Industry News
Articles and announcements about the broadcast industry.

9/30/2019
The electoral map is changing, said Steve Passwaiter, who tracks political spending for the research firm Kagan CMAG at the TVB Forward Conference- some states long thought of as battlegrounds may not be in 2020 while others long thought of as locks for the Democrat or Republican candidate may be in play.
9/30/2019
“The use of impressions takes the friction out of buying local TV and combining it with other platforms,” said TVB's Hadassa Gerber.
9/27/2019
Political advertising spending on local broadcast is expected to rise 12.3% to $3.2 billion, according to a new forecast from Kantar/CMAG.
9/27/2019
The Consumer Technology Association has unveiled a consumer-facing brand name and logo for smart TVs and devices that meet the new ATSC 3.0 broadcast standard: NextGen TV- the logo will be on 4K Ultra HD TVs, gateway receivers, and portable devices that meet the standard and is scheduled to roll out in the top 40 U.S. TV markets by the end of 2020.
9/26/2019
In recent weeks, local TV stations have declared they intend to stop using traditional ratings to account for viewership of their programming, vowing instead to rely on total viewer impressions, which count all ways a show is consumed, linear or otherwise.
9/26/2019
“We’re committing to use total audience impressions across all of our markets,” said Hilton Howell, Jr., executive chairman and CEO of Gray, in accepting his award as B&C Broadcaster of the Year during TVB's Forward conference.
9/26/2019
The 2019-2020 federal election cycle is forecasted to generate $6 billion in political advertising, according Kantar's latest study.
9/26/2019
Wall Street media analysts, Marci Ryvicker at the TVB Forward conference on where the TV industry is heading: rising retransmission consent revenue could ultimately harm the industry, but ATSC 3.0 is a huge plus, long term.
9/26/2019
Broadcast groups are moving away from ratings to begin using impressions- this fundamental change, championed by TVB and their Local TV Impressions Campaign, reflects the industry’s need to capture and measure the ever-evolving behavior of viewers who consume content across platforms and devices.
9/26/2019
BIA Advisory Services presented at TVB Forward 2019 their estimates that 2019 will generate $857 million in OTT revenue, increasing nearly 148% to $2.13 billion by 2024.
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