Industry News
Articles and announcements about the broadcast industry.

10/9/2019
Hearst Television, with a presence in 26 TV markets reaching into 39 states, will for the first time extend its tv and digital news coverage of election discourse to every state for the 2020 campaign season.
10/9/2019
The principal myth debunked is that everyone is cutting the cord and moving away from cable for other video substitutes and subscriptions, yet the VAB says the reality is the vast majority of U.S. households have a MVPD subscription and it’s still by far the leading video distribution access point for consumers.
10/9/2019
The U.S. ad market is now the source of nearly half of global ad-spend growth, contributing 48% of new ad dollars this year and 46 percent between 2018 and 2021.
10/9/2019
Using Spot TV, P&G's Vicks at No. 6 — up from No. 96 and Febreze is No. 3 among all brands for the week ending Oct. 6.
10/7/2019
Scripps developed a new ad sales tool designed to bridge the gap between marketers and OTT audiences.
10/7/2019
In another indication of changing viewing habits, shows are capturing viewers up to five weeks after they air.
10/7/2019
Increasingly stretched out car loans are a pronounced sign that some American middle class buyers can’t afford a middle-class lifestyle with incomes growing slowly as car prices grow rapidly.
10/7/2019
Cable news and broadcast networks are currently in the planning stages of how to cover what could be hundreds of hours of live testimony and floor debates if Congress formally votes for an impeachment investigation of the president’s actions. =
10/4/2019
88% of 18-29s plan to vote in the upcoming primary, while 92% plan to cast their ballot for president, according to a recent report by Telaria- these voters will represent 20% of the American voting population by 2020, 64% of whom trust news they see on TV more than what they see on social media.
10/4/2019
In a ground-breaking, comprehensive series of broadcast and digital reports, Nexstar Broadcasting sent a team of journalists on a 10-day mission to offer viewers a unique and revealing look at life along the border from one end to the other.
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