New research on Kentucky media usage shows voters of all parties respond to and trust news on local broadcast TV.

TIP Initiative (Television Interface Practices), an industry work group dedicated to promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners announced the first Logtimes interface has been implemented by several system providers.

TVB released new polling research from Research Now SSI, demonstrating TV’s continued role in political decision making and dominance in voter trust.

Leo MacCourtney, President of Katz Television Group, has been elected to serve as TVB Chairman for a two-year term (2019-2020). A member of TVB’s Board of Directors since 2005, Mr. MacCourtney most recently served as treasurer. He assumes the Chairman’s position previously held by Perry A. Sook, Founder, Chairman, President and CEO of Nexstar Media Group, Inc., who completed his two-year term at 2018 year-end.

TVB announces that initial results are in from the 2018 Voter Funnel Study, showing that voters in Arizona and Florida found advertising on television to be most influential in making voting decisions.

TVB announces that total spending on political advertisements on local broadcast television in 2018 has set an all-time record for a midterm cycle, and any previous election cycle, based upon Kantar Media/CMAG’s latest figures.

The inaugural Catalyst Award, previously known as the Crystal Bell Award, honors media outlets annually (across all media) that develop and implement innovative and effective programs that create meaningful change for social causes.

TIP Calls for Increased Industry Participation and Collaboration from System Providers, Buyers and Sellers at September 27th TVB Forward Conference in New York City.

BIA Advisory Services Present Total Local TV Advertising and Total U.S. Retail Vertical Forecasts at the TVB Forward Conference.

The prestigious TVB Excellence Award recognizes recipients for their creativity in producing a collaborative multiplatform advertising campaign that generated results and value for their client over the past year. The TVB NEXT Awards honor tomorrow’s leaders in media buying, planning and sales.

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