resistance from nations and athletes to holding the Games amid the coronavirus pandemic.
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