Industry News
Articles and announcements about the broadcast industry.

7/13/2020
Nexstar has transferred its option to purchase Scripps’ New York CW affiliate WPIX to Mission Broadcasting and Mission has exercised its option to purchase the station for $75 million plus accrued interest.
7/13/2020
Facing backlash and criticism from companies such as ViacomCBS and industry groups including the VAB, Nielsen CEO and Chief Diversity Officer David Kenny said it would reinstate its plan to integrate out-of-home viewing into national TV measurement.
7/13/2020
Facebook is considering banning political advertising across its network before the November general election, according to two people with knowledge of the discussions, in what would be a stark change to the social network’s practices.
7/10/2020
For brands attempting to strengthen their reputation with a strategic advertising approach when consumer trust is lower than ever, now might be the perfect time to highlight TV within your advertising mix.
7/8/2020
If viewers like the way the ads fly on Peacock, chances are — as overall TV becomes more on demand and interactive — they’ll start to see similar stuff in nearly every video venue.
7/8/2020
More than 900 advertisers aren’t buying ads on Facebook until at least the end of July over the social network’s handling of hate speech. Facebook seems content to let the boycott play out rather than make any sweeping changes to its policies.
7/8/2020
Overall, 50% of in-store supermarket shoppers in the past 30 days also ordered groceries online, according to the RFG study.
7/8/2020
According to eMarketers, e-commerce is poised to grow 18% following a 14.9% gain in 2019, further evidence of the digital shift.
7/6/2020
Given the high ratings for the draft, plus the possibility that fans won’t be allowed to attend games and people could still be limited in what they can do outside, there remains the chance 2020 could be a banner year for NFL broadcasts.
7/6/2020
“While digital platforms are trying to figure it out, local TV has built a solid reputation as trustworthy and easily accessible partner to advertisers and brands through its strength, reach and bond with the American public,” Steve Lanzano, President & CEO of TVB said.
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