Industry News
Articles and announcements about the broadcast industry.

9/19/2019
Hearst TV's stations will begin transacting ad-sales agreements based on audience impressions, a metric reflecting a program’s viewer numbers and the sole common audience-measurement currency now applied across all video-viewing platforms.
9/19/2019
TVSquared analyzed more than $10 billion in TV ad spend from nearly 200 auto brands during the first half of 2019 and found the highest response rates were seen during Daytime TV – +33% during weekends and +21% during weekdays.
9/18/2019
As global temperatures rise, hurricanes flood and forest fires spread, there’s a noted increase in weather news viewership.
9/18/2019
Broadcast television stands on the precipice of a grand transition with a wholesale shift in how TV is measured.
9/18/2019
“In our current multiplatform world, everything is now being sold on an impressions basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”
9/17/2019
A new study from Horowitz Research says 45% of Netflix subscribers would consider cancelling their subscription if networks like NBC, Fox and AMC pulled their content.
9/16/2019
Pumping the most dollars into TV, Amazon increased its back-to-school TV budget by 44%.
9/16/2019
Tribune Media is now on track to become fully integrated into Nexstar Media Group, making it the largest owner of broadcast TV stations in the U.S.
9/16/2019
Nielsen’s It’s In The Bag: Black Consumers’ Path to Purchase report states that African-Americans spend more than 50 hours watching live and time-shifted TV a week in first quarter 2019, over 10 hours more than the total population.
9/13/2019
Transforming the TV ad experience to incorporate more targeting is a key mission of Denise Colella- a customized experience should happen across every type of TV watching, from linear to streaming.
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