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Articles and announcements about the broadcast industry.

10/3/2019
Nielsen has achieved a major milestone in its multi-year effort to combine advanced meter technology, big data and people-powered panels into its local TV measurement service- delivering clients complete, in-depth, accurate metrics that are representative of what people are actually viewing in local broadcast markets.
10/3/2019
Univision is using an integrated approach across media to engage with the country's most rapidly growing customer segment: U.S. Hispanics.
10/3/2019
From a trickle to a tidal wave, industry support has rapidly grown for shifting to impression-based buying and away from one built on ratings points.
10/3/2019
It is critical for the local television business to offset the impending decline in retrans revenue, as forecasted by Securities analyst Marci Ryvicker of Wolfe Research, by increasing advertising revenue.
10/3/2019
Marci Ryvicker, managing director of market analyst firm Wolfe Research, urges local and national television broadcasters to tread cautiously in streaming and to consider putting more focus on developing promising new advertising opportunities.
10/3/2019
A number of TV station groups have now joined NBC, recently making the move to using viewer impressions -- shifting from TV ratings to sell advertising.
10/3/2019
In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and three among the top 10.
10/3/2019
Royal Caribbean has become the first advertiser to employ NBCUniversal’s new “Must Hear TV” advertising format, announced in June during the Cannes International Festival of Creativity.
10/3/2019
69% of U.S. households now own at least one smart home device- that translates to 83 million households and of those, 18% or 22 million homes, own more than one smart home product, according to the study by the Consumer Technology Association.
10/3/2019
Byron Allen’s Allen Media Broadcasting announced an agreement to acquire 11 television stations from Bob Prather’s USA Television for $290 million.
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