Press

 

Top executives and key stakeholders across the media and advertising industry will meet at Forward 2019 – Local Broadcast Television’s Annual Outlook Conference presented by TVB (www.tvb.org) at Pier Sixty, Chelsea Piers in New York City on September 26, 2019. 

TVB is leading an industry charge to convert local broadcast audience measurement from a ratings-based to an Impressions-based measurement system. Local TV broadcasters have coalesced around making this currency shift, and TVB is spearheading the initiative to educate all stakeholders, including media agencies, on the advantages of moving from ratings to Impressions, and to provide guidance on the implementation.

The exclusive analysis revealed that local communities overwhelmingly chose local broadcast TV stations as their preferred news source for storm coverage over all other media.

The survey identified a consistent set of priorities and expected benefits for automating local TV advertising transactions that focus on modernizing workflows, achieving operational efficiencies and improving campaign delivery performance.

The study examined seven advertising categories and approximately twenty media platforms across the five phases of the purchase funnel (Awareness, Interest, Visit, Consideration and Purchase).

David Buonfiglio has been named Vice President, Digital, a new position at TVB. Mr. Buonfiglio brings two decades of local digital sales and marketing leadership experience to his new role at TVB.

TVB announced new research on Louisiana voters as part of its ongoing voter media usage study. The survey demonstrated that Louisiana voters continue to trust, and respond to, local broadcast TV.

TVB’s latest research shows that Mississippi voters trust and respond to local broadcast TV

New research on Kentucky media usage shows voters of all parties respond to and trust news on local broadcast TV.

TIP Initiative (Television Interface Practices), an industry work group dedicated to promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners announced the first Logtimes interface has been implemented by several system providers.

TVB released new polling research from Research Now SSI, demonstrating TV’s continued role in political decision making and dominance in voter trust.

Leo MacCourtney, President of Katz Television Group, has been elected to serve as TVB Chairman for a two-year term (2019-2020). A member of TVB’s Board of Directors since 2005, Mr. MacCourtney most recently served as treasurer. He assumes the Chairman’s position previously held by Perry A. Sook, Founder, Chairman, President and CEO of Nexstar Media Group, Inc., who completed his two-year term at 2018 year-end.

TVB announces that initial results are in from the 2018 Voter Funnel Study, showing that voters in Arizona and Florida found advertising on television to be most influential in making voting decisions.

TVB announces that total spending on political advertisements on local broadcast television in 2018 has set an all-time record for a midterm cycle, and any previous election cycle, based upon Kantar Media/CMAG’s latest figures.

The inaugural Catalyst Award, previously known as the Crystal Bell Award, honors media outlets annually (across all media) that develop and implement innovative and effective programs that create meaningful change for social causes.

TIP Calls for Increased Industry Participation and Collaboration from System Providers, Buyers and Sellers at September 27th TVB Forward Conference in New York City.

BIA Advisory Services Present Total Local TV Advertising and Total U.S. Retail Vertical Forecasts at the TVB Forward Conference.

The prestigious TVB Excellence Award recognizes recipients for their creativity in producing a collaborative multiplatform advertising campaign that generated results and value for their client over the past year. The TVB NEXT Awards honor tomorrow’s leaders in media buying, planning and sales.

Top executives and key stakeholders across the media and advertising industry spectrum will meet at Forward 2018 – Local Broadcast Television’s Annual Forward Conference presented by TVB at Pier Sixty, Chelsea Piers in New York City on September 27, 2018. 

“Nielsen’s Q1 Total Audience Report confirms Americans’ consistent preference for linear television over all other media. With so many options to consume video content, linear television continues to dominate video viewing across all screens including mobile devices, capturing 80% share of viewership according to the report. While streaming and mobile video options are additive to television viewership, linear live and time shifted viewing among American adults continues to grow on its own.” — Steve Lanzano, President & CEO, TVB

«« First « Previous |1 2 3 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp