Industry News
Articles and announcements about the broadcast industry.

5/26/2020
Political TV spending in 2020 was always projected to hit all-time highs. EMarketer predicted $4.55 billion would be spent this cycle, representing an 82% increase over 2016. TV is also the marketing channel of choice for political advertisers, soaking up 66% of their total ad budget.
5/26/2020
According to a new estimate from Michael Nathanson of Moffett Nathanson Research, TV advertising is expected to be down 11.9% to $67.3 billion this year.
5/26/2020
Emily Barr, president and CEO of Graham Media Group, is holding the line against layoffs, furloughs or salary cuts. She says being communicative and honest with employees has been the most essential part of managing through an unprecedented crisis.
5/26/2020
April, the first full month of COVID-19 disruption, witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV advertising revenues, Television News Daily reports.
5/26/2020
Graham Media Group President and CEO Emily Barr credits local GMs, news directors and sales leaders with spinning up creative and inspiring efforts to pull their markets through the crisis.
5/26/2020
“Advertisers also are learning to adapt in some positive ways,” Sean Muller, founder and CEO of ad tracking firm iSpot said. “Maybe we can be more nimble on TV and maybe we can optimize TV more rapidly and that can have really good results.”
5/26/2020
Ad sales executives said the cancellations were “not as bad as expected,” after the networks saw ad revenue declines of from 30% to 59% in April, according to SMI. Advertisers ordered $21.9 million worth of television ads during the 2019 upfront.
5/21/2020
CBS will air the 47th Annual Daytime Emmy Awards on Friday, June 26.
5/21/2020
BIA has lowered its early second quarter ‘20 forecast for U.S. local TV advertising due to the COVID-19 pandemic. Its new revenue estimate is $18.5 billion, $17 billion for OTA revenue and $1.5 billion for digital.
5/20/2020
Hudson MX, the local TV automated ad-buying platform, has inked a deal with TVSquared that will provide more competitive “business outcome” measurement for local TV ad deals-- going beyond traditional Nielsen or ComScore metrics.
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