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The study examined seven advertising categories and approximately twenty media platforms across the five phases of the purchase funnel (Awareness, Interest, Visit, Consideration and Purchase).

David Buonfiglio has been named Vice President, Digital, a new position at TVB. Mr. Buonfiglio brings two decades of local digital sales and marketing leadership experience to his new role at TVB.

TVB announced new research on Louisiana voters as part of its ongoing voter media usage study. The survey demonstrated that Louisiana voters continue to trust, and respond to, local broadcast TV.

TVB’s latest research shows that Mississippi voters trust and respond to local broadcast TV

New research on Kentucky media usage shows voters of all parties respond to and trust news on local broadcast TV.

TIP Initiative (Television Interface Practices), an industry work group dedicated to promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners announced the first Logtimes interface has been implemented by several system providers.

TVB released new polling research from Research Now SSI, demonstrating TV’s continued role in political decision making and dominance in voter trust.

Leo MacCourtney, President of Katz Television Group, has been elected to serve as TVB Chairman for a two-year term (2019-2020). A member of TVB’s Board of Directors since 2005, Mr. MacCourtney most recently served as treasurer. He assumes the Chairman’s position previously held by Perry A. Sook, Founder, Chairman, President and CEO of Nexstar Media Group, Inc., who completed his two-year term at 2018 year-end.

TVB announces that initial results are in from the 2018 Voter Funnel Study, showing that voters in Arizona and Florida found advertising on television to be most influential in making voting decisions.

TVB announces that total spending on political advertisements on local broadcast television in 2018 has set an all-time record for a midterm cycle, and any previous election cycle, based upon Kantar Media/CMAG’s latest figures.

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