Industry News
Articles and announcements about the broadcast industry.

9/3/2019
While digital advertising has become a growing part of auto companies' media plans, linear TV remains their largest spend category.
8/28/2019
ATSC 3.0—which combines broadcast and IP—offers data-carriage capabilities that excite many LPTV owners, who believe the new standard offers them real money-making opportunities.
8/28/2019
CBS’ Joe Ianniello promised reforms to the recruiting and hiring processes, and wrote that he and Viacom head Bob Bakish are working in concert on inclusion efforts.
8/28/2019
From famous ad campaigns to cultural movements, here are some of the moments that stand out over the last 100 years of advertising.
8/28/2019
While Netflix remains the most popular subscription service, rivals such as Hulu and Amazon Prime Video are stealing share, according to the latest OTT forecast from eMarketer.
8/27/2019
The NFL’s two-year deal with CBS signed in 1962 went for $4.65 million per season- every contract has grown since then to where the current deals with CBS, NBC, Fox and ESPN is worth $5.66 billion annually through 2022.
8/23/2019
Nielsen, the TV ratings company whose data has been used as industry currency since the 1950s, has been prepping networks for significant changes in the way it reports “overnight” numbers starting this fall.
8/23/2019
From more granular analytics to better tools for incorporating social content into stories, newsrooms, and the vendors they work with on social, are moving along a sharp learning curve.
8/23/2019
"Instead of hiring people that sell spots, we’re hiring people that sell cars, and we’re speaking the language better today than we’ve ever spoken the language, and we’re bearing the results” says Steven Marks Sinclair Television Group EVP/COO.
8/23/2019
Healthcare and pharma ad spending remains the smallest ad spending category in the US due to restrictive compliance laws that make it difficult to target audiences.
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