Industry News
Articles and announcements about the broadcast industry.

12/27/2019
Together, Tom Steyer and Mike Bloomberg have poured nearly $200 million into TV and digital advertising alone- more than double the combined ad spending of every single nonbillionaire in the Democratic field this year.
12/20/2019
Google, Amazon and Apple (plus others) have created Connected Home Over IP, a new working group managed by the Zigbee Alliance, which aims to develop a new, open smart home connectivity standard based on Internet Protocol (IP).
12/19/2019
Toyota announced it will be running a 60-second spot featuring its new 2020 Highlander during Super Bowl LIV on Feb. 2.
12/19/2019
OTT executives from CBS and Sinclair are finding local content and breaking news has been winning over viewers on their streaming services.
12/18/2019
If the public is to get excited about Next Gen TV, it will be up to TV broadcasters—on a group-wide or industry-wide basis and the professionals they hire to help—to sell its sizzle.
12/18/2019
Nielsen has released a new metric that combines demographic data from its People Meter Panel with automatic content recognition data from smart TV collected by its Gracenote unit to provide better cross-screen measurement of advertising campaigns.
12/18/2019
The availability of viewing data has opened up new possibilities for buying and selling premium TV inventory in a new way that better reflects how viewers interact with content today and how advertisers want to engage those viewers.
12/16/2019
Parks Associates released its updated list of the top 10 US subscription OTT video services based on estimated number of subscribers through October 2019, prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions.
12/16/2019
As ad dollars increasingly pour into streaming video, MadHive estimates 20% of streaming video ad requests are fraudulent, up from an estimate of 18% it made in March.
12/16/2019
The Associated Press has put together a list of the best TV moments in 2019- 2019 has seen some jaw-dropping moments that found huge audiences, whether it was a royal interview or a viral alien.
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