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TVB released new polling research from Morning Consult confirming TV’s critical role in influencing voter behavior during the 2016 election cycle.

Commenting on the appointment, Perry sook stated, “I’m honored to follow Michael Fiorile’s tremendous leadership by assuming the role of TVB Chairman as we continue to extend our work on important initiatives that will benefit the local broadcast television industry and our over 800 member stations. As the most trusted medium among viewers with the greatest influence on consumer purchasing and voting decisions, local broadcast television continues to be the leading marketing platform for brand managers, advertisers and political campaigns to reach target audiences.

To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
“Morning Consult’s new poll results of 10,000 registered voters in ten swing states confirms why winning campaigns spend the lion share of their ad dollars on local broadcast TV. From increasing awareness to pulling the lever on November 8th, data shows that television was instrumental—across the board—as the most important medium in shaping the results of this election.
TVB announced the winners of the 2016 Excellence in Local Media Marketing Solutions Awards (“EMMA”) at Forward 2016 – Local Broadcast Television’s Annual Outlook Conference in New York City.
Missouri-based TV station WDAF Fox 4 was recognized with the Ad Council’s 2016 Crystal Bell award. The award was presented at the Television Bureau of Advertising (TVB) Forward Conference, the trade association’s annual leadership event hosted at Pier Sixty in New York. Each year, this award is presented to one broadcast TV station for its extraordinary support of the Ad Council’s public service campaigns.
Over 550 media, advertising, technology and broadcast experts will attend the event, which is being held at Pier Sixty at Chelsea Piers, the largest waterfront venue in Manhattan. The conference presents a forum for industry leaders to discuss the economic, political, technological and viewer/consumer opportunities and challenges that are shaping the future of advertising and local broadcast television.
GfK, a trusted leader in market research, in collaboration with TVB, announced preliminary results from the “Media Comparisons 2016” research study with findings that American consumers spend more time with television than all other ad-supported media platforms combined. The study also revealed that consumers overwhelmingly trust local broadcast TV news over any other source.
“Nielsen’s Q1 2016 Total Audience Report indicates that the time Adults 18+ spend per day with tablets, smartphones and internet on the PC has increased by 59 minutes, about a 46% increase versus Q1 2015...
“Like LeBron James, local broadcast television continues to put up the big numbers with Cleveland’s historic win on Sunday in Game 7 of the 2016 NBA Finals being ABC’s most watched game ever as it attracted an average of 20.2 million viewers. ...
“Nielsen’s Q4 2015 Total Audience Report confirms American’s consistent strong preference for television over all other media....
“This latest research study proves what winning campaigns have known all along, that there is no better advertising platform to reach and motivate voters than television. In fact, it’s not even close,” said TVB President Steve Lanzano. “As the presidential contests move into the critical March primaries, the campaigns should remember that TV advertising remains the top influencer of voter behavior, impacting not only awareness of the candidates but voters’ final decisions as well. This research reinforces the fact that local broadcast TV is a vital component in winning elections.”
“TVB President and CEO Steve Lanzano said, “Ratings data consistently proves local broadcast TV is the go-to source for news and weather over cable news outlets. Local TV stations are trusted and depended on by viewers for timely and relevant information – that’s why their coverage of the blizzard blew cable’s out of the water. When it comes to important news, viewers count on local broadcast TV for up-to-the minute, potentially life-saving information.”
“TVB President and CEO, Steve Lanzano stated, “Game after game and season after season, ratings data confirms that local broadcast television remains the preferred outlet for NFL viewership. This year’s Thursday Night Football airings were another tremendous win for local affiliate stations, with local CBS household ratings and male 25-54 ratings as high as 13 times and 10 times greater, respectively, than viewership on NFLN. Local television continues to dominate the live sports category with reach, engagement and influence that remains unrivalled by any other platform, providing marketers with a unique opportunity to optimize the results of their brand promotion, especially during the NFL season when fans and viewers are highly engaged with this immensely popular programming.”
“These guidelines will be maintained as an open and collaborative effort between broadcasters, advertising agencies, rep firms, aggregators and platform providers,” TVB President Steve Lanzano said. “This document is expected to continue to evolve through successive updates, and is open to input from all companies and individuals who wish to contribute.”
TVB launched its We Get Voters campaign to highlight local broadcast TV’s unrivaled ability to reach and influence all voters, as well as demonstrate its strategic value for winning elections in the 2016 political cycle. We Get Voters launches with a new website housing resources for strategists, followed by the airing of TVB’s second television ad in Washington, DC and key primary states on Sunday, December 13, 2015.
Local Broadcast TV’s 12th Annual Project Roadblock “Puts the Brakes on Drunk Driving” PSA Campaign Has Contributed to Significant Decrease in Impaired Driving Fatalities.
Mr. Wexler brings over 24 years of broadcast, sales and marketing leadership experience to his new role at TVB.  He will assume his responsibilities immediately and report to Brad Seitter, Executive Vice President, Business Development.
TVB, the not-for-profit trade association of America’s commercial broadcast television industry, announced today that Michael J. Fiorile, Vice Chairman and CEO of Dispatch Broadcast Group, has been appointed to serve as TVB Chairman for a two-year term, 2015-2016. A member of TVB’s Board of Directors since 2006, Mr. Fiorile assumes the Chairman’s position previously held by Bill Fine, who completed his two-year term at 2014 year-end.
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