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5/20/2020
TV stations have seen their ad revenues take a sharp hit in the pandemic. Now is the time to be proactive about shoring up their morning newscasts, working closely with wary advertisers and vying for localized national ad dollars to chart a path through the crisis.
5/20/2020
In Jacksonville, Fla. (DMa 41), the void felt by graduating students, their families, friends and school officials, is being filled somewhat by a local station that offered to work with the schools to broadcast the graduations.
5/20/2020
U.S. TV viewership and time spent is getting an unexpected bump as people continue to stay home due to the coronavirus pandemic. eMarketer expects average daily TV viewing time among Americans to grow this year by 19 minutes to 2 hours, 46 minutes per day.
5/19/2020
Broadcasters and tech companies are keen on the broadband-related prospects of ATSC 3.0 but ultimately only as a complement to the primary TV signal sporting major new upgrades due to the Next Gen TV-branded broadcast transmission standard.
5/19/2020
While overall marketing budgets have been hard-hit by the uncertainty surrounding the pandemic, local media buyers seem confident that continued advanced television exploration will be part of their evolving plans in the months ahead.
5/19/2020
“The Real Heroes 400” race from Darlington Raceway posted a big 6.32 million preliminary Nielsen-measured viewers. Fox says it was the most-watched non-Daytona 500 race in three years.
5/19/2020
Oracle will use iSpot’s real-time impression verification and attention scoring for the TV portion of Moat Reach, the company said in a blog post.
5/19/2020
The FCC is proposing to help promote broadcasting as a new competitive broadband pipe by making it clear that legacy broadcast TV ownership regulations do not apply to broadcast-delivered internet services like over-the-top video and data.
5/19/2020
The Detroit Three automakers and their suppliers began restarting assembly lines on Monday after a two-month coronavirus lockdown in a slow revival of a sector that employs nearly 1 million people in the United States.
5/19/2020
According to MediaRadar, automakers seem surprisingly hopeful about online sales and a rebound that’s on its way. More than other car brands, luxury automakers have the data to support their optimism.
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