TVB Commentary & "Quotables"

“This is a game-changer for local. We need to do this and should’ve done it a long time ago, but no one wanted to upset the apple cart. But now, the risk isn’t upsetting the marketplace, it’s missing the marketplace.”— Frank Comerford, CRO & President of Commercial Operations, NBCU Owned Television Stations

“Our data proves TV is still a critical tool used by automakers to build their brands. The stakes are very high, with brands increasingly focusing their spend on big events and live sports.”— Kevin Krim, President & CEO, Entertainment Data Oracle

“Television has been the best marketing tool that we've had.”— Joe Browne, former executive, NFL
Americans deserve an economy that allows each person to succeed through hard work and creativity and to lead a life of meaning and dignity. We believe the free-market system is the best means of generating good jobs, a strong and sustainable economy, innovation, a healthy environment and economic opportunity for all.”— Business Roundtable CEO’s
“If Locast was the invention of a bunch of sports fans frustrated by retrans blackout or young hackers simply trying to screw big corporations and get something for free, I might be more sympathetic. But that is not what Locast is. What it is is two giant media corporations with combined annual revenue of around $185 billion trying to weasel out of paying somebody else for copyrighted programming.”—Harry Jessell, Editor, TVNewsCheck
“You inform and educate, entertain and amuse, and console and reminisce as the circumstances dictate. Your stations are on the front lines providing information as severe weather develops and when crises hit our communities. And, no one is a more effective community fundraiser to help those in need.”—Mike O’Rielly, Commissioner, FCC
“I think probably the best is coming now, with things like the move to impressions-based measurement and all the data we have at our fingertips. We know so much more about who our clients should be targeting and how to target them for local.”—Kathy Doyle, EVP Local Investment, IPG/Magna

“Advertisers are increasingly combining the power of traditional TV and OTT, including local broadcaster inventory, to extend both reach and engagement, which is driving measurable outcomes.”—Jim Wilson, President, Premion

“When it comes to connecting to consumers today, there’s not one medium that can do it all, but TV continues to be a powerful advertising option to gain awareness.”—Footwear News Report
“DTC companies’ ability to connect sales lift or engagement metrics like site traffic and app downloads to TV campaigns is powering a new round of interest in multitouch attribution.”—Sean Cunningham, President & CEO, VAB
“Judge Judy has more reach than YouTube has. Reach in TV is still huge and large. TV still works.”—Jeff Greenfield, COO, C3 Metrics
“Is the loss of newspapers also the loss of basic information, deep reporting, investigations, even democracy itself? I don’t think so. Leading television stations are the natural candidates to become the trusted source, and many will.”—Hank Price, director of leadership development, School of Journalism and New Media, Ole Miss
“The fact of the matter is that TV works. It still gives a strong performance for advertisers. A lot of clients are seeing diminishing returns on some of these digital properties.”—Media Buyer, from Variety
“Digitally born, direct-to-consumer brands like Dollar Shave Club, Chewy and Casper have learned that nothing helps them scale customer acquisition and sales like TV.”—Dave Morgan, CEO, Simulmedia
“As we saw last week in the upfront presentations, the broadcast networks are far from done. They showed they are still major players, still the favorite of the big mass advertisers - the people who throw around billions.”—Harry Jessell, editor, TVNewsCheck
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