Top executives and key stakeholders across the media and advertising industry spectrum will meet at Forward 2018 – Local Broadcast Television’s Annual Forward Conference presented by TVB at Pier Sixty, Chelsea Piers in New York City on September 27, 2018. 

“Nielsen’s Q1 Total Audience Report confirms Americans’ consistent preference for linear television over all other media. With so many options to consume video content, linear television continues to dominate video viewing across all screens including mobile devices, capturing 80% share of viewership according to the report. While streaming and mobile video options are additive to television viewership, linear live and time shifted viewing among American adults continues to grow on its own.” — Steve Lanzano, President & CEO, TVB

TVB hosted an exclusive discussion with state and national experts on the 2018 election and how to effectively reach voters through television advertising in Nevada.

TVB President and CEO Steve Lanzano said, “Time and time again high-profile live events such as sports featuring the hometown team are massive draws for local affiliate stations. This was confirmed with the Washington Capitals’ game five Stanley Cup clinching win delivering a 25.2 household rating in Washington D.C. versus a national household rating of 3.9. When communities and fans are searching for reliable and timely information on historic local accomplishments, they turn first and foremost to local broadcast television.

TIP Initiative (Television Interface Practices), a consortium of local television broadcasters including Nexstar Media Group, Sinclair Broadcast Group, TEGNA, Tribune Media and Hearst Television, today announced the release of an updated framework for standards-based transaction interfaces, highlighting the progress the work group has made toward its goal of accelerating electronic advertising transactions for local TV broadcasters and their media agency partners.

“The actions taken by Facebook to prioritize local news publishers—including local television broadcasters— over national media was driven by direct feedback from its user base and the Company’s overall strategy to reduce false news and misinformation,” stated Steve Lanzano, TVB President and CEO.

It's easy to recall a time when "fake news" wasn't a term firmly entrenched in the ongoing national conversation, but it's important to understand the implications of its rise in use. In a culture where reporting — and by extension journalistic integrity — is questioned, where can consumers turn and who do they trust for accurate information?

TVB President and CEO Steve Lanzano said, “Local broadcast television stations remain the leading and most trusted source for local communities to access real-time reporting and critical information during severe weather events and for daily life. As Boston faced the Bomb Cyclone, residents overwhelmingly chose their local broadcast TV stations’ online news platforms over all other media for storm coverage.

To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.

A consortium of local television broadcasters including Nexstar Media, Sinclair Broadcast, TEGNA and Tribune Media, today announced the launch of the TV Interface Practices or “TIP Initiative,” an industry work group dedicated to developing standard-based interfaces to accelerate electronic advertising transactions for local TV broadcasters and their media agency partners.

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