Industry News
Articles and announcements about the broadcast industry.

3/13/2020
The fallout from Thursday’s coronavirus-driven cancellation of the NCAA Division 1 Men’s Tournament will be over $1 billion in ad revenue for CBS and Turner Sports.
3/11/2020
Five big media tech stocks -- Facebook, Amazon, Apple, Netflix, and Google-- continue to increase their collective TV advertising spending.
3/11/2020
A return to broader targeting with inclusive messaging could prove a more effective way for candidates to drive enthusiastic support, gain credibility and unite voters to secure victory in November.
3/10/2020
“When broadcast TV reaches 85% percent of registered voters in Michigan, beating out cable TV, radio, and social media, it’s hard to deny the influence local broadcast TV has over voters.”
3/10/2020
Meredith Corp.’s MNI Targeted Media division said it launched a new OTT advertising optimization system it is calling motto.
3/10/2020
NBCU’s long-running PSA brand ‘The More You Know’ will focus on women’s empowerment for the next year.
3/10/2020
Illustrating the power of sports on television, the PGA Tour signed new nine-year rights deals that will pay it $700 million a year, up from about $400 million.
3/10/2020
Automotive News says U.S. dealers who answered a quarterly Cox Automotive survey look forward to a robust spring selling season and were taking on additional employees and investing in technology to further drive sales.
3/9/2020
The CW’S CEO, Mark Pedowitz, and its streaming/branding chief, Rick Haskins, found remarkable success getting audiences to binge their shows on streamers and then circle back to the network for new episodes.
3/9/2020
“The Healthcare vertical invests and trusts heavily in traditional media to reach and engage their marketplace,” says BIA’s Rick Ducey.
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