TVB Commentary & "Quotables"

“Connected TV is a complement. It’s definitely not a substitute [for linear TV]. You look at the Nielsen numbers, and the time spent on linear TV is more than connected TV.”—Garrett Winkler, Director and Connected TV Lead, Modi Media
“The failure of transparency of digital media companies has left the marketplace in a deep hole…The limited data supply has left the industry vulnerable to false assumptions, such as the popular refrain that digital is more than 50% of ad spend.”—James Fennessy, CEO, Standard Media Index
“Remember one thing — where you watch amazing content. On your TV, tablet and laptop – the best available screen at the time, but still largely inside the home. There are new and fast-growing players and new distribution models, both ad-supported and not, and we consume it across more screens. But folks, it’s all still TV.”—Kris Magel, President, DAN Media Clients, Dentsu Aegis Network
“The belief that every sale that can be tracked to digital media is wholly and fully due to the consumer seeing media is an inflated and often false perception. Forget about ad viewability. Forget about consumer purchasing habits. Forget the millions of reasons this is a horribly inaccurate assumption.”—Fred Ashkam, Director of Analytics, IMM
“Broadcast TV maintains its central position in America’s households because locally delivered programming informs, entertains and enriches the daily lives of viewers. For that reason, local broadcast TV remains the dominant ad-medium for national agencies, small- to mid-sized businesses and political campaigns to reach and influence consumer and voter decisions.”—Leo MacCourtney, President, Katz Television Group & Chairman, TVB
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