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Articles and announcements about the broadcast industry.

3/3/2020
“The vast majority of [political] spending goes to local broadcast or cable/satellite providers, as political advertisers focus on states, or even ZIP codes, that can swing an election.”
3/3/2020
The 2020 Media Comparisons Study looked at how individuals consume ad-supported media, as well as the platforms’ reach, time spent and role in motivating consumers to learn more about a product or service.
3/2/2020
The survey, conducted among eligible primary voters in CA, CO and NC and administered by Dynata, finds that local broadcast TV news is more trusted than news on cable TV, radio, and social media in all three states.
3/2/2020
Broadcasters have been successful in negotiating rate increases with MVPDs and virtual MVPDs for their “must-have” programming, so retrans continues to grow.
2/28/2020
Spending on the 2020 presidential primary has officially surpassed the $1 billion mark, with more than half of that total coming from billionaire Michael Bloomberg, according to data from Advertising Analytics.
2/27/2020
Comscore has reached an agreement with Comcast to integrate set-top-box viewing data from Comcast homes into its local and national measurement services.
2/27/2020
“With gains in household income and wealth, lower interest rates and strong consumer confidence, we expect another healthy year ahead,” says President and CEO Matthew Shay of the NRF.
2/27/2020
A survey of registered voters in South Carolina conducted by broadcast trade association TVB found that TV had the highest reach of ad-supported media platforms, with 89% of voters in the state saying that they consumed broadcast or cable TV.
2/26/2020
Tegna and Gray announced a strategic partnership in which Gray will acquire a minority ownership interest in Premion, Tegna’s Connected TV/OTT ad business.
2/26/2020
CBS News' debate coverage averaged 13.02 million viewers, well ahead of the preliminary 10 million figure for NBC's debate Feb. 19. Post-debate coverage drew about 5.5 million viewers, pending updates.
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