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TVB analyzed Nielsen TV viewing in the 25 LPM markets from seven major broadcast networks (ABC, CBS, NBC, FOX, CW, Telemundo, Univision) for the first two weeks of March 2020, comparing them to the same time in 2019. Among key advertising demos (adults 18+ and adults 25-54) and dayparts, there was a significant increase in local broadcast TV viewing.

TVB announced the launch of the NEXT Women initiative. Underwritten by WideOrbit, NEXT Women helps identify, prepare and advocate for women in the local broadcast television industry as they aspire to advance to senior roles.

Broadcast TV is the primary source of news for Michigan’s Democrats, Republicans, and Independents

TVB released research conducted on South Carolina voters, ahead of the South Carolina Democratic Primary, to gain an understanding of what media platforms may have the most influence on South Carolinians.

The 2020 Media Comparisons Study, conducted by GfK, is a key industry resource for multi-media usage and effectiveness. The study looks at how individuals consume ad-supported media – both traditional and digital. It explores reach, time spent, and the role each medium plays in motivating consumers to learn more about a product or service – and what ultimately affects their purchase decisions.

TVB released its 2020 American Conversation Study in partnership with Engagement Labs earlier this week.The results couldn’t be clearer—if you’re a marketer, you can’t afford to under-utilize TV, especially local broadcast TV.

Longstanding effort from the U.S. Department of Transportation, the Television Bureau of Advertising and the Ad Council emphasizes states with most holiday season drunk driving fatalities.

“We watched how political campaigns used local broadcast TV to reach voters during a competitive governor’s race,” TVB President and CEO Steve Lanzano remarked. “Political campaigns know how important TV is to voters, and our findings in Kentucky show local broadcast television is still the most effective medium to reach and influence voters.”

"The California Wildfires Media Usage Study is another proof point among a multitude of research confirming local broadcast television’s continued dominant position among consumers as the most trusted and relied upon news source for potentially life-saving coverage in times of emergency.” — Steve Lanzano, TVB President &CEO

The Ad Council has honored the ABC Owned TV Stations Group, part of the local media division of ABC, with the 2019 Catalyst Award for its extraordinary support of the Ad Council’s public service campaigns.

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