Industry News
Articles and announcements about the broadcast industry.

10/30/2019
45% of American trust reporting by local news organizations “a great deal” or “quite a lot” but when it came to national news organizations, only 31% of respondents reported trust.
10/30/2019
Hedge fund billionaire Tom Steyer has already spent $34.9 million on television and radio commercials, according to Kantar/Campaign Media Analysis Group data provided to Ad Age - the 2020 presidential candidates have spent almost $41 million on TV ads promoting their campaigns so far.
10/29/2019
According to Kantar/ Campaign Media Analysis Group VP and GM Steven Passwalter, political money being spent in the upcoming election will be “relatively mind-blowing,” being distributed across digital, broadcast and cable outlets.
10/29/2019
Hudson MX, an ad-tech outfit focused on addressing local broadcasters, is partnering with analytics provider Comscore to bring its targeting tech to the local market.
10/28/2019
Launched in 1991 on the occasion of the 60th anniversary of Broadcasting magazine, the Broadcasting Hall of Fame honored 60 individuals at the Mayflower Hotel in Washington, D.C.
10/28/2019
New streaming video services may offer consumers broader choices, but they’re also creating confusion and indecision- vewers in the 18- to 34-year-old range are spending as much as nine minutes trying to decide what to watch, according to Nielsen.
10/28/2019
According to PwC, deals worth $30.3 billion were announced during the third quarter, up 69% from a year ago.
10/28/2019
Nexstar Media, which operates nearly 200 stations across 115 different markets, intends to rely on counting unduplicated audience impressions, and using those numbers as the critical element in how many people view programming.
10/24/2019
The sooner station groups prep their local content, advertising sales, and technology resources for Next Gen TV - as well as create and circulate shows or services via smart TVs and devices - the quicker and better they will make out next year and beyond.
10/24/2019
It’s no secret that political ad spending will give local broadcast TV stations a revenue injection in the coming year, but Borrell Associates’ annual forecast shows how important that biannual boost has become.
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