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Articles and announcements about the broadcast industry.

3/12/2021
TVNewsCheck's Michael Depp talks with Hadassa Gerber, EVP, Chief Research Officer, TVB, about TVB’s latest media comparisons research study.
3/12/2021
TV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Fundraisers, food drives, coat give-aways, flood relief, town halls and special programs are just a few examples.
3/12/2021
Procter & Gamble once again was the top TV advertiser in the U.S. during 2020, but it also was the most cost-efficient, according to data from Nielsen. P&G spent more than $2.3 billion, generated more than 463 billion impressions of U.S adults two years or older.
3/11/2021
Advertising inventory in NCAA’s “March Madness” is virtually sold out, according to John Bogusz, executive vice president/sports sales and marketing at CBS Television Network.
3/10/2021
Fox has projected that Tubi will more than double its advertising revenue, to reach about $300 million, during Fox's current fiscal year, surpassing the revenue generated by Fox's broadcast entertainment network, the company's CFO, Steve Tomsic, predicted.
3/10/2021
According to Mindshare's COVID tracking study, Americans feel media has helped them get through the pandemic -- especially TV (25%) and streaming services (22%), although family and friends ranked the highest with 35%.
3/10/2021
WAPT held its first water drive to collect and donate water bottles to families impacted by the Jackson Water Crisis. More than 1.1 million water bottles were collected at various locations and were distributed within 24 hours.
3/10/2021
Gray has invested $28.5 million in Envy Gaming as part of Envy’s $40 million investment round. Founded in 2007, Envy Gaming operates eSports leagues and teams and has a network of content creators.
3/10/2021
Worldwide viewership of Oprah Winfrey’s interview with British royals Prince Harry and Meghan is up to nearly 50 million people — and counting — as CBS quickly scheduled a Friday night rerun. In the U.S. the interview was seen by 17.8 million people on CBS, Nielsen said.
3/9/2021
FreeWheel launched the Strata Data Warehouse, which gives users of the ad management platform insights into cross-media campaigns. It’s compatible and interoperable with agency business intelligence systems and lets advertisers and buyers pull multiple data sets and analysis.
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