Press

The prestigious TVB Excellence Award recognizes recipients for their creativity in producing a local multiplatform advertising campaign that generated results for their client over the past year. The TVB NEXT Awards honor tomorrow’s leaders in media buying, planning and sales.

BIA Advisory Services and TVNewsCheck today announced advertising forecasts presented at TVB Forward 2019 – Local Broadcast Television’s Annual Conference in New York City.

Top executives and key stakeholders across the media and advertising industry will meet at Forward 2019 – Local Broadcast Television’s Annual Outlook Conference presented by TVB (www.tvb.org) at Pier Sixty, Chelsea Piers in New York City on September 26, 2019.

TVB is leading an industry charge to convert local broadcast audience measurement from a ratings-based to an Impressions-based measurement system. Local TV broadcasters have coalesced around making this currency shift, and TVB is spearheading the initiative to educate all stakeholders, including media agencies, on the advantages of moving from ratings to Impressions, and to provide guidance on the implementation.

The exclusive analysis revealed that local communities overwhelmingly chose local broadcast TV stations as their preferred news source for storm coverage over all other media.

The survey identified a consistent set of priorities and expected benefits for automating local TV advertising transactions that focus on modernizing workflows, achieving operational efficiencies and improving campaign delivery performance.

The study examined seven advertising categories and approximately twenty media platforms across the five phases of the purchase funnel (Awareness, Interest, Visit, Consideration and Purchase).

David Buonfiglio has been named Vice President, Digital, a new position at TVB. Mr. Buonfiglio brings two decades of local digital sales and marketing leadership experience to his new role at TVB.

TVB announced new research on Louisiana voters as part of its ongoing voter media usage study. The survey demonstrated that Louisiana voters continue to trust, and respond to, local broadcast TV.

TVB’s latest research shows that Mississippi voters trust and respond to local broadcast TV

«« First |1 2 3 4 5 | Last ››
© 2016, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources. Terms of Use.
Web Site Designed by Personify Corp