Industry News
Articles and announcements about the broadcast industry.

7/2/2020
Four of Salt Lake City’s television stations — KUTV (CBS), KTVX (ABC), KUCW (CW) and KJZZ (Ind), are among the first in the nation to begin broadcasting with NextGen TV or ATSC 3.0.
7/1/2020
President Trump’s campaign has booked more than $95 million in broadcast television time this fall, as the re-election has been pushed onto the defensive in recent months in many states key to the president’s success in November, NBC News reports.
7/1/2020
The NBCU Owned Television Stations division has made a deal to make inventory from NBC Spot On available to buyers on Mediaocean’s Spectra platform.
7/1/2020
A TVNewsCheck webinar on optimizing spot TV in this COVID-challenged economy last week found spot revenue picking up in some places, with steady rises since April’s low point.
6/30/2020
According to new figures from Standard Media Index, TV advertising revenue posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business.
6/30/2020
Media buyers have shifted their strategies over the past few months. Gibbs Haljun, Managing Director, Media Investment at GroupM, said, "It has allowed us to be more thoughtful and proactive versus reactionary."
6/30/2020
How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to keep news viewers engaged and drive them to upcoming newscasts.
6/29/2020
Brands are withdrawing media dollars from Facebook, in a boycott over the platform’s politics on removing hurtful posts and misinformation. Some companies only adjusted ad spends in the U.S. and some only removed ads from Facebook and not sister company Instagram.
6/29/2020
In a survey from SRG, respondents were shown a list of broadcast, cable and streaming brands and asked to identify which ones would be on their “must keep TV” list. While Netflix took the overall lead, broadcasters made up the rest of the top five in the rankings.
6/26/2020
As governments loosen restrictions related to the coronavirus, marketers are wooing millions of cooped-up consumers who can increasingly venture back to hair salons, restaurants and other venues that were forbidden for months.
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