Industry News
Articles and announcements about the broadcast industry.

TV's total growth is pegged to political advertising, while the drop in core will be due mostly to dwindling dollars from automotive, retail and quick service restaurants, according to station groups and industry watchers surveyed annually by TVNewsCheck.
"All other media are being transacted on impressions, even network TV," said Steve Lanzano, president and chief executive officer of TVB. "For us to be able to integrate all of the assets we have and put together an integrated package for an advertiser, we need to go from percentages to actual impressions."
Impressions-based advertising will not be the last word in consumer measurement, but it is an important transitional step to the future.
KJ Anand has been promoted to senior vice president and chief information officer for CoxReps and John DeWan and Ray Karczewski have been promoted to executive vice presidents of sales.
Graham Media Group says the move “will provide a common audience-measurement currency across all platforms which simplifies the assessment of cross-platform media campaigns.”
Hilton H. Howell Jr., executive chairman and CEO of Gray Television, is B&C’s Broadcaster of the Year.
Looking to expand local TV advertising programmatic activity, Videa, the Cox Media Group-owned platform for automated tv advertising, has started up what it says is the industry’s first free, transparent, open data specifications for exchanging TV data.
A major international study commissioned by the American Marketing Association New York indicates a serious disconnect between consumers and marketers may lead to some inertia in technology and digital marketing expenditures in the U.S.
Nexstar’s Newsfeed Now, where reporters join in via small technology like Skype, Facetime, cell phones cameras or desktop computers. has generated more than 1.3 million viewers.
CBS’s Marenghi and ABC’s McMahon say they welcome the TVB’s plan to transition to impressions-based local TV currency.
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