Industry News
Articles and announcements about the broadcast industry.

7/14/2020
As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the ad experience for both viewers and media buyers.
7/14/2020
Roku and Amazon support didn’t make to the gate on time; neither did the Summer Olympics; but Comcast and NBCU’s big new SVOD launches nationally Wednesday.
7/14/2020
Consumers said they are more likely to buy something if an advertisement is personalized, according to a new survey by Innovid.
7/14/2020
As advertisers come back to the marketplace where flexibility in timing and geographic targeting are paramount, there is no more effective, locally-targeted medium than broadcast TV.
7/14/2020
Convergence among technology companies and broadcasters can help broadcasters attain a system of automation that will ease the process of buying and selling linear TV comparable to a digital buy.
7/14/2020
Though advertisers are becoming more optimistic, they expect to spend 12% less in the third quarter and 7.5% less in the fourth quarter, according to the latest in a series of studies by Advertiser Perceptions.
7/14/2020
With many retail outlets closed because of the COVID-19 pandemic, a new study found that TV advertising is effective at driving consumers to engage online. “The study’s findings show just how critical it is for TV advertisers to be nimble and adaptive,” said Jo Kinsella, president, TVSquared.
7/14/2020
Campaigns and super PACs continue to direct more resources to local broadcast TV to reach voters at home. That’s according to TVB, which says many campaigns are focusing their messaging on how elected officials have handled the pandemic.
7/14/2020
Data released last week by the U.S. Small Business Administration and analyzed by Automotive News shows that 16,226 PPP loans totaling between $7.8 billion and $12 billion were approved for U.S. new-vehicle dealerships in the second quarter.
7/13/2020
According to a consumer insights survey by Radial, shoppers do not plan to significantly change their holiday spend compared to 2019. The data revealed a stronger preference for online shopping, with 66% of shoppers anticipating they will increase their online purchases during the 2020 holiday season.
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