Industry News
Articles and announcements about the broadcast industry.

9/30/2020
18% of consumers plan to do all of their holiday shopping online, according to 5W Public Relations’ 2020 Holiday Shopping Survey, which surveyed consumer intentions about the upcoming holiday shopping season. The majority (61%) surveyed said they still plan to buy gifts both online and in store.
9/29/2020
The latest RBR podcast with TVB President/CEO Steve Lanzano offers a detailed preview of what attendees can expect. The virtual conference center opens at 9:30am Eastern, with General Sessions starting at 11am Eastern. “Thought Leader Forums” commence at 2:30pm Eastern.
9/29/2020
Independent TV voters are the most expensive ones to reach, while Republicans appear to be the most cost-effective voters to target via local TV advertising, according to a MediaPost analysis of data contained in a new report being released by Nielsen and Advertising Analytics.
9/29/2020
Meredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.
9/29/2020
Advertisers are flocking to streaming TV, pursuing viewers who are spending more time watching programming on ad-supported services. But fraudsters seeking to steal some of those new ad dollars are moving in, too.
9/29/2020
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024, Marketing Charts reports.
9/28/2020
Scripps will be selling off 23 of the Ion TV stations to a buyer who will keep them as Ion affiliates. It recently sold off its Stitcher podcast business and WPIX-TV, New York. But it has no plans to sell its spectrum--now combined with Ion, the biggest collection of spectrum in the industry.
9/28/2020
According to BIA, the lion’s (47%) share of political advertising dollars goes to local television and another 19% goes to cable/satellite/telcos.
9/28/2020
U.S. buyers have turned to online retailers like Amazon and Walmart in record numbers, mostly to avoid shopping in crowded places or because their local stores were closed.
9/28/2020
As mothers prep their kids for an unusual back-to-school season, they’re turning to local TV and digital-only sources like social media for updates and the latest developments.
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