Industry News
Articles and announcements about the broadcast industry.

9/26/2019
TV's total growth is pegged to political advertising, while the drop in core will be due mostly to dwindling dollars from automotive, retail and quick service restaurants, according to station groups and industry watchers surveyed annually by TVNewsCheck.
9/25/2019
"All other media are being transacted on impressions, even network TV," said Steve Lanzano, president and chief executive officer of TVB. "For us to be able to integrate all of the assets we have and put together an integrated package for an advertiser, we need to go from percentages to actual impressions."
9/25/2019
Impressions-based advertising will not be the last word in consumer measurement, but it is an important transitional step to the future.
9/25/2019
KJ Anand has been promoted to senior vice president and chief information officer for CoxReps and John DeWan and Ray Karczewski have been promoted to executive vice presidents of sales.
9/24/2019
Graham Media Group says the move “will provide a common audience-measurement currency across all platforms which simplifies the assessment of cross-platform media campaigns.”
9/24/2019
Hilton H. Howell Jr., executive chairman and CEO of Gray Television, is B&C’s Broadcaster of the Year.
9/24/2019
Looking to expand local TV advertising programmatic activity, Videa, the Cox Media Group-owned platform for automated tv advertising, has started up what it says is the industry’s first free, transparent, open data specifications for exchanging TV data.
9/24/2019
A major international study commissioned by the American Marketing Association New York indicates a serious disconnect between consumers and marketers may lead to some inertia in technology and digital marketing expenditures in the U.S.
9/20/2019
Nexstar’s Newsfeed Now, where reporters join in via small technology like Skype, Facetime, cell phones cameras or desktop computers. has generated more than 1.3 million viewers.
9/19/2019
CBS’s Marenghi and ABC’s McMahon say they welcome the TVB’s plan to transition to impressions-based local TV currency.
«« First |1 2 3 4 5 6 7 8 9 ... 14 15 16 17 18 19 20 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp