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Longstanding effort from the U.S. Department of Transportation, the Television Bureau of Advertising and the Ad Council emphasizes states with most holiday season drunk driving fatalities.

“We watched how political campaigns used local broadcast TV to reach voters during a competitive governor’s race,” TVB President and CEO Steve Lanzano remarked. “Political campaigns know how important TV is to voters, and our findings in Kentucky show local broadcast television is still the most effective medium to reach and influence voters.”

"The California Wildfires Media Usage Study is another proof point among a multitude of research confirming local broadcast television’s continued dominant position among consumers as the most trusted and relied upon news source for potentially life-saving coverage in times of emergency.” — Steve Lanzano, TVB President &CEO

The Ad Council has honored the ABC Owned TV Stations Group, part of the local media division of ABC, with the 2019 Catalyst Award for its extraordinary support of the Ad Council’s public service campaigns.

The prestigious TVB Excellence Award recognizes recipients for their creativity in producing a local multiplatform advertising campaign that generated results for their client over the past year. The TVB NEXT Awards honor tomorrow’s leaders in media buying, planning and sales.

BIA Advisory Services and TVNewsCheck today announced advertising forecasts presented at TVB Forward 2019 – Local Broadcast Television’s Annual Conference in New York City.

Top executives and key stakeholders across the media and advertising industry will meet at Forward 2019 – Local Broadcast Television’s Annual Outlook Conference presented by TVB (www.tvb.org) at Pier Sixty, Chelsea Piers in New York City on September 26, 2019.

TVB is leading an industry charge to convert local broadcast audience measurement from a ratings-based to an Impressions-based measurement system. Local TV broadcasters have coalesced around making this currency shift, and TVB is spearheading the initiative to educate all stakeholders, including media agencies, on the advantages of moving from ratings to Impressions, and to provide guidance on the implementation.

The exclusive analysis revealed that local communities overwhelmingly chose local broadcast TV stations as their preferred news source for storm coverage over all other media.

The survey identified a consistent set of priorities and expected benefits for automating local TV advertising transactions that focus on modernizing workflows, achieving operational efficiencies and improving campaign delivery performance.

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