Last Sunday’s 1PM NFL playoff game between the Baltimore Ravens and the Tennessee Titans (January 10, 2021), which aired on ESPN and ABC, showcased local TV's ability to drive greater viewer action than cable.
TVB and Ad Council take a stand against drunk driving in 17th Year of Project Roadblock.
Study Finds that Voters Were Most Influenced by Local Broadcast TV Ads.
TVB’s latest study shows that local broadcast television is the most trusted news source and key to keeping people informed during the COVID-19 pandemic.
This year’s winners of the TVB Excellence Awards and TVB NEXT Awards spotlight the robust advertising value in local TV at a critical time in the recovery of the American economy.
TVB’s 11th Forward Conference brings together leaders across broadcast TV, advertising, business, politics, and technology to establish what moving forward and economic recovery look like in a COVID-19 world.
TVB’s latest viewing analysis shows that local TV provided larger viewing audiences for the special airing of Black Panther compared to cable TV.
TVB’s 2020 Home Improvement Purchase Funnel Study shows local TV is the most important influencer across all purchase funnel stages.
Advertisers’ need for media trust and transparency is paramount as they choose ad platforms.
An analysis of March viewing data finds that a single night of Local TV news drew greater audiences than the NFL First Round Draft, the Academy Awards, and Monday Night Football.